Submitted to:

Ma’am Shamaila Gull

Submitted by:
Group 6
Arfa Akram – F19BB011
Mehreen Mehboob – F19BB023
Mahnoor Arif – F19BB007
Rabia Javed – F19BB021
Section:
Morning – B

PRINCIPLES OF MARKETING
POSITIONING
Principles of Marketing

THE JEWEL GALLERY

The Jewel Gallery is an online store that offers curated jewelry pieces of a large variety.

i. Competitive advantages this brand has over existing ones:

Unique design
This brand offers uniqueness as compared to other brands. These jewelry pieces cannot be found
anywhere. We keep in mind the uniqueness of our products.
Latest
We provide trendy collections of every kind of jewelry. No old-fashioned jewelry pieces are sold here.
Price ranges
The price ranges are affordable and as we do not compromise quality, prices are according to the quality
of products.
Variety
We offer a large variety of jewelry that contains Indian, antique and modern jewelry pieces.
Handmade
This feature of our brand is hardly offered anywhere else. We can customize the jewelry pieces according
to your choice, mix and match.
Precious jewels
We also have a luxury range of ornaments embellished with precious jewels and gems. We import these
from turkey which is famous for this collection of gems.

ii. Differences this brand is promoting:

24 hours service
We offer 24 hours service. You can contact us any time and we will be there to reply to your queries
regarding anything.
Return and exchange policy
If damaged or broken, your item can be returned ad exchanged within a short period of one week.
Quality guaranteed
Our quality is guaranteed. We use the highest quality materials that do not tarnish and break.
Nationwide delivery
We offer nationwide and fastest delivery services. You can get order only within 2 days after
confirmation.

1
Principles of Marketing

Free delivery on orders above 2000

We offer free shipping on an order above only 2000. Our customers can enjoy free delivery only by
spending Rs. 2000.
Giveaways:
We offer grand giveaways everyone. The winner is selected at random and is given our beautiful jewelry
items for free.

iii. Positioning statement:

For individuals looking for latest jewelry designs, The Jewel Gallery provides a large variety of jewelry
unlike other online stores which offer lesser variety. The Jewel Gallery creates unique designs to make
you look beautiful. Our precious jewels are promised to be of great quality and are guaranteed.