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COMMUNICATION, INC.
CSTC College Bldg. Gen. Luna St. Maharlika Hi-way, Pob. 3, Arellano Sub. Sariaya Province of
Quezon R4A
Registrar’s Office: 042 3290850 / 042 7192818
CSTC IT Center: 042 7192805
Atimonan Contact Number: 042 7171420
Instructional Module in
Tourism Policy, Planning and Development
Preliminaries
I. Lesson Number 4
II. Lesson Title TOOLS AND DATA REQUIREMENTS FOR
TOURISM PLANNING
III. Brief Introduction
of the Lesson In this lesson, the focus of discussion is on the main
tools
that can be used for the situation analysis like published toolkits,
websites, government documents, statistical reports, and
existing plans.
IV. Lesson Objectives At the end of the lesson, the students should be able to:
1. Explain the main tools that can be used for the situation
analysis.
2. Discuss the different toolkits, websites, government
documents, statistical reports and existing plans related to
tourism planning.
Lesson Proper
I. Getting Started
Refer to LMS
II. Discussion
Given:
1. Total number of arriving passengers surveyed = 502,300
2. Number of residents of the island = 203,000
3. Number of same-day domestic tourists = 45,000
4. Number of domestic tourists visiting friends and relatives = 205,000
5. Number of same-day foreign tourists = 16,000
6. Number of foreign tourists visiting friends and relatives = 10,000
7. Average length of stay = 3 nights
8. Average number of guest per room = 2
9. Average occupancy rate = 75%
1. Is there a shortage or oversupply of rooms if the town has a total of 250 rooms?
10 pts
2. How can you increase the demand of rooms if the number of overnight tourists
actually declined? How can you make tourists stay longer? 10pts
3. If the number of rooms cannot be increased, what else can you do to
accommodate the increased number of tourists? 10pts
Prepared by:
AMOR M. BIGALBAL
Instructor