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MODULE 1 and task), physical environment (the actual place

or space where communication occurs), and


Lesson 1: The Communication Process, Its Purpose
climate (emotional atmosphere), thus making it
& Importance
dynamic.
Communication - is how we make sense of the
● The process of communication involves a
world around us and how we connect to the world
sender and receiver conveying information
around us. It is exchanging, transferring, and
through a communication channel.
sharing information from one human being to
another. ● For the information to be communicated
effectively, the communicator has to be careful in
In fact, the etymology of the word communication
the choice of medium or the means by which the
itself comes from the Latin word “communis”
message is sent to the receiver.
meaning “common.” Through derivation, this
term means “to come together” or “to share ● Given this definition, we are able to derive that
something in common.” communication is the relational process of
creating and interpreting messages that elicit a
Communication may also be seen as a process by
response.
which we assign and convey meaning in an
attempt to create shared understanding. ● Harold Dwight Laswell - Political scientist and
communications theorist, defines communication
In situations where there is no shared meaning
as "who says what to whom to what effect.”
between communicators, conflict surely ensues.
Communication is complex

● Communication is never easy because there


are so many factors in play as the process occurs.

● It involves the negotiation of shared


interpretations and understandings.

● Each communication scenario is unique and


impossible to duplicate.

● It is interactive because many processes are


involved.

SEVERAL ASPECTS OF THE NATURE OF ● It is personal & cultural because a person's


COMMUNICATION culture can add a new or different meaning to a
phrase or gesture.
Communication is a process
● It is irreversible because once a message is
● This means that it is a series of events that sent, it cannot be taken back.
happen, entailing the creation and exchange of
meaning through symbolic interaction. ● It is circular because it involves both original
messages and feedback which is necessary to
● The interaction is symbolic because the confirm communication.
communicators rely on words and non-verbal
behaviors to communicate meaning and feelings ● It is purposeful because there is always a
to achieve their communication goals. reason behind a message and it helps meet our
needs.
● The nature of communication is a process that
also implies movements or shifts, constant
changes depending on context (people, occasion,
● So, at the end of the day communication words, gestures, or images to convey the
without proper action or resulting change is a information (representation).
waste of time, effort, and energy.
Communication is continuous
Communication requires meaning
● It continues to impact and influence future
● Meaning refers to the implied or explicit interactions and shape our relationships.
significance of something. It is what is shared
● It has no beginning and no end.
between communicators during the
communication process. ● It never stops flowing and as a result of
this rapid feedback of new analysis and insights
What a symbol represents is said to be its meaning.
They can be conveyed in many different ways with multiple organizations can respond to new
various symbols. knowledge at the same time.
Communication skills can be learned
● Social construction of meaning involves the
way in which symbols take on meaning in a social ● because they can always be improved.
context or society as they are used over time so
there are a variety of ways in which meaning can ● It benefits you greatly to be mindful of your
be conveyed. weaknesses in terms of communication skills so
that you can actively work on those areas and gain
● This can be seen in professional jargon that has more confidence in communicating.
meaning only to specific groups of people to
intimate code words used by couples, friends, and ● Take stock of your speaking skills, written
closely bonded people. communication, listening, or relationship skills so
that you can actively find ways to improve.
Communication is relational
Communication is culture related
● The relational communication definition talks
about the process of communication involved in Communication creates and reinforces cultural
personal relationships, which may include friends, influences.
family, and a romantic partner. Communication makes use of frames
● You can also tell how close people are based on ● The basic form of knowledge to help provide a
the way they communicate. definition of a scenario.
● For some people who share a deeply emotional ● Frames are the communicators’ personality,
and personal connection, communication can background, gender, religion, worldview, and so
happen even with a single glance because they many unique traits that play a crucial role in how
know each other so well. they perceive and respond to information.
Communication is transactional Communication is unavoidable
● Defining communication as a transactional it is impossible to not communicate.
process means that the speaker is both a sender
LEVELS OF COMMUNICATION
and a receiver.
Intrapersonal communication, or self- dialogue or
● It involves an exchange of information.
inner speech describes how humans communicate
Communication is both presentational and with himself or herself. The prefix “intra” means
representational “within” or “inside” and is thus very much
When communicating, a communicator displays a ingrained in the conscious thought process.
particular version of the information being
communicated (presentation) and uses specific
Interpersonal communication may be dyadic (two ● One example is the US and Canada hiring
persons) or triadic (three people), or it may involve Filipino workers for their specialized skills in the
a few individuals communicating with one another fields of nursing and healthcare, information
in close emotional or physical proximity. technology, and agriculture from Asian countries
because of their specialized skills.
Group communication covers situations that
involve a group or larger numbers of people like in ● Professionals whose job descriptions include
a class, a meeting, or a forum. Groups often use managing information and keeping people up to
this type of communication to exchange ideas, date are considered valuable company resources
determine goals and motivate other members. because misinformation and miscommunication
lead to wasted time, money, and effort.
Mass communication involves a communicator
(almost always more than one person) using a ● A well-informed workforce and a workforce
mass medium to communicate with infinitely large that is composed of competent communicators are
audiences. Mass media include television, able to keep productivity high by speeding up
newspapers, magazines, and various Internet critical decision-making.
platforms.
What is purposive communication?
Lesson 2: Principles of Effective Communication
Purposive Communication is about writing,
speaking, and presenting to different audiences 7Cs of Effective Communication
and for various purposes. Courteousness - This can be achieved by being
polite in words and gestures that they use, being
Globalization and the advent of the Fourth appreciative, and tactful, and showing respect to
Industrial Revolution. the receiver.

● Globalization involves “spatial-temporal Correctness - Correctness means choosing the


processes, operating on a global scale that rapidly appropriate medium to use, the appropriate level
cut across national boundaries, drawing more and of language even the proper time and place to
more of the world into webs of interconnection, communicate the information. Correctness also
integrating and stretching cultures and entails the accuracy of facts, correct grammar,
communities across space and time, and spelling, pronunciation, and others.
compressing our spatial and temporal horizons” Clearness - This is achieved by using the
(Inda & Rosaldo 2006; p. 9). appropriate level of language, simple sentence
● The fourth industrial revolution, closely structures, and being direct to the point.
following was called the digital revolution, is the Concreteness- This means being definite, vivid, and
current and developing environment in which specific rather than vague, obscure, and general.
disruptive technologies and trends such as the The use of clearly outlined, actionable points,
Internet of Things (IoT), robotics, virtual reality supporting facts, figures, or images.
(VR), and artificial intelligence (AI) are changing the
way we live and work. Completeness - Ensure the recipient has
everything they need to understand. This could be
Internationalization and Changing Demographics as basic as the details of who, what, when, where,
● It is not uncommon in these times to find how, and why but can also extend to the available
culturally diverse educational institutions, facts and figures and in many cases extra details.
workforces, and communities making Conciseness - This can be achieved by avoiding
communicating in multicultural and multimodal wordy expressions and repetition. Using brief and
contexts a requirement for productivity and direct-to-the-point sentences, including relevant
harmonious societies. material makes also the message concise.
Coherence - the ideas are well linked together and errors and giving credit to others for their work
they flow smoothly from one to the next, logically. and citing sources.
Respect for Audiences. As communicators, we are
morally obligated to uphold the essential worth
Lesson 3: Communication Ethics
and dignity of all people. Respect for audiences
Ethical Communication is the application of ethical also means being respectful of the rights of others,
virtues and ethical discernment in communicating supporting the ideals of free speech, being open to
so that it cultivates to a positive state of mind and suggestions and constructive criticism, and being
harmonious relationships with others. careful in giving the same.
Obedient to Policy and Law. Ethical
communicators also take into account existing
BASIC PRINCIPLES IN COMMUNICATING
policies and laws in communicating. They do not
ETHICALLY
destroy the reputation of other people in any way,
Principle of Beneficence - The principle of they honor policies and protocol with regard to
beneficence is a moral obligation to act for the information dissemination and they protect
benefit of others. It also means taking into information while acting within the law.
consideration the communication needs and rights
Conscious of the Consequences of their
of the audience to information.
Communication. This entails being mindful of their
Principle of Non-maleficence - The principle of intentions and motivations in communicating.
nonmaleficence holds that there is an obligation Ethical communicators are humble and aware of
not to inflict harm on others. It also means the limits of their knowledge, careful to put
ensuring that we do not cause offense when themselves in the place of others, and hold
communicating. themselves to high intellectual standards. The
consciousness of one’s role in communicating
Principle of Autonomy - means that individuals
comes from a place of care and love for others.
have a right to self-determination, that is, to make
decisions about their lives without interference
from others. This means that as ethical
Lesson 4: Beyond Words: Visual & Non-Verbal
communicators we must respect the opinions of
Communication
others
The majority of communication is in fact,
Principle of Justice - The last principle of ethical
nonverbal. The tone of voice, posture, facial
communication focuses specifically on fairness in
expressions, gestures, and eye movement of a
communication. Applying this principle in
person also hold meaning that could confirm or
communication entails ensuring that information is
contradict what is being said. These non-verbal
properly disseminated among intended recipients.
signals can also give clues and additional
Lastly, the principle also entails that information be
information and meaning over and above spoken
available to people when they need it.
(verbal) communication. Communication scholars
estimate that around 70 to 80% of communication
is non-verbal.
TRAITS OF ETHICAL COMMUNICATORS
Nonverbal communication can reinforce or modify
what is said in words. They can repeat, emphasize
Trustworthiness. This trait includes behavioral or accent the message or they can also contradict
qualities of honesty, integrity, reliability and loyalty. the message (validation). Nonverbal cues also
Trustworthiness also means communicating define or reinforce the relationship between
accurate information and promptly correcting any communicators and regulate the flow of
communication. Lastly, it can also substitute the handshakes, holding hands, kissing (cheek, lips,
message in case of interference. hand), back slap, "high-five", shoulder pat,
brushing arm
However, nonverbal cues have implicit meaning
and are therefore open to various interpretations. Proxemics refers to the study of people’s
Nonverbal cues are prone to misinterpretation appreciation and use of space. Proxemics is
because it is influenced and driven by the context concerned with the use of the personal territory.
in which it occurs such as lifestyle, culture, and Ex. they prefer to sit at the front or back of a
other factors. Misinterpretation usually happens in classroom, or whether they sit near to or far from
cross-cultural settings where the communicators the head of the table at a meeting.
assign different meanings to nonverbal cues.
Chronemics refers to the nonverbal study of time.
The higher the status of a person, the more control
that person has over his/ her own time. Ex.
TYPES OF NONVERBAL COMMUNICATION Waiting time, talk time, work time.
Paralanguage or vocalics, is a component of Object Communications refers to messages or
communication that refers specifically to the concepts conveyed by objects and things, serving
qualities of voice.
to either complement or reinforce the verbal
Kinesics refers to the study of bodily movements. messages. Clothing, ornaments, body piercings,
and specific symbols have assigned or associated
Facial Expression can display personal emotions meanings in different cultures, and are capable of
and indicate an individual's intentions within a getting a reaction from people.
social situation.
Silence happens when you don't use words or
7 UNIVERSAL FACIAL EXPRESSIONS
sounds during a conversation. It can mean
1. happiness different things across different cultures. In some
2. sadness cultures, silence can signify respect. Other cultures
3. anger may perceive it as a lack of interest or
4. fear unwillingness to communicate
5. surprise,
Visual communication It is the conveyance of ideas
6. disgust
and information in forms that can be seen. Visual
7. contempt
communication in part or whole relies on eyesight.
Another subcategory of kinesics refers to gestures, It is a broad spectrum that includes signs,
or the movement of the hands, feet, and other typography, drawing, graphic design, illustration,
parts of the body that can convey a wide array of industrial design, advertising, animation, color, and
concepts and feelings. Ex. waving, pointing, and electronic resources.
giving a "thumbs up" sign
Multimodal texts include picture books, text
Another subcategory of kinesics is Oculesics, which books, graphic novels, comics, and posters, where
is the meaning is conveyed to the reader through varying
study of eye behavior and movement. It focuses combinations of visual (still image) written
particularly on eye contact (direct or indirect), language, and spatial modes.
voluntary and involuntary eye movement including
Visual messages are very good examples of
changes in eye direction or focus. Ex. pupil dilation,
multimodal texts. A text is anything that can
eye movement, blinking, and gaze direction.
transmit an informative message that is
Haptics is the study of touching as non-verbal transmitted through one or more modes. The text
communication. In some cases, words can even be can be written or spoken and other patterns of
absent when communicating through touch. Ex. meaning achieved through visual, audio, gestural,
tactical, and spatial means.
Multimodal texts require the processing of more settings. Some examples of this register include
than one mode and the recognition of the discourse between teachers and students, judges
interconnections between modes. This process is and lawyers, doctors and patients, and between a
different from the linear reading of print-based superior and a subordinate.
texts.
Informal / Casual Register: This register is used
Visual Messages, like most multimodal texts, among friends and peers, and includes informal
transmit meaning in two layers. language including slang and colloquialisms. The
casual register is often used among colleagues,
Literal Transmission. A literal message conveys
friends, and teammates.
meaning based on what the text shows (words and
pictures). The reader interprets based on what is Intimate register describes speech that is about
explicitly stated. personal topics used between close
Subliminal Transmission contains the underlying acquaintances, such as family members, close
meaning. A text does not express this clearly. It can friends, or romantic partners, and can employ
be argued that a receiver is only aware of certain standard or nonstandard grammatical forms.
meanings associated with specific images and
 In professional and academic writing, for
words and can understand a subliminal message.
example, it would be very inappropriate to
Lesson 5 Registers: Audience & Context Awareness use a casual register.
in Presenting Ideas  In the same manner, using a formal register
in casual conversation would come off as
Audience and context awareness are key drivers of weird or out of place.
purposive communication. When communicating  Research has found that it is possible to be
with various audiences and contexts the level of “stuck” to only a formal or casual register,
formality changes as well. This is referred to as a leading to social awkwardness.
language register.  People who are unable to shift from one
register to another find themselves
Perhaps the most influential work on Language alienated in conversations.
Registers were done by German linguist and  Offense is likely to be taken when another
professor, Martin Joos (1967) who outlines the register is used instead of what is
different types of registers in spoken and written considered proper in any given situation.
language.  This is disadvantageous because they would
find themselves unable to tackle situations
Frozen or Static Register. This register is seen on where consultative and formal registers are
preserved documents that do not change in spite needed, like a job interview, for example, a
of time like prayers, bible verses, oaths of office, business presentation or formal public
and official announcements. The frozen register is speaking engagements.
commonly seen in messages that do not require  Properly using registers also allow for
feedback. These messages are repeated proper expression of respect and tact,
mechanically and verbatim as the language used is which in turn reflects good social graces.
frozen or unchanging in time and form.  It is important for the communicator to pay
attention to the changes that happen in the
Formal Register. This style is impersonal and often communicative scenario that signal the
follows a prescriptive format. The speaker uses need to shift registers.
complete sentences, avoids slang, and may use
technical or academic vocabulary. It is likely that
the speaker will use fewer contractions, but opt
instead for complete words. Module Summary

Consultative Register. This register is formal and Let us now summarize some of the highlights of
acceptable speech often used in professional this module.
Communication is the means by which we make diverse cultures—the worldwide integration of
sense of the world around us and the means by humanity. Globalization requires that we pay
which we connect to the world around us. It is the attention to a related concept—diversity —the
exchange, transfer, and sharing of information recognition and valuing of difference,
from one human being to another.
encompassing such factors as age, gender, race,
ethnicity, ability, religion, education, marital status,
Purposive Communication is “results-oriented
sexual orientation, and income.
communication” that requires the application of
different communication approaches in an People we once considered strangers are now
evidence-based, results-oriented manner in order friends and co-workers, creating the need for
to achieve positive, observable, and measurable people who are multiculturalists —persons
behavior and social change. You might
respectful of and engaged with people from
communicate with any, a combination of, or all of
distinctly different cultures. This reality is also
the following purposes in mind: to inform, to
persuade, to request, or to build goodwill. causing colleges and universities to emphasize the
importance of > diversity education in curricula
Effective communicators consider the objective, offerings.
their audience; appropriate style and tone that
> multiculturalists persons respectful of and
will serve them best in communicating to achieve
engaged with people from distinctly different
correctness, clarity, conciseness, completeness,
consideration, concreteness, and courtesy by culture.
exercising control in crafting the message. > culturally confused lacking an understanding of
cultural difference
Ethical Communication is the application of ethical
virtues and ethical discernment in communicating THE COST OF CULTURAL IGNORANCE
so that it cultivates to a positive state of mind and
harmonious relationships with others. Ethical Communicators who fail to realize that persons
communicators manifest Trustworthiness, Respect from different cultures may not look, think, or act
for Audiences, and Obedience to Policy and Law. as they themselves do run the risk of having those
with whom they interact judge them to be
Nonverbal communication involves insensitive, ignorant, or culturally confused. The
communication that is not communicated with the culturally confused pay a high price. Cultural
use of words. It vocalics, Kinesics, Facial misunderstandings often lead to lost opportunities
Expression, Body Language, Gestures, Oculesics, and increased levels of tension between people.
Haptics, Proxemics, Chronemics Object The following examples demonstrate the extent to
Communication, Silence, and various forms of which cultural ignorance affects communication:
visual communication.

Audience and context awareness are key drivers of


purposive communication. We use language
registers depending on whom we are
communicating with and the situation in which we
communicate, which include: Frozen or Static
Register, Formal Register, Consultative Register,
Casual Register, and Intimate Register.

MODULE 2 COMMUNICATING IN A
MULTICULTURAL SOCIETY AND WORLD
Ours is an age of globalization. We define
globalization as the increasing economic,political,
and cultural integration and interdependence of
> culture- a system of knowledge, beliefs,values,
customs, behaviors,and artifacts that are
acquired,shared, and used by members during
daily living
> co-cultures- groups of persons who differ in
some ethnic or sociological way from the parent
culture
> assimilation- the means by which co-culture
members attempt to fit in with members of the
dominant culture
> accommodation- the means by which co-culture
members maintain their cultural identity while
striving to establish relationships with members of
the dominant culture
> separation- the means co-culture members use
to resist interacting with members of the dominant
culture

DEFINING INTERCULTURAL COMMUNICATION


Whenever cultural variability influences the nature
and the effects of communication, intercultural
communication is at work. Thus, when we speak
about inter-cultural communication, we are
concerning ourselves with the process of
interpreting and sharing meanings with individuals
from different cultures. 14 Inactuality, intercultural
communication comprises a number of forms. Culture Guides Communication
Among its many variations are the following:
Culture is the lens through which we see the
> intercultural communication- interaction with world.
individuals from different cultures
Ethnocentrism versus Cultural Relativism
> interracial communication- the interpreting and
> ethnocentrism- the tendency to see one’s own
sharing of meanings with individuals from different
races culture as superior to all others

> interethnic communication- interaction with > cultural relativism- the acceptance of other
individuals of different ethnic origins > cultural groups as equal in value to one’s own
international communication- communication TAKING THE DEMOGRAPHIC PICTURE:DIVERSITY
between persons representing different nations IN FOCUS
> intracultural communication- interaction with > melting-pot philosophy- the view that different
members of the same racial or ethnic group or cultures should be assimilated into the dominant
co-culture as yours culture
CULTURES AND CO-CULTURES > cultural pluralism- adherence to the principle of
cultural relativism
Statistics tell us an interesting story about diversity. > stereotypes- mental images; shortcuts that guide
The growth rate of the Caucasian population is reactions
lower than the growth rates for Asians,Hispanics,
> prejudice- a positive or negative prejudgment
and African Americans. It is estimated that by 2025,
the Hispanic population will be about 25 percent of HOW TO IMPROVE YOUR ABILITY
the total population. By 2025,the age distribution TOCOMMUNICATE INTERCULTURALLY
will also shift. More people will be very young
Focus on Service Learning Attend a local continuing
(there will be a 21 per- cent increase in the people
education session for persons from other countries
14 or younger), fewer people will be middle-aged
who want to learn English. Keep a log in which you
(there will be a 4 percent decrease in the people
identify and analyze your reactions to the
age 35–49), and more people will be very old
persons attending, including any stereotypes you
(there will be a 14 percent increase in the number
have about them. Develop a proposal for teaching
of people over 80). It is also expected that race and
an English as a Second Language (ESL) course for
ethnic mixing will accelerate.
adults on-site at a local factory.
INDIVIDUALISM VERSUS COLLECTIVISM
BRITISH VERSUS AMERICAN ENGLISH
> individualistic cultures- cultures in which
British and American English can be differentiated
individual goals are stressed
in three ways:
> collectivistic cultures- cultures in which group
> Differences in language use conventions:
goals are stressed
meaning and spelling of words, grammar and
HIGH CONTEXT VERSUS LOW CONTEXT punctuation differences.

> high-context communication- a tradition-bound > Vocabulary: There are a number of important
communication system which depends on differences, particularly in business terminology. O
indirectness
> Differences in the ways of using English dictated
> low-context communication- a system that by the different cultural values of the two
encourages directness in communication countries.

HIGH POWER DISTANCE VERSUS LOW POWER Differences in language use conventions Here are
DISTANCE some of the key differences in language use
conventions.
>high power distance cultures- cultures based on
power differences in which subordinates defer to 1. Dates. In British English, the standard way of
superiors writing dates is to put the day of the month as a
figure, then the month (either as a figure or spelled
> low power distance cultures- cultures that
out) and then the year. For example, 19 September
believe that power should be used only when
1973 or 19.09.73. The standard way of writing
legitimate
dates in American English is to put the month first
MASCULINE VERSUS FEMININE CULTURE (either as a figure or spelled out), then the day of
the month, and then the year. For example,
> masculine cultures- cultures that value
September 19th 1973 or 9/19/73. Commas are also
aggressiveness, strength, and material symbols of
frequently inserted after the day of the month in
success
the USA. For example, September 19, 1973.
> feminine cultures- cultures that value tenderness
2. o and ou. In British English, the standard way of
and relationship
writing words that might include either the letter o
IDENTIFYING THE IMPACT OF STEREOTYPESAND or the letters ou is to use the ou form. For example,
PREJUDICE colour, humour, honour, behaviour. The standard
way of writing such words in American English is to
use only o. For example, color, humor, honor, 9. -re or -er? In American English, the -er ending is
behavior. used in words like theater, center, meter, and fiber.
In British English, these words are spelt theatre,
3. Through. In American English, the word through
centre, metre, and fibre.
(or thru) can be used to mean until. For example,
‘September 19th thru October 1st’, would be in 10. oe and ae. Some scientific terms retain the use
British English ‘19 September until 1 October’. of the classical composite vowels oe and ae in
British English. These include diarrhoea,
4. Hyphens. Hyphens are often used in British anaesthetic, gynaecology,
English to connect prefixes with the main word. For
example, pre-emption, pre-trial, co-operation. 11. -e or -ue?. In British English, the final silent -e
They are less common in American English. For or -ue is retained in such words as analogue, axe
example, preemption, pretrial, cooperation. and catalogue. In American English, it is omitted:
analog, ax, and catalog.
5. z or s? In British English, s is generally used in
such words as recognise, authorise. The letter z is 12. -eable or -able?. The silent e, produced when
used in American English in such words as forming some adjectives with a suffix is generally
recognize or authorize. However, it is not wrong to used in British English in such words as likeable,
use z in such words when using British English as unshakeable, and ageing. In American English, it is
standard. generally left out: likable, unshakable, and aging.
The e is however sometimes used in American
6. Note, however, that some words must always English where it affects the sound of the preceding
end in -ise whether you are using British or consonant: traceable or manageable.
American English standards. These include: i.
advertise advise 13. -ce or -se? In British English the verb that
relates to a noun ending in -ce is sometimes given
ii. arise comprise the ending -se. For example, advice (noun) / advise
iii. compromise demise (verb), device/devise, licence/license,
practice/practise. American English uses -se for
iv. despise devise both the noun and verb forms of these words. It
v. disguise enfranchise also uses -se for other nouns which in British
English are spelt -ce, including defense, offense,
vi. excise exercise pretense.
vii. franchise improvise 14. Prepositions. In American English, it is
viii. incise merchandise acceptable to omit prepositions in certain
situations. In British English, this habit is less
ix. premise revise common. For example, an American lawyer might
x. supervise surmise find a certain clause in a contract to be ‘likely
enforceable’. A British colleague would be more
xi. surprise televise
likely to say that it was ‘likely to be
7. l or ll? In American English, a single l is used in enforceable’. An American civil rights activist
such words as traveled or counseled. In British might ‘protest discrimination’, while his British
English, ll is used (e.g. travelled, counselled). colleagues would ‘protest against
8. Note, however, that in British English, some discrimination’.
words that end in a double ll lose one l when a 15. Have and got. In American English it is quite
suffix is added: skill becomes skilfully, will acceptable to use the word got without have in
becomes wilfully. In American English, the double sentences like ‘I got two tickets for the show
ll is retained: skill becomes skillfully, will becomes tonight’. In British English, it is more usual to say
willfully.
‘I’ve got two tickets for the show tonight’.
16. Gotten. Gotten is a proper word in American that has occurred in the recent past that has an
English, but is only used as an Americanism in effect on the present moment. For example: I've
British English, except in certain phrases such as lost my key. Can you help me look for it? In
‘ill-gotten gains’. American English the following is also possible: I
lost my key. Can you help me look for it? In British
17.While or whilst? Both while and whilst are used
English the above would be considered incorrect.
in British English. In American English, while is the
However, both forms are generally accepted in
right word to use, and whilst is regarded as a
standard American English. Other differences
pretentious affectation.
involving the use of the present perfect in British
18. The past tense and past participle of the verbs English and simple past in American English include
learn, spoil, spell (only in the word-related sense), already, just and yet.
burn, dream, smell, spill, leap, and others, can be
either irregular (learnt, spoilt, etc.) or regular
(learned, spoiled, etc.). In British English, both
irregular and regular forms are used, but the
irregular forms tend to be used more often. In AmE,
only the regular form is used.
19. Directional suffix -ward(s): British forwards,
towards, rightwards, etc.; American forward,
toward, rightward.
20. Full stops/Periods in abbreviations: In
American English, we write "Mr.", "Mrs.", "St.",
"Dr." etc., while in British it is usually "Mr", "Mrs",
"St", "Dr", etc.
21. Quotation marks: In British English, single
quotation marks are used, and in American English,
double quotation marks are used. In British English,
double quotation marks are used within the single
quotation marks, whereas in American English,
single quotation marks are used inside double
quotation marks.
22. Period and comma: In British English, the
period and comma are placed outside quotation
marks. However, if the punctuation mark is a part
of the quote itself, then the quotation mark is
placed after the period or comma. In American
English, the period and comma are always placed
inside quotation marks.
23. In British English, i.e. and e.g. are used,
whereas in American English, i.e., and e.g., are
used.
24. Serial commas are used in American English
but not in British English.
25. Use of the Present Perfect: In British English
the present perfect is used to express an action
Difference related to cultural values British and inconsistencies are left in the document.American
American English have a number of differences English has a tendency to lengthen unnecessarily
which relate to the different cultural values of the existing words in an effort to make them sound
two countries. For example, British English more important (thus transport becomes
contains a number of frequently used metaphors transportation).
relating to football (‘scoring an own goal’) and
cricket (‘a sticky wicket’), while American
English uses metaphors relating to baseball (‘in
the ball park’).

The two versions of the language also have certain


tendencies which are worth bearing in mind. These
are not absolute, since individual writers have their
own styles which may incorporate aspects of both
British and American tendencies. However, in
general:

• British English tends to react more slowly to new


words and phrases than American English.
American English enthusiastically adopts new
usages, some of which later pass into general use
(e.g. corporate citizen, social performance), and
some die out after a short period in fashion (e.g.
synergy). • British English has a slight tendency to
vagueness and ponderous diction. American
English (at its best) tends to be more direct and
vivid.

• American English tends to be more slangy than


British English.

• Both American and British English are keen on


euphemisms. In British English, these are often
used for humorous purposes (e.g. to be
economical with the truth) or to smooth over
something unpleasant. In American English they
may be used for prudish reasons (thus lavatory or
WC becomes restroom or bathroom), to make
something mundane sound important (thus
ratcatcher becomes rodent to make something
mundane sound important (thus ratcatcher
becomes rodent operative), or to cover up the
truth of something unpleasant (thus civilian deaths
in war become collateral damage).

• We would also like to recommend different


approaches to copy and substantive editing:

• doing two to three passes for substantive edits


and two passes for normal edits would suffice to
ensure that no typographical or grammatical

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