I.

Product/Services

A. Product/Services Description

1. Product or Service Features

"KKK" or Kain Ka Kapatid is a Filipino cuisine. We offer different types of Filipino food in
different provinces, such as Ilocano cuisine, Bisaya cuisine and many more, including various
desserts. It is located at Intramuros which is one of the well-known famous sightseeing spots in
manila and many foreigners where while they enjoy sightseeing they can also enjoy traditional
Filipino food.

Filipino food, which is similar to other Southeast Asian cuisines but has a significant Spanish
influence, has evolved from the various cultures that have molded its past. The Philippines has
also acquired several Mexican food items like maize, tomatoes, and chili. Filipino cooking is
unique in that it may be the least spicy of all South East Asian cuisines, despite the fact that it is
not as well-known as that of many of its neighbors, such as Thailand and Vietnam.

Another distinguishable feature of "KKK or KAIN KA KAPATID" is that they have an area where
you can study and hang out while enjoying your food. Apart from that, there is also an area
where they can take pictures and there are costumes that are provided like native clothes that
they can wear and there is also something called "KAMAYAN" Filipinos who were born and
raised in rural provinces still occasionally eat with their hands, usually at home. Frequently, they
would claim that kamayan improved the flavor of meals. To prevent diseases, thoroughly wash
your hands before attempting this. However, most Filipinos in metropolitan areas use spoons,
forks, and knives. Although it's not unusual to eat with your hands in public, doing so at a mid-
range or upscale restaurant may be frowned upon.

2. Customer Benefits

Kain Ka Kapatid “KKK” offers authentic Filipino Cuisines that we all know and love specially
made to match the taste of where the cuisine originated from. Delivery Service that ensures
your food is heated when it arrives. Ensuring that when you order from us, all cuisines are
stored on a heated container to maintain its freshness. All cuisines for delivery are cooked in
such a manner that the moment you open it to eat, it is not overcooked or under cooked. All
Delivery request are required to provide an estimated time on when it is going to be consumed
to let our chefs know how to cook the dish specifically to be “just right” when it’s time to eat.

For those customer that’s anxious about their calories and orthorexia customers has a benefit to
because we’re conducting a Calorie Counter Menu, all of our menu has a calorie counter to let
you know how much calories you put in your body. All orders made are being repeated to the
customer with the number of calories to ensure that even if you have not read it on the menu,
you are well informed about it. Accessibility From our tables to our menus, all of them are
accessible to anyone and we mean everyone. All of our table numbers and menus has Braille to
help our vision impaired guest, we also have servers that our specifically trained for sign
languages. All of our seats are wheelchair friendly, all you have to do is requests it to our
servers and we will be more than happy to set it up on their table. All of our tables are also child
friendly, we also offer spill proof mugs, comfortable high chairs, and a complementary toy to
keep your little one’s company while everyone enjoy their food.

3. Unique Selling Proposition (USP)

"Kain Ka Kapatid: Busog sa Sarap"

What makes the Kain Ka Kapatid different from our competitors, it has unique services as it
promises to provide quality food, fast and friendly service, and a clean and comfortable
environment that is suitable to Filipinos' tastes. We also ensure that we are not discriminating
any form of human beings, we provide a friendly environment for everyone. "New and improved"
or "more advanced, fast and efficient service. Consistent quality of menu items, unique
products, great value offerings, and pricing. We also create an eco-friendly environment, we’re
not only considering human beings but also we care about the environment that ensure all of us
are benefiting from it.

Key Partners Key Activities Value Customer Customer

Proposition Relationships Segments

Partners  Training of
 Friends and employee’s “  Creates Demographic
Family for basic
 18 to 60
 Food Panda sign
years old
 Grab Food language
 Male and
 Media  Marketing
Female
Support such with a use of
 Students
as social social media
 Teachers
media  Production
Process  Government
influencer
 Consultation Employee
 Delivery
 Office
Companies  Product
Employee
 Social Media Selling
 Tourists
Influencer  Hygiene
(optional)  Innovation of Behavioral
 Website product
 Anyone who
Development
has a
 Customers
‘pusong
and Partner
pinoy’
Relationship
 Management  Mukbanger’s
Suppliers

 Food
Supplier
 Equipment
Suppliers
 Eco -
Friendly
Suppliers
such as
UPM
specialty
papers

Support

 Customers

Key Resources Channels

 High- Quality  Social Media

Meat Suppliers  Delivery App
 High- Quality  Flyers
Veggie Suppliers
 Tools and
Equipment for
production
 Human
Resources
 HRM Graduates
 Senior High
Graduates
 Experience Chefs
and/or Work
experience
 Packaging

II. Business Model Canvas

 A. Key Partners

Partners

 Friends and Family

 Food Panda
 Grab Food
 Media Support such as social media influencer
 Delivery Companies
 Social Media Influencer (optional)
 Website Development
 Customers and Partner Relationship Management

Suppliers

 Food Supplier
 Equipment Suppliers
 Eco – Friendly Suppliers such as UPM specialty papers

Media Support

 Customers

In Kain Ka Kapatid (KKK): Customer: New Normal-Less Hassle way. In this way, our customers
will be able to engage with our new normal way that will fit to their easy access when it comes to
their orders. Amidst the pandemic, the new normal way of living introduce us into new process
when it comes to dining out or taking out their food orders in the way of taking home some of
our “ready to cook” meals that will serves them an “ready to eat” meal which will give them an
less hassle when eating our food meals in their homes.

Also, as per our Key Resources, it was given under that our Online Ordering Systems will give
function when it comes to our new normal-less hassle way process to deliver it to them with just
a click of a snap of our mobile app that can accommodate customers within the use of
technology and this can increase our Kain Ka Kapatid (KKK) restaurants to provide foodservice
businesses, because social media is an opportunity to increase online awareness and
ultimately, revenue.
 B. Key Activities

The Kain Ka Kapatid will mandatorily provide a training, such as basic sign language training to
our employee to be able to communicate to our PWD customer. It will be our advantage to
provide a communication between our customers. It is critical things that you absolutely must do
in order to develop and maintain your competitive advantage. Small businesses and startups
will often list tasks or processes at this stage because they are fairly simple. Other key activities
are the following;

 Sales and Customer Service - Sales and service play a key role in customer experience.
They are the main responsible for our customer loyalty, who will become a defender and
divulger of our brand.
 Production - covers all actions related to product development, manufacturing, and
delivery. It usually involves significant quantities of a product. This is the preponderant
activity in the Business Models focused on manufacturing.
 Platform/network - Networks, combination platforms, software, and brands can function
as platforms. The company develops the platform and works continuously to keep it
running, through platform management and promotion, in addition to providing services
accordingly.
 Problem Solving -it is the core activity seeking unique solutions to specific problems.
Hospitals, consultancies, and most service providers are good examples. These involve
a lot of knowledge management, as well as a focus on continuous learning and training

C. Key Resources

The Proponent’s key resources are the following:

 Cutlery & Equipment - the effective use of the equipment is essential to running a
restaurant, in addition to the need for employees and management
 Human Resource - hiring better standard set of employees
 Financial Assistance – for handling our business money and track and/or monitor the
money we spend on
 Suppliers – provide high – quality meats and high – quality veggies
 Skilled Chef’s – professional head chef’s so that we can ensure that we’re serving
quality products
 Social Media Handler – this resources offer a best communication between KKK and
customer
 Eco – friendly company
 D. Value Proposition

“Kain Ka Kapatid: Busog sa Sarap”

KKK is to offer rich and intricate cultural history, the Kain Ka Kapatid (KKK) restaurant consist of
food that is rich of flavors, colors, and delicious aroma. Letting each flavor have its own way
without having to blend together and yet resulting to dishes that have that salty, sweet, and
tangy taste.

E. Customer Relationship

To build customer relationship, “Kain Ka Kapatid” restaurant aims to do the following:

 Understand what customer’s value – always pay attention to what customer have to say,
to correct mistakes and learn what they value.
 Show KKK customers genuine concern – people want to connect on a more professional
level. That's why it pays to be friendly and personal.
 Offering discount for customer – this strategy is for our loyal customers, we will be
providing a card that determine a loyal customers.
 Offering a free meal to those who have a birthday – the birthday celebrant can have a
free meal if s/he will be celebrating with us and have at least one companion.
 Offer Free Wifi – this provide a better environment to our customers so that they would
want to keep coming back from us
 Offer a Tiktok spot – this provide a good small spot on our restaurant for those customer
who’s a Tiktok lover and it is not only for tiktoker it is also a spot for selfie queens. It can
also help our restaurant to be well known.

F. Channels

Customers can access the products and marketing through the following:

 Walk – in store
 Take – out
 Social Media
 Flyers
 G. Customer Segments

Kain Ka Kapatid Targets:

Demographics:

 Female and Male

 Students
 Teachers
 Government Employees
 Office Employee
 Faculties
 Tourists
 Passerby

Behavior:

 Filipino people who loves to eat Filipino foods.

 Tourists and Foreigners who are visiting Intramuros for a cultural tour and would like to
try and taste classic Filipino foods.

The target market of the business will primarily be based on the demographics of the people
within or around the location of the restaurant. The location of the business is near around
schools, universities, government offices and Tourist Spots. Since the location of the business is
near in schools and offices, the restaurant can offer all day Filipino foods to these target market.
From breakfast, lunch, dinner and even snacks.

The students and the employees within the location would be the core target market of the
restaurant since most of them need foods for their work and studies. Also, the Intramuros is
known for being a tourist spots in Manila. Many tourists and foreign guests would like to visit the
place and know more about the county's culture. In line with this, these foreign and tourists can
also be the target market of the restaurant. Many of them would like to try Classic Filipino foods
for experience

H. Cost Structure

 Labor
 Food
 Utility Bills
 Equipment and supplies
  Salary of employees
 Lease
 Production cost
 Maintenance
 Transportation

I. Revenue Streams

The main source of flow of Kain Ka Kapatid Restaurant comes from the sales of food. There will
also be an extra income from other variety activities we offer, we can throw a celebration not
only for birthday celebrant but to any kind of celebration than can be celebrated. We can turn
waste food to be profitable, it will be sold or give to those who buy waste food such as pig
keeper/ pig farmer. Our restaurant also has a play station such as claw machine and a shooting
ball, guest can enjoy this station before or after eating with us. We also sell merchandising such
as eco – friendly utensils (straw, spoon, forks, etc.)

III. Strategy Canvas

A. Existing Competitors

Direct

BARRIO DE FIESTA

STRENGTHS WEAKNESSES
 Friendly & Accommodating staff  Long wait times
 Offer freshly cooked and delicious  Lack of space
high-quality foods  Staff turnover
 Cleanliness
 Affordability

LA CASA MANILA

STRENGTHS WEAKNESSES
 Elevated service  Inefficient technology
 Affordability  No Wi-Fi
 Cleanliness  Newly opened
Indirect
CABALEN ALL U CAN

STRENGTHS WEAKNESSES
 Affordability  Lack of space
 Accommodating staff  Long wait times
 Offer freshly cooked foods
 Convenient location

EL BISTRO

STRENGTHS WEAKNESSES
 Affordability  Inefficient technology
 Special Offer  Lack of space
 Convenient location  No Wi-Fi
References:

https://businessmodelanalyst.com/key-activities-business-model-canvas/

https://restaurant.indianretailer.com/amp/article/How-much-are-

https://en.wikivoyage.org/wiki/Filipino_cuisine

https://www.upmspecialtypapers.com/sustainable-packaging/sustainable-food-packaging-
trends-2040/

https://www.healthline.com/nutrition/orthorexia-nervosa-101

https://en.wikivoyage.org/wiki/Filipino_cuisine

http://theoriginalbarriofiesta.com/

https://www.casamanila.ca/

https://www.tripadvisor.com.ph/ShowUserReviews-g298573-d3163140-r314262814-Cabalen-
Manila_Metro_Manila_Luzon.html