Implementing Digital Innovation - MS4101 (2021/22)

Individual Assignment

Implementing Digital Innovation (MS4101)

-Individual Assignment 2022-

Objective The objective of this individual assignment is to demonstrate how an
organisation of your choosing can respond to a disruptive technology.
Lecturers Mr Mark Rowland Email: m.rowland3@nuigalway.ie

Marks Awarded The marks awarded for this assignment are worth 30% of the overall
marks for the course.
Submission Please submit your report (minimum of 2,000 words and maximum of
2,500 words excluding references) through Blackboard by 06th March
2022.
Late Submission There are no facilities or opportunities to re-do the assignment before the
or No next offering of the module, should student(s) fail to submit by specified
Submission deadlines in the first instance.

Marks for continuous assessment (including zero marks for non-
submission) will be carried forward to Autumn.
Deliverables 1. Everyone must submit a written report (MS Word) via Turnitin.
2. Referencing throughout the assignment is very important and
should be according to the using the Harvard style:
http://library.nuigalway.ie/media/jameshardimanlibrary/conte
nt/documents/Citing-Guide-Harvard-style-24062014.pdf
3. Length: The assignment should be a minimum of 2,000 but not
exceed 2,500 words. This word count excludes references. To be
clear, the assignment can have a max word count of 2,500 words +
cover page and references.
4. The assignments should be compiled professionally and
structured in an appropriate manner.

Plagiarism Plagiarism is the use of another person’s ideas or work without
appropriate acknowledgement or credit. Plagiarism may be intentional or
unintentional.
Intentional plagiarism is the clear intent to pass off another person’s
work or ideas as your own for your own gain.
Unintentional plagiarism may occur if you do not understand the
appropriate way to acknowledge the source of your ideas and
information.

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 Implementing Digital Innovation - MS4101 (2021/22)
Individual Assignment
If you are unsure of the acceptable methods of acknowledgment you
should consult with your lecturer or the library staff. Proven plagiarism
is a very serious matter which may result in severe disciplinary action
and/or exclusion from the University.
Ensure all assignment submissions include a signed plagiarism
statement.


Assignment Details

Managing Disruptive Digital Innovation

With the recent events of the COVID-19 pandemic, organisations have been tasked with revisiting
business and digital strategies. This has provided both challenges and opportunities for organisations
to transition to digital business models. With COVID-19 accelerating transformation and disruptive
innovation, select an organisation of your choice and describe how disruptive digital innovation
threatens this company’s business model.

You are required to apply Christensen’s theory of disruptive innovation to identify how leaders within
your chosen organisation should respond to not only ensure the company’s survival, but also explore
and exploit the new technology and achieve competitive advantage.

As a general guideline the below template can be adhered to, however this is a guide and can be deviated
from where appropriate:

• Cover Page
o Name, Student ID, Module Number, Word Count, Signed Plagiarism Statement.
• Introduction
o Background of the organisation chosen
• How disruptive innovation effected the chosen organisation.
• Organisational reaction to disruptive innovation.
• Argument as whether a successful strategy or not.
• Recommendations / Conclusion.
• References (Harvard Style)

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