Mission Statement

A Case Study

Presented to the Faculty of the

College of Hospitality and Tourism Management

Hospitality Management Department

Philippine College of Science and Technology

In partial fulfillment of the requirements for the degree

Bachelor of Hospitality Management

By:

(Leader)

(Gille, Gabrielle)

(Members)

Botolan, Joyce

Datangel, Gwyth Heart

Molina, Marybeth

Pechay, Joanna Mae

Sarmiento, Tyrone

Vallo, Venedict John

August 2022
Group #: 1 Date: September 02, 2022
Block: 3 Subject: Hospitality Research

Areas of 4 3 2 1 Score
Assessment
Ideas Presents ideas Present ideas in a Ideas are too Ideas are too
in an original consistent manner. general. vague or
manner. unclear.
Organization Strong and Organized Some No organization;
organized Beg/mid/end organization lack
beg/mid/end attempt at the beg/mid/
beg/mid/end end
Understanding Writing shows Writing shows a Writing shows Writing shows
strong clear understanding adequate little
understanding understanding Understanding
Word Choice Sophisticated Proper usage of Needs more Little or no use
use of nouns noun and verbs. practice in the of proper nouns
and verbs. Contains usage of nouns and verbs.
Made the acceptable and verbs.
essay very information.
informative.
Sentence Excellent Sentence structure Sentence No sense of
Structure sentence is evident. structure is sentence
structure limited. structure.
which flows
throughout the
piece.
Grammar Excellent Acceptable Few errors. Numerous
grammar grammar errors. errors.
usage.

Final Rating:

APPROVED and ACCEPTED by:

JAMELLE C. ZARATE
LEARNING TITLE: CASE STUDY #1
LEARNING OBJECTIVES:
At the end of the activity, the students will be able to:
1. Compose a strong Case Study validating the student’s theory and hypothesis.

Case Study Title: What Good is a Mission Statement?

Mission statements are often the product of much deliberation and discussion. At the same time,
critics claim they sometimes lack “teeth” and specificity, or do not vary much from firm to firm
and make the same empty promises.

Take a position:
Mission statements are critical to a successful business organization versus Mission statements
rarely provide useful market value.

Introduction:

We're going to select the phrase "mission statement" to emphasize how important it is to a
successful company firm. Currently, we need a marketing strategy that is planned out step
by step in order to create a profitable business, but this is not always the case because every
season brings with it both low and high sales,at the same time mission statement have also a
strong relationship together there staff to to make some strategy to put all in the top have a
good planning so their's a question. What do we need a good relationship to the others?
What is business all about? What is the value of every customer?

One of these products explains how an approach to product orientation may be made. This
can be an excellent approach to ensure that a firm succeeds, but it must also be a good
business.
In my point of view? This is because it can give a better solution to direction to the next
part of the strategic planning and it gives a clear point of view about what can
opportunities are related with point of view about what can opportunities do to the
company, which is why it's necessary defining mission statement. Mission statements are
very helpful to businesses and companies when they are deciding to design a good strategic
planning. The firm benefits from the following by having a separate mission statement for
its marketing strategy. Knowing what will happen benefits everyone in the business.

Body:

Employees are encouraged by their mission statement to consider how their actions can
affect future business and good energy. It also has a mission statement as its purpose. It
serves to communicate purpose and direction to employees, clients, suppliers, and other
stakeholder groups. It is a set of rules by which a company operates. As a team, you should
work toward the mission statement to create the core identifying of a company, establish a
basis for everyone in the business, everyone in the company brand, and encourage unity
among all supporters of the vision.Values serve as the organization's and its workers' moral
compass. It provides direction for decisions and creates a benchmark for action evaluation.
Values are a framework that the leadership of a company adheres to and that may be found
in the mission statement. A company's mission is encapsulated in a mission statement,
which can range from a single sentence to a clever paragraph. For instance, "Establish
Starbuck's as the Premium Purveyor of the Coffee Shop that Blows Up in the People While
Maintaining the the Principles to Make It Grow Their Business," is a common goal that all
employees can support.As communication is one of the keys to running a successful
business, it is necessary for us to establish strong relationships with people (sales talk). Staff
will always do what they believe to be best, thus telling them what you want will
concentrate their conduct as intended. The mission statement aids in keeping employees
focused on how to improve customer satisfaction.

Action Statement:
According to our analysis, mission statements help companies go forward by outlining the
goals they should be working toward. Once these goals are established, a firm should be
dedicated to achieving them and should have a solid foundation to support it when it faces
problems. In order for our firm to grow to the size of a large coffee shop like Starbucks, we
must market our products to attract clients who will return to our establishment. To
modernize the equipment and have several linkages to other branches. Before establishing
your own mission statement, you should give it some thought. These straightforward
thoughts and phrases compel you to take into account the company's present woes and its
reputation. Your mission statement motivates employees to reach their best potential and
draws in new customers.

RL:

Lee, S. P., Devi, S. S., and Amran, A. (2014). A mission statement is a frequently used
strategic tool that highlights the distinctiveness and identity of an organization. Academics,
managers, and consultants began to realize the need of formally defining a mission
statement for organizations from the beginning of the 1980s. Mission statements have been
a common strategic tool in organizations ever since. The purpose of this article is to
synthesize studies on mission statements through a thorough evaluation of the literature. A
bibliometric analysis as well as a content analysis were conducted on the 53 papers that
were chosen. They divided the chosen works into four categories based on their viewpoint:
(1) the creation of the mission statement; (2) its constituent parts; (3) its effects on
personnel; and (4) its effects on performance. Mission statements are often employed in
practice but are not well-researched in theory, which is the overly broad conclusion. Most
papers lack a solid theoretical framework and instead focus on management phenomena.
The essay concludes with recommendations for more theory, practice, and methodological
study.

2007 (Ülgen and Mirze). Mission and vision are crucial management tools that are
inseparable from a company strategy and help businesses achieve high performance and
long-term viability. In strategic planning, creating a vision statement is frequently seen as
the first stage, even before creating a mission statement.Mission and vision statements are
common in the literature that is now available as well as in the practice for the firms'
strategic management, and they are used by many organizations. While there have been
several research regarding the connection between vision and mission statements and
business performance, there have been very few studies that investigate whether
individuals in an organization actually accept the vision and mission. Our research focuses
on the opinions of workers regarding the vision and mission statements of the organizations
for which they work. Based on a survey of workers in TAV Airports, this article aims to
explore the employees’ level of knowledge, perceptions and attitudes about the firm’s vision
and mission statements.

Conclusion:

The mission statement of a corporation describes its goals in the study's summary. It took
into account the target market, employees, and environmental behavior in addition to the
goods or services a company provided. In order to establish a strategic plan that will assist
your firm in achieving its primary objectives and aims, it should also take into account the
influence of the business industry's off-season and peak season. The manager may use the
mission statement to work through how to build the company's strategic plan to grow
revenue. This is beneficial in many facets of the business world. This company's mission
statement inspires and influences its employees,It aids in the manager's consideration of
how the company's strategic strategy will be designed to boost revenue. This company's
mission statement inspires and has an effect on the workforce as well, encouraging them to
support one another and give their all to the tasks they have been given in order to support
the company's expansion. Because of this, developing an effective mission statement that
will benefit your workforce and the operation of your firm requires careful observation of
all aspects of your business.Furthermore, a business organization will receive guidance
from this mission statement on the actions to be taken to boost and enhance the company's
performance as well as the high quality service and product that we provided to all of our
customers.