Division of City Schools - Valenzuela

Valenzuela City School of Mathematics and Science

A. Pablo St., Malinta, Valenzuela City

ANONAS: Ang Nabibiling Outfit Na Aesthetic Sa’yo

~For All Your Clout Chasing Needs~

A Business Plan Presented to the Senior High School

Faculty of Valenzuela City School of Mathematics and Science

In Partial Fulfillment of the Course Requirements in

Entrepreneurship

Submitted by:

Cotino, R-B Jake M. Porquis, Icha Verlass N.

Garcia, Gabriel Francis V. Ramos, Donalyn P.

Millares, Brendan Lou S. Salva, Stella V.

Peregrina, Lexine Janna M. Teodoro, Ma. Dynesse Loreal J.

Submitted to:

Mr. Edison M. Lalimarmo, LPT, MA

November 2022
 Ang Nabibiling Outfit Na Aesthetic Sayo (ANONAS) 4 Ms

Product 4Ms Particulars

T-Shirts Methods Conceptualization of T-Shirt Designs

Design making and finalization

Preparation of raw materials

- Purchasing bundled plain

white shirts

- Finding a Printing Shop that

caters T-shirt printing

Product Advertising

Collection of orders

Confirmation of orders and payments

Packaging

Handing out of orders

Collection of feedback from

customers

Manpower Production Crew

- Gabriel Garcia

- Dynesse Teodoro

- Lexine Peregrina

Advertisement and Marketing

 Crew

- Brendan Millares

- Icha Porquis

- Stella Salva

Financial Management Crew

- Donalyn Ramos

- R-B Cotino

Machine - Printer

- Heating Press / Screen Printer

- Editing Software (Photoshop)

- Computer

Materials Product

- Plain T-shirts

- Printing Service (Sublimation

Paper/Fabric Paint)

Packaging

- Kraft Paper

- Sticker Paper
 MARKETING PLAN

1. Target Market

Once the ANONAS started their company, they clearly have this ValMaSci

community in mind as their primary market demographic. The firm is commercially

focused on students and teachers as possible clients, especially those who enjoy

utilizing and looking for visually beautiful designs because it soothes their senses and

makes them happy. It also emphasizes stylish individuals who know how to present

themselves in clothing that fits their individual tastes, looks good on them, and is trendy.

The initial target market identified in the business plan will be lobbied for the

product offerings during the first week of the actual deployment. And this target market

will then be expanded during the final week of deployment by including the neighbors

and family friends of the proponents as possible clients of The ANONAS. Since each

member will directly endorse the products being advertised on our various social media

platforms and also included, the adjustments and addition of the aforementioned people

were necessary. The business intends to benefit from the adoption as both the total

number of products sold and the overall revenue increased.

2. Market Size and Trends

The Apparel market comprises all clothing segments that are produced for

private end customers and is broken down into the following product lines: Women’s

Apparel, Men’s Apparel, and Children’s Apparel. Revenue in the Apparel market

amounts to US$4.58bn in 2022. The market is expected to grow annually by 5.44%

(CAGR 2022-2026). Moreover, volume in the apparel market is expected to amount to

303.7m pcs. by 2026. The Apparel market is expected to show a volume growth of 5.7%

in 2023.

Figure 2. Volume in the Apparel Market

The company's future growth and potential are determined by a recognition of the

most recent and relevant market size and trends. The team can utilize market sizing to

calculate the potential profit from the company, its goods, and its services. This aids in

deciding if the team should put money into it. The business will maximize the bottom-up

strategy rather than relying exclusively on broad projections and trends. Instead, the

company will adopt a more precise and realistic evaluation of the market's potential.

Potential sales will then be estimated to show how well-liked the items and

services are to the target market after identifying the target market using the information

from the earlier sections of this chapter and document. For instance, ANONAS

anticipates that 300 customers may buy at least one (1) item from the menu given
during the first week of sales, which is priced at PHP 216.00 on average. This is a

return of PHP 64,000.00 if all of these clients paid in full for the clothing.

The predicted total of pre-registered and on-demand buyers during the

business's launch and the first week of sales will total roughly 150 clients or about 50%

of the projected net customers/consumer share of the target market. The ANONAS

team should reasonably anticipate a return of at least 1% to 5% of proceeds in terms of

net revenue/profit during its debut. The ANONAS has agreed to spend PHP 3,200.00 on

the purchase, preparation, packaging, and serving of the items. Accordingly, the

ANONAS and its staff will opt to move forward with the expansion of its operations.

Statement of Vision

“To be the leading group of Senior High School students with outstanding response

time, producing cost-effective, aesthetic, and highly functional school merchandise.”

Our aim is to cater our customers' needs efficiently without sacrificing its low cost

which will be greatly appreciated by students. Though we will establish school-friendly

merchandise, its aesthetic appeal will surely not be compromised because we will

ensure to keep our creativity all throughout the duration of our selling period.

Needs Analysis

The ANONAS shareholders had no issues and were able to successfully collect

their anticipated startup costs. The distribution of funds for start-up expenses, such as

packaging and procurement, also went without a hitch and without mishap. The

requirements for the product acquisition were satisfied. Although there were a few

issues with the things that were supposed to be offered at the last minute. As each
product has a concrete packing method, there were no issues with packaging and

design requirements. As was already noted, since the sale of lanyards has been

terminated, some small price changes have been made in relation to the goods that

were scheduled to be sold. Even so, the forecast of their gain with this alteration is that

it will be almost equivalent to what they had in mind—₱3200.00.

1. Price

ANONAS decided to adjust the prices of the products from the first part of the

business plan. The actual prices of the products will be the following:

ANONAS Puso at Talino Shirt (extra small, small, and medium) - 195.00 PHP

ANONAS Puso at Talino Shirt (large) - 205.00 PHP

ANONAS Puso at Talino Shirt (extra large) - 210.00 PHP

*ANONAS Special Shirt (extra small, small, medium) - 225.00 PHP

*ANONAS Special Shirt (large) - 230.00 PHP

*ANONAS Special Shirt (extra large) - 235.00 PHP

*These are products that will only be released to the public once a specific goal is

achieved.

2. Distribution

The launching of ANONAS will be in the last week of November until the first

week of December of the year 2022. Starting November 28th until December 9th of

2022, the proponents will personally deliver the printed shirts to the customers. Since
the target market of ANONAS are the staff and student body of Valenzuela City School

of Mathematics and Science, the proponents will be able distribute the pre-ordered

shirts to each student in their respective classroom. In relation to this, ANONAS will not

have a physical retail outlet but this will not hinder the brand to prosper as it is expected

that both online and offline engagements of the brand will be propitious and

continuously increasing. The proponents will also be consistent with reaching out to the

customers to ensure a hassle free and convenient distribution of products. Since the

distribution will be done in the school setting and the customers are ValMaSci staff and

students, the proponents will have constant contact with the customers to find the most

suitable time, may it be during break or dismissal time.

For the primary location of production and distribution, a representative of the

production crew of the brand from Barangay Canumay West will oversee the flow of

supply, creation of product, and transport of product. Before November 28th of 2022,

the first day of opening, pre-ordered printed shirts will be picked up by the said

representative at the physical shop of BULLhero Customized T-shirt Printing located at

Barangay Canumay West, Valenzuela City. After a successful transaction with the

supplier, the remaining two representatives from the production crew will be in-charge of

storing and packing the merchandise. All of the proponents of ANONAS will be involved

in the room-to-room distribution of products.

To make up for the lack of a physical store, ANONAS will make use of a promo to

boost the number of sales and gain an advantage over competitors. The promos will be:

(1) free shirt giveaway, and (2) mystery special shirt design to be unlocked. The free

printed shirt from the brand will be delivered to the winner on December 9th of 2022, the
last day of selling. The mystery special shirt design can be unlocked by the customers

on November 28th of 2022. Once unlocked, the orders for the special shirt design will

be distributed starting December 5th of 2022. These will be done to pique the interest of

possible customers and encourage them to purchase the products of ANONAS.

3. Promotion

The business would mainly be focused on marketing and promoting to combat

the fact that there would not be a physical store or outlet in which the business will

operate from, meaning that there is a possibility that visibility within the target

demographic may be hindered in some aspects. Campaigning through the use of

various social media platforms would be one of the main modes of sharing information

about the brand, its identity, and subsequent information about the products offered. An

official Facebook page would be created and launched earlier in the business timeline,

prior to the actual time frame of sales and order processing. The page would contain the

essence of the brand, what it presents as, and what its goals are. Posts would be made

surrounding product launches featuring the designs, the prices, details such as different

sizing options and materials. Posts would be maintained and observed, wherein trends

and data would be analyzed such as the time of day with the most engagement in order

to further improve the brand’s strategies. In addition, the personal accounts of

stakeholders, as well as their other available public accounts, would be used to share

the posts from the official page and even cross onto other platforms, namely Instagram

and Twitter. This jump from platform-to-platform would ensure maximum reach for the

brand through giving potential customers a more accessible experience.

 Additionally, another virtual aspect that the brand took into consideration is the

creation of a Google Form to collect information from possible clients, in which further

data that we can apply to the business was collected. The engagement between future

customers resulted in the brand gaining a better grasp at its demographic, their

expected price, preferred designs, together with some constructive criticism and

suggestions.

Together with the previous modes of marketing, promotional activities would also

be implemented as an attempt to catch the attention of more customers. The

aforementioned social media platforms would be the vessel in which announcements

would be made. A promotional raffle will commence once a class reaches a certain

amount of students who ordered, wherein a random individual would acquire a free shirt

as a token of our appreciation for their patronage.

Another mode of promotion that the business would allot time for is a

room-to-room campaign done inside the premises of ValMaSci, going from one

classroom to another in order to let potential clients learn about the products. Through

this process, orders can be taken note of and secured, in preparation for processing. All

of these promotional strategies were made with client engagement and influence as a

priority.

4. Product

The materials to be used for the creation of the actual products would naturally

surround the main procedure in which the shirts would be produced from, being screen

printing. Plain shirts consisting of cotton and other materials would be utilized and
ordered in bulk, as this is the most cost-efficient process resulting in a large number of

supplies in various sizing and fit. Printing apparatus such as screens, canvases, frames,

and cutting tools would also be needed but will be provided by the printing business that

the brand has outsourced from. Fabric paint would be the most crucial material needed

to create the product, as it will make it possible for the design to transfer onto the shirts.

Additionally, decorative paper such as kraft paper and other adjacent materials will be

used in the making of the packaging that will contain the product, together with stickers

and sticker paper.

5. People

The business will be composed of three different divisions that will organize the

process to rightfully serve future customers of ANONAS from start to finish. Starting with

the Advertisement and Marketing Crew which will be made up of members Brendan

Millares, Icha Porquis, and Stella Salva. They will be the ones responsible for the

promotion of the business that will further extend its exposure and possibly gain more

customers. This will be done by creating publication materials such as posters and

infographics as well as commercial-like campaign in-person promotion. They will utilize

social media and room-to-room promotional strategies to catch the attention of potential

customers which will build the success of the business. Next is the Financial

Management Crew which consists of Donalyn Ramos who will be responsible for

organizing the flow of the fund within the business. She will be the one handling the

order forms, organizing and keeping track of receipts from the confirmed orders, and

tallying them for the total items sold. Continuing, an additional position who will

supervise the whole process and would work closely with the Financial Management
Crew to help the business to run in harmony which is the Manager filled in by R-B

Cotino. Last is the Production Crew which consists of Dynesse Teodoro, Gabriel Garcia,

and Lexine Peregrina. They are involved, as the group name suggests, in the

production process, particularly the t-shirt printing process. They will be the ones that

will generate the design ideas that the customers may choose from. They are also the

ones that will contact the partner printing shop and facilitate the printing process to

ensure the quality of the products to be sold. Additionally, they will be the ones to

package the products sold before delivering them to the respective customers in

batches.

For the customers, the ANONAS will be catering ValMaSci students and staffs for

now considering the capital that would be used for this business as well as the

availability of designs that would be offered during the start up.

6. Process

The conceptualization of the business products were done during the month of

September. Brainstorming for the designs as well as the entirety of the business plan

were accomplished by the month of October. Final revisions before the implementation

as well as contacting partner printing shop were done during the 1st to 2nd week of

November. The advertising through online and offline campaigns will be done from the

3rd week of November onwards. During this, room-to-room giving and collecting of

pre-order forms of the products will be done as well as the collection of down payment

till the 4th week of November as the last day of payment to confirm the orders before

the t-shirt printing process. For the t-shirt printing, the group will bulk order the t-shirts
from the supplier through the partner printing shop in the middle of the 4th week of

November. The process of t-shirt printing is estimated to be around 5 business days

overall and are expected to be picked up around the last week of November. Within the

same week, packaging of the products will also be done. For the remaining days of

November and the 1st week of December, the products are expected to be delivered to

each customer through room-to-room distribution during the group's break time and

dismissal time. Full payment collection will also be done before releasing the order to

the customer. As additional parts of the process, organization of the giveaway as a part

of the promotion will be processed during the pre-ordering week and the winner will be

announced on the last day of order distribution. If the pre-orders before the actual

selling timeframe reach 300 orders, other designs will be unlocked and will be available

to be ordered for purchase. It would follow the same process as the main design within

a slightly different timeframe which is the last week of November for ordering and

production till the first week of December for distribution. Feedback forms will also be

released as QR codes on the thank you cards distributed with the orders to gain the

comments and suggestions of the customers after receiving their orders.

Marketing Strategies

The ANONAS business would expand the product, in particular of the aesthetic

shirt, and acquire a sensational perception of the customers. This would be done within

the use of the internet approach in the pre-selling phase, as well as a room-to-room

approach in order for the customers to fully view and analyze the proponents and the

shirt itself. Going through the specifics, the proponents would conduct a questionnaire

that gathers the thoughts and opinions of each batch in ValMaSci, regarding the idea of
buying a shirt, the designs imprinted, and their preferences. Moreover, social media

sites would be employed in order to gain more exposure to this generation. Particularly,

a Facebook Page and Instagram would be implemented. Moreover, a sample shirt

would be utilized in the room-to-room approach to introduce ANONAS and to gain

knowledge about the insights of the business that mainly highlights the production of

shirts. During the two weeks of implementation and pre-selling, the company planned

various marketing strategies. specifically with regard to distinctive and unique brand,

social media platform, promotional marketing campaign strategy, and public relations:

Distinctive and Unique Brand. The ANONAS business aims no other, as this

gives what this generation wants, in particular, what is trendy and aesthetic to their own

personal taste. As we have utilized the term “aesthetic” — defined as “the appreciation

of beauty” — we would deeply make use of different artistic and creative methods in

persuading people to have a look and eventually end up buying the ANONAS products.

Moreover, we would utilize social media platforms that would promote the aesthetic

products in an aesthetic style, causing the users of the platforms to be attracted and

visually pleased. Designs of the product (shirts) would be the main focus of this

business as it would identify its distinct and unique product among the competitors.

Social Media Platforms. Businesses may engage with current and potential

customers, advertise events and discounts, and share information about their business

by creating a Facebook Page, as well as utilizing the features of Instagram. Additionally,

online connections are possible due to Facebook company pages. Using links, status

updates, photographs, and brands advertise its products on Facebook.

 Promotional Marketing Campaign Strategy . In order to introduce the

business, a room-to-room interaction would be used in the pre-selling phase. This would

initiate the customers to fully know what the product is and encourage them to buy

products. Marketing campaigns can help find new consumers and raise brand

awareness. This would establish a reputation, engage customers, and tell the target

market about the most recent goods and services, as well as the giveaways and

unlocking of different designs depending on the amount of pre-orders (excluding main

shirt). These are therefore critically necessary for the ANONAS business.

Public Event. Within a two-week period, ANONAS would advertise its products

and services. To completely achieve the expansion and exposure to the students,

instructors, and staff, a strategic publicity plan would be made. The manager and the

advertising and marketing team would manage the publicity. In addition, the pupils

would receive flyers in the morning to gain exposure. In addition, giveaways would be

held in which one free shirt in a raffle would be given if 30 students per section ordered

a shirt.
SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)

The figure above shows the different aspects of the business. Starting with the

strengths, ANONAS: Ang Nabibiling Outfit Na Aesthetic Sa’yo offers unique design

patterns of t-shirts in a student-friendly price range. The designs of the t-shirts also have

a variety and are not necessarily exclusive for students in ValMaSci since our group

was able to produce 2 other designs that are not affiliated with our school brand.

Moreover, many opportunities are also observed in this business, such as good social

media advertising which will greatly help expand the reach of our product and bring us

more sales. Another observed opportunity is the ability to develop additional services to

fit customers' needs which is very important in order for us to fulfill our business' mission

and vision. Being affiliated with related vendors also serves as an opportunity for us

because this will also help our business to get promoted and generate our business

better. On the other hand, one setback of our business is that we have a limited reach
when it comes to potential customers since we do not have a physical booth and we

entirely rely on our social media platform and physical promotion to advertise our

products.

Furthermore, the threats that were identified are challenges and limitations that

we must face and resolve. The first threat that we might face is the changes in rules and

regulations. Since this business serves as fulfillment in our course Entrepreneurship, it

basically means that our selling activities and services will happen in school. Since we

will sell in a school setting, changes in rules and regulations might give our business a

setback if ever we would not be allowed to visit every classroom to advertise our

product because of safety reasons. Increasing competition from other groups that have

the same business as ours is also a threat to us because it would definitely set a

competitive atmosphere in us because our businesses have the same target customers.

Lastly, an increase in price inputs, as well as raw materials will definitely affect our

business negatively because we will be forced to find another supplier that will suit the

amount of capital we have.