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Definition
• A population is a group of individual units
with some commonality
• A sample is a group of people, objects or items
that are taken from a larger population for
measurement
▫ It should be representative of the population to
allow generalization of result findings
Purpose
• To draw conclusions about populations from
samples
• Determine population’s characteristics by
directly observing only a portion of the
population
Challenges to measuring populations
• Large size
• Inaccessibility
▫ GIDA, Under-reported cases, disaster survivors,
sensitive cases
• Destructiveness of the observation
• Accuracy and sampling
▫ A sample may be more accurate than the total
study population
Sampling error
• Poor representation of target population due
solely to chance
▫ Can be corrected by using a large sample size
Sampling bias
• The tendency to favor the selection of
participants that have particular characteristics
• This happens due to
▫ Wrong study population
▫ Poor study design
Non-sampling error
• Also referred to as measurement error
• Results solely from the manner in which the
observations are made
▫ May be produced by participants
▫ May be an innocent byproduct of the sampling
plans and procedures
▫ Ex: inaccurate tools, social desirability of the
participants, personal biases of the researcher
Minimizing errors
• Interviewers’ effect
• Respondent effect
• Knowing the study purpose
• Critique of research instruments by experts;
pilot-testing
Selecting the sample
• Random method
• Non-random
▫ Simple random
sample method
▫ Systematic random – Convenience
sample sample
▫ Stratified sample – Purposeful sample
▫ Cluster sample – Snowball/ chain
sample
Sample size
• Based on a well-defined study population
• In quantitative designs, it depends on the
following:
▫ Type of data analysis to be performed
▫ Desired precision of the estimates
▫ Kind and number of comparisons
▫ Number of variable that will be simultaneously
studied on
▫ Heterogeneity of the population
Sample size
• In qualitative designs, it depends on the
following:
▫ What you want to know
▫ Purpose of the inquiry
▫ What is at stake
▫ What will be useful
▫ What will have credibility
▫ What can be done with available time and
resources
QUANTITATIVE DESIGN QUALITATIVE DESIGN