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SAMPLING TECHNIQUES

Definition
• A population is a group of individual units
with some commonality
• A sample is a group of people, objects or items
that are taken from a larger population for
measurement
▫ It should be representative of the population to
allow generalization of result findings
Purpose
• To draw conclusions about populations from
samples
• Determine population’s characteristics by
directly observing only a portion of the
population
Challenges to measuring populations
• Large size
• Inaccessibility
▫ GIDA, Under-reported cases, disaster survivors,
sensitive cases
• Destructiveness of the observation
• Accuracy and sampling
▫ A sample may be more accurate than the total
study population
Sampling error
• Poor representation of target population due
solely to chance
▫ Can be corrected by using a large sample size
Sampling bias
• The tendency to favor the selection of
participants that have particular characteristics
• This happens due to
▫ Wrong study population
▫ Poor study design
Non-sampling error
• Also referred to as measurement error
• Results solely from the manner in which the
observations are made
▫ May be produced by participants
▫ May be an innocent byproduct of the sampling
plans and procedures
▫ Ex: inaccurate tools, social desirability of the
participants, personal biases of the researcher
Minimizing errors
• Interviewers’ effect
• Respondent effect
• Knowing the study purpose
• Critique of research instruments by experts;
pilot-testing
Selecting the sample
• Random method
• Non-random
▫ Simple random
sample method
▫ Systematic random – Convenience
sample sample
▫ Stratified sample – Purposeful sample
▫ Cluster sample – Snowball/ chain
sample
Sample size
• Based on a well-defined study population
• In quantitative designs, it depends on the
following:
▫ Type of data analysis to be performed
▫ Desired precision of the estimates
▫ Kind and number of comparisons
▫ Number of variable that will be simultaneously
studied on
▫ Heterogeneity of the population
Sample size
• In qualitative designs, it depends on the
following:
▫ What you want to know
▫ Purpose of the inquiry
▫ What is at stake
▫ What will be useful
▫ What will have credibility
▫ What can be done with available time and
resources
QUANTITATIVE DESIGN QUALITATIVE DESIGN

Bigger sample size to Smaller sample size


achieve breadth of to achieve depth of
findings findings
Sample size determination
• Power calculation – test of hypothesis
References
• Sampling in Research from Education Centre,
The Hillingdon Hospital. Email:
gay.bineham@tnh.nhs.uk

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