CHAPTER I

Description of the project

Palabok is one of the native culinary delicacies of the Philippines that Filipino loves to eat, but

only restaurants or fast-food chain here in Ormoc serves Palabok and somehow it is quite pricey. This

gives the company a new idea of why not serve Palabok in an accessible place like Ormoc City Plaza and

serves this at affordable price. YUMPY Palabok is a new business that will be located in Ormoc City

plaza to target a huge market population. The business name YUMPY is derived from the business

motto,“Yummy that will surely make you happy”.

The proposed business will need a wooden laminated structure food kiosk with a size of 7x8m

that is accessible to 3 to 4 staff. The YUMPY palabok food kisk will have a freezer space for on-site

frozen product. The operating room will consist of a stove and cooking utensils, a counter, and a serving

area. Each staff member are skilled and professional in this firm in order to create a friendly service and

interaction to the customers. Eco-friendly materials will be used in serving Palabok to promote eco-

friendly and clean environment. The business will serve Palabok in three different sizes; small, medium,

and large. The business will offer Palabok in a winnowing basket, or also known as Palabok bilao and

the business will also offer tasty fruit refreshments. The business will offer a mouthwatering serving of

Palabok that consists of a flavorful taste and healthy ingredients. The business target customers is

everyone at any gender and age, specially people walking along Ormoc City plaza. The business will also

be posted through social media platforms to receive feedback and delivery orders for customers nearby

Ormoc City Plaza. The company also wants to address customers to feel the joy in every bite of YUMPY

Palabok.

General Information

Mission and Vision

I. Mission

The customer deserve the best; high quality snack/meal, efficient service, courtesy and satisfaction

by providing excellence in serving delicious Palabok and offer a professional and reliable services that go
beyond customers satisfaction. Perseverance and dedication in the business and the people incorporate, by

setting and maintaining the highest standard of quality and ethics in everything the business perform.

II. Vision

YUMPY Palabok is in envisioned to be the premiere and leading business of Palabok in Ormoc

City, YUMPY Palabok will strive for the constant improvement, and strict adherence to the highest

standard of quality. A continuous progress with patience is the value that the business will implement by

providing exemplary service for the people in the most convenient way with principles of equality,

mutual respect, and better understanding.

Business Objectives:

 To provide a high quality and delicious snack/meal at affordable price.

 To compete with other snack businesses by promoting and expanding the YUMPY Palabok as a

unique business

 Establish YUMPY Palabok as a trendy, delicious, and healthy snack option in Ormoc City.

 To provide excellent and professional services.

 To extend the business in different locality if the profit meets the Company`s prior expectation.

Location

The proposed business location for the YUMPY Palabok Food Kiosk will be in Ormoc City

Plaza, in front of the beautiful people’s food park. The area is quietly suitable for this kind of business

because it is near a church, school, and other firms which makes it accessible to our target consumers.

The location of YUMPY palabok will be visible to the potential customers since it is the only palabok

snack in the Ormoc City Plaza. Most of the people walks by the area, specially around 5-6 PM wherein

workers and students tends to stop in the plaza and looking for a snack to eat.The business will operate

from Monday through Sunday, 3 p.m until 10 p.m. The Company choose to put the business in front of
food park because the area is known for many food stalls and food cart businesses and it will be easier

for the Company to establish the business because people are already familiar.

Major Business Activities

Market Condition

According to the 2020 census of the Philippines, Ormoc City has a population of 230,998. This was

based on the census conducted last 2020, this data allows the company to have a look at how large is the

market scale of the town. With the continuous development of Ormoc City Plaza, the proposed business

location is suited to be set up because around the area there are no potential competitors for the products

the firm provides.

Marketing Strategy

The business will be introduced to the market by posting in social media to easily engage and

interact with customers, the business will reach the target market by using online platforms. Important

details and information about the business will be posted in YUMPY palabok Social media accounts and

will be shared to the Ormoc City online marketplace. Customers and interested online citizen nearby

Ormoc City Plaza can send a direct message to the social media and the admin will respond

immediately, the social media accounts will be online from 6 AM to 10PM. The business will also be

active in some local activities where it can aid to promote the business.

Delivery Services

The business will offer delivery services for the customers nearby Ormoc City Plaza.

Customers will be informed of the shipping charges and rest assured that their order is well-packed and

secured. Online orders will be delivered around 20-25 minutes, it depends on how far the customers

location.
Raw materials

The business will need a supplier of raw materials, the company will invest to a company that is

capable to provide the needed source of the business. The raw materials will be delivered by Pixcel

Transglobal Food, one of the supplier of Palabok noodles that is located in manila. YUMPY palabok

will also have shrimp sauce and topped with several ingredients such as cooked shrimp, boiled pork,

crushed chicharon, boiled egg, tinapa flakes, fried tofu, scallions, and fried garlic.

Product Preparations, Processes and Services

The process of preparing Palabok should be practice very well and perfected to have a meal with

a high standard and quality that will suit to the customers. Cooking staffs will be train proficiently and

make sure that they are knowledgeable on how the process of production goes, as well as the usage of

cooking utensils, exact measurement of ingredients, and proper use of equipment. The business will

assure that there are enough raw materials to avoid shortage and problems in production.

YUMPY Palabok food kiosk will operate in a small area with organized and well-function

management. The staff are skilled in order to professionally do the work in serving customers with a

high quality Palabok. Cooking area will be place at the back of the kiosk to avoid further accidents and

problems. To maintain the cleanliness of the business area, the business will put trash cans to the left

side of the kiosk. Staff members is friendly and approachable in serving customer order as well as

careful and precise service. The business will receive the customers payment via cash or g-cash, since a

lot of people has g-cash accounts and they can use it to pay for their meal.