Name: _____________________________ Grade & Section: _________________________

Subject: Media & Information Literacy Teacher: ________________________________

____________________________________________________________________________
Lesson: Quarter 2 Week 10 LAS 1
Activity Title: Describes the different dimensions of multimedia information and media.
Learning Target (s): Recognize how different dimensions are formally and informally produced,
organized and disseminated
Reference(s): SLM Media and Information Literacy
LAS Writer: HAZEL B. LIJANO

Media as an instrument of information dissemination influenced the trend of every generation.

Information may be presented in various way depending on the platform it uses. Media dimensions may
be in the form of text, visual, audio, motion, manipulative and multimedia. Information presented through
these platforms may be formally or informally produced and disseminated.

Formally produced information is created by professionals who follow standards in creating,

editing, and producing information. These information are usually produced by formal organizations such
as schools, government and established media/publishing outlets. On the other hand, informally
produced information are created by individuals often for personal use. They usually come from personal
or views on different issues, process, etc. Blogs, personal e-mails, SMS, online messengers and social
media platforms are the common examples.

Media Formally produced by/through: Informally produced

Resources by/through:
Text News articles, published books, newspapers, Blogs, personal e-mails, SMS,
magazines, advertisements, research works, etc. online messengers, social media
platforms.
Visual/ Audio Produced by formal organizations: schools, Other output which are not
government, established media/publishing outlet produced by formal
organization.
Motion/ Produced by professionals who follow industry Created by individuals for
Manipulative standards in creating, editing and production personal use.

To deepen your understanding of the topic, describe how the following media resources produced
information by providing examples. Write your answer in your activity notebook.
Text Visual Audio Motion Interactive Multimedia
Ex: book cartoons podcast animations online class videos
 Name: _____________________________ Grade & Section: _________________________
Subject: Media & Information Literacy Teacher: ________________________________
____________________________________________________________________________
Lesson: Quarter 2 Week 10 LAS 1
Activity Title: Describes the different dimensions of multimedia information and media.
Learning Target (s): Differentiate media dimensions as to its resources.
Reference(s): SLM Media and Information Literacy
LAS Writer: HAZEL B. LIJANO

Over the years, it has been established that information can be expressed
through text, speech, sound, graphics or images, animation, and video. A
combination of these media sources is considered multimedia.
Dave Marshall defines multimedia as “the field concerned with the computer-
controlled integration of text, graphics, drawings, still and moving images
(video), animation, audio, and any other media where every type of
information can be represented, stored, transmitted and processed digitally.”

While traditional or analog media still co-exist with computer-controlled media, Savage and Vogel (2009)
assert that the contemporary definition of multimedia is mostly in the digital form. Moreover, both
trending and emerging forms of multimedia are described as ubiquitous, interactive, massive, and
immersive.

Complete Me!
Test I. Fill in the table below by providing the strengths and weaknesses of the given media sources as
vehicles of information dissemination. Do it in your activity notebook.

Media Source Strengths Weaknesses

1. Text
2. Visual
3. Audio
4. Motion
5. Multimedia

Test II. Modified True or False. Write True if the statement is correct and if not, change the underlined
word/s with the correct answer.
_____________1. Presenting an information through a magazine is considered as formal.
_____________2. Audio information can be formally produced through articles.
_____________3. Expressing an opinion illustrates formal form of presenting information.
_____________4. Personal blogs are highly acknowledge as main source of information due to its
authenticity.
_____________5. News agencies serve as channel of formally produced information.