11/12

Media and
Information
Literacy
Quarter 2 – Module 10:

Dimensions of Media

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 What I Need to Know
This module was designed and written with you in mind. It is here to help you
master the Dimensions of Media . The scope of this module permits it to be used in
many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.

The module focus on learning outcome, namely:

LO 1 – Analyze how the different dimensions are formally produced,

organized, and disseminated. (MIL-11/12MM-IVij-24)

After going through this module, you are expected to:

a) Recognize how different dimensions are formally and informally

produced, organized and disseminated; and
b) Differentiate media dimensions as to its resources.

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Definition of Terms

Audio
The sound that is heard on a recording or broadcast.
Formal information
Information that is socially shared and is objective, driven by facts and actual
events.

Information
Comes from instances, events, and basically from all things that happen in the
environment.

Informal information
Information that is unsocial., opinionated and subjective.

Motion media

Visual media that gives the appearance of movement.

Right channels
Used to properly and appropriately send the message.

Text

A simple and flexible format of presenting information or conveying ideas whether

hand-written, printed or displayed on-screen.

Visual
Something (as a graphic) that appeals to the sight and is used for effect or
illustration.

Definition taken from:

https://quizlet.com/268658012/mil-chapter-12-formal-and-informal-production-organization-
anddissemination-of-text-information-and-media-lesson-2-flash-cards/

Merriam-Webster Dictionary

CHED TG

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 Lesson
Dimensions of Media
19
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of
selfexpression and creativity. Its huge influence spreads speedily across the globe.
The connection between technological advances and people’s connectivity created a
huge impact on the lives of today’s generation. This module covers all the above-
mentioned concepts.

What’s In

Multimedia information and media gives emphasis on the presentation of

information coming from the combination of sources along with traditional media.
It presents information in a creative and interactive manner. However, weighing the
validity and reliability of information relies mainly on the critical thinking skills of
media user. Understanding how information are formally and informally produced,
organized and disseminated will lead to better comprehension of the content from
media.

To learn more of the lesson, let us take a look on the next activity.

Notes to the Teacher

Emphasize that this is a synthesis of all the components of media

discussed in the previous chapter
.

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 What is It

MEDIA DIMENSIONS
Media as an instrument of information dissemination influenced the trend of every
generation. Information may be presented in various way depending on the
platform it uses. Media dimensions may be in the form of text, visual,
audio,motion, manipulative and multimedia. Information presented through these
platforms may be formally or informally produced and disseminated. Formally
produced information are created by professionals who follow standards in
creating, editing, and producing information. These information are usually
produced by formal organizations such as schools, government and established
media/publishing outlets.
On the other hand, informally produced information are created by individuals
often for personal use. They usually come from personal or views on different
issues, process, etc. Blogs, personal e-mails, SMS, online messengers and social
media platforms are the common examples.

Media Resources Formally produced Informally produced

by/through: by/through:
News articles, published Blogs, personal e-mails,
Text books, newspapers, SMS, online messengers,
magazines, advertisements, social media platforms.
research works, etc.
Produced by formal Other output which are not
Visual/ Audio organizations: schools, produced by formal
government, established organization.
media/publishing outlet
Produced by professionals Created by individuals for
Motion/ who follow industry personal use.
Manipulative standards in creating, editing
and production

The table above shows how media resources are formally and informally produced.
These set of information are commonly presented through the use of right channels
such as books, newspapers, magazines, websites, e-mails, videos, graphics and
among others. Most often they are in the form of paragraphs, list, tables (Text)
pictures, illustrations, images, etc (Visuals), music, sounds (Audio), moving objects
(Motion) or combination of them (Multimedia).

Analyzing how information are formally and informally produced, organized and
disseminated will help you to assess the credibility of an information in regards to
its reliability, validity, timeliness, accuracy and authority of the author.