13 Pillars of Written

Communication

Rahul Bhatnagar
 Does Written Communication
matter?

Your written communication plays a vital role.

It has to be in sync with what you want to say or

what you have upon your mind.

We have to often communicate through written

format, which might be through emails,
messages, interview exams or even examination
answers for students.

However, the question is, are we able to

efficiently communicate?

Rahul Bhatnagar
Are there any misunderstandings at times?

Do we get confused?

Do we end up conveying half of the message?

Or do we end up writing too lengthy paragraphs

and including unnecessary things?

Do we fail in conveying our emotions?

Happens, but once we learn how to write in this

E-book and implement the same, things become
way easier.

Rahul Bhatnagar
13 Essential pillars of written communication

1.) AIDA:

The basic formula for writing the best content.

It stands for

A: Attention
I: Interest
D: Desire
A: Action

Attention

The way you start has to be catchy and grab

people’s attention.

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Images, catchy headlines can be used to grab
attention.

You have a maximum of one minute to convince

the reader to read your piece of content.

After grabbing the attention, you have to define

the idea.

Interest

Write paragraphs one after the other.

Try including stats and figures.

Give them aha moments to read further.

Evoke their interest to know what you are going

to tell next

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Desire

Ignite their desire and willingness to do what

you are telling.

Include stories, testimonials here.

Get them nearly convinced to your idea.

Action

Unless you tell, people don’t act.

Tell them to comment, buy, subscribe or

implement what you told.

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2.) Interesting start:

If the start is boring, why will someone continue

or even start reading it?

The start has to be excellent.

You can start with a question, example, fact,

figure or even a quotation.

Even the way you write your title matters.

Let me state two examples

Example 1:

Let’s discuss about consistency.

Consistency matters a lot, it is the key to

success.

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Example 2:

“I fear not the man who has practised 10,000

kicks, but I fear the man who has practised one
kick 10,000 times” ~ Bruce Lee

This line clearly indicates the importance of

being consistent at one work.

Which do you think is interesting and grab

people’s attention?

Obviously the second one.

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3.) CTA:

Give people as many Call To Actions as you can.

Tell an idea, justify it and ask a question to get

them into a YES mode.

Trial closing has to be implemented.

We got an end objective, to fulfil it, we might

have to ask for mini commitments.

You never know which point or sentence will

strike to people and they will be willing to take
action, so give multiple Call To Actions.

Rahul Bhatnagar
4.) Purpose:

Before starting to write anything, state the

purpose on the top or in a paper next to you for
your reference.

This will ensure that you don’t deviate and you

are actually fulfilling the purpose of writing that
piece of content.

Also, at the beginning itself, people should have

an idea as to what they’ll get.

Interested ones will pay more attention.

Non-interested ones will not read further.

It’s much better than they later feeling that they

wasted their time.

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5.) Clarity:

Be crystal clear.

Don’t give vague data or knowledge.

Tell them the reality in a clear way.

Avoid beating the bush.

Try to be to the point.

Don’t write incomplete sentences.

Write in a way that even a person who has no

knowledge about it should at least get a bit of

idea about it.

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6.) Completeness:

By now, you gave them a catchy headline, now

they are clear as to what they’ll get.

You have given them all the deliverables, but

you forget to give them a link to sign up.

Do you think people you mail you back for the

signup link?

Very few people.

Or you tell them all the details but forget to tell

them the dates.

Or you forget to mention the price.

Ensure each thing is mentioned.

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Understand what might be the questions upon
people’s minds and clarify the same in your
content before them asking you.

7.) Concreteness:

Don’t have meaningless information and

confuse people while making the decision.

This is not related to the length of the article.

You just need to be clear and focus on what you

want them to do.

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8.) Courtesy:

Make use of kindly, please, thank you often.

It also appears professional.

I write kindly, please in all my emails.

Your emails are a reflection of your personality.

The tone in my training and emails is the same.

When people read my emails, they feel like I’m

talking to them.

Be honest and truthful.

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9.) Correctness:

The information has to be correct.

Facts and figures have to be accurate.

The grammar and spelling have to be correct,

you can use tools like Grammarly and Word
autocheck to ensure the same.

10.) Creativity:

Something different.

Most people give the content in the same

manner.

I recently got an email with the subject line, a

tale of two Rahuls
Rahul Bhatnagar
Obviously, it is creative and interesting.

You can put up one single story and relate

everything to your work.

11.) Consideration:

Think about what you have to write.

Understand the audience and their mindset,

then write.

Give people what they want.

When I teach technical topics, I try my best to

simplify because I know not a lot of my audience
is technically sound.

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12.) Conciseness:

Let your content be brief and clear cut.

It should be precise.

Try to write in limited words conveying the

message.

Don’t have unnecessary words.

13.) Simplicity:

Simplicity is the ultimate sophistication.

Most people forget it, they try to go too fancy,

what’s the point if people don’t understand?

Rahul Bhatnagar
Today it is very difficult to be simple. We are
surrounded by people who are always trying to
show off.

Simplicity connects with people.

Implementing these hacks will ensure that you

come up with mind-blowing content.

Rahul Bhatnagar
 About Rahul Bhatnagar

Entrepreneur since the past 9+ years

Public Speaker since the past 14+ years

TedX Speaker (Twice)

Josh Talks Speaker (6 Times)

1 Million+ Social Media followers

Conducted workshops for 5,00,000+ people

Rahul Bhatnagar
 About Rahul Bhatnagar

MTV fame

Based in Goa with more than 40 people

working in the team both on-site and remote

Holds the world record to have delivered 50

speeches on 50 consecutive days at
Toastmasters International clubs

20,000+ paid enrolled members in his

community

More than 10,000 (posts + articles + videos)

across Social Media

Rahul Bhatnagar