Professional Documents
Culture Documents
LEARNING ACTIVITY
SHEET No.1 School Logo
in English
Abstract summarizes all sections and helps readers decide whether or not to read
the entire report.
Appendix contains other related information such as graphs, charts, tables and
lists.
Directions: Match the descriptions
COLUMN A in Column A with the corresponding
COLUMN B names listed in
Column B.
1. Provides a review of what A. Research
others have written or
researched on concerning
topic. B. Introduction
2. Presents the information
gathered through the research.
C. Literature Review
3. Contains other related
information such as graphs,
charts, tables and lists. D. Methodology
4. Evaluates the results of the
study or research. E. Results
5. Provides the summary of
research.
F. Discussion
6. Presents background
Objectives/Subtasks: 2. Identify the language of research.
Topic: Language of Research.
Reference/Source: englishhints.com/language-of-research
Activity No: 2 Title: Language of Research Day:__2__
Key Concept
Learning the language of research can help you understand research answers
to important problems. It can also help you read academic texts (and tests) more easily.
Key Concept
Campaign is an effort made to gain public support for an opinion or course of action. It
is an organized course of action to achieve a goal.
Language of Campaign
Name-calling is the use of emotional labels that are offered in the place of logic or
evidence.
Glittering generalities represent the opposite of name-calling. Instead of wanting the
audience to reject an idea without examining the evidence, a communicator resorting to
glittering generalities wants the audience to accept an idea without requiring evidence.
Transfer is a device by which the communicator wants the audience to take the
authority, sanction, or prestige of a respected idea and apply it to a new idea that the
communicator wants the audience to accept.
The bandwagon approach is one in which audiences are encouraged to adopt a certain
behavior because “everyone else is doing it” and they “do not want to be left behind.”
Testimonials are appeals from influential celebrities or authority figures whose
expertise may be irrelevant to the product being sold or idea being promoted.
Card Stacking is a method that stacks the cards in favor of the desired result,
presenting one-sided evidence or half-truths.
Euphemisms are terms intended to obscure or soften the true meaning of behaviors or
concepts.
Directions: Identify what language of campaign is described in each item. Write your
answer before the number.
_______________1. A device by which the communicator wants the audience to take the
authority, sanction, or prestige of a respected idea.
_______________2. A method that stacks the cards in favor of the desired result,
presenting one-sided evidence or half-truths.
_______________3. Use of emotional labels that are offered in the place of logic or
evidence.
_______________4. Wants the audience to accept an idea without requiring evidence.
Key Concept
There is one language more universal than any other. It is not Mandarin Chinese,
English or Spanish. This is the language holds no strange pronunciations or syntactical
rules that leave new language learners scratching their heads. Rather, it is accessible to
everyone who has ideas and passions, and who fundamentally believes in advancing
mankind and speaking for a cause. This language is universally understood because
there is never a lapse in the need for people to speak for rights, ideas, and politics. This
is the language of advocacy.
Advocacy is the act of supporting, defending, or arguing for a specific cause or issue.
The purpose of advocacy is to bring about change, whether that’s accomplished through
raising public awareness, increasing support, or influencing policy for a certain issue.
Types of Advocacy
Express and Issue Advocacy – Usually regarding a specific political, campaign, letting
the public know that they should vote a certain way to.
Budget Advocacy – All about transparency in all levels of the government spend their
budget.
Federal Advocacy – Targeting the state legislators to push for certain change.
Media Advocacy – Using media as the primary means to promote a specific cause.
Health advocacy –Supporting the rights of patients and improving the community of
people who care about patients.
Directions: Determine what advocacy is described in each item. Write your answer
before the number.
_____________________1. An advocacy that supports the right of patients.