Reading

The Power of Advertisement

At the end of the lesson, the learners must have:

2. recalled

1. identified hasty
information

and valid
from the
generalizations; story read.
 bandwagon
glittering generalities
Generalizations
a general statement or

concept obtained by

inference from specific

cases.
Guidelines:
1. gather information
2. identify relationships among facts
3. make generalizations that is consistent

with most of the the supporting facts.

The Power of Advertisement
1. Why do companies advertise?
2. Give one advertisement and explain how
can this advertisement convince people to
buy the product.
3. Is it right to vote for a candidate because of
an advertisement?
1. What technique uses crowd to endorse a
product?
2. Why does Ron want the shoes?
3. Who are consumers?
4. How can one be a wise consumer?
Identify whether the generalizations are valid. Write if its

valid or if the generalization is hasty.

1. People are gullible individuals.
2. Manufacturers use advertisement to sell their products.
3. Advertisers use plenty of techniques to sell products.
4. Most advertisements deceive people into buying things.