How media and information affect communication

A means of communication that reaches a wide range of public audience to

provide information and entertainment using print, digital and online
technology.

Correct

Journalism


Public Announcement


Mass Media


Broadcast


Mass Media is the best answer because it pertains to various forms of

media that primarily provides information to a wide audience.
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Question
Any form of communication like a channel that carries information is called
__________

Correct

Text


Medium


News


Education


Medium is the correct answer which is the singular form for media that
bring information to the public.
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Question
The element in communication process where the message originates is
referred to as the _______.

Correct

Channel


Message


Source


Receiver


Source is like the point of reference from where or from whom the
message is crafted.
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Question
Which element in communication is missing in Shannon weaver’s model?

Correct

Medium


Receiver


Noise


Feedback


The loophole in Shannon Weaver’s model is the absence of feedback or

the process of responding to the receiver.
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Question
Rearrange Shannon and Weaver model of communication.

Correct
Drag unnecessary answers here
Rearrange the items into the correct order

Source


Transmitter


Channel


Destination


Receiver

 The source produces a message to be transmitted using a channel and
so the message will be decoded by the receiver.
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Question
What does the circular nature in Osgood-Schramm model mean?

Correct

Encoding, decoding and interpreting is simultaneously done through
feedback mechanism.


Message is repeated because of noise.


Feedback varies depending on the type of noise.


The receiver always does the interpretation while the source is responsible for the content
production.


The circular process in which the roles of being a source and a receiver
can be interchanged and done simultaneously with the help of feedback
mechanism.
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Question
Although Osgood and Schramm share same elements of communication, how
is Schramm’s model differ from Osgood’s?

Correct

Schramm model focuses on the quality of message produced both by sender and receiver.


Schramm model highlights the individual differences such as knowledge,
experience, beliefs and attitudes.


Schramm model underscores the interaction that takes place among the participants.


Schramm model illustrates the one-way communication process.


It emphasized on the shared experiences and understanding between

the sender and receiver.
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Question
A customer made a call to a telephone network to seek help on how to activate
her account. To her surprise, she was not able to talk to a customer service
representative rather she listened to a set of instructions through an
 automated self-help service feature. However, the customer was unsatisfied
because she felt the service was lacking and ineffective and unfortunately she
could not express her dismay over the service. What communication model
applies to the situation?

Correct

Schramm Model


Media and Information Literacy Model


Shannon and Weaver Model


Osgood Model


This is an example of Shannon and Weaver model since the feedback

mechanism is absent in the process.
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Question
During a debate, there is a portion in which the opposing party can ask
question to weaken the argument of the other side that has a chance to refute
it. And then, in the next round, switch roles will happen. This happens in
television broadcast during live debate among politicians who ask questions to
each other and answer the issues attributed to them.

Which model of communication is illustrated based on the situation above?

Correct

Media and Information Literacy Model


Shannon and Weaver Model


Schramm Model


Osgood Model


This is an example of Osgood model that explains the interchanging

roles of the encoder and decoder plus interpretation in a simultaneous
process
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Question
There is a controversial article in the column section of a newspaper that
sparked interest of the readers. The writer is obviously blatant and biased in
presenting the issue and the supporters of the writer who shares same
 sentiments also responded to his column by sending feedback in the
newspaper company.

Which model of communication is illustrated based on the situation above?

Correct

Shannon and Weaver Model


Schramm Model


Osgood Model


Media and Information Literacy Model


This is an example of Schramm model that highlights the shared

experiences between the sender and receiver.
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