Lesson Plan 7

Teacher: KRISTY ANGELIE H.
CONSUMO Grade Level: 12

Teaching Dates: APRIL 13, 2023 Learning Area: ENTREPRENEURSHIP
Teaching Time: 8:00-10:00 A.M. QUARTER: THIRD
10:00-12:00NN
1:00-3:00 PM
A. Content Standard The learner demonstrates understanding of environment and market in one’s locality/ town.
B. Performance The learner independently creates a business vicinity map reflective of potential market in one’s loca
Standards
C. Learning The learners:
Competencies Learners will describe the Marketing Mix (7Ps) in relation to the business
opportunity vis-à-vis:
3.1.1 Product;
3.1.2 Place;
3.1.3 Price;
3.1.4 Promotion;
3.1.5 People;
3.1.6 Packaging; and
3.1.7 Positioning
(CS_EP11/12ENTREP-0d-9)
D. Objectives At the end of the session, the learners should be able to:
 Discuss the concept of marketing mix;
 Identify the seven Ps in the marketing mix; and
 Apply critical thinking skills about marketing concepts through w
activities.
E. LC Code (CS_EP11/12ENTREP-0d-9
I. Content Describe the Marketing Mix (7Ps) in relation to the business opportunity
II. Learning Resources Base in the curriculum Guide
A. References
1. Teachers’ Curriculum Guide
Guide Pages
2. Learners’
Material
Pages
3. Textbook Pages
4. Additional
Materials for
Learning (LR)
portal
Teacher: KRISTY ANGELIE H. CONSUMO Grade Level: 12
10:00-12:00NN
1:00-3:00 PM
B. Other Resources
III. Procedures Facilitator’s Activity Lear
Activ
A. Reviewing previous lesson

or presenting the
new lesson
 Prayer Good morning class. We are going to start our day with a prayer.
One student
So, let’s all stand together and feel the presence of our Lord. Heavenly prayer.
Father, please be with these students as they go where they do not know.
As they seek to grow in knowledge, we ask that they grow in faith. As they
start to conquer the world, we hope that they conquer their fears. As they
strive to find their place, we pray that they find you. Please go where we
cannot, protect when we cannot and bring them safely home. Amen.
 Preliminaries
 Greetings How are you class? Are you excited to learn another lesson today?
If you will open a business, what tactics or actions will you apply to Students’
promote it in the market? Let’s discuss it in today’s episode. answer may
vary.
 Attendance Students, as I call your name, please say present.

checking
Attendance is
checked.
 Reading of the
House Rules
10:00-12:00NN
1:00-3:00 PM
 Reviewing of the Let’s recall our topic yesterday.

previous lesson
Previously we discussed about Determining Target Market, 1. Better alloc
Customer Requirements, and Market Size. sources
2. Increased S
• What are those concepts of market and the importance? Revenue
3. Improved B
Loyalty
4. Differentia
Customers
5. Effective P
Development
6. Adaptabili
7. Better Mar
8. Reduced M
Costs
9. Improved
Communicati
10. Increased
Satisfaction
• What are those customer requirements that impact businesses
success? 1. Trust
2. Susta
3. Qua
4. Cust
5. Cust
Servi
6. Spee
7. Price
8. Acce
9. Secu
Product
Developm
10:00-12:00NN
1:00-3:00 PM
 Reading of the • Discuss the concept of marketing mix;

objectives • Identify the seven Ps in the marketing mix; and
• Apply critical thinking skills about marketing concepts through
written activities
B. Establishing a
purpose of a lesson
PRE-TEST.
 Motivation Before we start studying the lesson, students must take the pre-test to find
(The activities in this
section will out how much they already know the topic for today. This pre-test will help
stimulate their students to check their prior knowledge and understanding about the basic
thinking and help
Alright!
concept of Marketing Mix.
them access and
connect prior Are you ready?
knowledge as a
jumpstart to the
DIRECTION. Read and carefully analyze the following questions. Write only the
present lesson.) letter of the correct answer on your answer sheet.
Note: Please be reminded that every question takes 10 seconds to answer.
1. It is a set of controllable and interrelated variables composed of product,

place, price, and promotions that a company assembles to satisfy a target
group better than its competitor.
A. Price B. Marketing Mix C. Product D. Packaging
2. The amount of customer pays for to enjoy it. KEY TO COR
A. Price B. Marketing Mix C. Product D. Packaging 1. B
3. An item that is produced to satisfy the needs of a certain group of people.
2. A
A. Price B. Marketing Mix C. Product D. Packaging
4. It is tangible product that includes tires, MP3 players, clothing etc. 3. C
A. Branding B. Positioning C. Goods D. Place 4. C
5. It can be intangible or tangible in the form of services or goods. 5. C
A. Price B. Marketing Mix C. Product D. Packaging 6. D
6. The way your product or service appears from the outside. 7. B
A. Price B. Marketing Mix C. Product D. Packaging 8. D
7. A marketing model that modifies the 4P’s model.
9. D
A. Packaging B. 7P’s Model C. Marketing Mix D. People
10. C
8. Responsible for every element of your sales, marketing strategies and
activities.
10:00-12:00NN
1:00-3:00 PM
A. Packaging B. 7’Ps Model C. Marketing Mix D. People

9. This refers to how a business creates awareness in the market.
A. Place B. Brand Name C. Services D. Promotion
10.It is intangible product that includes hair salons and accounting firms.
A. Place B. Brand Name C. Services D. Promotion
For this morning we are going to discuss Marketing Mix 7Ps in relation
ACTIVITY to the business opportunity. In order to clear out concepts about
Marketing Mix 7Ps in relation to the business opportunity we are going
to build our vocabulary by playing a game, Scramble Game.
Arrange the scrambled letters to form a word.
1.
E P C I R
1.
2.
R O C P T U D
2. PR
3.
A L P E C 3.
4. 4. PRO
M O R P N O I T O
5. P
5.
P P E O L E
6. PAC
6.
P A A G C I K N G 7. POSIT
7.
O I T P O S I N I N G
10:00-12:00NN
1:00-3:00 PM
7P’s of Marketing Mix

ANALYSIS What is it?
Explain :( 20mins.)
(In this section, students will be
Marketing Mix
involved in an analysis of their - Is a set of controllable and connected variables that a company gather
exploration. Their understanding
is clarified and modified because to satisfy a customer better than its competitors. It is also known as
of reflective activities)/Analysis
of the gathered data and results the P’s in the marketing.
and be able to answer the
Guide Questions leading to the - Originally there will only 4P’s
focus concept or topic for
the day.)
 Product
 Place
 Price
 Promotion
- Has been modified until it’s become 7P’s - 3P’s that been added are;
 People
 Packaging
 Positioning
PRODUCTS
- It refers to any goods or services that are produced to meet the
consumers wants, tastes, and preferences.
PLACE
- It represents the location where the buyer and seller exchange goods
and services. It is also known as distribution channel. This includes any
physical store as well as virtual stores or online shops in the market.
10:00-12:00NN
1:00-3:00 PM
PRICE
- It is a serious component of the marketing mix. In the narrowest sense,
it is the value of money in exchange to a product or service. Hence, the
price is the amount of value that customer gives up enjoying the
benefits of having or using the product or services.
PROMOTION
- It refers to the complete set of activities which communicate the
product, brand, or service to the user. The idea here is to attract people
to buy your product over the other.
PEOPLE
- They are the ultimate marketing strategy because they are the one who
sell and push the product.
PACKAGING
- It refers to the outside appearance of the product and how it is
presented to the customer.
POSITIONING
- It refers to a process used by marketers to create an image in the minds
of the target market.
10:00-12:00NN
1:00-3:00 PM
Essay Question:
APPLICATION If you were the product, what kind of brand image would you like to be known
Elaborate:(20mins) for in the market? How would you promote your own personal brand?
(This section will give students the
opportunity to expand and Students’ an
solidify/concretize their understanding RUBRICS. vary based
of the concept and/or apply it to a rubri
real-world situation) 1. Organization
Excellent/10 points: The essay contains stiff topic sentences and a
controlled organization.
Very Good/8 points: The essay contains a logical and appropriate

organization. The writer uses clear topic sentences.
Average/5 points: The essay contains a logical and appropriate

organization. The writer uses clear topic sentences
. Needs Improvement/3 points: The essay has an inconsistent

organization.
10:00-12:00NN
1:00-3:00 PM
Unacceptable/0 points: The essay shows the absence of a planned

organization.
Grade: ___ ..
2. Style
Excellent/10 points:
The essay shows the absence of a planned organization.
Very Good/8 points: The paper contains precise and varied sentence
structures and word choices.
Average/5 points:
The paper follows a limited but mostly correct sentence structure.
There are different sentence structures and word choices.
Needs Improvement/3 points:

The paper contains several awkward and unclear sentences.
There are some problems with word choices.
Unacceptable/0 points: The writer does not contain apparent control

over sentence structures and word choice.
Grade: ___ ..
Content
Excellent/10 points:
The content appears sophisticated and contains well-developed ideas.
Very Good/8 points:

The essay content appears illustrative and balanced.
Average/5 points:
The essay contains unbalanced content that requires more analysis.
Needs Improvement/3 points: The essay contains a lot of research

information without analysis or commentary.
Unacceptable/0 points: The essay lacks relevant content and does not
fit the thesis statement. Essay rubric rules are not followed.
10:00-12:00NN
1:00-3:00 PM
Grade: ___ ..
Grading Scheme for an Essay Rubric:
A+ = 30+ points
B+ = 25-29 points
C+ = 20-24 points
C- = 15-23 points
D = 10-14 points
F = less than 9 points.
Why is it important to come up with an effective marketing strategy using

the 7Ps of marketing?
Student’s an
var
Generalization: (10minutes)
(This section students will

give their own understanding
on the importance of the 7P’s
Marketing Strategy)
10:00-12:00NN
1:00-3:00 PM
IV. EVALUATION
1. Mark
(5mins.) Direction. Read and carefully analyze the following statement. Write the 2. Price
(This section will provide word or phrase that is being described in each number of your answer 3. Produ
opportunities for concept sheet. 4. Price
check test items and answer
key which are aligned to the 5. Produ
1. It is a set of a controllable and interrelated variables composed of
learning objectives – content product, place, price and promotions that a company assembles to 6. Packa
and performance standards and satisfy a target group better than its competitor. (Marketing Mix) 7. 7 P’s
address misconceptions- if 2. The amount of money that a customer pays for to enjoy it. (Price) 8. Peop
any) 3. An item that is built or produced to satisfy the needs of a certain group 9. Prom
of people. (Product)
10. Positi
4. An item that is built or produced to satisfy the needs of a certain group
of people. (Price)
5. It can be intangible or tangible in the form of services or product.
(Product)
6. The way your product or service appears from the outside.
(Packaging)
7. A marketing model that modifies the 4P’s model. (7P’s Model)
8. Responsible for every element of your sales, marketing strategies and
activities. (People)
9. It refers to how a business creates awareness in the market.
(Promotion)
10. It claims a new space in the mind of customer different from the spaces
occupied by existing products. (Positioning)
Extend:(5minutes) ASSIGNMENT.
(This section gives situation
that explains the topic in a new With your groups.
context, or integrate it to Think or develop a brand name. After thinking or developing a brand name, you will
another discipline/societal be going to make your business plan proposal with your groupmates.
concern)
(It should be pass on next meeting)
V. REMARKS
VI. REFLECTIONS
PREPARED BY: KRISTY ANGELIE H. CONSUMO

Student Teacher
10:00-12:00NN
1:00-3:00 PM
CHECKED AND OBSERVED: MR. RAYMOND F. SUPREMO

Name of Cooperating Teacher

Lesson Plan 7

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Teacher: KRISTY ANGELIE H.

CONSUMO Grade Level: 12

A. Reviewing previous lesson

 Attendance Students, as I call your name, please say present.

 Reviewing of the Let’s recall our topic yesterday.

 Reading of the • Discuss the concept of marketing mix;

1. It is a set of controllable and interrelated variables composed of product,

A. Packaging B. 7’Ps Model C. Marketing Mix D. People

7P’s of Marketing Mix

Very Good/8 points: The essay contains a logical and appropriate

Average/5 points: The essay contains a logical and appropriate

. Needs Improvement/3 points: The essay has an inconsistent

Unacceptable/0 points: The essay shows the absence of a planned

Needs Improvement/3 points:

Unacceptable/0 points: The writer does not contain apparent control

Very Good/8 points:

Needs Improvement/3 points: The essay contains a lot of research

Why is it important to come up with an effective marketing strategy using

(This section students will

PREPARED BY: KRISTY ANGELIE H. CONSUMO

CHECKED AND OBSERVED: MR. RAYMOND F. SUPREMO

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