How Nayatel responded to natural disease

 Reduced not essential travel

Travel has long been an important part of business. Nayatel limited or prohibited non
essential travel of its employees. Employees whose duties were critical to business
continuity were more likely to fall within a category of essential travel during times of
extreme restrictions. 

 Developed an Infrastructure for Remote Work

They have developed an infrastructure for remote work. Setting and maintaining a
company culture is important to any business. However, doing so in a remote working
environment can pose unique challenges. Nayatel coped this challenge with the following
steps

1. Focus on building trust first

2. Put employee wellbeing at first
3. Focus on teamwork
4. Prioritize good communication
 Staggered or flexible work schedules

Nayatel staggered their time in a way their employees can vary their start and end times
to suit their work and personal commitments. 

 Redesign physical office

Nayatel introduced hybrid work model for its employees. All employees were not coming
daily and not for the whole day. Some employees were working from their homes, some
were coming office for three days a week while other three days they worked from home.

 Digitize business operations

Nayatel introduced a digitization process for converting non-digital data, information,

and operations to a digital platform to ensure simplicity and accessibility for employees.

 Digitize customer facing operations

Nayatel also introduced a digitization process to convert non-digital data, information,
and operations to a digital platform to ensure simplicity and accessibility for customers.

How Nayatel is responding to the current economic situation of the country

Nayatel didn’t lay off any single employee during the difficult economic times of covid but now
the economic situation of the country is worse than that. Nayatel is laying off huge numbers of
its employees to minimize their operating cost. It is not expanding its operations to other cities of
the country. A year ago it was growing rapidly. They were starting their operations in other
cities, but they are not expanding its operations. They are also declining their package prices and
offering discounts on installation to increase their revenue. They are also offering free one month
trail to expand their customer base. A year ago they were hiring new employees regularly but
now they are not hiring new employees instead they are firing existing employees.

Nayatel’s strategic alliances

Nayatel forms strategic alliances with the following organizations

 This year, Nayatel and Huawei celebrated their 10-year anniversary by signing a
Memorandum of Understanding (MOU) for a continued strategic partnership. Huawei is
the supplier of Nayatel that is supplying its products to nayatel for over 10 years.  Both
companies renewed their commitment to continue pushing the boundaries of
technological innovation in the future and further strengthen the bond of trust and
friendship.
 Nayatel partners with Sky Nine Developers to fiberize PC Legacy, Ramada Plaza and
Best Western Hotels to increase its revenue and customer base. As there are lots of
people in these locations need telecommunication and internet services as well their
management. Both Nayatel and Sky Nine Developers are looking to take this partnership
further with the latest innovative digital products offered by Nayatel in its services
portfolio.
 To capture the big market of customers residing and working in DHA Islamabad and
Rawalpindi .Nayatel signs agreement to launch its services in DHA Islamabad and
Rawalpindi. Residents of DHA Islamabad and Rawalpindi have been eagerly waiting to
experience the service Internet, Cable TV, and Phone services of the service provider.
This partnership will be mutually beneficial for both parties and will enable Nayatel to
offer its quality services in DHA.
 Nayatel Partners with eShifa and Shifa International Hospital as their IT Solution
Provider. The shift and impact of the digital growth in the year 2020 has driven many
organizations around the world to transform their businesses in the digital and tech
sphere. Change has become inevitable and digital transformation is now considered an
urgent need. 

Culture adopted by Nayatel

Nayatel adopted achievement culture. Nayatel mainly focuses on achieving specific goals
with a drive to be the best in the industry by providing high quality services to its home and
corporate customers. Nayatel’s team constitutes of highly skilled, experienced and motivated
professionals always willing to go extra mile to serve its customers. It also gives its
employees "permission" to go that extra mile to make customers happy, empowering them to
do what they need to do to meet that vision. Sales employees are given targets on daily,
weekly, monthly basis those who achieve targets are awarded with commission; those who
do not got fired. Employees are given promotion, increments and bonuses based on their
performance.

How Nayatel combines Culture and performance

Nayatel puts high emphasis on both culture and performance. Managers in Nayatel align their
core values of honesty, mannerism, simplicity, hard work, sacrifice, knowledge and
discipline with day to day operations of the company in hiring practices, performance
management, budgeting, criteria for promotion and rewards and so forth .To ensure that they
are targeted towards success; their organizational culture is aligned with their strategy.
Nayatel promotes a culture of transparency, accountability, has clear expectations, provides
continuous feedback, and offers the right recognition; their employees can easily understand
what is expected of them. Its culture allows its employees to be open, honest, and
independent nurtures their efficiency and cooperation within teams. Its well-defined
organizational culture and employee engagement activities make its employees feel like they
are valued and cherished within the organization, which affects their performance positively.

Recommendation

Nayatel is laying off a big portion of its employees due to current economic situation of the
country but instead of laying off it should go for furloughs. Furlough is a short-term way to
avoid at least some layoffs. This can save money without losing employees. A furlough is a
mandatory but temporary leave of absence. A furloughed employee works a reduced
schedule or takes unpaid leave. It can also go for pay cuts. Pay cuts can help prevent a
business from bleeding jobs. For this to be effective, there must be an agreed-upon, uniform
cut percentage across the board. Though this will hurt in the short term, it is definitely a more
stable alternative for both the employee and employer.