Marketing Positioning Strategy and Key Messages:

VI.

A. Positioning The STI College Student will be positioned as a premier event for showcasing academic
excellence and promoting collaboration among students and faculty.

B. Key Message
Showcasing the academic excellence of STI College students Providing a platform for sharing a talent and
research the ideas promoting collaboration among students and faculty.

VII.

The Marketing Mix:

A. Product
The STI College Student Amazing skilled

8.Price
Free for STI College student and faculty members, and a registration fee for outside participants.

C. Place
STI West Negros University, Bacolod City

D. Promotion
Brochures posters, social media for STI College Students

X. Budget and Resources

EVENT DETAILS

Event Organization Name: Great Abilities Events Event

Title: Amazing Skilled Event Type: Scholastic Event

Target Date: May 18, 2023

Target Venue: STI West Negros

Target No. of Attendees: participants All CHTM STUDENTS COMMITEE

ITEMS OR PARTICULARS SUBTOTAL

EVENT DETAILS
Event Organization Name: Great Abilities Events
Event Title: Amazing Skilled
Event Type: Scholastica Event
Target Date: May 18,2023
Target Venue: STI WEST NEGROS UNIVERSITY
Target No. of Attendees: Participants All CHTM STUDENTS

BUDGET PROPOSAL
COMMITTEE ITEMS OF SUBTOTAL
PARTICULARS
Catering (food and For 8,000 php
drinks) Judges
Participants
Staffs(committee)
Package deal Designs Tarpaulin 5,000 php
Table settings
Minor decorations
Wall decorations
Standee
Banner
Technical Equipments Sound System 10,000 php
Microphone with
 stand Lights
Total 23,000 php