Letter of Motivation

Dear Sir/Madam,

I am writing to apply for Master of Science in "International Product and Service Management"
programm offered at Ansbach University of Applied Sciences.

I graduated in 2023 from Islamic International University in Pakistan with a Bachelor of

Science in Business Administration as one of the top students in the class. I want to persue my
career as a Global Product Manager . The Courses in my Bachelors Programm like cost- and
financial Accounting, Operations- and marketing Management ignited my interest in this field. I
was especially fascinated with the strategies companies used to adapt to changes in consumers’
expectations and needs and how they maintain profitable business in rigorous environment.
Therefore I see that advanced study on these topics presents an exciting challenge which I want
to pursue in my future.
My first exposure to real life work in the field of Finance and Service Management is my Job,
which i am doing since February 2022 in an international marketing consulting firm Clothingam.
I manage and send daily reports every day to London headquarters by researching and
analyzing the e-commercial. It gave me the opportunity to build digital marketing skills in a real
market. Moreover, I developed Management skills which is one of the most important
qualifications for a Product Manager.

Moreover i believe that , i am a suitable candidate for this Masters Programm as i achieved
required Credit Points in Business Management Modules in my Bachelor Programm.
I am also participating in German Language Course and intended to give A1 Goethe Exam soon.

The Ansbach University of Applied Sciences is one of the best universities offering this course
and I will be honored if given a chance to be a Student of Masters at this prestigious University.
Through the Module guide information provided online on University´s Website, I believe that
this program will suit my career objectives and support my future professional endeavours.
Finally yet importantly, University of Ansbach also offers me great networking opportunities to
broaden my knowledge and experience in an international class. I will also learn different
cultures and working with people from different nationalities, and these will add to my social
and academic development, which should prepare better for my future.

None of my parents had chance to neither attend university nor travel abroad. They have
sacrificed a lot for me to pursue my studies. I will dedicate all of my effort to fulfill my dream,
to make my parents proud of me.

Thanks for your time and consideration. I am waiting for your positive response.

Regards,
Wahaj Ahmed Alvi