BASIC INFORMATION

Business Title: Shoe’s Store

Business Manager: Lesli Alquin Tungpalan

DESCRIPTION OF THE PROJECT

Shoe's Selling is a new shoes store that specializes in
selling high-quality and comfortable shoes for men,
women, and children. The store will offer a wide variety of
shoes, including casual, dress, athletic, and outdoor
footwear. The store will be located in a busy shopping
mall to attract more customers.

OBJECTIVES
1. To become the go-to destination for customers looking
for high-quality and comfortable shoes in the area.
2. To achieve a 30% increase in sales revenue within the
first year of operation.
3. To establish a strong brand image and customer
loyalty through excellent customer service and high-
quality products.

MARKETING ASSET
Shoe's Selling marketing assets will include a modern and easy-to-
use website, social media pages, email marketing campaigns, and in-
store promotions.
DEMAND ANALYSIS
The demand for high-quality and comfortable shoes is
increasing due to the rising awareness of foot health and
wellness. Shoe's Selling aims to cater to this growing
demand and attract customers by providing exceptional
customer service and offering a wide variety of shoes for
all ages and occasions.

SUPPLY ANALYSIS
Shoe's Selling will source its products from reputable
shoe manufacturers who prioritize quality and comfort.
The store will maintain good relationships with these
suppliers to ensure a consistent supply of high-quality
products.

MARKETING STRATEGY
Product: Shoe's Selling will offer a wide variety of high-
quality and comfortable shoes for men, women, and
children.
Price: The prices will be competitive, offering a good value
for the quality of products offered.
Place: The store will be located in a busy shopping mall
to attract more customers.
Promotion: The store will run various promotions and
discounts to attract customers, including seasonal sales,
loyalty programs, and social media promotions.
PRODUCTION PROCESSES
The store will have a team of experienced and
knowledgeable sales associates who will assist customers
in finding the right shoes for their needs. The store will
also have an online ordering system for customers who
prefer to shop online.

INCOME STATEMENT OF PRODUCT:

Month of January:
Revenue: 50,000
Cost of Goods Sold: 20,000
Gross Profit: 30,000
Expenses:
Rent: 5,000
Salaries: 10,000
Marketing: 3,000
Utilities: 1,000
Total Expenses: 19,000
Net Profit: 11,000

CONCLUSION
Shoe’s Store aims to become a leading destination for high-quality
and comfortable shoes in the area. The store will offer a wide variety
of shoes for men, women, and children at competitive prices, along
with excellent customer service. By implementing a comprehensive
marketing strategy and maintaining good relationship.