URDANETA CITY

UNIVERSITY COLLEGE OF HOSPITALITY AND

Owned and operated by the City Government of Urdaneta TOURISM MANAGEMENT

Name: Romero, Christian Zeus C. Date:

Schedule: Tth 1:30-3:00

Prepare a simple Business Plan. ( a sample templates typically follow a structure that
outlines your goals, team, and financials.)

Name of your proposed Business Plan: Wanderlust Tours

Company description: What does the business do? What problems does it solve?
 Wanderlust Tours is a limited liability company (LLC) headquartered in a
strategic location that grants access to a wide range of captivating destinations.
Our team comprises passionate travel experts who possess extensive
knowledge of our target locations and are committed to curating unforgettable
travel experiences. We will prioritize customer service, innovation, and
sustainability as the pillars of our business.

Team: Who is involved? What key hires have you made? What expertise do they
bring to the table? Why are they the right team to get the job done?
 In Wanderlust Tours, the team consists of experienced professionals who bring a
diverse range of expertise to the table. Here are some key hires and their roles:

Christian Zeus Romero - Founder and CEO: Christian Zeus Romero is the visionary
behind Wanderlust Tours, with extensive experience in the travel industry. He has a
deep understanding of market trends, customer preferences, and destination
management. Christian's strategic thinking, leadership skills, and passion for travel
serve as the driving force behind the company's success.

Annalyn Solis - Head of Operations: Annalyn Solis is responsible for overseeing the
day-to-day operations of Wanderlust Tours. With a background in hospitality and
tourism management, Annalyn has a keen eye for detail and exceptional
organizational skills. Her expertise in logistics, customer service, and supplier
management ensures seamless tour operations and exceptional customer
experiences.

Hazel Pendog - Marketing Manager: Hazel Pendog on brings a wealth of digital

marketing expertise to Wanderlust Tours. With a background in travel marketing and
content creation, she excels in crafting compelling marketing campaigns, managing
social media channels, and building partnerships with influencers and travel
agencies. Sarah's creativity and strategic approach help drive brand awareness and
generate leads.

Cesar Madarang - Tour Guide Manager: Cesar Madarang is an experienced tour

guide manager with a passion for storytelling and destination knowledge. His
expertise lies in curating immersive and educational tour experiences, training
guides to deliver exceptional customer service, and ensuring safety and compliance.
Cesar's leadership skills and industry knowledge contribute to the company's
reputation for outstanding tours.

(075) 600 - 1507

San Vicente West, Urdaneta City, Pangasinan
Bright future starts here ucu.edu.ph | univpresidentofficial@gmail.com
 URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
Owned and operated by the City Government of Urdaneta TOURISM MANAGEMENT

Jodemae Rullan - Sustainability Coordinator: Jodemae Rullan is responsible for

implementing sustainable practices and responsible tourism initiatives within
Wanderlust Tours. With a background in environmental science and a strong
commitment to sustainability, Jodemae ensures that the company operates in an
eco-friendly manner. She collaborates with local communities, monitors
environmental impact, and promotes ethical tourism practices.

The team at Wanderlust Tours is the right combination of expertise, passion, and
industry knowledge to succeed in the travel and tours industry. Their collective
experience in travel management, marketing, operations, customer service, and
sustainability ensures that the company can deliver exceptional and responsible
travel experiences. They understand the importance of providing personalized and
curated tours, while also prioritizing customer satisfaction, safety, and sustainable
practices. With their diverse skill sets and dedication to excellence, the team is well-
equipped to navigate the challenges of the industry and achieve the company's
goals.

Industry and competitive analysis: Who are the company’s competitors? What are
they doing well, and not so well? What opportunities exist for you to differentiate and
be successful in this industry?

 Wanderlust Tours operates in the highly competitive tour and travel industry.
Understanding the competitive landscape is crucial to identifying opportunities
for differentiation and success. Here is an analysis of the company's
competitors, their strengths and weaknesses, and the opportunities available for
Wanderlust Tours:
Competitors: a. Adventure Seekers Tours: Adventure Seekers Tours specializes
in adventure tourism, offering thrilling activities such as hiking, rock climbing, and
water sports. They have established a strong brand presence and have a wide
range of adventure destinations in their portfolio.
b. Cultural Explorations: Cultural Explorations focuses on immersive cultural
experiences, offering in-depth tours that explore the local traditions, history, and
heritage of destinations. They have developed partnerships with local
communities and are known for their authentic and educational experiences.
c. Travel experience: Travel experience offers customizable luxury travel
experiences, catering to high-end clients seeking exclusive and personalized
itineraries. They excel in providing exceptional customer service, luxury
accommodations, and unique VIP experiences.
Competitors' Strengths and Weaknesses: a. Adventure Seekers Tours: They have
a strong reputation for adventure activities and a wide range of destinations.
However, they may lack customization options and personalized experiences for
customers.
b. Cultural Explorations: They excel in providing authentic cultural experiences
and educational tours. However, their focus on cultural immersion may limit their
appeal to customers seeking a broader range of activities and adventure.

(075) 600 - 1507

San Vicente West, Urdaneta City, Pangasinan
Bright future starts here ucu.edu.ph | univpresidentofficial@gmail.com
 URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
Owned and operated by the City Government of Urdaneta TOURISM MANAGEMENT

c. Travel experience: Their focus on luxury travel and personalized service sets
them apart in the market. However, their services may be out of reach for budget-
conscious travelers, limiting their customer base.
Opportunities for Differentiation and Success: a. Unique Tour Experiences:
Wanderlust Tours can differentiate itself by offering unique and off-the-beaten-
path destinations and activities. By curating exclusive experiences, such as
connecting with local artisans or organizing conservation activities, the company
can attract customers seeking truly exceptional and authentic adventures.
b. Customization and Personalization: Providing customizable itineraries tailored
to individual preferences and interests can be a significant competitive
advantage. By offering flexibility in trip planning, allowing customers to choose
specific activities or destinations, Wanderlust Tours can cater to a wider range of
traveler preferences.
c. Sustainable and Responsible Tourism: With a growing emphasis on
sustainable and responsible travel, Wanderlust Tours can position itself as a
leader in this aspect. By implementing eco-friendly practices, supporting local
communities, and promoting cultural preservation, the company can appeal to
conscious travelers who prioritize ethical and responsible tourism.
d. Technology Integration: Investing in technology to enhance the customer
experience, such as an intuitive booking platform, mobile apps, or virtual reality
experiences, can set Wanderlust Tours apart from competitors. Embracing
technology can streamline operations, improve communication, and provide
customers with a seamless and engaging booking and travel experience.
e. Target Niche Markets: Identifying and targeting specific niche markets can
also create opportunities for success. For example, focusing on family adventure
tours, solo traveler experiences, or corporate team-building adventures can help
capture underserved segments and differentiate from more general competitors.
By capitalizing on these opportunities and continuously monitoring the industry
landscape, Wanderlust Tours can establish itself as a unique and preferred
choice for travelers seeking exceptional, personalized, and responsible travel
experiences.

Target market: Who are the customers you’re targeting? What are they interested in?
What common challenges and goals do they have?
 Wanderlust Tours targets a diverse range of customers who share a common
interest in immersive and enriching travel experiences. Here are the key
characteristics of the target market:

Adventurous Explorers: These customers are adventure seekers who crave

adrenaline-pumping activities and off-the-beaten-path experiences. They are
interested in activities such as hiking, rock climbing, water sports, wildlife
encounters, and other thrilling adventures. They seek excitement, new
challenges, and a sense of achievement through their travel experiences.

Cultural Enthusiasts: This segment of customers is passionate about exploring

different cultures, traditions, and local heritage. They are interested in immersive
experiences that provide insight into local customs, history, art, and cuisine. They

(075) 600 - 1507

San Vicente West, Urdaneta City, Pangasinan
Bright future starts here ucu.edu.ph | univpresidentofficial@gmail.com
 URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
Owned and operated by the City Government of Urdaneta TOURISM MANAGEMENT

seek authentic interactions with local communities, cultural festivals, and unique
traditions.

Nature Lovers: These customers have a deep appreciation for the natural world
and seek destinations that offer breathtaking landscapes, wildlife encounters,
and eco-tourism opportunities. They are interested in activities such as hiking,
wildlife safaris, bird watching, and exploring national parks. They value
sustainability, conservation, and responsible tourism practices.

Experience Seekers: This segment comprises travelers who prioritize unique and
memorable experiences. They are interested in personalized itineraries, hidden
gems, and exclusive encounters that go beyond typical tourist attractions. They
seek authenticity, insider knowledge, and the opportunity to create lasting
memories.

Timeline: Includes key dates for the tasks/goals you’ve laid out.

 Timeline:
Month 1:
 Incorporate Wanderlust Tours as a limited liability company (LLC).
 Develop a comprehensive business plan, including market research and financial
projections.
 Finalize the company's branding, logo, and website design.
 Begin recruiting and hiring key team members.
 Establish partnerships with local suppliers, accommodations, and tour guides.
Month 2:
 Launch the Wanderlust Tours website and social media profiles.
 Develop and implement marketing strategies to build brand awareness and
attract potential customers.
 Conduct in-depth destination research and design sample tour itineraries.
 Develop partnerships with travel agencies and influencers for collaboration and
promotion.
Month 3:
 Begin accepting bookings and reservations for initial tour packages.
 Finalize and fine-tune tour itineraries based on customer feedback and
preferences.
 Initiate digital marketing campaigns, including search engine optimization (SEO)
and social media advertising.
 Implement customer relationship management (CRM) system to manage
customer inquiries and bookings.
Month 4-6:
 Conduct test runs of tour packages to ensure smooth operations and customer
satisfaction.
 Refine marketing strategies based on data analysis and customer feedback.
 Expand partnerships with local communities and organizations to enhance
cultural experiences and sustainability efforts.
 Monitor and adjust pricing strategies based on market trends and competitive
analysis.

(075) 600 - 1507

San Vicente West, Urdaneta City, Pangasinan
Bright future starts here ucu.edu.ph | univpresidentofficial@gmail.com
 URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
Owned and operated by the City Government of Urdaneta TOURISM MANAGEMENT

Month 7-9:
 Launch targeted marketing campaigns for niche markets, such as solo travelers,
corporate groups, or honeymooners.
 Explore opportunities for additional revenue streams, such as travel consultancy
services or merchandise sales.
 Evaluate customer feedback and make necessary improvements to tour
itineraries, accommodations, and customer service.
Month 10-12:
 Continue expanding the portfolio of tour packages and destinations based on
market demand and customer preferences.
 Strengthen the company's online presence through content marketing, social
media engagement, and customer testimonials.
 Assess the feasibility of technology integration to enhance the customer
experience, such as mobile apps or virtual reality tours.
 Review financial performance, adjust budget allocations, and set goals for the
next year.
 This timeline provides a general outline of the tasks and goals for the first year of
operation. It is important to note that the timeline may vary depending on specific
circumstances, market conditions, and the company's growth trajectory.
Flexibility and adaptability are key as the business evolves and responds to
customer needs and market dynamics.

Marketing plan: Describes how you plan to attract new customers.

- Wanderlust Tours will implement a comprehensive marketing plan to attract new

customers and build brand awareness. The marketing strategies will focus on
reaching the target market, showcasing the unique value proposition of the
company, and establishing Wanderlust Tours as a trusted and preferred tour and
travel provider. Here are key elements of the marketing plan:

Website and Online Presence: a. Develop a visually appealing and user-friendly

website that highlights the company's offerings, destinations, and unique
experiences. b. Optimize the website for search engines (SEO) to improve
organic visibility and drive traffic. c. Include engaging content, such as
destination guides, travel tips, and customer testimonials, to provide valuable
information and build trust.

Social Media Marketing: a. Establish active profiles on major social media

platforms, including Instagram, Facebook, and Twitter. b. Share compelling visual
content, captivating stories, and behind-the-scenes glimpses to generate
excitement and engagement. c. Run targeted social media advertising
campaigns to reach specific demographics and interest groups. d. Collaborate
with influencers and travel bloggers to expand reach and tap into their follower
base.

Content Marketing: a. Create and share high-quality and engaging content, such
as blog posts, travel guides, and videos, on the website and social media

(075) 600 - 1507

San Vicente West, Urdaneta City, Pangasinan
Bright future starts here ucu.edu.ph | univpresidentofficial@gmail.com
 URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
Owned and operated by the City Government of Urdaneta TOURISM MANAGEMENT

platforms. b. Offer valuable travel tips, destination highlights, and insider

information to position Wanderlust Tours as a trusted source of expertise. c.
Utilize content marketing to drive organic traffic to the website, increase brand
visibility, and establish thought leadership in the industry.

Partnerships and Collaborations: a. Establish partnerships with travel agencies,

hotels, and other relevant businesses to cross-promote services and reach new
audiences. b. Collaborate with local communities, conservation organizations,
and cultural institutions to create unique and socially responsible tour
experiences. c. Offer special promotions or discounts in collaboration with
partners to incentivize bookings and attract new customers.

Customer Reviews and Testimonials: a. Encourage customers to leave reviews

and testimonials on platforms such as Google, TripAdvisor, and social media. b.
Highlight positive reviews and testimonials on the website and social media to
build credibility and trust among potential customers.

Financial plan: Covers current revenue streams, cash on hand, your revenue

structure, required funding or funding already received, etc.
- Current Revenue Streams: Wanderlust Tours generates revenue primarily through
tour bookings and travel packages. The company offers a range of tour options
catering to different customer interests, including adventure tours, cultural
experiences, and nature-based excursions. Revenue is derived from the fees
charged for these tours, which cover the cost of transportation, accommodation,
activities, and guide services.

- Cash on Hand: At the start of the business, Wanderlust Tours has an initial
capital of ₱11136400 in cash and investments. This funding will be used to cover
initial expenses, such as setting up the company, developing the website,
marketing activities, hiring key personnel, and establishing partnerships with
suppliers and service providers.

- Revenue Structure: Wanderlust Tours operates on a direct revenue model,

wherein customers pay for tour packages and services directly to the company.
The pricing of tour packages takes into account the costs associated with
transportation, accommodations, activities, guide services, and profit margin.

- Financial Projections: Based on market research and projected customer

demand, Wanderlust Tours expects to achieve steady revenue growth in the first

(075) 600 - 1507

San Vicente West, Urdaneta City, Pangasinan
Bright future starts here ucu.edu.ph | univpresidentofficial@gmail.com
 URDANETA CITY
UNIVERSITY COLLEGE OF HOSPITALITY AND
Owned and operated by the City Government of Urdaneta TOURISM MANAGEMENT

three years of operation. The financial projections include anticipated increases

in tour bookings, customer acquisition, and market penetration. Detailed financial
forecasts, including revenue projections, expenses, and profitability metrics, have
been prepared for the next three years.

- Cost Management: Efficient cost management is crucial for the financial success
of Wanderlust Tours. The company will monitor and control expenses related to
marketing, operations, staff, and logistics. Negotiating favorable partnerships
with suppliers and service providers will help optimize costs while maintaining
high-quality tour experiences.

- Future Funding: As Wanderlust Tours expands its operations and explores new
opportunities, additional funding may be required. The company will consider
various options, such as bank loans, venture capital investments, or partnerships,
to secure funding for scaling up operations, developing new tour packages, and
investing in technology and infrastructure.

- The financial plan of Wanderlust Tours aims to ensure financial stability, growth,
and profitability. By effectively managing costs, providing compelling tour
packages, and continuously monitoring and optimizing revenue streams, the
company strives to achieve sustainable financial success in the tour and travel
industry.

Prepared by:
Mary Rose A. Uy, MBA
Class Adviser

(075) 600 - 1507

San Vicente West, Urdaneta City, Pangasinan
Bright future starts here ucu.edu.ph | univpresidentofficial@gmail.com