LELE

KAMPUNG EBOK
F I S H E R Y S E C T O R

Rahma Farinaswari
(C1I021003)

Ivana Olga Sinaga

(C1I021031)

Gilang Genta Pradana

(C1I021037)

Group 6 Fishery Sector

History of the
Business
This business was founded in 2010 by Mr.
Mauludin Julianto, a resident of
Karanggintung Village, Kemranjen District,
Banyumas Regency. Initially the owner was a
driver for a professor at a university in
Bandung. However, because there was
support such as funds from his boss, he was
motivated to open a catfish business.

Fishery Sector
 About the
Product
The current name of this
UMKM is “Lele Kampung
Ebok”, but it was first founded
in named “Ebok Mix Farm”.
This business offers various
products related to catfish,
including catfish, catfish feed,
catfish meat, and catfish
seeds.

Group 6
Promotion
In carrying out promotions, this business
uses word of mouth methods and also
social media (Facebook). However, since
2015 this business has rarely used social
media as a medium for promotion.
Customers
For the marketing target, the marketing target of
seeds is for farmers, while the marketing target of
meat is for markets especially markets around the
business. The location of market such as Jakarta,
Yogyakarta, Pekalongan, etc. But now, the owner
does not deliver the products to Jakarta, because
according to him it is less effective and efficient in
terms of price and distance.
Business
Operational Hours
The business hours of operation are 24 hours
Monday-Saturday. On Sundays it is rarely open
(open if there is an agreement with the customer).

Number of
Employees
This MSMEs has 4 employees with working hours
7.30-18.00. Each employee has their respective
duties such as feeding the fish, delivering
products, loading goods, and so on. As for the
financial part, it is managed by the owner himself.
For employees in charge of the loading section
have full time working hours.
Product Pricing

The price of meat taken from farmers is sold

at IDR 18,000 - IDR 21,000. For the price of
feed, approximately IDR 38,000 per 1 sack
(depending on the brand). The price of seeds
sold to farmers is IDR 210,000.
 Sales Revenues
and Expenses
For every 5 quintals sold in a day, these MSMEs
get a profit of IDR 2,000. (Gross income IDR 30
million).

For expenses incurred by this MSME, namely Rp.

10 million (include for operational costs,
employees, etc.).
 Analysis SWOT (1)
Strength

Have better service.

Ready to make delivery.
Not setting a profit.
Has a good quality product (catfish)
because it is given quality feed.
Have direct cooperation with the catfish
feed factory.
Have cooperation with middlemen and
sales.

Opportunity

In the world of fishery and catfish

farming it is quite easy and promises
sizable profits, from maintenance to the
irrigation system is not too much of a
hassle. And in terms of seed
enlargement to harvest, fish cultivation
only takes 3 months.
 Analysis SWOT (2)
Weakness

Difficult road access to the place of

business => there is no location update
on GMaps and the way.
Road access is difficult for four-
wheeled vehicles, only motorbikes.
Initially, there was no business license
from the Office of Cooperatives, SMEs
and Industry.
This effort is not supported by the
surrounding community, because it is
considered to cause environmental
pollution, especially water pollution.

Threat

The threat experienced by this business

is that there are people who disgrace
this business.
Accounting and Reporting
In running this business, does the business produce
financial reports?
Based on the results of the interviews, this
catfish business makes financial reports.
What financial reports have been implemented by
MSMEs?
Based on the results of the interview, the
financial reports used by the owner are still
reports in a simple form. The owner makes
financial reports in a notebook, and from
what we have noticed that his records are
only core expenses such as expenses for
salaries, buying fish seeds, and so on.

Regarding the business that you run, according to

him, is it important to prepare financial reports?
Based on the results of the interview,
according to his father, it is important to
record the income and expenses of a
business. But since his father, who is in charge
of finance, is no longer his wife, his father
often forgets to keep records and keeps
records only soberly.
Accounting and Reporting

Did you encounter any problems in preparing your

financial reports?
Based on the interview results, his father
experienced problems, namely not being
careful in calculating and not doing it on an
ongoing basis.

Do HR employees at MSMEs understand financial

records?
Based on the interview results, only the
owner knows the recording of his financial
statements, because there are only 4 workers
in the business and they already have their
respective duties.
Bellow we attach
several financial
reports from
December 2022 to
April 2023:

Group 6
 Suggestion

Our advice for catfish SMEs is to increase the

promotion section and make more detailed
financial reports. Because previously the
promotion was done only by word of mouth. In
the future, you can promote via WhatsApp, such
as making a status on WhatsApp, sharing it
with groups owned by the owner, and
increasing branding which is already good by
word of mouth. And for business continuity, our
advice is to register the business with the
Banyumas area, because it has not been
registered

To improve the financial statements that are

owned by means
1. Made in a better book
2. Separation between income and expenses
clearly and neatly
3. Made with a simple table to make it easier
when recording.