META ADS: Video Ad Framework V1

A modular approach is needed to develop and iterate Video Ads that are effective on Facebook,
as it allows for ease of testing, by moving content around to create multiple variations of an ad.

Branding Cues

Reframe Problem &

Grab Attention HOOK W/ Problem Solution Social Proofing Increase The Stakes CTA
+ Debunk a Myth

V2 - CALL OUT
CTA V1 -
EMOTION W/ Offer

V1 - Client
V1 - CALL OUT Logos CTA V2 -
PROBLEM Scarcity

Hurt your Facebook Ads

V2 - Testimonial
Of unexciting Facebook Ads

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EXAMPLE: Lead Gen Video W/ Lead Magnet

Hurt your Facebook

Ads

Hook W/ Social Reframe Problem & Increase

Solution CTA
Problem Proofing The Stakes + Debunk a Myth

Key Video Frames

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What makes an effective Lead Gen Video Ad?

Best Practices

• Thumb-stopping: Uses motion in the ad at the start to grab attention.

• Full Screen: The size of the ad fills up the screen real estate to make the experience more immersive to the user
and block out other distracting posts (1:1 or 4:5 aspect ratios).

• Prominent Branding: You clearly see the brand logo and/or brand cues (i.e. colors/elements) within the first 3-4
seconds, after the user’s attention has been garnered.

• Designed for Sound Off: You don’t need to have the audio turned ‘on’ to understand what the product is and who
its for.

• Service/Product Demo: It showcases the product, and/or shows a user utilizing the product, while highlighting
the benefits of it.

• CTA & Incentive to act: There is a clear CTA seen (i.e. “Download Now”) which helps to direct the user to take an
action, and gives them a reason to act with urgency (i.e. Limited Availability/Time Frame, Etc.).

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Ready to scale revenue growth?

If you’re running at least $15K/Month

ad spend, and you’re looking to scale,
then we should chat.

BOOK A CONSULTATION

Zaryn Sidhu
Growth Marketing Consultant

www.zarynsidhu.com