Although the above pointers cover the basics of a GTM, there are multiple types of go to marketing

strategies you could use. I’ll highlight some of these next.

Go To Market Strategy Types

The type of go to market strategy you’ll use depends on your company goals, the product you’re
launching, and who you’re selling to.

For instance, if you were creating a GTM strategy for a SaaS company, you could use an online channel as
part of your go to market strategy.

Here are some of the main types:

 Inbound marketing, where you’re using strategies like SEO, social media, blogging, pop-up forms,
newsletter, and video marketing.

 Sales Enablement: This may be your preferred choice if you’re a startup business or face stiff
competition. With this model, the sales team’s job is to position the brand/product and get
prospects ready to buy.

 Account-based Marketing: With this go to market strategy, you target high-profile clients. An
example here is businesses targeting high-value buyers rather than regular consumers.

 Demand Generation: If you want to create product demand, this is the strategy you’d choose. It
uses outbound marketing techniques like cold calling, emailing, online ads, landing pages, and
direct marketing.

 Direct Sales: Here, you’re selling products direct to consumers. You might do this if you target a
niche market with high-margin products.

 Channel-led sales: With this approach, you partner with other companies, like agencies,
resellers, and certified partners, to promote your products and services. You may choose this
model if you target a large market with low-margin products.