Special Program in the Arts

Curriculum Guide

MEDIA ARTS
GRADE 9
 Media Arts under the Special Program in the Arts is the study of human communication
through photography, broadcasting, print media, online media, videography and film. In this art
form, students are trained to use the elements of space, time, light, motion, color and sound to
express their perspectives, feelings and ideas creatively. Likewise, students are taught to
appreciate the values of cultural identity and inculcate or include these themes for a more
significant and high sense of identity. Critically, they learn to interpret and evaluate media within
aesthetic, cultural and historical contexts to become more enlightened consumers, critical
individuals and effective citizens.

The learners are taught creative use of communications technologies to tell stories and
explore concepts for diverse purposes and audiences. Media artists represent personal, social and
cultural realities using platforms such as television, film, video, newspapers, magazines, radio, and
the worldwide web. Media Arts explores the diverse artistic, creative, social and institutional factors
that shape communication and contribute to the formation of identities. The learners participate in,
experiment with and interpret the rich culture and communications practices surrounding them.
SPECIAL PROGRAM FOR THE ARTS CURRICULUM FRAMEWORK: GRADE 9 MEDIA ARTS

The learner demonstrates an understanding of the basic concepts and principles of journalism and its manifestations in print, radio,
television, and online mediums through active participation in creative projects and artistic endeavors for self-development, the
development of aesthetic potential, the promotion of cultural identity, and the expansion of one’s world vision.

CONTENT PERFORMANCE
CONTENT LEARNING COMPETENCIES CODE
STANDARDS STANDARDS

FIRST QUARTER

The Print Media

A. The Media and its Traditional The learner… The learner… The learner…
Functions
Develops Crafts an online 1. Defines Media and its SPA_MAPM9-Ia-
B. Media and culture understanding of the magazine from traditional functions 1
history and conceptualization to
C. History of Print Media principles of print content writing, 2. Conducts interviews of SPA_MAPM9-Ia-
- History of text, text technology, and online media. editing and layout friends/relatives on how 2
and print media changes their way of
- ancient text: cuneiform, life/beliefs
hieroglyphics, runes
- early paper manuscripts, 3. Describes “Filipino”, SPA_MAPM9-Ia-
papyrus, illustrated bibles “nationhood” and values 3
- Guttenberg press, movable systems as described by
type technology media
- the vanishing newsroom, e-
books, interactive publications 4. Recognizes the history of SPA_MAPM9-Ib-
and moving books print media 4
D. Law and Ethics 5. Explains basic copyright and SPA_MAPM9-Ib-
intellectual property laws 5
E. Typography
6. Discusses the concepts of fair SPA_MAPM9-Ib-
F. Layout use and creative commons 6
G. Color theory 7. Identifies the typographic SPA_MAPM9-Ic-
H. Copy writing considerations for various d-7
types of printed
materials/mediums

8. Identifies the different layout SPA_MAPM9-Id-

principles of graphics in print f-8
media

9. Discusses the principles of SPA_MAPM9-Ig-

the color theory in print media 9

10. Enumerates the rules in SPA_MAPM9-Ih-

copywriting 10

11. Develops a promotional SPA_MAPM9-Ii-

material promoting a local j-11
cultural heritage site/icon
 CONTENT PERFORMANCE
CONTENT LEARNING COMPETENCIES CODE
STANDARDS STANDARDS

SECOND QUARTER

Introduction to
Radio Broadcasting The learner… The learner… The learner…

A. History of Radio Develops translates principles 1. Outlines the history of SPA_MAIR9-IIa-

understanding of the of broadcasting into radio 1
B. Fundamentals of Radio as a history and actual recordings
Medium principles of radio and into various 2. Discusses the
- Characteristics of radio broadcasting. forms of radio characteristics of radio SPA_MAIR9-IIa-
- The elements of sound programs for and elements of sound 2
- Sound sources and audio broadcasting.
quality 3. Explains the laws in media
- AM and FM radio and ethics in radio
SPA_MAIR9-IIb-
C. Media Law and Ethics in Radio 4. Relates the basic 3
- Basic broadcast law principles in writing for
- KBP code of ethics radio SPA_MAIR9-IIb-
c-4
D. Writing for Radio 5. Writes script for a radio
- Basic principles of the drama
oral/aural language SPA_MAIR9-IId-
- News Report 6. interprets issues and e-5
- Talk radio / Interview writes them through the
- Live reportage / Event form of scripts and news SPA_MAIR9-IIf-6
coverage items for radio broadcast.
- Thematic DJ program
- Radio drama 7. Demonstrates the proper
modulation and
E. Public Speaking for Radio enunciation in radio. SPA_MAIR9-IIf-
g-7
8. demonstrates the proper
way in conducting an
interview SPA_MAIR9-IIh-
F. Campus Radio and Radio 8
Broadcasting
- Concept pitching 9. explains the programming
- Programming procedure in campus radio
- Production planning and radio broadcasting SPA_MAIR9-IIi-9
- Airing
- Feedback 10. Produces different forms
of Radio production
outputs SPA_MAIR9-IIj-9
 CONTENT PERFORMANCE
CONTENT LEARNING COMPETENCIES CODE
STANDARDS STANDARDS

THIRD QUARTER

Introduction to Television Production The learner… The learner… The learner…

A. History of Television Demonstrates Produces a “Live” 1. Summarizes broadcasting SPA_MAIT9-IIIa-

Broadcasting understanding of the Telemagazine that history and infuses such in 1
history and will feature a range the outputs.
B. Basic Media Law and Ethics principles of of news, public
television interest, features, 2. Discusses the Broadcast SPA_MAIT9-IIIa-
C. TV and the Effect on Society broadcasting entertainment, Code of the Philippines, b-2
sports, and similar television practices and
D. Public Speaking for Television segments censorship

E. Basic Scriptwriting for 3. Evaluates the portrayal of SPA_MAIT9-IIIb-

Television culture and impact of 3
television in the society.
F. Broadcast Marketing for
Television 4. Simulates public speaking SPA_MAIT9-IIIc-
in a class and show the 4
G. Fundamentals of Television correct posture, technique,
Production and speak fluently
(enunciate) without
stammering.

5. writes relevant TV scripts SPA_MAIT9-IIId-

that can pass f-5
broadcasting standard

6. discusses the business of SPA_MAIT9-IIIg-

television such as 6
advertising, blocktime and
sponsors

7. produces TV production SPA_MAIT9-IIIg-

outputs mindful of content j-7
and technical quality.
 CONTENT PERFORMANCE
CONTENT LEARNING COMPETENCIES CODE
STANDARDS STANDARDS

FOURTH QUARTER

Media Beyond TV, Print and Radio The learner… The learner… The learner…

A. Online Media Ethics Develops develops an online 1. Explains the Philippine SPA_MAMB9-
understanding of the portal containing Cybercrime Law IVa-1
B. Responsible Online Utilization modern links, graphics,
communication articles, and rich 2. Discusses cyber bullying, SPA_MAMB9-
C. Online Media Platforms technologies that media using an pornography and abuse in IVa-2
have given rise to online webpage the online world
D. Social Networking convergences in editor
media formats 3. Cites examples of SPA_MAMB9-
E. Social Media Marketing intellectual property IVb-3
Principles infringement and
plagiarism
F. Writing for an Online audience
4. Translates, by way of SPA_MAMB9-
G. Creating Your Own Webpage blogs, relevant issues IVb-c-4
concerning new media
and how it changes the
way of communicating and
disseminating.

5. Identifies different online

SPA_MAMB9-
media platforms
IVd-e-5
6. Utilizes online media
platforms as a SPA_MAMB9-
communication tool IVf-6
beyond facebook status

7. applies the principles of SPA_MAMB9-

new media literacy
through various media IVf-g-7
platforms

8. Explains the principles in SPA_MAMB9-

 online writing IVh-8
9. produces a webpage with SPA_MAMB9-
Integrated images,
graphics, and video IVi-j-9