Republic of the Philippines

Department of Education
Region V – Bicol
SCHOOLS DIVISION OFFICE OF CAMARINES NORTE
JOSE PANGANIBAN NATIONAL HIGH SCHOOL
Jose Panganiban, Camarines Norte

WORKSHEET IN INQUIRIES, INVESTIGATION AND IMMERSION

MODULE 1, Worksheet # 1

Name: _____________________________ Date: _________________

Section:___________________________ Score: ________________

Research Title
Research Design
General Objectives
Specific Objectives

Data
Gathering
Tool/Instruments

Data Collection
Procedure

Analysis Procedures

ABSTRACT
Aguillon, J. &Romano, P(2012). SMOKECHECK: A study on the effects of NCR male
high school students’ exposure to and recall of anti-smoking advertisements to their
perceptions of and attitudes towards smoking, Unpublished Thesis, University of the

Brgy. Parang, Jose Panganiban, Camarines Norte 4606

jpnhs_1947@yahoo.com / jpnhs47th@gmail.com
 Republic of the Philippines
Department of Education
Region V – Bicol
SCHOOLS DIVISION OFFICE OF CAMARINES NORTE
JOSE PANGANIBAN NATIONAL HIGH SCHOOL
Jose Panganiban, Camarines Norte
Philippines College of Mass Communication. The study aims to determine the effects of
the extent of exposure to anti-smoking advertisements and the recall of National Capital
Region (NCR) male high school students to their perceptions of and attitudes toward
smoking. Male students were chosen because The Health Belief Model (HBM), Mere
Exposure Theory, and Availability Heuristics Principle were used for the theoretical
framework of the study. A survey was conducted randomly among 400 NCR male high
school students. The researchers also conducted two Focus Group Discussions divided
to smokers and nonsmokers. The 2007 Global Youth Tobacco Survey estimates that
there are 17% or 4 million Filipino youths with ages 13-15 years who are smoking. Of
these early starters, 2.8 million are boys and 1.2 million are girls, thus majority are male
in the high school level. Results found out that three in ten NCR male high school
students had tried smoking at ages 12 to 14 years. There was a high general perceived
susceptibility and severity of having smoking-related diseases among the NCR male
high school students. The general attitude of the students toward smoking was either
positive or negative (neutral). The study also found out that there was a weak correlation
between the NCR male high school students’ exposure to and recall of anti-smoking
advertisements and their perceptions of and attitudes towards smoking.

Brgy. Parang, Jose Panganiban, Camarines Norte 4606

jpnhs_1947@yahoo.com / jpnhs47th@gmail.com