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Media and Information Literacy

Activity Sheet
Quarter 3 – MELC 9
Creating a Campaign Ad to Combat
Digital Divide, Addiction, and Bullying

REGION VI – WESTERN VISAYAS

Media and Information Literacy
Activity Sheet No. 1
First Edition, 2020

Published in the Philippines

By the Department of Education
Region 6 – Western Visayas

Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

This Learning Activity Sheet is developed by DepEd Region 6 – Western

Visayas.

ALL RIGHTS RESERVED. No part of this learning resource may be

reproduced or transmitted in any form or by any means electronic or mechanical
without written permission from the DepEd Regional Office 6 – Western Visayas.

Development Team of Media and Information Literacy Activity Sheet

Writer: MARIA MAGDALENA D. ARNALDO

Editors: Gracelle V. Gapit, Eric G. Buenafe, Melva C. Barranco
Layout Artist: Astrid O. Haresco, Maria Ofelia T. Parreño
Schools Division Quality Assurance Team:
Arnaldo R. Tuga
Leila G. Valencia
Jezereel Grace T. Tiron
Bernie P. Alcedo
Division of Iloilo City Management Team:
Ma. Luz M. De los Reyes
Ernesto F. Servillon Jr.
Arlo L. Villalva, CID Chief
Jerry M. Lego
Leila G. Valencia
Arnaldo R. Tuga
Regional Management Team:
Ramir D. Uytico
Pedro T. Escobarte, Jr.
Elena P. Gonzaga
Donald T. Genine
Nestor Paul M. Pingil
Introductory Message
Welcome to Media and Information Literacy!

The Learning Activity Sheet is a product of the collaborative efforts of the

Schools Division of Iloilo City and DepEd Regional Office VI - Western Visayas
through the Curriculum and Learning Management Division (CLMD). This is
developed to guide the learning facilitators (teachers, parents and responsible
adults) in helping the learners meet the standards set by the K to 12 Basic Education
Curriculum.

The Learning Activity Sheet is self-directed instructional materials aimed to

guide the learners in accomplishing activities at their own pace and time using the
contextualized resources in the community. This will also assist the learners in
acquiring the lifelong learning skills, knowledge and attitudes for productivity and
employment.

For learning facilitator:

The Media & Information Literacy Activity Sheet will help you facilitate the
teaching-learning activities specified in each Most Essential Learning Competency
(MELC) with minimal or no face-to-face encounter between you and learner. This will
be made available to the learners with the references/links to ease the independent
learning.

For the learner:

The Media and Information Literacy Activity Sheet is developed to help

you continue learning even if you are not in school. This learning material provides
you with meaningful and engaging activities for independent learning. Being an
active learner, carefully read and understand the instructions then perform the
activities and answer the assessments. This will be returned to your facilitator on the
agreed schedule.
 Quarter 3, Week 9

Learning Activity Sheets (LAS) in Media and Information Literacy

Name of Learner: _____________________ Grade and Section: _________

Date: ______________________________

MEDIA AND INFORMATION LITERACY ACTIVITY SHEETS

Creating a Campaign Ad to Combat Digital Divide, Addiction, and Bullying

I. Learning Competency (MELC)

Create a campaign Ad to combat digital divide, addiction, and bullying

II. Background Information for Learners

Twenty-first century requires 21st

century skills such as communication,
collaboration, critical thinking and creativity.
These are the skills learners need to
develop for success in school work and life.
Furthermore, these skills empower
students and media users to succeed in the
information age. Unfortunately,
demographically and regionally there is a
gap in accessing to modern information
and communications technology which
includes telephone, television, personal
computers and the net.
©https://i.pinimg.com/236x/2f/f6/bd/2ff6bd5c4d4ed4d9
b3e886ab5f684cbb--quotes-about-bullying-no-bullying.jpg
With the pressing problem that our world is facing right now, social media
plays a crucial role to either make or break a person. Schools, universities and
colleges are greatly affected by COVID 19. Face-to-face classes are temporarily
suspended to at least lessen the spread of the disease.

As a result, on-line and blended classes are

adopted. Though on-line classes are remotely
accessible, problems on digital divide,
computer addiction and cyber bullying arise.
Therefore, there is a need to address these
problems in order to sustain life learning skills.

Digital divide means lack of sufficient

technology or digital skills and ethical use of
media and information. Indeed, 21st century
learners need to combat these challenges.

© https://www.childsafenet.org/internet-addiction

III. Accompanying DepEd Textbook and Educational Sites

 Department of Education Philippines. (2013). K to 12 Basic education
curriculum senior high school – core subject curriculum guide. DepEd
Phils.
The Commission on Higher Education in collaboration with the Philippine
Normal University. (2016). Teaching Guide for Senior High School
Media and Information Literacy. The Commission on Higher Education.
en.m.wikipedia.org>wiki.Digital
whatis.target.com.definition
www.iberdola.com>what is digital
www.gettingsmart.com.2017/04

IV. Activity Proper

Exercise 1: Tell Me Your Stand

Direction: Write the word Yes before the number if you agree on the statement; No if you
disagree.

1. Only third world countries suffer digital divide.

2. One of the solutions to digital divide is to acquire technical/technological skills.
3. Accessibility to media and information is one of the major causes of digital divide.
4. Greater percentage of young people ages 7 to 16 are victims of cyber bullying.
5. Threatening a person through social media is a form of cyber bullying.
6. Cyber bullying is punishable by law.
7. Playing on-line games until wee hours of the night is computer addiction.
8. Computer addiction affects one’s health.
9. Posting all our accomplishments and failures in social media is right.
10. Ethical use of media and information is highly advised.

Exercise 2: Ad Campaign Making

Directions:

1. Create a campaign ad in a form of a poster, infographics or infomercial which

focuses on combatting digital divide, computer addiction and bullying. Rubrica
are provided for scoring.

CRITERIA Excellent (30 Very Good (20 Fair (10 points)

points) points)
Message The information of the The information of the The information of the
Ad is complete, clear Ad can be understood Ad is difficult to
and easy to grasp its but there is some point comprehend and clear
ideas by the viewers. that can bring confusion but shows effort to
to the viewer. deliver the message.
Informative/ The data is all The data is almost The data has few
Imagery supported with supported with supported references
references and has references and the and has less images
images which are images have average connected to the Ad.
greatly connected to connection to the Ad.
the Ad.
Persuasiveness The Ad clearly use a The Ad has much more The Ad has a glimpse of
persuasive tool in sustainable persuasive a persuasive tool;
delivering a tone of tool. however, the delivery of
conviction. the Ad makes it lack of
conviction.
©https:www.rcampus.com/rubricshowc.cfm?code=T2XWA6X&sp=true&
Remember
Lack of technical and technological skills is one of the causes of digital divide. So,
media users specifically learners need to acquire the skills to sustain life in the 21 st
century. Being media, information and technological literate empowers us to have
the 4Cs of 21st century- communication, collaboration, critical thinking, and creativity.
However, excessive online surfing and extreme use of computer may result to
addiction that could lead to social problem. And worst is too much exposure to social
media might give the chance of being cyber bullied. Hence, we need to be
responsible social media users and producers.

V. Reflection

Complete the sentence below.

Acquiring digital skills has helped me to

___________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________

VI. Answer Key (Upside Down)

Exercise 1-

1. No
2. Yes
3. Yes
4. Yes
5. Yes
6. Yes
7. Yes
8. Yes
9. No
10. Yes

Exercise 2: Answers may vary