Possible Reasons for Reduction in

Homepage to Cart ratio

Homepage Could be made more

Homepage attractive. By using better fonts.
Design and Reducing the area taken by the M.A.R.T
Layout
on the page, as it compels the user to
scroll unnecessarily.

Product Description Could be More

Product Visibility Detailed. And More Picture Can be
and Information Incorporated pertaining to a product,
which would increase Customer
Confidence in the product.

Positive reviews will influence

Social Proof and
Reviews customers to buy with more
confidence.
 Bus (Business Objectives – User
Problems – Solutions)
 Business Objectives  User Problems
 Decrease  Search Box should be more
Homepage to Cart visible
ratio  M.A.R.T written on the top
should be reduced in size
 Make use of existing and repositioned.
user data to
increase revenue  Product category should not
require so much of scrolling
to reach.
 Since categorization is less, we
could have used slightly smaller
tiles and adjusted all of them at
the top. Or else we could have
used a Hamburger approach for
category.
 Solutions
 Improvements in UI/UX
 Increase in number of
products available on
store
 Making use of available
user data to add
alternatives of existing
categories to gives user
with more choice thereby
increase no. of items in
cart and revenue
alongside it.