COURSE OUTLINE

1. Course Title: Introduction to Communication

2. Course Code: COMM 1310

3. Credit Value: 3
4. Course Synopsis: The course aims to introduce the basic principles and models of
communication as an academic and career pursuit. It provides a general understanding of the
meaning, process, function, development, and issues of communication as science and profession.
The course provides an understanding of the role of communication and mass media in
managing differences among individuals as well as within organisations.

5. SAF Elements: The course will educate students by introducing the basic principles of human
communication as well as to guide them on lessons on how to live together with others, by
applying the communication principles in their personal and professional life towards achieving
a sustainable society. A harmonious society could be achieved by promoting the elements of
learning to live together, by which this subject will help to increase students’ awareness of the
importance of living and communicating harmoniously with fellow human beings in different
contexts and settings.

6. Course Classification within the Curriculum: Core

7. Pre-requisite(s) (if any): NIL

8. Co-requisite(s) (if any): NIL

9. Course Learning Outcomes:

Programme
No. Learning Outcomes (CLO) Outcomes
(PLO)
Interpret the principles of communication at various levels and 1
1.
communication contexts. (C2)
Explain the roles of media in disseminating information to serve 2
2. human needs, influence human knowledge and promote popular
cultures. (A3)
3. Respond to communication issues in different contexts. (P2) 5
10. Constructive Alignment:

CLO Teaching-Learning Methods Assessment Methods

1 Lecture Final Examination
2 Lecture & Class Discussion Assignment, Final Examination
3 Lecture & Class Discussion Presentation, Project

Since July 2021

11. Assessment Distribution:

Assessment Methods Percentage

Final Examination 40
Project 25
Assignment 20
Presentation 15
Must-pass Assessment Method(s) Percentage

Total 100

12. Course Content

Guided Independent
Week Course Content Learning Learning
SLT SLT
A look at Communication
1 ● Value of Studying Communication 3 5
● Defining
A look at Communication
● Models of Communication
2 ● Careers in Communication 3 6
● The Field of Communication

A look at Communication
● The Field of Communication
3 3 5
● History of Communication Field
● Research in Communication
Engaging in Verbal Communication
● Language and Meaning
4 3
● Symbolic Activities 5

Engaging in Verbal Communication

● Digital Media and Verbal Communication
5 ● Effective Verbal Communication 3 5
● Digital Media and Verbal Communication
● Effective Verbal Communication

Engaging in Nonverbal Communication

● Principles of Nonverbal Communication
6 3 6
● Types of Nonverbal Behaviours
● Digital Media and Nonverbal Communication
Effective Nonverbal Communication

Since July 2021

 Adapting Communication to Cultures
● Understanding Cultures and Communities
● Relationship Between Culture and 5
7 3
Communication
● Digital Media, Cultures and Communities
● Adapting Communication to Diverse Cultures
Communication in Group and Teams
● Understanding of Group and Teams
8 ● Features of Small Groups 3 5
● Group Decision making
● Digital Media and Groups
Communication in Organisation
● Features of Organisational Communication
● Organisational Culture 5
9 3
● Digital Media and Organisational
Communication
● Guidelines for Organisational Communication
Public Communication
● Speaking Purpose
10 ● Earning Credibility 3 5
● Organising Speeches
● Develop Effective Delivery
Mass Media
11 ● Understanding Mass Media 3 5
● Guidelines for Engaging Mass Media
Digital Media
● Understanding Digital Media
12 3 5
● Uses and Abuses of Digital Media
● Guidelines for Engaging Digital Media
Islam and Communication
13 3 5
● The Concept of Communication in Islam
Islam and Communication 5
14 3
● Islamic Interpersonal Communication
Final Examination 2 6
Total 44 78

13. References:

13.1. Required

Wood, J (2017). Communication Mosaics: An Introduction to the Field of Communication (8th

edition). MA: Cengage Learning

Since July 2021

Ang, L. (2021). Principles of integrated marketing communications. Cambridge University
Press.

Baran, S. J., & Davis, D. K. (2019). Mass communication theory: Foundations, ferment and
future (8th Edition). Belmont, CA: Wadsworth Cengage Learning.

Flick, U. (2018). Introduction to qualitative research. London: Sage.

McQuail, D. & Deuze, M. (2020). McQuail’s Mass communication theory (7th Edition). Beverly
Hills: Sage Publication.

13.2. Recommended
Amal Khalil (2016). The Islamic Perspective of Interpersonal Communication (Article).
Researchgate.net

Dominick, J.R. (2013). The dynamics of mass communication: Media in transition (12th ed.).
Boston: McGraw-Hill

Syed Kazim (2013). The Concept of Communication in Islam. (Article). Muslim Village.Com

Prepared by: Checked by:

Name: Amran bin Baharum

Name: Assoc. Prof. Dr Zeti Azreen Ahmad
Department: Communication, AHAS
KIRKHS Head, Department of Communication,
AHAS KIRKHS
Date: 24 June 2022
Date: 24 June 2022

Since July 2021