Process of communication

MAKAUT
Process of Communication/
Communication cycle

The transmission of sender’s ideas to the receiver and

the receiver’s feedback or reaction to the sender
constitute the communication cycle.

MAKAUT
Elements of Communication
Sender/ transmitter
Message
Encoding
Communication Chanel
Receiver
Decoding
Feedback
Brain drain/ Noise
Continued…
 Sender/ Transmitter: A person who encodes and sends the
message.
 Message: The content or subject matter of Communication.
 Encoding: The process of organizing the message with a
series of symbols (words, signs etc.)
 Communication Chanel: Media through which the
message passes.
 Receiver: The person/ device who receives the message.
 Decoding: The process of interpretation of an encoded
message after receiving.
 Feedback: The reaction or the response of the receiver.
 Noise: The breakdown of the cycle at any level.

MAKAUT
Communication Cycle
Message

Encoding
N
O
Sender I Receiver
S
E
Decoding

Feedback

MAKAUT
MAKAUT