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Contact
Himani Jain
+91 90171-59343
Senior Data Analyst himanijain26@gmail.com
6+ years of experience conducting data-driven market research, with
linked.com/in/himanijain26
specialization in consumer insights, customer targeting and reporting
Gurgaon, India
Professional Experience d
z
Skills
Decision Analytics Consultant July 2022 - Present
ZS Associates, Gurgaon Python SQL R
• Conducted customer segmentation using unsupervised clustering algorithms to
identify early adopters and prime targets for a pipeline product with projected Power BI Tableau
sales of $1B+ leading to an increased ROI on promotional efforts Tableau
• Led development of automated Power BI dashboard enabling real-time Advanced Excel VBA
monitoring of KPIs for a new product launch to track field execution success and
inform potential adjustments to marketing strategy PowerPoint Modelling
• Utilized machine learning models to conduct message testing to identify optimal
brand story for omnichannel campaigns aimed at driving measurable behavior
change and product adoption Education
Decision Analytics Associate Consultant Jan 2020 - June 2022 Thapar University, Patiala
ZS Associates, Gurgaon B.E. (Electronics and
• Conducted conjoint study for an in-development product to assess sensitivity in Communication Engineering)
demand with changes in clinical and non-clinical attributes and identifying CGPA - 8.1/10
product attributes driving usage
July 2012 – June 2016
• Developed selling collaterals for Awareness, Trial and Usage (ATU) studies to be
strategically leveraged in client proposals, resulting in notable 20% increase in
ATU project sales during the preceding year
Bal Vikas School, Panipat
• Conducted social listening study aimed at monitoring KOLs’ sentiments regarding
12th C.B.S.E.
clinical trial results for a pipeline drug presented at a medical conference to 95.6%
inform competitive advantage over current SOC and other pipeline drugs March 2012

Decision Analytics Associate June 2017 - Dec 2019 Bal Vikas School, Panipat
ZS Associates, Gurgaon 10th C.B.S.E.
• Part of the cross-functional team undergoing specialized training in advanced
95.0%
quantitative research methodologies to accurately forecast demand for in-
March 2010
development products within -/+ 5% range
• Conducted tracking studies for Fortune 500 pharma company's in-market drug,
analyzing pain points and identifying areas of potential growth to reach $500M+ Causes
sales in next two years Women Empowerment,
• Developed dynamic Power BI dashboards to monitor KPIs for a blockbuster Education, Health
oncology drug with $2B+ annual sales, delivering actionable insights and
empowering senior executives with data-driven decision support Volunteer work
Quality Assurance Trainee Oct 2016 - June 2017 Educated and empowered
underprivileged children through
Sapient Global Markets, Bangalore
dedicated mentorship as member
• Trained on automation tool called Selenium to create QA/ testing artifacts to of Pratigya Society
ensure infallible products
• Analyzed regression suite that ran over 7000 automation tests
Hobbies
Operations Associate Intern Jan 2016 - July 2016 Trekking, Travelling,
Uber, Bangalore Sports & Fitness
• Worked on Driver Loyalty Program involving analyzing preferential statistics and
needs of drivers to increase participation and retention