Professional Documents
Culture Documents
CHAPTER 7
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2 Chapter 7 Creating a Flexible Organization
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Chapter 7 Creating a Flexible Organization 3
III. Departmentalization
A. By Function
B. By Product
C. By Location
D. By Customer
E. Combinations of Bases
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Chapter 7 Creating a Flexible Organization 5
Teaching Tip: Enter “organization chart” in your favorite search engine and bring up some exam-
ples of organization charts. Some good ones include the one for the Justice Department (http://www
.justice.gov/agencies/index-org.html) and the one for the United Nations
(http://www.un.org/en/aboutun/structure/pdfs/UN%20System%20Chart_ENG_FINAL_MARCH13_2
017.pdf). Comparing these and the charts you found, what do you think constitutes a good organiza-
tion chart?
B. Major Considerations for Organizing a Business. The factors to consider when de-
ciding how to organize a firm include job design, departmentalization, delegation, span
of management, and chain of command.
5. The more specialized the job, the easier is the job training.
Teaching Tip: As an example of job specialization, ask your students about the specialization in
their family as they were growing up. Chances are that each member of the family had some tasks
for which they were the family “expert.” For example, were they the computer guru in their house?
C. Alternatives to Job Specialization. Specialization can also have some negative conse-
quences, such as employee boredom and dissatisfaction. Managers can minimize these
issues.
1. Job rotation is the systematic shifting of employees from one job to another.
2. Job enlargement and job enrichment, along with other methods used to motivate
employees, are discussed in Chapter 10.
Teaching Tip: Ask your students if any of them have ever worked for a restaurant or hotel. Ask them
what type of departmentalization they might have encountered. A hotel might have a specific group of
employees who only handle banquets and corporate meetings, which would be an example of customer-
based departmentalization. At a restaurant, things might be arranged by function. As part of the discus-
sion, ask students what improvements they might make.
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Chapter 7 Creating a Flexible Organization 7
Teaching Tip: Ask students if anyone has ever given them the responsibility for accomplishing a
task without giving them the authority to get it done.
Teaching Tip: Consider using “The Delegator” exercise here. It is a five-minute individual quiz that
can be used as the basis for discussion regarding when it is and when it isn’t appropriate to delegate.
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8 Chapter 7 Creating a Flexible Organization
b) The nature of the decision to be made. The riskier or more important the deci-
sions that have to be made, the greater is the tendency to centralize decision
making.
c) The decision-making abilities of lower-level managers.
d) A firm that has practiced centralization or decentralization is likely to main-
tain that same practice in the future.
4. In principle, neither decentralization nor centralization is right. What works for one
organization may or may not work for another.
V. THE SPAN OF MANAGEMENT. The fourth major step of organizing a business is estab-
lishing span of management (or span of control), which is the number of workers who report
directly to one manager.
A. Wide and Narrow Spans of Management. A wide span of management exists when a
manager has a large number of subordinates. A narrow span exists when the manager
has only a few subordinates. Several factors determine the span that is best for a particu-
lar manager.
B. Organizational Height. Organizational height is the number of layers, or levels, of
management in a firm.
1. The span of management plays a direct role in determining an organization’s
height. (See Figure 7-4.)
a) If the span of management is wide, fewer levels are needed, and the organiza-
tion is flat.
b) If the span of management is narrow, more levels are needed, and the result-
ing organization is tall.
2. In a tall organization, administrative costs are higher because more managers are
needed. Communication may become distorted.
3. Managers in a flat organization may have to perform more administrative duties
because there are fewer managers.
medium- and large-sized organizations where activities are more numerous and
complex.
B. The Line-and-Staff Structure. A line-and-staff structure utilizes the chain of com-
mand from a line structure, but also provides line managers with specialists, called staff
managers.
1. Staff managers provide support, advice, and expertise to line managers. They are
not part of the chain of command but they do have authority over their assistants.
2. Both line and staff managers are needed for effective management, but the two po-
sitions differ in important ways. (See Figure 7-5.)
a) Line managers have line authority, which means that they can make decisions
and issue directives relating to the organization’s goals.
b) Staff managers have advisory authority, which means they can provide advice
to line managers. Staff managers also have functional authority, allowing
them to make decisions and issue directives about their areas of expertise.
3. Conflict between line managers and staff managers can occur if line managers per-
ceive that staff managers are a threat to their authority or if staff managers perceive
that their recommendations are not being adopted by line managers. There are sev-
eral ways to minimize this conflict.
a) Integrate line and staff managers into one team.
b) Ensure that the areas of responsibility of line and staff managers are clearly
defined.
c) Hold line and staff managers accountable for the results of their activities.
C. The Matrix Structure. The matrix structure combines vertical and horizontal lines of
authority.
1. The matrix structure occurs when product departmentalization is superimposed on
a functionally departmentalized organization. (See Figure 7-6.)
2. Authority flows both down and across and employees report to more than one su-
pervisor.
3. In a matrix structure, people from different departments are assigned to a group,
called a cross-functional team, to work on a new project.
a) Frequently, cross-functional teams are charged with developing new products.
b) The project manager is in charge of the team, but employees on the team also
report to their functional department supervisor.
c) Cross-functional teams may be temporary or permanent.
d) These teams are often empowered to make major decisions.
4. The matrix organization has several advantages.
a) One advantage is added flexibility.
b) This structure can increase productivity, raise morale, and nurture creativity
and innovation.
c) Employees experience personal development by doing a variety of jobs.
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10 Chapter 7 Creating a Flexible Organization
Teaching Tip: Consider using the 30- to 60-minute “Virtual Network Structure” exercise here. This
exercise will allow students to explore the complexities of building a network.
VII. CORPORATE CULTURE. A corporate culture is generally defined as the inner rites, ritu-
als, heroes, and values of a firm.
A. Corporate culture is generally thought to have a very strong influence on a firm’s per-
formance over time.
B. Goffee and Jones identified four types of corporate cultures. (See Figure 7-7.)
1. Networked culture
2. Mercenary culture
3. Fragmented culture
4. Communal culture
Teaching Tip: Use the “What’s My Culture?” group exercise here. It takes approximately 15 to 20
minutes.
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Chapter 7 Creating a Flexible Organization 11
C. Some experts believe that cultural change is needed when the company’s environment
changes, such as when the industry becomes more competitive, the company’s perfor-
mance is mediocre, or the company is growing rapidly.
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12 Chapter 7 Creating a Flexible Organization
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Chapter 7 Creating a Flexible Organization 13
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14 Chapter 7 Creating a Flexible Organization
of management also may require managers to spend considerably more time supervising and
working with subordinates.
Concept Check (p.198)
1. Describe the four forms of organizational structure.
The four forms of organizational structure are as follows:
• A line structure is a management system in which the chain of command goes directly
from person to person throughout the organization.
• A line and staff structure not only utilizes the chain of command from a line structure
but also provides line managers with specialists, called staff managers.
• The matrix structure combines vertical and horizontal lines of authority.
• In a network structure (sometimes called a virtual organization), administration is the
primary function performed, and other functions such as engineering, production, mar-
keting, and finance are contracted out to other organizations.
2. Give an example of each form.
An example of a line structure would be a smaller organization such as a tea shop where the
chain of command goes from the owner or CEO to the different levels of employees.
An example of a line-and-staff structure might be a large sales organization with sales managers
that oversee regional sales managers. The sales manager would have the authority to make sales
decisions to advance company goals, while the regional sales managers oversee sales staff and
specialize in their specific regions.
An example of companies that use the matrix structure might be Ford Motor Company when it
assembled a special project team to design and manufacture its global cars. Often, engineering
and construction firms, like Bechtel Corporation, use a matrix structure for their projects.
A network organization does not manufacture the products it sells. This type of organization
has a few permanent employees consisting of top management and hourly clerical workers.
Leased facilities and equipment, as well as temporary workers, are increased or decreased as the
needs of the organization change. Thus, there is rather limited formal structure associated with a
network organization. Often, start-ups are formed as a network structure.
Concept Check (p. 200)
1. What is corporate culture?
Corporate culture is generally defined as the inner rites, rituals, heroes, and values of a firm. It
can have a powerful influence on how its employees think and act, as well as determine how the
public perceives the organization.
2. Explain the four types of corporate cultures.
There are four distinct types of corporate culture:
a. Networked culture is a relaxed and informal environment. There is a strong commitment
and a feeling of loyalty to the organization, characterized by a base of trust and friendship
among employees.
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Chapter 7 Creating a Flexible Organization 15
b. In the mercenary culture, employees are very intense, focused, and determined to win. In
addition to employees working to earn money, feelings of passion, energy, sense of purpose,
and excitement for one’s work play a large role in motivating an organization’s employees.
c. Fragmented culture suggests that employees do not necessarily become friends but have a
high degree of autonomy, flexibility, and equality. Employees in this type of culture consid-
er themselves as working “at” the organization, not “for” it.
d. In the communal culture, the positive traits of the networked culture and the mercenary cul-
ture are combined. Traits such as friendship, commitment, high focus on performance, and
high energy contribute to the organization resulting in an environment where success by
anyone is celebrated by all.
Concept Check (p. 202)
1. What is the difference between a committee and a task force?
An ad hoc committee is created for a specific short-term purpose, such as reviewing the firm’s
employee benefits plan. Once its work is finished, the ad hoc committee disbands. A standing
committee is a relatively permanent committee charged with performing a recurring task. A
firm might establish a budget review committee, for example, to review departmental budget
requests on an ongoing basis. Finally, a task force is a committee established to investigate a
major problem or pending decision.
2. What are the advantages and disadvantages of using committees?
Committees offer some advantages over individual action. Their several members are able to
bring information and knowledge to the task at hand. Furthermore, committees tend to make
more accurate decisions and to transmit their results through the organization more effectively.
However, committee deliberations take longer than individual actions. In addition, unnecessary
compromise may take place within the committee, or the opposite may occur, as one person
dominates (and thus negates) the committee process.
Concept Check (p. 203)
1. In what ways can informal groups affect a business?
Informal groups can be powerful forces in organizations. They can restrict output, or they can
help managers through tight spots. They can cause disagreement and conflict, or they can help
to boost morale and job satisfaction. They can show new people how to contribute to the organ-
ization, or they can help people to get away with substandard performance.
2. How is the grapevine used in a business organization?
The grapevine is the informal communications network within an organization. Information can
be transmitted through the grapevine in any direction—up, down, diagonally, or horizontally
across the organizational structure. Subordinates may pass information to their bosses, an exec-
utive may relay something to a maintenance worker, or there may be an exchange of infor-
mation between people who work in totally unrelated departments. Managers should respond
promptly and aggressively to inaccurate grapevine information to minimize the damage that
such misinformation might do. Moreover, the grapevine can come in handy when managers are
on the receiving end of important communications from the informal organization.
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16 Chapter 7 Creating a Flexible Organization
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Chapter 7 Creating a Flexible Organization 17
The matrix structure features vertical and horizontal lines of authority, departmentalization
superimposed on a functionally departmentalized organization, workers who report to more
than one supervisor at a time, and cross-functional teams that include project managers.
9. How does the corporate culture of a local Best Buy store compare to that of a local
McDonald’s?
Best Buy appears to be a mercenary culture in that its workers appear to be goal oriented and
competitive as they sell high-priced electronics products and accessories. McDonald’s is more
of a communal culture in that its workers are much more regimented as they work in teams for
the common goal of superior customer service.
10. Which kinds of firms probably would operate most effectively as centralized firms? As
decentralized firms?
Production firms would probably operate most effectively as centralized firms because the de-
gree of specialized technical knowledge required is usually limited. Research firms, by contrast,
need to be decentralized because of the great degree and variety of specialized knowledge re-
quired to do the job in such firms.
11. How do decisions concerning span of management and the use of committees affect organ-
izational structure?
Decisions concerning span of management and the use of committees affect basic organization-
al structure by altering chains of command, delegation chains, individual authorities, accounta-
bilities, and so on.
2. Describe the “HP Way” and explain how it can be used to guide future strategic
directions for Hewlett Packard Enterprise.
Over the years, Hewlett-Packard became fabled for its passion for innovation and customer
support as well as giving back to the community. It developed a reputation for building high-
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18 Chapter 7 Creating a Flexible Organization
quality printers, computers, and other hardware used by businesses and consumers. In later
years, it expanded into software and business solutions. Hewlett and Packard tried to maintain
the “HP Way,” infusing their entrepreneurial spirit and empowering employees even as the
company grew to tens of thousands of employees. Despite all the changes over the last 79
years, both companies today strive to adhere to the “HP Way” and continue to be guided by
their founders’ core values, including trust & respect, achievement & contribution, results
through teamwork, meaningful innovation, and uncompromising integrity.
Whitman believed that splitting the company into two in this way would enable the new
companies’ respective CEOs to focus more narrowly on what needed to be done to survive. It
would also allow them to be more responsive to the environment than they would as a single
entity. Whitman sought to restore the “HP Way” that had been lost through the many acquisi-
tions and strategy changes of previous executives. However the disadvantage of implement-
ing the turnaround plan and splitting the company into two was that it was challenging and
costly. Another disadvantage of dividing the company was HP ‘s lay-off of 55,000 employ-
ees.
1
Tony Hsieh, “Your Culture Is Your Brand,” Zappos Blogs, January 3, 2009, http://blogs.zappos.com/blogs/ceo-and-
coo-blog/2009/01/03/your-culture-is-your-brand, accessed November 12, 2015.
2
“Company Culture + Exceptional Service = Magic,” Zappos Insights, November 22, 2011,
http://www.zapposinsights.com/blog/item/company-culture-exceptional-service-magic, accessed November 12, 2015.
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distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for class-
room use.
in whole or in part.
Chapter 7 Creating a Flexible Organization 19
service is not average, and we don’t want our people to be average. We expect every em-
ployee to deliver WOW.”3 These messages are communicated throughout the organization,
and the messages are part of the culture. When a company embraces a philosophy as part of
its core, and the philosophy is not just a message but internal to every part of the organiza-
tion, it works!
2. Building Team Skills
The organization chart on the following page is a line-and-staff structure. There are three staff
positions: one payroll and billing position and two appointment coordinators. The other posi-
tions are line positions. In this organization, the span of control ranges from zero to seven peo-
ple. The executive vice-president works with builders to establish their programs and provides
the center managers with training, guidelines, and expectations. It is the responsibility of the
managers to run their centers in a courteous and profitable manner.
3. Researching Different Careers
The answers will vary. Emphasize that honesty is important in completing the assessment.
Nothing changes unless a plan is prepared to improve weaknesses. Possessing excellent skills,
knowing how to network, understanding one’s accomplishments, and having a positive attitude
are key factors in being promoted within a company, as well as in being hired to fill a better po-
sition with another company.
3
“Life at Zappos,” Zappos, https://jobs.zappos.com/life-at-zappos, accessed November 12, 2015.
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20 Chapter 7 Creating a Flexible Organization
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Chapter 7 Creating a Flexible Organization 21
Multiple-Choice Questions
Circle the letter before the most accurate answer.
6. The line of authority extending from the top to the bottom of the organization is known as a(n)
a. informal organization.
b. line structure.
c. line-and-staff structure.
d. chain of command.
e. matrix structure.
7. In his book, The Wealth of Nations, __________ emphasized the power of specialization.
a. Karl Marx
b. Victor Vroom
c. George Washington
d. Adam Smith
e. Frederick Taylor
8. Grouping all jobs related to the same organizational activity is departmentalization by
a. function.
b. employee.
c. location.
d. customer.
e. product.
9. The act of distributing part of a manager’s work and power to workers is called
a. departmentalization.
b. organizing.
c. delegation.
d. decentralization.
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22 Chapter 7 Creating a Flexible Organization
e. job sharing.
10. When authority is spread to lower-level management, a business is said to be
a. centralized.
b. decentralized.
c. progressive.
d. tall.
e. upwardly mobile.
Quiz II
True-False Questions
Select the correct answer.
1. T F Span of management is the number of subordinates who will report to
each manager.
2. T F There seems to be a movement from variety in jobs to more specialization.
3. T F Most small and new organizations base departmentalization on customers.
4. T F When a manager has many subordinates, a wide span of management exists.
5. T F Staff managers usually provide support, advice, and expertise to line managers.
Multiple-Choice Questions
Circle the letter before the most accurate answer.
6. Two or more people working together in a predetermined way to achieve common goals is
known as a(n)
a. organization.
b. chain of command.
c. structure.
d. enterprise.
e. functional arrangement.
7. All of the following are reasons for job specialization except that
a. boredom from repetition is eliminated.
b. special equipment can be produced to do a specific job.
c. most jobs are too large for one person to handle.
d. a specialized job can be efficiently learned.
e. there is no loss of time by switching from one operation to another.
8. Employees at a chemical factory are systematically moved every two weeks among three dif-
ferent departments in the organization. This is called
a. job trading.
b. specialization.
c. departmentalization by function.
d. job enlargement.
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Chapter 7 Creating a Flexible Organization 23
e. job rotation.
9. All of the following are departmentalization bases except
a. function.
b. product.
c. location.
d. customer.
e. employee.
10. A subordinate’s obligation to accomplish an assigned job is called
a. accountability.
b. responsibility.
c. job requirements.
d. delegation.
e. authority.
Quiz II
True-False Multiple-Choice
1. T 6. a
2. F 7. a
3. F 8. e
4. T 9. e
5. T 10. a
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24 Chapter 7 Creating a Flexible Organization
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Chapter 7 Creating a Flexible Organization 25
THE DELEGATOR
You are a manager for a busy, medium-sized company. You have recently been ill, and the doctor
has told you that you have to cut your workload in half. Your administrative assistant offers to take
over a number of the jobs you currently handle. The assistant has been with you for one year and has
been an excellent employee. Which activities will you delegate and to what degree? Respond using
the scale below.
0 Do not delegate.
1 Investigate and report back.
2 Investigate and recommend action.
3 Investigate and advise on action planned.
4 Investigate and take action; advise on action taken.
5 Investigate and take action.
____ 1. Reviewing your mail and e-mail, deciding what to discard, what to answer directly,
and what to pass along to you.
____ 2. Screening your calls and voice mail, deciding who gets to talk to you, who leaves a
message, and who is handled personally.
____ 3. Keeping your calendar, setting appointments, and deciding how much time each per-
son needs after discussing it with the caller.
____ 4. Tracking the budget for your department, making sure spending is in line with expec-
tations, and letting you know of any major discrepancy.
____ 5. Coordinating the absence reports for the nonmanagerial employees on the staff, get-
ting the information from each person every two weeks, filling in the forms, and
sending them to Human Resources.
____ 6. Calculating the numbers for the monthly revenue reports, generating revenue figures
and matching them to expense figures, and highlighting the unusual changes for you
to discuss in the comments section of the reports.
____ 7. Handling the inquiries from field operations, including trying to find the answer to
their issues before discussing them with you.
____ 8. Handling inquiries from clients, including trying to find the answers to their issues
before discussing them with you.
____ 9. Supervising the word-processor and the file clerks, coordinating their work loads, and
managing their performance, including discipline if necessary.
____ 10. Tracking your projects and reminding you when deadlines are coming or when some-
thing needs to be followed up.
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26 Chapter 7 Creating a Flexible Organization
Overall Score
0–25: Not an effective delegator. You will constantly be monitoring other people’s
work rather than getting your own work done. This is a nonproductive stage
to be in for long. The exception to this is with new employees, to make sure
they can handle their responsibilities.
26–35: You will have more time free but will still spend a great deal of time simply
reviewing other people’s work. After a few reviews to make sure the work
is done properly, this is a waste of time.
36–45: You understand delegation. While still maintaining some connection with
the work of subordinates, you are free to focus on the specifics of your job.
46–50: You may be too far removed from the work of subordinates. In some areas,
particularly when it comes to handling client and field concerns, you may
want to have information on what happened and what was done. Delegation
does not mean ignoring what goes on in your department.
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Chapter 7 Creating a Flexible Organization 27
What’s My Culture?
In your groups, review and discuss the following corporate cultures. If these short descriptions
were all you knew about each culture, would you consider working there? Why or why not?
Hint: Consider what the “values” (a value being a conviction that certain behaviors are superior
to others) of each of these organizations might be. You have 15 minutes.
1. Joe Powers is the personnel director for ABC Company. The primary job of his department is
to make sure that all procedures are followed as ordered by top management. All procedures
are written down in great detail, and employees are obliged to write reports confirming that
they have followed all procedures correctly.
2. Keith Kelly loves being the CEO of the company he founded several years ago and is com-
mitted to high levels of rapid growth. Highly charismatic, he trusts his “gut” in decision mak-
ing and makes sure he is involved in everything. After all, it is his company and he knows
best!
3. Vicki Smith enjoys working at XYZ Corp. All the bosses and other employees are her
friends. Everybody is so polite, and confrontation is frowned upon. When she was ill, every-
one covered for her. She doesn’t have to worry about being criticized, even if her perfor-
mance is off a little now and then. Better yet, she doesn’t feel pressured to show initiative
and figure out new ways to do things. Everybody knows what to do.
4. Heather Huezo is really excited about her new job. She is young, but knows that she will be
promoted if she is productive and responsive to the marketplace. She has been looking a long
time for a place where people are rewarded based on performance, not on seniority. Heather
has always enjoyed being the winner; she is certain that will be the case now.
5. Peter has had a little difficulty explaining his new job to his parents, one of whom was a
teacher and the other in the military. His job is to develop new ideas for the company, to be
creative, and to make mistakes. He has been told if he doesn’t take risks and make any mis-
takes he will be underperforming. “Just keep the ideas coming, young man! If they are good,
we will make them work!”
© 2019 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for class-
room use.
28 Chapter 7 Creating a Flexible Organization
1. ABC most likely has a fragmented culture, where there is very little trust among employees, in-
cluding top management. In fact, top management appears to be very controlling and suspicious
of the activities of their employees and does not seem to trust them to do their job. It is unlikely
that students would wish to work in such an organization. Some of the values of this organization
might be conformity, obedience, and adherence to rules.
2. Working for Keith Kelly might be great fun. He is charismatic and involved in everything. On
the other hand, it is clear that he always believes he is right. Such an attitude might lead to risk
taking that could have adverse consequences. Students might wish to work for such a company
for a while, but there are real pitfalls in this culture where the boss is king. Some of the values of
this organization might be risk taking, respect for the leader, and growth.
3. Wow, on the surface XYZ sounds like the answer to a dream come true for most employees. Up-
on closer reflection, however, there clearly is no pressure for performance, and innovation does
not seem to be valued. In fact, it is possible that slackers are allowed to remain on the payroll.
Again, this is not an environment conducive to a good future. The values of this organization
might be compassion, concern for employees, and lifelong employment.
4. Heather’s company appears to have some of the characteristics of the “mercenary” culture. The
key to reward is performance, and it would appear to be highly competitive. For the right indi-
vidual, who is willing to perform and enjoys competition, this would be a great place to work.
This culture appears to prize competition, performance, and achievement toward a goal.
5. This is a culture focused on entrepreneurship, creativity, and adaptability. It also appears to be very
tolerant and flexible as long as people exhibit those characteristics. Again, for the right individual,
a great place to work. The values here are creativity, risk taking, flexibility, and tolerance.
© 2019 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for class-
room use.
in whole or in part.
Chapter 7 Creating a Flexible Organization 29
In a network structure, there are a few permanent administrative employees consisting of top man-
agement and clerical services. All other functions, such as manufacturing, marketing, and finance,
are contracted out. In this exercise, you are to construct a virtual network for a hypothetical local live
entertainment company. This company can put on plays, bring in singers or comedians, or even
sponsor sports events.
In your teams of four class members, first decide who will be the president, vice president, treasurer,
and secretary. Then decide what entertainment services you wish to provide to the college communi-
ty. List all of the functions that will have to be performed by outside contractors. Be as detailed as
possible. Finally, choose a spokesperson to present your findings to the class.
© 2019 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for class-
room use.
30 Chapter 7 Creating a Flexible Organization
This exercise can take anywhere from 30 minutes to an hour depending on the level of detail you
request from the students. You may also wish to provide students with background data regarding
how a Hollywood movie gets made, which will give them some idea of the complexity involved. See
http://www.essortment.com/hollywood-movie-made-cost-much-money-17928.html for an example.
Encourage each team to first focus on specific types of entertainment, determining the functions that
must be performed before moving on to a different type. For example, bringing in singers and come-
dians will generate a different set of function needs than will a visit from a circus. They will quickly
find that they cannot get overly ambitious in their efforts. It would also be helpful to have them think
in terms of individual tasks, which can later be placed in groups to be done by specific contractors. A
variation of this exercise could be to assign each team of students a specific event. The events could
include a circus, musical groups, plays, etc.
• Each chapter has a brand-new PowerPoint that has been updated with the new edition con-
tent and the Instructor PowerPoint has been updated with more examples. The Student Pow-
erPoint is a condensed version of the instructor’s and requires the students to fill in the con-
tent while reviewing.
• Four of the Appendices have had assessment content created for them. The assessment in-
cludes a homework assignment, test bank questions, and PowerPoints*.
o Appendix A: Understanding Personal Finances and Investments
o Appendix C: Enhancing Union-Management Relations
o Appendix D: Risk Management and Insurance
o Appendix E: Business Law, Regulation, and Taxation
o * Only a PowerPoint was created for Appendix B: Careers in Business
o The homework assignment and test bank can both be found in the MindApp dock,
“CNOW” app. The test bank can also be found on the companion site and in
Cognero.
o The PowerPoints are accessible through the companion site.
• The “You Make the Decision” activities have been moved to the part level activities folder
and have been updated with all new videos, the content remains the same.
• The Group Projects and Role Play Activities powered by YouSeeU have been moved to the
part level activities folder, the Role Play name has been updated to “Play the Part.”
• A brand new “Business Plan” assignment has been added to the part level activities folder.
These flexible, modular assignments allow you to assign a complete business plan in stages
– or pick only specific sections to assign. Featuring fill-in-the-blank response fields for
quick review of student-provided information and corresponding templates for students to
complete and upload, these assignments present a flexible, course-integrated way to give
students experience thinking through and building out a business plan.
• “In the News” has been removed from the “Study Tools” folder and has been placed at the
end of the main learning path and redirects to the main page of the KnowNOW! Blog for In-
troduction to Business.
© 2019 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license
distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for class-
room use.