1.

0 INTRODUCTION

1.0.1 Our company’s name is (insert name). Our business focused in Mahkota Cheras. We

have registered our company on (insert date). Our business projected to start on (insert

date).

1.0.2 Our business focused on providing snack and beverages on top of simple

entertainment. The business idea is revolving around open space gathering for youngster

and family.

1.0.3 Below are the few reasons why we choose this particular business

 We want to embrace the idea of “Keluarga Malaysia” that was recently

launched by our Prime Minister by providing a space for Malaysian from all

background to sit together. Pandemic has made us more separated than ever

thus it is important to show that we are there for everyone.

 We also want to introduce soda beverages with variety of flavours to the

community. The uniqueness of our soda beverages would be that customer

can customize the flavours and toppings for the drinks.

 We plan to put an entertainment centre with small movie projector for the

customer to sit and enjoy the items from our kiosk.

 We will also collaborate with other vendor to sell board games to make

customer engaged throughout the evening.

1.1 PRODUCT
2.0 COMPANY BACKGROUND

NAME OF COMPANY

BUSINESS ADDRESS

EMAIL ADDRESS

CONTACT NUMBER

FORM OF BUSINESS

MAIN ACTIVITIES

DATE OF COMMENCEMENT

DATE OF REGISTRATION

REGISTRATION NUMBER

NAME OF BANK

BANK ACCOUNT NUMBER

Table 1: Company Background

(insert name) is the company’s name which had been decided. (insert name) is a (explain

the meaning or origin of the company name)

2.1 MISSION, VISION AND OBJECTIVE

Vision

To ensure that (insert name) can provide a centre in providing good beverages and snacks

as well as efficient service provided for customer satisfaction.

Mission

Our mission is to bring Malaysian together through our product and services. Food is one of

love language thus we want to embrace the idea of bringing people together through food.

Outdoor theme is increasing popular due to pandemic however there is a downside due to

unpredictable weather. Thus we want to introduce an open space for youngsters and family

to gather safely in well ventilated space and still shielded from horrendous weather.

 To provide first open space for youngster and family to gather safely.

 (insert name) will provide refreshing beverages and delicious snacks.

 (insert name) strive to provide best service for customer and build a good relationship

with customer.

Objectives

Our objectives can be divided into two which are short-term objectives and long-term

objectives. The objectives are:

Short-term Objective

 To provide unique soda flavoured beverages in the beginning of launch.

 To provide more variety of menu from time to time. This may occur monthly to

introduce new flavour of soda according to monthly theme.

 2.2 ORGANIZATIONAL CHART
2.3 COMPANY LOGO AND MOTTO
3.0 PARTNERS BACKGROUND
3. EQUITY AND CONTRIBUTION
4.0 LOCATION OF BUSINESS
MARKETING
1.0 PRODUCT DESCRIPTION
1.2 TARGET MARKET
1.3 MARKET SIZE
1.4 MARKET SHARE
SALES FORECAST
MARKETING STRATEGIES
REMUNERATION OF STAFF
MARKETING BUDGET
OPERATION
PROCESS PLANNING