‫ﺗﻄﺒﻴﻘﺎﺕ ﺇﺩﺍﺭﺓ ﺍﳌﺆﺳﺴﺎﺕ ﺍﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫‪0‬‬

‫‪35‬‬
‫‪32‬‬

‫ﺍﻷﺴﺘﺎﺫ ﺍﻟﺩﻜﺘﻭﺭ‬

‫ﺃﲪﺪ ﺇﺑﺮﺍﻫﻴﻢ ﲪﺰﺓ‬

‫ﺃﺴﺘﺎﺫ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻻﺠﺘﻤﺎﻋﻲ‬
‫‪20‬‬

‫ﺍﻷﺴﺘﺎﺫ ﺍﻟﺩﻜﺘﻭﺭ‬ ‫ﺍﻷﺴﺘﺎﺫﺓ ﺍﻟﺩﻜﺘﻭﺭﺓ‬

‫ﻓﺆﺍﺩ ﺣﺴﲔ ﺣﺴﻦ‬ ‫ﻣﲎ ﻋﻄﻴﻪ ﺧﺰﺍﻡ‬

‫‪53‬‬

‫ﺃﺴﺘﺎﺫ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻻﺠﺘﻤﺎﻋﻲ‬ ‫ﺃﺴﺘﺎﺫ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻻﺠﺘﻤﺎﻋﻲ‬

‫ﺍﻷﺴﺘﺎﺫﺓ ﺍﻟﺩﻜﺘﻭﺭﺓ‬ ‫ﺍﻷﺴﺘﺎﺫ ﺍﻟﺩﻜﺘﻭﺭ‬

‫ﳒﺎﺓ ﳏﻤﻮﺩ ﻋﺒﺪ ﺍﳌﻘﺼﻮﺩ‬ ‫ﺯﻳﻨﻬﻢ ﻣﺸﺤﻮﺕ ﺳﻴﺪ ﺍﲪﺪ‬

‫ﺃﺴﺘﺎﺫ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻻﺠﺘﻤﺎﻋﻲ‬ ‫ﺃﺴﺘﺎﺫ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻻﺠﺘﻤﺎﻋﻲ‬

‫ﺍﻟﺩﻜﺘﻭﺭﺓ‬ ‫ﺍﻟﺩﻜﺘﻭﺭ‬

‫ﺷﻴﻤﺎء ﻓﻮﺯﻱ ﺇﺑﺮﺍﻫﻴﻢ ﻋﻠﻲ‬ ‫ﳏﻤﻮﺩ ﻋﺒﺪ ﺍﷲ ﻣﻨﺼﻮﺭ‬

‫ﻤﺩﺭﺱ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻻﺠﺘﻤﺎﻋﻲ‬ ‫ﻤﺩﺭﺱ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻻﺠﺘﻤﺎﻋﻲ‬

‫ﺍﻟﺩﻜﺘﻭﺭ‬ ‫ﺍﻟﺩﻜﺘﻭﺭﺓ‬

‫ﳏﻤﺪ ﲰﲑ ﻋﺒﺪﻩ‬ ‫ﻫﺎﻟﺔ ﻣﺼﻄﻔﻰ ﳏﻤﺪ‬

‫ﻤﺩﺭﺱ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻻﺠﺘﻤﺎﻋﻲ‬ ‫ﻤﺩﺭﺱ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻻﺠﺘﻤﺎﻋﻲ‬

‫‪1445‬ﻫـ ‪2023 /‬ﻡ‬

 ‫ﺃﻭﻻﹰ‪ :‬ﻀﻊ ﻋﻼﻤﺔ ﺼﺢ ﺃﻭ ﺨﻁﺄ ﺃﻤﺎﻡ ﺍﻟﻌﺒﺎﺭﺍﺕ ﺍﻵﺘﻴﺔ‪:‬‬

‫اﻹﺟﺎﺑﺔ‬ ‫اﻷﺳﺌﻠﺔ‬ ‫م‬

‫(‬ ‫)‬ ‫اﻟﻘﯿﺎدة ﻋﻤﻠﯿﺔ ﺗﻔﺎﻋﻠﯿﺔ ﺗﺄﺛﯿﺮﯾﺔ ﻓﻲ اﻟﺠﻤﺎﻋﺔ أﻛﺜﺮ ﻣﻨﮭﺎ ﺳﻠﻄﺔ رﺳﻤﯿﺔ‪.‬‬ ‫‪.1‬‬
‫(‬ ‫ﺗﺘﺤ ﺪد أوﻟ ﻰ ﺧﻄ ﻮات اﻟﻌﻤﻠﯿ ﺔ اﻟﺮﻗﺎﺑﯿ ﺔ ﻓ ﻲ ﻗﯿ ﺎس اﻷداء اﻟﻔﻌﻠ ﻲ ﻟﻠﻌ ﺎﻣﻠﯿﻦ ﺑﺎﻟﻨ ﺴﺒﺔ )‬ ‫‪.2‬‬
‫ﻟﻸﻋﻤﺎل ﻣﻮﺿﻮع اﻟﺮﻗﺎﺑﺔ‪.‬‬
‫(‬ ‫)‬ ‫ﻣﺮﺣﻠﺔ اﻟﺘﻨﻔﯿﺬ ﻓﻲ ﺻﻨﻊ اﻟﻘﺮار وھﻲ اﻟﻤﺮﺣﻠﺔ اﻟﺘﻲ ﻧﺪرك ﻓﯿﮭﺎ وﺟﻮد ﻣﺸﻜﻠﺔ‬ ‫‪.3‬‬
‫(‬ ‫ﻣ ﻦ ﻣﻤﯿ ﺰات اﻟﺘﻨﻈ ﯿﻢ اﻹداري ﻓ ﻲ ﻋ ﺼﺮ اﻟﻤﻌﻠﻮﻣﺎﺗﯿ ﺔ اﻹﯾﻤ ﺎن ﺑﺄھﻤﯿ ﺔ اﻟﺘﻄ ﻮﯾﺮ )‬ ‫‪.4‬‬
‫اﻟﻤﺴﺘﻤﺮ ﻟﻠﻤﻨﻈﻤﺔ وﺗﺼﻤﯿﻤﺎﺗﮭﺎ اﻟﺘﻨﻈﯿﻤﯿﺔ‪.‬‬
‫(‬ ‫)‬ ‫اﻟﺘﻨﻈﯿﻢ ﻏﯿﺮ اﻟﺮﺳﻤﻲ ھﻮ ﺗﻨﻈﯿﻢ اﻟﻌﻤﻞ ﻋﻠﻰ أﺳﺲ ﻋﻠﻤﯿﺔ رﺳﻤﯿﺔ ﻣﻜﺘﻮﺑﺔ‪.‬‬ ‫‪.5‬‬
‫(‬ ‫)‬ ‫ﻣﻦ ﻋﻮاﻣﻞ ﻧﺠﺎح اﻟﺘﺨﻄﯿﻂ اﻹداري رﺑﻂ اﻟﺘﺨﻄﯿﻂ ﺑﺎﻟﺘﻨﻔﯿﺬ‪.‬‬ ‫‪.6‬‬
‫(‬ ‫)‬ ‫ﻣﻦ ﺧﺼﺎﺋﺺ اﻻدارة اﻧﮭﺎ ﻋﻤﻠﯿﺔ اﻧﺴﺎﻧﯿﺔ ﺗﮭﺘﻢ ﺑﺎﻟﻌﻨﺼﺮ اﻟﺒﺸﺮي‬ ‫‪.7‬‬
‫(‬ ‫ﺳﺎھﻤﺖ ﻛﺘﺎﺑﺎت ﺑﯿﻜﺮ ﻓﻲ أواﺋﻞ اﻟﺴﺘﯿﻨﺎت ﻓﻲ ظﮭﻮر ﻣﺼﻄﻠﺢ رأس اﻟﻤﺎل اﻟﺒﺸﺮى‪) .‬‬ ‫‪.8‬‬
‫(‬ ‫ﯾﻌﻮد اﻟﻔﻀﻞ اﻟﻜﺒﯿﺮ ﻓﻲ وﺿﻊ اﻷﺳﺲ اﻟﻌﻠﻤﯿﺔ ﻟﺮأس اﻟﻤﺎل اﻟﺒﺸﺮى إﻟﻰ اﻹﻗﺘ ﺼﺎدى )‬ ‫‪.9‬‬
‫اﻷﻣﺮﯾﻜﻰ آدم ﺳﻤﯿﺚ‪.‬‬
‫(‬ ‫)‬
‫‪0‬‬
‫ﯾﻌﺘﺒﺮ ﺗﻌﺰﯾﺰ اﻟﻘﺪرة اﻟﺘﻨﺎﻓﺴﯿﺔ ﻣﻦ أھﻢ ﺧﺼﺎﺋﺺ رأس اﻟﻤﺎل اﻟﺒﺸﺮى‬ ‫‪.10‬‬
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‫(‬ ‫ﻣ ﻦ ﻣﺮاﺣ ﻞ ﺻ ﻨﻊ اﻟﻘ ﺮار اﻟﻔﮭ ﻢ اﻟﻮاﺿ ﺢ ﻟﻠﮭ ﺪف أو اﻟﻐ ﺮض اﻟ ﺬي ﯾﺨﺪﻣ ﮫ اﺗﺨ ﺎذ )‬ ‫‪.11‬‬
‫اﻟﻘﺮار‬
‫(‬ ‫)‬ ‫ﺗﺮاﻛﻢ رأس اﻟﻤﺎل اﻟﺒﺸﺮي ﯾﺰﯾﺪ ﻣﻦ إﻧﺘﺎﺟﯿﺔ اﻟﻤﺆﺳﺴﺎت‪.‬‬ ‫‪.12‬‬
‫‪32‬‬

‫(‬ ‫)‬ ‫ﯾﻌﺘﺒﺮ اﻟﺘﻌﻠﯿﻢ واﻟﺘﻌﻠﻢ ﻣﻦ ﺧﻼل اﻟﻌﻤﻞ ﻣﻦ أھﻢ وظﺎﺋﻒ رأس اﻟﻤﺎل اﻟﺒﺸﺮى‪.‬‬ ‫‪.13‬‬
‫(‬ ‫اﻟﺘﻤﻜ ﯿﻦ اﻻداري ھ ﻮ ﻣ ﻨﺢ اﻟﻌ ﺎﻣﻠﯿﻦ اﻟﻘ ﺪرة ﻋﻠ ﻲ اﻟﻤ ﺸﺎرﻛﺔ ﻓ ﻲ ﺻ ﻨﻊ واﺗﺨ ﺎذ )‬ ‫‪.14‬‬
‫اﻟﻘﺮارات ﺑﺸﺄن ﻋﻤﻠﮭﻢ‬
‫‪20‬‬

‫(‬ ‫ﯾﻌﺘﺒﺮ ﻋﻮﻟﻤﺔ اﻷﺳﻮاق اﻟﻤﺤﻠﯿﺔ واﻟﻮطﻨﯿﺔ ﻣﻦ أھﻢ اﻟﺘﺤ ﺪﯾﺎت اﻟﺘ ﻰ ﺗﻮاﺟ ﮫ ادارة رأس )‬ ‫‪.15‬‬
‫اﻟﻤﺎل اﻟﺒﺸﺮى‪.‬‬
‫اﻟﻌﻠﻢ واﻟﻔﻦ ﯾﻜﻤﻼن اﻟﺒﻌﺾ ﻓﻲ اﻹدارة ﻓﺎﻟﻌﻠﻢ ﯾﻌﻨﻲ اﻟﻤﻌﺮﻓﺔ واﻟﻔﻦ ھﻮ اﻟﻤﮭﺎرة‬
‫‪53‬‬

‫(‬ ‫)‬ ‫‪.16‬‬

‫(‬ ‫اﻹدارة اﻻﺳ ﺘﺮاﺗﯿﺠﯿﺔ ھ ﻰ ﻋﻤﻠﯿ ﺔ ﻏﯿ ﺮ ﻣ ﺴﺘﻤﺮة ﻟﺘﻨﻈ ﯿﻢ وﺗﻨﻔﯿ ﺬ اﻟﻘ ﺮارات اﻟﺤﺎﻟﯿ ﺔ ﻓ ﻲ )‬ ‫‪.17‬‬
‫اﻟﻤﺆﺳﺴﺎت‬
‫(‬ ‫وﺿ ﻮح اﻟﺮؤﯾ ﺔ اﻟﻤ ﺴﺘﻘﺒﻠﯿﺔ وإﺗﺨ ﺎذ اﻟﻘ ﺮارات اﻹﺳ ﺘﺮاﺗﯿﺠﯿﺔ ﻣ ﻦ أھ ﺪاف اﻹدارة )‬ ‫‪.18‬‬
‫اﻻﺳﺘﺮاﺗﯿﺠﯿﺔ‬
‫(‬ ‫ﺗﮭ ﺪف اﻹدارة اﻻﺳ ﺘﺮاﺗﯿﺠﯿﺔ ﺑﺘﮭﯿﺌ ﺔ اﻟﻤﺆﺳ ﺴﺔ داﺧﻠﯿ ﺎ ً ﺑ ﺈﺟﺮاء اﻟﺘﻌ ﺪﯾﻼت ﻓ ﻲ اﻟﮭﯿﻜ ﻞ )‬ ‫‪.19‬‬
‫اﻟﺘﻨﻈﯿﻤﻲ‬
‫(‬ ‫اﻹدارة اﻻﺳ ﺘﺮاﺗﯿﺠﯿﺔ ﻏﯿ ﺮ ﻗﺎﺑﻠ ﺔ ﻟﻠﺘﻄﺒﯿ ﻖ واﻟﻤﺮوﻧ ﺔ وإﺣﺘ ﻮاء اﻷوﺿ ﺎع واﻟﺘﻐﯿ ﺮات )‬ ‫‪.20‬‬
‫اﻟﻤﺴﺘﺠﺪة‬
‫(‬ ‫ﺗﺤﺪﯾﺪ اﻷھﺪاف اﻹﺳﺘﺮاﺗﯿﺠﯿﺔ ھﻰ اﻟﻤ ﺴﺎر اﻟﻤ ﺴﺘﻘﺒﻠﻲ ﻟﻠﻤﺆﺳ ﺴﺔ اﻟ ﺬي ﯾﺤ ﺪد اﻟﻮﺟﮭ ﺔ )‬ ‫‪.21‬‬
‫اﻟﺘﻲ ﺗﺴﻌﻰ ﻟﺘﺤﻘﯿﻖ أھﺪاﻓﮭﺎ‬
‫(‬ ‫)‬ ‫ﻋﻤﻠﯿﺔ اﻹﺧﺘﯿﺎر اﻹﺳﺘﺮاﺗﯿﺠﻲ ﺗﺘﻀﻤﻦ ﻣﺮﺣﻠﺔ ﺗﻜﻮﯾﻦ اﻟﺒﺪاﺋﻞ اﻹﺳﺘﺮاﺗﯿﺠﯿﺔ ﻓﻘﻂ‬ ‫‪.22‬‬
‫(‬ ‫)‬ ‫ﻣﻦ ﻣﺰاﯾﺎ اﻟﺘﻤﻜﯿﻦ اﻻداري ﺳﺮﻋﺔ اﺗﺨﺎذ اﻟﻘﺮارات‬ ‫‪.23‬‬
‫(‬ ‫اﻟﻤﺘﺎﺑﻌﺔ اﻹﺳﺘﺮاﺗﯿﺠﯿﺔ ھ ﻲ ﻧﻈ ﺎم ﯾ ﺴﺎﻋﺪ اﻟﻤ ﺪﯾﺮﯾﻦ ﻋﻠ ﻰ ﺗﻘﯿ ﯿﻢ ﻣ ﺪى اﻟﺘﻘ ﺪم واﻟﻨﺠ ﺎح )‬ ‫‪.24‬‬
‫اﻟﺬي ﺗﺤﻘﻘﮫ اﻟﻤﺆﺳﺴﺔ ﻟﻠﻮﺻﻮل إﻟﻰ أھﺪاﻓﮭﺎ اﻟﻤﺤﺪدة‬
‫(‬ ‫)‬ ‫ﺗﺴﺎﻋﺪ اﻟﻤﺆﺳﺴﺔ ﻋﻠﻰ اﻹﺳﺘﺨﺪام اﻷﻣﺜﻞ ﻟﻘﺪراﺗﮭﺎ اﻟﺬاﺗﯿﺔ اﻟﺒﺸﺮﯾﺔ ﻓﻘﻂ‬ ‫‪.25‬‬
‫(‬ ‫ﯾﺸﯿﺮ ﺗﻮﻓﺮ ﻧﻈﺎم ﻟﻠﺤﻮاﻓﺰ إﻟ ﻰ ﺗ ﻮاﻓﺮ اﻟﻘ ﺪرات واﻟﻤﮭ ﺎرات اﻟﻼزﻣ ﺔ ﻟﻤﻤﺎرﺳ ﺔ اﻟﻔ ﺮد )‬ ‫‪.26‬‬
‫ﻣﮭﺎم اﻹدارة اﻹﺳﺘﺮاﺗﯿﺠﯿﺔ‬
‫‪-2-‬‬
‫اﻹﺟﺎﺑﺔ‬ ‫اﻷﺳﺌﻠﺔ‬ ‫م‬
‫(‬ ‫)‬ ‫اﻻدارة ﺗﺘﻤﯿﺰ ﺑﺨﺼﻮﺻﯿﺔ اﻻﺳﺲ واﻟﻤﺒﺎدئ واﻟﻌﻤﻠﯿﺎت‬ ‫‪.27‬‬
‫(‬ ‫)‬ ‫رأس اﻟﻤﺎل اﻟﻔﻜﺮي ھﻮ ﻓﻌﻞ ﻣﻠﻤﻮس ﺳﮭﻞ ﻗﯿﺎﺳﮫ وﺗﻘﯿﯿﻤﮫ‬ ‫‪.28‬‬
‫(‬ ‫)‬ ‫رأس اﻟﻤﺎل اﻟﻔﻜﺮي اﻟﺴﻼح اﻷﺳﺎﺳﻰ ﻟﻠﻤﺆﺳﺴﺎت ﻓﻲ ﻋﺎﻟﻢ اﻟﯿﻮم‬ ‫‪.29‬‬
‫(‬ ‫)‬ ‫إﺑﮭﺎر وﺟﺬب اﻟﻌﻤﻼء وﺗﻌﺰﯾﺰ وﻻﺋﮭﻢ ﻣﻦ ﻓﻮاﺋﺪ اﻻھﺘﻤﺎم ﺑﺮأس اﻟﻤﺎل اﻟﻔﻜﺮي‬ ‫‪.30‬‬
‫(‬ ‫)‬ ‫ﻣﻦ ﺧﺼﺎﺋﺺ رأس اﻟﻤﺎل اﻟﻔﻜﺮي اﻟﺨﺼﺎﺋﺺ اﻹﺑﺪاﻋﯿﺔ واﻟﻤﮭﻨﯿﺔ ﻓﻘﻂ‬ ‫‪.31‬‬
‫(‬ ‫)‬ ‫ﻧﻈﺎم اﻟﻌﻤﻞ واﻟﻌﻤﻼء ﻣﻦ إﺣﺪى ﻣﻮﻗﻊ ﺗﻮاﺟﺪ رأس اﻟﻤﺎل اﻟﻔﻜﺮي‬ ‫‪.32‬‬
‫(‬ ‫)‬ ‫رأس اﻟﻤﺎل اﻟﺒﺸﺮى ﻣﻦ أھﻢ أﺑﻌﺎد رأس اﻟﻤﺎل اﻟﻔﻜﺮي‬ ‫‪.33‬‬
‫(‬ ‫)‬ ‫رأس ﻣﺎل اﻟﻌﻤﯿﻞ ھﻮ أﺳﺎس ﺑﻨﺎء اﻟﻌﻼﻗﺔ ﺑﯿﻦ اﻟﻤﺆﺳﺴﺔ واﻟﻤﻮظﻔﯿﻦ‬ ‫‪.34‬‬
‫(‬ ‫)‬ ‫ﻣﻦ ﻧﻤﺎذج رأس اﻟﻤﺎل اﻟﻔﻜﺮي ﻧﻤﻮذج اﻟﻤﺪﺧﻼت واﻟﻤﺨﺮﺟﺎت‬ ‫‪.35‬‬
‫(‬ ‫)‬ ‫ﯾ ﺴﺘﻨﺪ ﻧﻤ ﻮذج ﻛﻮﻓﻤ ﺎن وﺷ ﻨﺎﯾﺪر أن اﻹدارة ﺗﺘﺤﻤ ﻞ ﻣ ﺴﺌﻮﻟﯿﺔ أﺳﺎﺳ ﯿﺔ ﻋ ﻦ ﺗﺤﻮﯾ ﻞ‬ ‫‪.36‬‬
‫رأس اﻟﻤﺎل اﻟﺒﺸﺮى إﻟﻰ ھﯿﻜﻠﻰ‬
‫(‬ ‫)‬ ‫أﺳﺎﻟﯿﺐ ﺑﻄﺎﻗﺎت اﻻداء ﻣﻦ طﺮق ﻗﯿﺎس رأس اﻟﻤﺎل اﻟﻔﻜﺮي‬ ‫‪.37‬‬
‫(‬ ‫)‬ ‫اﺳ ﺘﺮاﺗﯿﺠﯿﺔ اﻟﻤﻌﺮﻓ ﺔ ﺗﻘ ﻮم ﻋﻠ ﻰ ﻣﺜﺎﺑ ﺔ اﻷﺣ ﻮال اﻻﺳ ﺘﺮاﺗﯿﺠﯿﺔ اﻟﺤﺮﺟ ﺔ ﻓ ﻲ ﻋﻤﻠﯿ ﺔ‬ ‫‪.38‬‬

‫‪0‬‬ ‫اﻟﻤﺆﺳﺴﺔ‬
‫ﺗﮭ ﺪف اﺳ ﺘﺮاﺗﯿﺠﯿﺔ ﻣ ﻮارد اﻟﻤ ﻮظﻔﯿﻦ ﻟﺘﺨﻄ ﯿﻂ اﻟﻤ ﻮارد اﻟﺒ ﺸﺮﯾﺔ وﺧﻄ ﻂ اﻟﻤ ﻮارد‬
‫‪35‬‬
‫(‬ ‫)‬ ‫‪.39‬‬
‫واﻟﻤﺮوﻧﮫ واﻻﺣﺘﻔﺎظ‬
‫(‬ ‫)‬ ‫وﺟﻮد ﻗﯿﺎدة وﺗﻌﺰﯾﺰ اﻟﺜﻘﺔ وﺗﺸﺠﯿﻊ اﻟﻌﻼﻗﺎت ﻣﻦ ﺗﻄﻮﯾﺮ اﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ رأس اﻟﻤ ﺎل‬ ‫‪.40‬‬
‫اﻟﻔﻜﺮي‬
‫‪32‬‬

‫(‬ ‫)‬ ‫ﻣﻦ رﻛﺎﺋﺰ اﻟﺘﻤﻜﯿﻦ اﻻداري ﺗﻔﻮﯾﺾ اﻟﺴﻠﻄﺎت واﻟﻤﺴﺌﻮﻟﯿﺎت‬ ‫‪.41‬‬
‫(‬ ‫)‬ ‫ﻣﻦ ﻣﻌﻮﻗﺎت اﻟﺘﻤﻜﯿﻦ اﻻداري اﻟﻤﺮﻛﺰﯾﺔ اﻟﺸﺪﯾﺪة ﻓﻲ ﺳﻠﻄﺔ اﺗﺨﺎذ اﻟﻘﺮارات‬ ‫‪.42‬‬
‫‪20‬‬

‫(‬ ‫)‬ ‫رأس اﻟﻤﺎل اﻟﻔﻜﺮي ھﻮ ﻓﻌﻞ ﻣﻠﻤﻮس ﺳﮭﻞ ﻗﯿﺎﺳﮫ وﺗﻘﯿﯿﻤﮫ‬ ‫‪.43‬‬
‫(‬ ‫)‬ ‫رأس اﻟﻤ ﺎل اﻟﺒ ﺸﺮى ھ ﻮ ﻣﺠﻤﻮﻋ ﺔ اﻟﻤﮭ ﺎرات اﻟﺸﺨ ﺼﯿﺔ واﻟﻘ ﺪرات واﻟﺨﺒ ﺮات‬ ‫‪.44‬‬
‫واﻟﻤﻌﺮﻓﺔ اﻟﺘﻲ ﯾﻤﺘﻠﻜﮭﺎ اﻟﻔﺮد‪.‬‬
‫‪53‬‬

‫(‬ ‫)‬ ‫اﻟﮭﯿﻜﻞ اﻟﻮظﯿﻔﻲ ھﻮ ھﯿﻜﻞ ﯾﺘﻢ ﺑﻨﺎءه وﻓﻖ اﻟﻮظﺎﺋﻒ اﻟﺮﺋﯿﺴﯿﺔ ﺑﺎﻟﻤﺆﺳﺴﺔ‬ ‫‪.45‬‬
‫(‬ ‫)‬ ‫ﺗﻌﺘﺒﺮ اﻹدارة اﻻﺳ ﺘﺮاﺗﯿﺠﯿﺔ ھ ﻰ اﻟﺒ ﺬرة اﻷوﻟ ﻰ ﻟﺘﻄ ﻮر اﻹدارة ﻓ ﻲ ﻣﺠ ﺎل ﺳﯿﺎﺳ ﺎت‬ ‫‪.46‬‬
‫اﻷﻋﻤﺎل‬
‫(‬ ‫)‬ ‫اﻟﺘﻐﯿﺮات اﻟﺘﻜﻨﻮﻟﻮﺟﯿﺔ و ﻋﺠﺰ اﻟﻤﻮارد اﻟﻤﺘﺎﺣﺔ وﻧ ﺪرﺗﮭﺎ ﻣ ﻦ اﻟﺘﺤ ﺪﯾﺎت اﻟﺘ ﻲ ﺗﻮاﺟ ﮫ‬ ‫‪.47‬‬
‫اﻹدارة اﻹﺳﺘﺮاﺗﯿﺠﯿﺔ ﻓﻲ اﻟﻤﺆﺳﺴﺎت‬
‫(‬ ‫)‬ ‫اﻻدارة ﻓﻲ اﻟﺨﺪﻣﺔ اﻻﺟﺘﻤﺎﻋﯿﺔ ﺗﺴﺘﻨﺪ اﻟﻲ ﻣﺘﻐﯿﺮﯾﻲ اﻟﻜﻔﺎءة واﻟﻔﻌﺎﻟﯿﺔ‬ ‫‪.48‬‬
‫(‬ ‫)‬ ‫ﻣﻦ اﺳﺎﻟﯿﺐ ﺻﻨﻊ واﺗﺨﺎذ اﻟﻘﺮار اﻻﺳﻠﻮب اﻟﺘﻘﻠﯿﺪي واﻟﻌﻠﻤﻲ‬ ‫‪.49‬‬
‫(‬ ‫)‬ ‫رأس اﻟﻤﺎل اﻟﺒﺸﺮي ﻻ ﯾﻤﻜﻦ ﻓﺼﻠﮫ ﻋﻦ ﻣﺎﻟﻜﮫ‪.‬‬ ‫‪.50‬‬
‫(‬ ‫)‬ ‫اﻟﺘ ﺼﻤﯿﻢ اﻟﺘﻨﻈﯿﻤ ﻲ ﻋﻤﻠﯿ ﺔ ﺗﻠﻘﺎﺋﯿ ﺔ ﺗﻨ ﺸﺄ ﻧﺘﯿﺠ ﺔ اﻟﺘﻔ ﺎﻋﻼت واﻟﻌﻼﻗ ﺎت داﺧ ﻞ اﻟﺘﻨﻈ ﯿﻢ‬ ‫‪.51‬‬
‫اﻟﻤﺆﺳﺴﻲ‪.‬‬
‫(‬ ‫)‬ ‫أدت اﻟﺘﻄ ﻮرات اﻟﺘﻘﻨﯿ ﺔ اﻟﺤﺪﯾﺜ ﺔ إﻟ ﻰ ظﮭ ﻮر إﺗﺠﺎھ ﺎت ﺟﺪﯾ ﺪة ﻹدارة رأس اﻟﻤ ﺎل‬ ‫‪.52‬‬
‫اﻟﺒﺸﺮي‪.‬‬
‫(‬ ‫)‬ ‫ﻣﻌﻘﺪة‬ ‫ﺗﺘﻄﻠﺐ اﻹدارة اﻻﺳﺘﺮاﺗﯿﺠﯿﺔ وﺟﻮد ھﯿﺎﻛﻞ ﺗﻨﻈﯿﻤﯿﺔ‬ ‫‪.53‬‬
‫(‬ ‫)‬ ‫اﻟﻘﯿﺎدة اﻟﺬﻛﯿﺔ ﺗﻌﻤﻞ ﻋﻠﻰ ﺗﻘﺪﯾﻢ ﻋﺮض ﻣﺮﺋ ﻰ ﻟﻠﻤﻌﺮﻓ ﺔ اﻟﺤﯿﻮﯾ ﺔ اﻟﻤﺆدﯾ ﺔ إﻟ ﻰ ﺗﺤﻘﯿ ﻖ‬ ‫‪.54‬‬
‫أھﺪاف اﻻﻋﻤﺎل اﻻﺳﺘﺮاﺗﯿﺠﯿﺔ‬

‫‪-3-‬‬
 ‫ﺜﺎﻨﻴﺎﹰ‪ :‬ﺃﺨﺘﺭ ﺍﻹﺠﺎﺒﺔ ﺍﻟﺼﺤﻴﺤﺔ ﻤﻥ ﺒﻴﻥ ﺍﻷﻗﻭﺍﺱ‪:‬‬

‫ﻤﻥ ﺃﻫﻤﻴﺔ ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻓﻲ ﺘﺤﺩﻴﺩ ﺨﺎﺭﻁﺔ ﻁﺭﻴﻕ ﻟﻠﻤﺅﺴﺴﺔ‪:‬‬ ‫‪-1‬‬

‫)ﺘﺩﻋﻴﻡ ﺍﻟﻤﺭﻜﺯ ﺍﻟﺘﻨﺎﻓﺴﻲ ‪ -‬ﺘﺤﺩﻴﺩ ﺍﻷﻭﻟﻭﻴﺎﺕ ﻭﺍﻷﻫﻤﻴﺔ ﺍﻟﻨﺴﺒﻴﺔ ‪ -‬ﺇﻴﺠﺎﺩ ﺍﻟﻤﻌﻴﺎﺭ ﺍﻟﻤﻭﻀﻭﻋﻲ ﻟﻠﺤﻜﻡ ﻋﻠـﻰ ﻜﻔـﺎﺀﺓ‬
‫ﺍﻹﺩﺍﺭﺓ ‪ -‬ﺍﻟﺘﺭﻜﻴﺯ ﻋﻠﻰ ﺍﻟﺴﻭﻕ ﻭﺍﻟﺒﻴﺌﺔ ﺍﻟﺨﺎﺭﺠﻴﺔ(‬
‫ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ‪:‬‬ ‫ﻤﻥ ﺍﻟﻤﺭﺍﺤل ﺍﻷﺴﺎﺴﻴﺔ ﻟﻌﻤﻠﻴﺔ ﺍﻹﺩﺍﺭﺓ‬ ‫‪-2‬‬
‫)ﺘﺩﻋﻴﻡ ﺍﻟﻤﺭﻜﺯ ﺍﻟﺘﻨﺎﻓﺴﻲ ‪ -‬ﺍﻟﺘﺤﻠﻴل ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻲ ‪ -‬ﺍﻟﺘﺴﺎﺭﻉ ﺍﻟﻜﻤﻲ ﻭﺍﻟﻨﻭﻋﻲ ﻓﻲ ﺍﻟﺒﻴﺌﺔ ﺍﻟﺨﺎﺭﺠﻴﺔ ‪ -‬ﺘﺨـﺼﻴﺹ‬
‫ﺍﻟﻤﻭﺍﺭﺩ ﻭﺍﻹﻤﻜﺎﻨﺎﺕ ﺒﻁﺭﻴﻘﺔ ﻓﻌﺎﻟﺔ(‬
‫ﺘﺸﻴﺭ ﺍﻷﻫﺩﺍﻑ ﺇﻟﻰ ﺍﻟﻨﺘﺎﺌﺞ ﺍﻟﻤﻁﻠﻭﺏ ﺘﺤﻘﻴﻘﻬﺎ ﻟﺘﺭﺠﻤﺔ ﻤﻬﺎﻡ ﺍﻟﻤﺅﺴﺴﺔ ﻭﺭﺴﺎﻟﺘﻬﺎ ﺇﻟـﻰ ﻭﺍﻗـﻊ ﻋﻤﻠـﻲ‪،‬‬ ‫‪-3‬‬
‫ﻭﺘﺘﺴﻡ ﺒﺎﻟﺘﺤﺩﻴﺩ ﺍﻟﺩﻗﻴﻕ‪ ،‬ﻭﺇﻤﻜﺎﻨﻴﺔ ﺍﻟﻘﻴﺎﺱ ﻭﺍﻟﻤﻴل ﺇﻟﻰ ﺍﻟﺘﻔﺎﺼﻴل‪:‬‬

‫)ﺘﺤﺩﻴﺩ ﺭﺴﺎﻟﺔ ﺍﻟﻤﺅﺴﺴﺔ ‪ -‬ﺍﻟﺘﺤﻠﻴل ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻲ ‪ -‬ﺘﺤﺩﻴﺩ ﺍﻷﻫﺩﺍﻑ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ‪ -‬ﺍﻟﺨﻴﺎﺭﺍﺕ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ(‬

‫‪0‬‬
‫ﺘﻤﺘﻠﻙ ﺃﻜﺜﺭ ﻤﻥ ﺨﻁ ﺇﻨﺘﺎﺠﻲ ﻭﺍﺤﺩ ﺃﻭ ﻨﺸﺎﻁ ﻭﺍﺤﺩ ﺘﻜﻭﻥ ﺒﺤﺎﺠﺔ ﺃﻜﺜﺭ ﻟﻤﻤﺎﺭﺴﺎﺕ ﺍﻹﺩﺭﺍﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ‪:‬‬ ‫‪-4‬‬
‫‪35‬‬
‫) ‪-‬ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻋﻠﻰ ﻤﺴﺘﻭﻯ ﻭﺤﺩﺍﺕ ﺍﻷﻋﻤﺎل ‪-‬ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻋﻠﻰ ﺍﻟﻤﺴﺘﻭﻯ ﺍﻟﻭﻅﻴﻔﻲ ‪ -‬ﺍﻹﺩﺍﺭﺓ‬
‫ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻋﻠﻰ ﻤﺴﺘﻭﻯ ﺍﻟﻤﺅﺴﺴﺔ(‪.‬‬
‫‪32‬‬

‫‪ - 5‬ﻤﻥ ﻋﻭﺍﻤل ﻨﺠﺎﺡ ﺘﻁﺒﻴﻕ ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻓﻲ ﻤﺅﺴﺴﺎﺕ ﺍﻟﺭﻋﺎﻴﺔ ﺍﻹﺠﺘﻤﺎﻋﻴﺔ ‪:‬‬

‫)ﺘﺴﺎﻋﺩ ﺍﻟﻤﺅﺴﺴﺔ ﻋﻠﻰ ﺍﻟﺘﻜﻴﻑ ﻤﻊ ﺍﻟﺒﻴﺌﺔ ‪ -‬ﺘﻭﻓﺭ ﻨﻅﺎﻡ ﻟﻠﺤﻭﺍﻓﺯ ‪ -‬ﺘﺤﻘﻴﻕ ﻤﺯﺍﻴﺎ ﺘﻨﺎﻓـﺴﻴﺔ ﻟﻠﻤﺅﺴـﺴﺔ ‪ -‬ﺘـﺴﺎﻋﺩ‬
‫‪20‬‬

‫ﺍﻟﻤﺅﺴﺴﺔ ﻋﻠﻰ ﺍﻹﺴﺘﺨﺩﺍﻡ ﺍﻷﻤﺜل ﻟﻘﺩﺭﺍﺘﻬﺎ ﺍﻟﺫﺍﺘﻴﺔ(‬

‫‪- 6‬ﻤﻥ ﻤﻌﻭﻗﺎﺕ ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻓﻲ ﻤﺅﺴﺴﺎﺕ ﺍﻟﺭﻋﺎﻴﺔ ﺍﻹﺠﺘﻤﺎﻋﻴﺔ‪:‬‬

‫‪53‬‬

‫)ﺘﻭﻓﺭ ﺍﻟﺘﻨﻅﻴﻡ ﺍﻹﺩﺍﺭﻱ ﺍﻟﺴﻠﻴﻡ ‪ -‬ﺘﻭﻓﺭ ﻨﻅﺎﻡ ﻤﺎﻟﻲ ‪ -‬ﺯﻴﺎﺩﺓ ﻤﻌﺩﻻﺕ ﺍﻟﺘﻐﻴﺭ ‪ -‬ﺘﻭﺍﻓﺭ ﺍﻟﺘﻔﻜﻴﺭ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻲ (‬

‫‪ - 7‬ﻟﻤﻭﺍﺠﻬﺔ ﻫﺫﻩ ﺍﻟﺘﺤﺩﻴﺎﺕ ﻴﺼﺒﺢ ﻋﻠﻰ ﺇﺩﺍﺭﺓ ﺍﻟﻤﺅﺴﺴﺎﺕ ﻤﺭﺍﻋﺎﺓ‪:‬‬

‫)ﺍﻹﺤﺘﻔﺎﻅ ﺇﻟﻰ ﺃﺒﻌﺩ ﺍﻟﺤﺩﻭﺩ ﺒﺎﻟﺼﻭﺭﺓ ﺍﻟﻤﺭﻨﺔ ﻟﻤﻭﺍﺠﻬﺔ ﻜﺎﻓﺔ ﺍﻹﺤﺘﻤﺎﻻﺕ ‪ -‬ﻭﺠﻭﺩ ﻫﻴﺎﻜل ﺘﻨﻅﻴﻤﻴﺔ ﻤﺭﻨﺔ ﻭﻤﺘﻨﺎﺴﺒﺔ‬
‫‪ -‬ﻭﺠﻭﺩ ﻨﻅﺎﻡ ﻤﺘﻁﻭﺭ ﻟﻠﺠﻭﺩﺓ ﺍﻟﺸﺎﻤﻠﺔ ‪ -‬ﻭﺠﻭﺩ ﻗﻴﺎﺩﺓ ﻓﻌﺎﻟﺔ(‬

‫‪ - 8‬ﻤﻥ ﺨﻁﻭﺍﺕ ﺇﺩﺍﺭﺓ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﻔﻜﺭﻱ‪:‬‬

‫)ﺘﻌﺯﻴﺯ ﺍﻟﻘﺩﺭﺓ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ ‪ -‬ﺍﻟﺤﺎﺠﺔ ﺇﻟﻰ ﺇﻋﻁﺎﺀ ﺠﻬﻭﺩ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻟﺒﺸﺭﻴﺔ ﻭﺍﻟﺘﺩﺭﻴﺏ ‪ -‬ﺘﻘﺭﻴﺭ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﻔﻜﺭﻱ(‪.‬‬

‫‪ - 9‬ﻤﻥ ﻁﺭﻕ ﻗﻴﺎﺱ ﺇﺩﺍﺭﺓ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﻔﻜﺭﻱ‪:‬‬

‫)ﺍﺴﺘﻘﻁﺎﺏ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﻔﻜﺭﻱ ‪ -‬ﺃﺴﺎﻟﻴﺏ ﺒﻁﺎﻗﺎﺕ ﺍﻷﺩﺍﺀ ‪ -‬ﺸﺭﺍﺀ ﺍﻟﻌﻘﻭل ﻤﻥ ﺴﻭﻕ ﺍﻟﻌﻤل ‪ -‬ﺸﺠﺭﺓ ﺍﻟﻜﻔﺎﻴﺎﺕ(‪.‬‬

‫‪-4-‬‬
 ‫‪ - 10‬ﺍﻟﻴﺎﺕ ﺒﻨﺎﺀ ﺇﺩﺍﺭﺓ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﻔﻜﺭﻱ ﻓﻲ ﺍﻟﻤﺅﺴﺴﺎﺕ ﺍﻻﺠﺘﻤﺎﻋﻴﺔ‬

‫)ﺍﺴﺘﻘﻁﺎﺏ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﻔﻜﺭﻱ ‪ -‬ﺘﺤﺩﻴﺩ ﻤﻜﻭﻨﺎﺕ ﺍﻟﻘﻴﻤﺔ ﺍﻟﺭﺌﻴﺴﻴﺔ ‪ -‬ﺘﺤﺩﻴﺩ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﻔﻜـﺭﻱ ‪ -‬ﻗﻴـﺎﺱ ﺭﺃﺱ‬
‫ﺍﻟﻤﺎل ﺍﻟﻔﻜﺭﻱ(‪.‬‬

‫‪ - 11‬ﻤﻥ ﺍﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﺇﺩﺍﺭﺓ ﻭﺘﻨﻤﻴﺔ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﻔﻜﺭﻱ ﻓﻲ ﺍﻟﻤﺅﺴﺴﺎﺕ ﺍﻻﺠﺘﻤﺎﻋﻴﺔ‪:‬‬

‫)ﺍﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﺇﺩﺍﺭﺓ ﺍﻟﻤﻭﻫﺒﺔ ‪ -‬ﺍﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﺍﻟﻤﺭﻭﻨﺔ ‪ -‬ﺍﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﺍﻻﺤﺘﻔﺎﻅ ‪ -‬ﺍﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﺍﻟﺘﺤﺴﻴﻥ ﺍﻟﻤﺴﺘﻤﺭ(‬

‫‪ - 12‬ﻟﺘﻨﻤﻴﺔ ﻭﺘﻁﻭﻴﺭ ﺍﻟﻤﺤﺎﻓﻅﺔ ﻋﻠﻰ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﻔﻜﺭﻱ ﻓﻲ ﺍﻟﻤﺅﺴﺴﺎﺕ ﺍﻻﺠﺘﻤﺎﻋﻴﺔ‪:‬‬

‫)ﺘﺨﻁﻴﻁ ﺍﻟﻤﻭﺍﺭﺩ ﺍﻟﺒﺸﺭﻴﺔ ‪ -‬ﺨﻁﻁ ﺍﻟﻤﻭﺍﺭﺩ ‪ -‬ﺍﻟﻌﻤل ﻋﻠﻰ ﺘﻭﻓﻴﺭ ﺍﻟﻤﻨﺎﺥ ﺍﻟﻤﻨﺎﺴﺏ(‬

‫ﺜﺎﻟﺜﺎﹰ‪ :‬ﺍﺸﺭﺡ ﻤﺎ ﻴﻠﻲ‪:‬‬

‫ﺃﺼﺒﺢ ﺘﺭﻜﻴﺯ ﺍﻟﻤﺅﺴﺴﺎﺕ ﺍﻻﺠﺘﻤﺎﻋﻴﺔ ﻓﻲ ﺍﻟﻌﺼﺭ ﺍﻟﺤﺎﻟﻲ ﻋﻠﻰ ﺍﻟﻤﻌﺭﻓﺔ ﺍﻟﻤﺘﺭﺍﻜﻤﺔ ﻓﻲ ﻋﻘـﻭل ﺍﻟﻤـﻭﺍﺭﺩ‬

‫‪0‬‬
‫ﺍﻟﺒﺸﺭﻴﺔ ﻭﺍﻟﻨﺎﺘﺠﺔ ﻋﻥ ﺍﻟﻤﻤﺎﺭﺴﺔ ﺍﻟﻔﻌﻠﻴﺔ ﻟﻠﻌﻤل ﻭﺍﻟﺘﻭﺠﻴﻪ ﻭﺍﻟﻤﺴﺎﻨﺩﺓ ﻤﻥ ﺍﻟﻘﺎﺩﺓ‪ ،‬ﻭﺘﺒﺎﺩل ﺍﻷﻓﻜـﺎﺭ ﻭﺍﻟﺨﺒـﺭﺍﺕ ﻤـﻊ‬
‫‪35‬‬
‫ﺍﻟﺯﻤﻼﺀ ﻓﻲ ﺍﻟﻌﻤل ﻭﺍﻟﺘﻌﺭﺽ ﻟﻤﻁﺎﻟﺏ ﺍﻟﻌﻤﻼﺀ‪ ،‬ﻭﻜﺫﻟﻙ ﻨﺘﻴﺠﺔ ﺍﻟﺘﺩﺭﻴﺏ ﻭﺠﻬﻭﺩ ﺍﻟﺘﻨﻤﻴﺔ ﻭﺍﻟﺘﻁﻭﻴﺭ ﺍﻟﺘـﻲ ﺘـﺴﺘﺜﻤﺭ‬
‫ﻓﻴﻬﺎ ﺍﻟﻤﺅﺴﺴﺎﺕ ﻤﺒﺎﻟﻎ ﻫﺎﺌﻠﺔ‪ ،‬ﻓﻬﺫﻩ ﺍﻟﻤﻌﺭﻓﺔ ﺍﻟﻤﺘﺭﺍﻜﻤﺔ ﻭﺍﻟﻤﺘﺯﺍﻴﺩﺓ ﺘﺸﻜل ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﻔﻜﺭﻱ ﻓﻲ ﺍﻟﻤﺅﺴﺴﺎﺕ ‪:‬‬
‫‪32‬‬

‫‪ - 1‬ﻭﻀﺢ ﻨﺸﺄﺓ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﻔﻜﺭﻱ ﻤﻭﻀﺤﺎ ﻨﻤﺎﺫﺠﻪ ﻤﻊ ﺘﺤﺩﻴـﺩ ﺃﺒﻌـﺎﺩ ﺇﺩﺍﺭﺓ ﺭﺃﺱ ﺍﻟﻤـﺎل ﺍﻟﻔﻜـﺭﻱ ﻓـﻲ‬
‫ﺍﻟﻤﺅﺴﺴﺎﺕ ﺍﻻﺠﺘﻤﺎﻋﻴﺔ ‪.‬‬
‫‪20‬‬

‫ﺤﺩﺩ ﺨﻁﻭﺍﺕ ﺇﺩﺍﺭﺓ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﻔﻜﺭﻱ ﻭﻁﺭﻕ ﻗﻴﺎﺴﻬﺎ ﻭﺍﻟﻴﺎﺘﻬﺎ ‪.‬‬ ‫‪-2‬‬

‫‪.......................................................................‬‬ ‫‪-‬‬
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‫‪-5-‬‬
 ‫ﺭﺍﺒﻌﺎﹰ‪ :‬ﺍﺸﺭﺡ ﻤﺎ ﻴﻠﻲ‪:‬‬

‫ﻓﻲ ﺇﻁﺎﺭ ﻤﺎ ﺘﺸﻬﺩﻩ ﺒﻴﺌﺔ ﺍﻷﻋﻤﺎل ﺍﻟﻤﻌﺎﺼﺭﺓ ﻤﻥ ﺘﻐﻴﺭ ﻭﺘﻌﻘﺩ ﺸﺩﻴﺩﻴﻥ‪ ،‬ﻭﻓﻲ ﻅل ﺍﻟﻤﻨﺎﻓﺴﺔ ﺍﻟﻘﻭﻴـﺔ ﻋﻠـﻰ‬
‫ﺍﻟﻤﻭﺍﺭﺩ ﺍﻟﺒﻴﺌﻴﺔ ﻭﻓﻲ ﺍﻷﺴﻭﺍﻕ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﺘﺯﺩﺍﺩ ﺤﺎﺠﺔ ﺍﻟﻤﺅﺴﺴﺎﺕ ﺇﻟﻰ ﺘﺒﻨﻲ ﻤﻨﻬﺠﻴﺔ ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﺒﺈﻋﺘﺒﺎﺭﻫﺎ‬
‫ﺃﺩﺍﺓ ﻤﺘﻜﺎﻤﻠﺔ ﻟﻔﻬﻡ ﺒﻴﺌﺔ ﺍﻟﻌﻤل ﻭﺼﻴﺎﻏﺔ ﺍﻟﺭﺅﻴﺔ ﺍﻟﻤﺴﺘﻘﺒﻠﻴﺔ ﻟﻠﻤﺅﺴﺴﺔ ﻭﺍﻟﻌﻤل ﻋﻠﻰ ﺘﺤﻘﻴﻕ ﻫﺫﻩ ﺍﻟﺭﺅﻴﺔ ﻤـﻥ ﺨـﻼل‬
‫ﻤﺠﻤﻭﻋﺔ ﻤﺘﻜﺎﻤﻠﺔ ﻤﻥ ﺍﻷﻨﺸﻁﺔ ﺍﻟﺘﻲ ﺘﻌﻜﺴﻬﺎ ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻟﻠﻤﺅﺴﺴﺎﺕ ﻓﻲ ﻀﻭﺀ ﻤﺎ ﺴﺒﻕ ﻭﻀﺢ ﻤﺎ ﻴﻠﻰ ‪:‬‬

‫ﺘﻁﻭﺭ ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻭ ﻤﻔﻬﻭﻤﻬﺎ ﻭﺃﻫﻤﻴﺘﻬﺎ ‪.‬‬ ‫‪-1‬‬

‫‪ - 2‬ﻤﺘﻁﻠﺒﺎﺕ ﺘﻁﺒﻴﻕ ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻓﻲ ﻤﺅﺴﺴﺎﺕ ﺍﻟﺭﻋﺎﻴﺔ ﺍﻹﺠﺘﻤﺎﻋﻴﺔ ﻤﻊ ﻋﻭﺍﻤل ﻨﺠﺎﺡ ﺘﻁﺒﻴﻘﻬﺎ‬

‫‪.......................................................................‬‬ ‫‪-‬‬
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‫‪0‬‬
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‫‪35‬‬
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‫‪32‬‬

‫‪. ......................................................................‬‬ ‫‪-‬‬

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‫‪20‬‬

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‫‪53‬‬

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‫ﺨﺎﻤﺴﺎﹰ‪ :‬ﺃﻜﻤل ﻤﺎ ﻴﻠﻲ‪:‬‬

‫ﻴﺘﻜﻭﻥ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﺒﺸﺭﻯ ﻤﻥ ﻫﻤﺎ‬ ‫‪.1‬‬

‫‪............................................. ..........................‬‬ ‫‪-‬‬

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‫‪-6-‬‬
 ‫‪.......................................................................‬‬ ‫‪-‬‬
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‫ﺘﺘﺤﺩﺩ ﻤﻜﻭﻨﺎﺕ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﺒﺸﺭﻯ ﻓﻲ‬ ‫‪.2‬‬

‫‪.......................................................................‬‬ ‫‪-‬‬
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‫‪0‬‬
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‫‪32‬‬

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‫‪20‬‬

‫ﻴﻤﻜﻥ ﻗﻴﺎﺱ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﺒﺸﺭﻯ ﻤﻥ ﺨﻼل‬ ‫‪.3‬‬

‫‪53‬‬

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‫‪-7-‬‬
 ‫ﻤﻥ ﺃﻫﻡ ﻤﺒﺎﺩﺉ ﺇﺩﺍﺭﺓ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﺒﺸﺭﻯ‬ ‫‪.4‬‬

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‫‪0‬‬
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‫‪35‬‬
‫ﺘﺘﺤﺩﺩ ﻤﺼﺎﺩﺭ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﺒﺸﺭﻯ ﻓﻲ‬ ‫‪.5‬‬

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‫‪32‬‬

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‫‪20‬‬

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‫‪53‬‬

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‫ﺘﺘﺤﺩﺩ ﺃﻫﺩﺍﻑ ﺍﻹﺩﺍﺭﺓ ﺍﻹﻟﻜﺘﺭﻭﻨﻴﺔ ﻓﻲ ‪:‬‬ ‫‪.6‬‬

‫‪.......................................................................‬‬ ‫‪-‬‬
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‫‪-8-‬‬
 ‫‪.......................................................................‬‬ ‫‪-‬‬
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‫ﺘﺘﺤﺩﺩ ﻋﻨﺎﺼﺭ ﺍﻹﺩﺍﺭﺓ ﺍﻹﻟﻜﺘﺭﻭﻨﻴﺔ ﻓﻲ ‪:‬‬ ‫‪.7‬‬

‫‪.......................................................................‬‬ ‫‪-‬‬
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‫‪0‬‬
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‫‪32‬‬

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‫‪20‬‬

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‫ﺍﻷﻨﻅﻤﺔ ﺍﻟﻼﺯﻤﺔ ﻟﺘﻁﺒﻴﻕ ﺍﻹﺩﺍﺭﺓ ﺍﻹﻟﻜﺘﺭﻭﻨﻴﺔ ‪:‬‬ ‫‪.8‬‬

‫‪53‬‬

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‫‪-9-‬‬
 ‫ﺘﺘﺤﺩﺩ ﻭﻅﺎﺌﻑ ﺍﻹﺩﺍﺭﺓ ﺍﻹﻟﻜﺘﺭﻭﻨﻴﺔ ﻓﻲ ‪:‬‬ ‫‪.9‬‬

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‫‪.......................................................................‬‬ ‫‪-‬‬

‫‪0‬‬
‫‪.......................................................................‬‬ ‫‪-‬‬
‫‪35‬‬
‫‪ . 10‬ﺘﺘﻌﺩﺩ ﺃﻨﻤﺎﻁ ﺍﻹﺩﺍﺭﺓ ﺍﻹﻟﻜﺘﺭﻭﻨﻴﺔ ‪:‬‬

‫‪.......................................................................‬‬ ‫‪-‬‬
‫‪32‬‬

‫‪.......................................................................‬‬ ‫‪-‬‬
‫‪.......................................................................‬‬ ‫‪-‬‬
‫‪20‬‬

‫‪.......................................................................‬‬ ‫‪-‬‬
‫‪.......................................................................‬‬ ‫‪-‬‬
‫‪53‬‬

‫‪.......................................................................‬‬ ‫‪-‬‬
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‫‪ . 11‬ﺘﺘﺤﺩﺩ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻟﺘﺩﺭﻴﺒﻴﺔ ﻓﻲ ‪:‬‬

‫‪.......................................................................‬‬ ‫‪-‬‬
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‫‪- 10 -‬‬
 ‫‪.......................................................................‬‬ ‫‪-‬‬
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‫‪0‬‬
‫‪............ ...........................................................‬‬ ‫‪-‬‬
‫‪35‬‬
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‫‪.......................................................................‬‬ ‫‪-‬‬
‫‪32‬‬

‫‪.......................................................................‬‬ ‫‪-‬‬

‫‪ . 12‬ﺨﻁﻭﺍﺕ ﺘﺼﻤﻴﻡ ﺒﺭﻨﺎﻤﺞ ﺘﺩﺭﻴﺒﻲ ﻨﺎﺠﺢ ‪:‬‬

‫‪20‬‬

‫‪.......................................................................‬‬ ‫‪-‬‬
‫‪.......................................................................‬‬ ‫‪-‬‬
‫‪53‬‬

‫‪.......................................................................‬‬ ‫‪-‬‬
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‫‪- 11 -‬‬
 ‫‪.......................................................................‬‬ ‫‪-‬‬
‫‪ . 13‬ﺤﺩﺩ ﻤﻔﺎﻫﻴﻡ ﺍﻻﺩﺍﺭﺓ ‪:‬‬

‫‪................................... ....................................‬‬ ‫‪-‬‬

‫‪.......................................................................‬‬ ‫‪-‬‬
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‫‪0‬‬
‫‪........................... ............................................‬‬ ‫‪-‬‬
‫‪35‬‬
‫‪.......................................................................‬‬ ‫‪-‬‬

‫ﺴﺎﺩﺴﺎﹰ‪ :‬ﺘﻨﺎﻭل ﺒﺎﻟﺸﺭﺡ ﻤﺎ ﻴﻠﻲ‪:‬‬

‫‪32‬‬

‫ﻭﻀﺢ ﻤﻔﻬﻭﻡ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻹﺩﺍﺭﻱ؟‬ ‫‪.1‬‬

‫‪........ ...................................................................................................‬‬
‫‪20‬‬

‫‪...........................................................................................................‬‬
‫‪........................... ............. .................................................. .................‬‬
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‫‪........................................................................... ................................‬‬
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‫‪- 12 -‬‬
 ‫ﺃﺫﻜﺭ ﺃﻫﺩﺍﻑ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻹﺩﺍﺭﻱ؟‬ ‫‪.2‬‬
‫‪.................................................... .......................................................‬‬
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‫‪0‬‬
‫‪........................................................................................................ ...‬‬
‫‪35‬‬
‫‪........................... ............. ...................................................................‬‬
‫ﻟﻠﺘﺨﻁﻴﻁ ﺍﻹﺩﺍﺭﻱ ﺃﺤﺩ ﺍﻟﻭﻅﺎﺌﻑ ﺍﻹﺩﺍﺭﻴﺔ ﺍﻟﻬﺎﻤﺔ ﻭﻀﺢ ﺫﻟﻙ ؟‬ ‫‪.3‬‬
‫‪32‬‬

‫‪...........................................................................................................‬‬
‫‪...........................................................................................................‬‬
‫‪20‬‬

‫‪........................... ............. .................................... ...............................‬‬

‫‪...........................................................................................................‬‬
‫‪53‬‬

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‫‪- 13 -‬‬
 ‫ﻤﺎ ﻫﻲ ﻋﻨﺎﺼﺭ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻹﺩﺍﺭﻱ ؟‬ ‫‪.4‬‬
‫‪...........................................................................................................‬‬
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‫‪. .................................................................................................... ......‬‬
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‫‪0‬‬
‫‪......................... ............. .....................................................................‬‬
‫‪35‬‬
‫‪........................... ............. .......................... .........................................‬‬
‫ﺘﺘﻌﺩﺩ ﺃﻨﻭﺍﻉ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻹﺩﺍﺭﻱ ﻭﻀﺢ ﺫﻟﻙ ؟‬
‫‪32‬‬

‫‪...........................................................................................................‬‬
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‫‪20‬‬

‫‪........................... ............. ...................................................................‬‬

‫‪........................ ...................................................................................‬‬
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‫‪- 14 -‬‬
 ‫ﺤﺩﺩ ﺍﻟﻤﺭﺍﺤل ﺍﻟﺘﻲ ﺘﻤﺭ ﺒﻬﺎ ﻋﻤﻠﻴﺔ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻹﺩﺍﺭﻱ ؟‬ ‫‪.5‬‬
‫‪....................... ....................................................................................‬‬
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‫‪0‬‬
‫‪........................................................................... ................................‬‬
‫‪35‬‬
‫‪........................... ............. ...................................................................‬‬
‫ﻤﺎ ﻫﻲ ﻋﻭﺍﻤل ﻨﺠﺎﺡ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻹﺩﺍﺭﻱ ؟‬ ‫‪.6‬‬
‫‪32‬‬

‫‪...................................................................... .....................................‬‬
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‫‪20‬‬

‫‪........................... ............. ...................................................................‬‬

‫‪...........................................................................................................‬‬
‫‪53‬‬

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‫‪- 15 -‬‬
 ‫ﺃﺫﻜﺭ ﻤﻌﻭﻗﺎﺕ ﺍﻟﺘﺨﻁﻴﻁ ﺍﻹﺩﺍﺭﻱ ؟‬ ‫‪.7‬‬
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‫‪0‬‬
‫‪...........................................................................................................‬‬
‫‪35‬‬
‫‪.................... ....... ............. ...................................................................‬‬
‫‪32‬‬

‫ﺃﺫﻜﺭ ﻤﻔﻬﻭﻡ ﺍﻟﺘﻨﺴﻴﻕ ﺍﻹﺩﺍﺭﻱ ؟‬ ‫‪.8‬‬

‫‪...........................................................................................................‬‬
‫‪20‬‬

‫‪.......... .................................................................................................‬‬
‫‪........................... ............. ...................................................................‬‬
‫‪53‬‬

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‫‪- 16 -‬‬
 ‫ﻭﻀﺢ ﻭﺴﺎﺌل ﺍﻟﺘﻨﺴﻴﻕ ﺍﻹﺩﺍﺭﻱ ؟‬ ‫‪.9‬‬
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‫‪0‬‬
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‫‪35‬‬
‫‪........................... ............. ............................................................... ....‬‬
‫‪32‬‬

‫‪ .10‬ﻤﺎ ﻫﻲ ﻤﻌﻭﻗﺎﺕ ﺍﻟﺘﻨﺴﻴﻕ ﺍﻹﺩﺍﺭﻱ ؟‬

‫‪...........................................................................................................‬‬
‫‪20‬‬

‫‪............................................................................................... ............‬‬
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‫‪53‬‬

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‫‪- 17 -‬‬
 ‫‪ .11‬ﻭﻀﺢ ﻤﻔﻬﻭﻡ ﺍﻟﺘﻨﻅﻴﻡ ﺍﻹﺩﺍﺭﻱ ؟‬
‫‪................................ ...........................................................................‬‬
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‫‪0‬‬
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‫‪35‬‬
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‫‪32‬‬

‫‪ .12‬ﺃﺫﻜﺭ ﺃﻫﻤﻴﺔ ﺍﻟﺘﻨﻅﻴﻡ ﺍﻹﺩﺍﺭﻱ ؟‬

‫‪.......................................................................... .................................‬‬
‫‪20‬‬

‫‪...........................................................................................................‬‬
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‫‪53‬‬

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‫‪- 18 -‬‬
 ‫‪ .13‬ﺤﺩﺩ ﺨﻁﻭﺍﺕ ﺒﻨﺎﺀ ﺍﻟﺘﻨﻅﻴﻡ ﺍﻹﺩﺍﺭﻱ ؟‬
‫‪...........................................................................................................‬‬
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‫‪. .................................................................................................... ......‬‬
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‫‪0‬‬
‫‪...........................................................................................................‬‬
‫‪35‬‬
‫‪.......................... . ............. ...................................................................‬‬
‫‪32‬‬

‫‪ .14‬ﻟﻠﺘﻨﻅﻴﻡ ﺍﻹﺩﺍﺭﻱ ﻤﺠﻤﻭﻋﺔ ﻤﻥ ﺍﻷﻫﺩﺍﻑ ﻭﻀﺤﻬﺎ ؟‬

‫‪...........................................................................................................‬‬
‫‪20‬‬

‫‪............................. ..............................................................................‬‬
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‫‪53‬‬

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‫‪- 19 -‬‬
 ‫‪ .15‬ﻤﺎ ﻫﻲ ﻤﺒﺎﺩﺉ ﺍﻟﺘﻨﻅﻴﻡ ﺍﻹﺩﺍﺭﻱ ؟‬
‫‪...........................................................................................................‬‬
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‫‪ .16‬ﺃﺫﻜﺭ ﺍﻟﻌﻭﺍﻤل ﺍﻟﺘﻲ ﺘﺅﺜﺭ ﻋﻠﻰ ﺘﺼﻤﻴﻡ ﺍﻟﻬﻴﻜل ﺍﻟﺘﻨﻅﻴﻤﻲ ﻟﻠﻤﺅﺴﺴﺔ ؟‬

‫‪0‬‬
‫‪...........................................................................................................‬‬
‫‪35‬‬
‫‪................. ..........................................................................................‬‬
‫‪...........................................................................................................‬‬
‫‪32‬‬

‫‪...........................................................................................................‬‬
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‫‪20‬‬

‫‪...........................................................................................................‬‬
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‫‪53‬‬

‫‪.............................................................. ......... ....................................‬‬

‫‪ .17‬ﻤﺎ ﻫﻲ ﻤﻘﻭﻤﺎﺕ ﺍﻟﻨﻅﺎﻡ ﺍﻹﺩﺍﺭﻱ ﺍﻟﻨﺎﺠﺢ ؟‬
‫‪.................................... .......................................................................‬‬
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‫‪.‬‬

‫‪- 20 -‬‬
 ‫‪ .18‬ﺃﺫﻜﺭ ﺨﺼﺎﺌﺹ ﺍﻟﺘﻨﻅﻴﻡ ﺍﻹﺩﺍﺭﻱ ﺍﻟﻔﻌﺎل ؟‬
‫‪...........................................................................................................‬‬
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‫‪ .19‬ﻭﻀﺢ ﻤﻔﻬﻭﻡ ﺍﻟﺭﻗﺎﺒﺔ ﺍﻹﺩﺍﺭﻴﺔ ؟‬
‫‪..... ......................................................................................................‬‬

‫‪0‬‬
‫‪...........................................................................................................‬‬
‫‪35‬‬
‫‪...........................................................................................................‬‬
‫‪...................................................................... .....................................‬‬
‫‪32‬‬

‫‪...........................................................................................................‬‬
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‫‪20‬‬

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‫‪53‬‬

‫‪................................... ....................................... ................... ..............‬‬

‫‪ .20‬ﻟﻠﺭﻗﺎﺒﺔ ﺍﻹﺩﺍﺭﻴﺔ ﺍﻟﻔﻌﺎﻟﺔ ﻤﺠﻤﻭﻋﺔ ﻤﻥ ﺍﻟﺨﺼﺎﺌﺹ ﻭﻀﺤﻬﺎ ؟‬
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‫‪.‬‬

‫‪- 21 -‬‬
 ‫‪ .21‬ﺃﺫﻜﺭ ﺃﻫﻤﻴﺔ ﺍﻟﺭﻗﺎﺒﺔ ﺍﻹﺩﺍﺭﻴﺔ ؟‬
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‫‪ .22‬ﺤﺩﺩ ﻤﺠﺎﻻﺕ ﺍﻟﺭﻗﺎﺒﺔ ﺍﻹﺩﺍﺭﻴﺔ ؟‬

‫‪0‬‬
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‫‪53‬‬

‫‪............................................................ ......... ......................................‬‬

‫‪ .23‬ﺃﺫﻜﺭ ﺍﻟﻤﺭﺍﺤل ﺍﻟﺘﻲ ﺘﻤﺭ ﺒﻬﺎ ﻋﻤﻠﻴﺔ ﺍﻟﺭﻗﺎﺒﺔ ﺍﻹﺩﺍﺭﻴﺔ ؟‬
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‫‪.‬‬

‫‪- 22 -‬‬
 ‫‪ .24‬ﺼﻨﻑ ﺃﻨﻭﺍﻉ ﺍﻟﺭﻗﺎﺒﺔ ﺍﻹﺩﺍﺭﻴﺔ ؟‬
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‫‪ .25‬ﺤﻠل ﻭﺴﺎﺌل ﺍﻟﺭﻗﺎﺒﺔ ﺍﻹﺩﺍﺭﻴﺔ ؟‬
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‫‪0‬‬
‫‪.......................................................................................................... .‬‬
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‫‪53‬‬

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‫‪ .26‬ﻤﺎ ﻫﻲ ﻤﺒﺎﺩﺉ ﺍﻟﺭﻗﺎﺒﺔ ﺍﻹﺩﺍﺭﻴﺔ ؟‬
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‫‪- 23 -‬‬
 ‫‪ .27‬ﺃﺫﻜﺭ ﻤﻌﻭﻗﺎﺕ ﻨﺠﺎﺡ ﺍﻟﺭﻗﺎﺒﺔ ﺍﻹﺩﺍﺭﻴﺔ ؟‬
‫‪.......... .................................................................................................‬‬
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‫‪ .28‬ﺃﺫﻜﺭ ﻤﻔﻬﻭﻡ ﺍﻟﺘﺩﺭﻴﺏ ﺍﻹﺩﺍﺭﻱ ؟‬

‫‪0‬‬
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‫‪32‬‬

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‫‪53‬‬

‫‪..................................................................................................‬‬
‫‪ .29‬ﻭﻀﺢ ﺨﺼﺎﺌﺹ ﺍﻟﺘﺩﺭﻴﺏ ﺍﻹﺩﺍﺭﻱ ؟‬
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‫‪- 24 -‬‬
 ‫‪ .30‬ﺃﺫﻜﺭ ﺃﻫﻤﻴﺔ ﺍﻟﺘﺩﺭﻴﺏ ﺍﻹﺩﺍﺭﻱ ؟‬
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‫‪ .31‬ﺤﺩﺩ ﺃﻫﺩﺍﻑ ﺍﻟﺘﺩﺭﻴﺏ ﺍﻹﺩﺍﺭﻱ ؟‬
‫‪...........................................................................................................‬‬

‫‪0‬‬
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‫‪35‬‬
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‫‪32‬‬

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‫‪20‬‬

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‫‪53‬‬

‫‪..................................... ...............................‬‬
‫‪ .32‬ﻭﻀﺢ ﺃﻨﻭﺍﻉ ﺍﻟﺘﺩﺭﻴﺏ ﺍﻹﺩﺍﺭﻱ ؟‬
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‫‪- 25 -‬‬
 ‫‪ .33‬ﺤﻠل ﻤﺭﺍﺤل ﺍﻟﺘﺩﺭﻴﺏ ﺍﻹﺩﺍﺭﻱ ؟‬
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‫‪ .34‬ﻴﺘﻀﻤﻥ ﺼﻨﻊ ﻭﺍﺘﺨﺎﺫ ﺍﻟﻘﺭﺍﺭ ﺍﺴﺎﻟﻴﺏ ﻭﻫﻲ ‪:‬‬

‫‪0‬‬
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‫‪ .35‬ﻤﺎ ﻫﻲ ﺸﺭﻭﻁ ﻨﺠﺎﺡ ﺍﻟﺘﺩﺭﻴﺏ ﺍﻹﺩﺍﺭﻱ ؟‬
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‫‪- 26 -‬‬
 ‫‪ .36‬ﻭﻀﺢ ﺃﺜﺭ ﺍﻟﺘﺩﺭﻴﺏ ﺍﻹﺩﺍﺭﻱ ﻋﻠﻰ ﺍﻟﻤﻨﻅﻤﺔ ﻭﻋﻠﻰ ﺃﻓﺭﺍﺩﻫﺎ ؟‬
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‫‪ .37‬ﺍﺸﺭﺡ ﻤﺎﻫﻴﺔ ﺍﻟﻘﻴﺎﺩﺓ ﺍﻹﺩﺍﺭﻴﺔ ﻭﺍﻟﻘﺎﺌﺩ ﺍﻹﺩﺍﺭﻱ؟‬

‫‪0‬‬
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‫‪ .38‬ﻤﺭﺤﻠﺔ ﺘﺤﺩﻴﺩ ﺍﻟﺒﺩﺍﺌل ﺍﻟﻤﻤﻜﻨﺔ ﻟﻠﻘﺭﺍﺭ ﻴﺘﻡ ﻓﻴﻬﺎ ‪:‬‬
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‫‪- 27 -‬‬
 ‫ﺍﺫﻜﺭ ﻨﻅﺭﻴﺎﺕ ﺍﻟﻘﻴﺎﺩﺓ ﺍﻹﺩﺍﺭﻴﺔ؟‬ ‫‪.39‬‬
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‫‪ .40‬ﺍﻻﺩﺍﺭﺓ ﻓﻲ ﺍﻟﺨﺩﻤﺔ ﺍﻻﺠﺘﻤﺎﻋﻴﺔ ﺘﺸﻴﺭ ﺇﻟﻲ ‪:‬‬

‫‪0‬‬
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‫‪ .41‬ﻭﻀﺢ ﻤﻔﻬﻭﻡ ﺘﻔﻭﻴﺽ ﺍﻟﺴﻠﻁﺔ ‪:‬‬

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‫‪- 28 -‬‬
 ‫‪ .42‬ﺍﺸﺭﺡ ﺃﻨﻤﺎﻁ ﺍﻟﻘﻴﺎﺩﺓ ﻭﺃﺴﺎﻟﻴﺒﻬﺎ؟‬
‫‪................................................................................. ..........................‬‬
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‫‪ .43‬ﻤﺎ ﻤﻔﻬﻭﻡ ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ؟‬

‫‪0‬‬
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‫‪32‬‬

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‫‪53‬‬

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‫‪ .44‬ﺤﺩﺩ ﺃﻫﺩﺍﻑ ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ؟‬
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‫‪- 29 -‬‬
 ‫‪ .45‬ﺘﻌﻨﻲ ﺍﻟﻔﺎﻋﻠﻴﺔ ﻓﻲ ﺼﻨﻊ ﻭﺍﺘﺨﺎﺫ ﺍﻟﻘﺭﺍﺭ ﺒﺄﻨﻬﺎ ‪:‬‬
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‫‪ .46‬ﺘﺘﻤﺜل ﻤﺒﺎﺩﺉ ﺍﻟﺘﻤﻜﻴﻥ ﺍﻻﺩﺍﺭﻱ ‪:‬‬

‫‪0‬‬
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‫‪32‬‬

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‫‪53‬‬

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‫‪...................... ....................................... ..............................................‬‬

‫‪ .47‬ﺤﺩﺩ ﺍﻟﻤﺭﺍﺤل ﺍﻷﺴﺎﺴﻴﺔ ﻟﻌﻤﻠﻴﺔ ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ؟‬

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‫‪- 30 -‬‬
 ‫ﺍﺫﻜﺭ ﻤﺘﻁﻠﺒﺎﺕ ﺘﻁﺒﻴﻕ ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻓﻲ ﻤﺅﺴﺴﺎﺕ ﺍﻟﺭﻋﺎﻴﺔ ﺍﻻﺠﺘﻤﺎﻋﻴﺔ ؟‬ ‫‪.48‬‬
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‫‪ .49‬ﺍﺸﺭﺡ ﻤﺴﺘﻭﻴﺎﺕ ﺍﻹﺩﺭﺍﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ؟‬

‫‪0‬‬
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‫‪35‬‬
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‫‪32‬‬

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‫‪20‬‬

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‫‪53‬‬

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‫‪ .50‬ﺤﺩﺩ ﻋﻭﺍﻤل ﻨﺠﺎﺡ ﺘﻁﺒﻴﻕ ﺍﻹﺩﺍﺭﺓ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻓﻲ ﻤﺅﺴﺴﺎﺕ ﺍﻟﺭﻋﺎﻴﺔ ﺍﻻﺠﺘﻤﺎﻋﻴﺔ ؟‬
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 ‫‪ .51‬ﺍﺫﻜﺭ ﻤﻔﻬﻭﻡ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﺒﺸﺭﻯ؟‬
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‫‪ .52‬ﺤﺩﺩ ﺃﻫﻤﻴﺔ ﻭﺨﺼﺎﺌﺹ ﻭﻤﻜﻭﻨﺎﺕ ﻭﻤﺼﺎﺩﺭ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﺒﺸﺭﻯ؟‬

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‫‪ .53‬ﺤﺩﺩ ﻜﻴﻔﻴﺔ ﺇﺩﺍﺭﺓ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﺒﺸﺭﻱ؟‬

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 ‫‪ .54‬ﺍﺸﺭﺡ ﺘﺤﺩﻴﺎﺕ ﺇﺩﺍﺭﺓ ﺭﺃﺱ ﺍﻟﻤﺎل ﺍﻟﺒﺸﺭﻯ ﻓﻲ ﺍﻷﻟﻔﻴﺔ ﺍﻟﺜﺎﻟﺜﺔ ﻭﻜﻴﻑ ﻴﻤﻜﻥ ﻤﻭﺍﺠﻬﺘﻬﺎ؟‬
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‫‪ .55‬ﺘﻌﺩ ﻤﺭﺤﻠﺔ ﺍﻟﺘﻬﻴﺌﺔ ﺍﻟﻤﺒﺩﺌﻴﺔ ﻤﻥ ﻤﺭﺍﺤل ﺍﻟﺘﻤﻜﻴﻥ ﺍﻻﺩﺍﺭﻱ ﻭﺘﺘﻤﺜل ﻓﻲ ‪:‬‬

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‫‪ .56‬ﺤﺩﺩ ﺍﻟﻔﺭﻕ ﺒﻴﻥ ﺍﻹﺩﺍﺭﺓ ﺍﻟﺘﻘﻠﻴﺩﻴﺔ ﻭﺍﻹﺩﺍﺭﺓ ﺍﻹﻟﻜﺘﺭﻭﻨﻴﺔ؟‬
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 ‫‪ .57‬ﺍﺸﺭﺡ ﺍﻷﻋﻤﺎل ﺍﻹﻟﻜﺘﺭﻭﻨﻴﺔ ﻭﺍﻹﺩﺍﺭﺓ ﺍﻟﺭﻗﻤﻴﺔ؟‬
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‫‪ .58‬ﺍﺫﻜﺭ ﻤﻜﻭﻨﺎﺕ ﺍﻹﺩﺍﺭﺓ ﺍﻹﻟﻜﺘﺭﻭﻨﻴﺔ؟‬

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‫‪ .59‬ﺣﺪد ﻋﻮاﻣﻞ ﻧﺠﺎح ﺗﻄﯿﻖ اﻹدارة اﻹﻟﻜﺘﺮوﻧﯿﺔ؟‬
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