Chapter 2 - Lesson 1

1. Share ideas and knowledge about globalization as an

economic phenomenon.

2. Demonstrate an understanding of the impact of

globalization on communication.
 -is a term used to describe how
trade and technology have made the
world into a more connected and
interdependent place.
 -Communication is the
lifeblood of globalization, serving as
the connective tissue that binds the
world together.
Increased Business
Opportunities

Fewer Cultural Barriers

Creation of a Global Village

Expanding Market

Outsourcing
Importing & Exporting
Partnerships & Collaborations
Franchising
E-commerce
Language
Ethnocentrism
Stereotyping
Psychological
Geographical Distance
Conflicting Values
The Internet
LESSON 2
- is being able to
communicate with the
members of your local area.
(Mother Tongue)
-Is the term used to describe ways to
connect, share, relate and mobilize across
geographic, political, economic, social and
cultural divides.
-a discipline that studies communication
across different cultures and social
groups,or how culture affects
communication.
-a dialogue or any kind of interaction
(both verbal and non-verbal) between
people of different nationalities.
- are those that
communicate in ways
that are implicit and
rely heavily on context.
- a culture in which people
communicate explicitly.

-usually aim at efficiency,

concise use of words, and
elaboration of unclear
meanings.
 -In Sequential Culture,
business people give full
attention to one agenda item
after another.
-you see time as a line
with events happening
one after the other in
chronological order.
 -views time serves as a
guideline and is flexible.
-They will do what is
right to do at the moment,
not follow a strict schedule.
 -used a wider range of
facial expressions and physical
gestures during everyday
conversation.
 -is a culture that is associated
with a language but not with a
country or region.

-they don't express precisely and

directly what they are really
thinking.
Body language
Gestures
Mindsets
Communication
Manners, and
Norms
LESSON 3
VARIETIES OF ENGLISH (WORLD ENGLISHES)

• The Inner Circle with ENL (English as a Native Language)

• The Outer Circle with ESL (English as a Second Language)
• The Expanding Circle with EFL
(English as a Foreign Language)
 -English is used as a mother
tongue.

-is comprised of those

countries who are considered
the 'traditional bases' of English
 -English is used as an
official language or language of
Education and Government.
 -is made up of countries in which
English has no special administrative status
but is recognized as a lingua franca and is
widely studied as a foreign language.
according to Madrino & Martin (2018)

-refers to the formality of

language which one speaks.
Different registers are used in
different situations.
Formal Register

Informal Register
 -is more appropriate
for professional writing
and letters to a boss or a
stranger.
 -(also called as casual or
intimate) is conversational
and appropriate when writing
to friends and people you
know very well.
 -is a way of recording language
using any of various instruments and
material, such as pen and paper,
chisel and stone, or computers.
1. Permanence
2. Production Time
3. Distance
4. Orthography
5. Complexity
6. Vocabulary
7. Formality
 -is a form of communication
in which people uses the mouth to
create recognizable sounds.
1. Variation in Speed
2. Loudness or Quietness
3. Gestures
4. Intonation
5. Stress
6. Rhythm
7. Pitch Range
8. Pausing and Phrasing
PREPARED BY:
Lucrisio G. De los Santos Jr.
Divine Princess V. Dioso
Janelle Villarosa
Jessa A. Sangco
Ma. Cepha G. Near
Crista Marie Araba
Richelle Ann C. Juanico

BSBA-MM 1A