Business Information

Business Name: Crazy Citrus

Email: sales@crazycitrus.com.au
Address: N/A
Phone: 0321654987
Hours of Operation: N/A

Home page
SEO Page Headline:
SEO Page Description:

Header
Hero Headline (75-character max): Au naturel dehydrated citrus adding essence to your cocktails,
cupcakes and celebrations
Hero Description (125-character max): Eclectic dehydrated citrus wheels that elevate the taste of
your drinks, enhance the flavors of your grub and give a new meaning to your culinary skills.

Call to action button (max 50 characters) + desired action

Button Label: Limes, lemons, oranges, grapefruits; you name it, we’ve got it.
CTA Button: Shop Now
Link to: The ‘Store’ page

Short description (320-character limit) + Headline

Headline: Let the craze of citrus be all over you!
Copy: Handpicked fruits, which are sourced straight from native farms, go into the making of our
dehydrated citrus wheels. Further, our state-of-the-art dehydration process ensures to keep the
nutrients intact. Packed with nature’s nourishment and bursting with mouth-watering flavors, citrus
wheels had never been this wholesome and crazy before.

Call to action button (max 50 characters) + desired action

Button Label: Know us Better
Link to: The ‘About Us’ page

About Us page
SEO Page Headline:
SEO Page Description:

About: One paragraph describing their goal, mission, or “why them” (320 characters max) +
Headline
Headline: Crazy Citrus – the mixer fixer you can rely on!
Copy: Who’d have thought that a bare school project would seed the idea of something so
significant that a whole business would germinate out of it! Incepted in April of 2022, Crazy Citrus is
an Australian-based company that stepped into the food dehydration industry to take it up a notch
with quality fruits, cutting-edge technology and natural flavors.

Bio: One paragraph (320-character limit) specifically about the founder(s), when applicable +
Headline
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Call to action button (max 50 characters) + desired action

Button Label: Couldn’t find what your eyes were looking for?
CTA Button: Reach out now
Link to: The ‘Contact Us’ Page

Store page
SEO Page Headline:
SEO Page Description:

One broad paragraph (320-character limit) describing services at a high level or why customers
love them + Headline
Headline: We offer the best cos your tastebuds deserve nothing lesser!
Copy: ‘Customers are king’ might be an old adage but holds utmost relevance for us to date. We
truly care about what our customers’ needs are, how they like their cocktail flavorings to be, which
dehydrated fruits they want us to bring on board, and whatnot. After all, what counts in the end is
happy and satisfied customers!

Appointment Booking Calendar (H2)

Call to action button (max 50 characters) + desired action

Button Label: Be happy; Buy now.
Link to: ‘Fruity Floops’ on the Store Page itself.

Up to 6 Services with 2-3 sentences (320-character limit) describing each specific service at a high
level + Headline for each
Headline: Fruity Floops
Copy: A 30-gram bag containing five assorted dehydrated fruits that will sure-fire leave your
tastebuds in the temptation of more like anything. Whether it’s the essence of juicy oranges, tangy
lemons, pulpy grapefruits, or zesty limes – whatever floats your boat – you can rest assured that the
pack is the pleasant potpourri of eclectic flavors.

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Plant-a-tree page
SEO Page Headline:
SEO Page Description:

Headline: Giving it back to Mother Nature!

Copy: As an environmental-friendly company, we take it upon ourselves to return what is bestowed
on us by nature. With each purchase you make, we plant a tree to express our gratitude towards
flora and fauna. If it hadn’t been for the generosity of nature, it would be impossible for us to be
where we are today.

Contact Us page
SEO Page Headline:
SEO Page Description:

Headline: We are all ears (or eyes ;)

Copy: Well, we’d love to connect with you in every possible way.
Feel free to drop us a message at sales@crazycitrus.com.au or give us a call on 0321654987.
Subscribe to our newsletter to avail yourself of exciting offers, discounts and new products before
everyone else. Be in the know - ……………………………………………………………………………………

Footer
Social Links (write “No Link Provided” if there is none)
Facebook: No link provided
Instagram: @crazycitrus
YouTube: No link provided

COPYWRITING NOTES
1. Edited the ‘Services’ page to ‘Store’ page as it is a product-based website.
2. Replaced the ‘Gallery’ page with the ‘Plant-a-tree’ page as per the client’s requirements.
3. Used Canadian English instead of Australian English as per KC’s instructions.