NAVIGATING SUCCESS: UNVEILING THE ESSENCE

OF BUSINESS AND PEOPLE

BALABA, CHRISTINE SAI M.

BANUAL, VALLEN RHEY A.
BERBO, SHAQUILLE A.
BONGCAYAO, HANS NICCOLO A.
BUYANTE, IVY SAMANTHA R.

NOVEMBER 6, 2023
 INTRODUCTION

This Audio Visual Presentation (AVP) is all about inspiration and determination. It weaves these
themes together to share a deep and meaningful message. The goal of this AVP is to have a
positive impact on its viewers, inspiring and educating them, and getting them involved in
understanding what makes the people in the CBM community and the institution so special.

OBJECTIVES

The main goals of this Audio Visual Presentation (AVP) are:

● To help more people understand what's important about CBM, the values it holds, the
experiences it offers, and how people in CBM can make a positive impact on society.
● To inspire and encourage others by sharing the amazing experiences and stories of people
in the CBM community.
● To get people excited and motivated to think about CBM as a path to their own success.

TARGET AUDIENCE

The main people who should watch this AVP are the current students at the College of Business
and Management. These are people in their twenties, both guys and girls, who are really
interested in everything related to business. They hope this video will inspire them and leave a
good impression for their studies.
 KEY MESSAGES

The main message of this AVP is to acknowledge the amazing skills of people in CBM, especially
students who excel in different ways. It doesn't just talk about the essence, values, experiences,
and unique stories of CBM; it also shows how both individuals in CBM and the school itself can
make a positive impact on society. It tells us that the College of Business and Management is a
place where dreams turn into well-thought-out plans, ambition becomes purposeful action, and
strong leaders are developed with a clear vision. This AVP reminds us to recognize the value that
people in CBM bring and how their hard work and dedication can make a real difference in the
CBM community. It emphasizes that their efforts contribute to their own success and the
important role of business. These students aren't just learning about business; they're actively
shaping its future.

NARRATIVE/STORYLINE

The main story in this AVP is all about showing the essence, values, and experiences of the people
at CBM. We start with a scene showing the entrance of Central Mindanao University (CMU) and
the front of the CBM building to show its connection to the College of Business and Management
at CMU. We share important messages through personal stories from the people we interviewed
and the viewpoints of CBM students, to highlight what's important in the CBM field. The AVP
ends with powerful lines that capture the spirit of CBM.

VISUAL & AUDIO ELEMENTS

The intended visual style for this AVP is a blend of documentary and cinematic elements. Our
plan includes capturing specific visuals, including interviews, campus scenes, and classroom
settings. The audio elements, featuring background music and voice-overs, are carefully chosen
to be both inspirational and motivational, designed to captivate the audience's attention.
 RESOURCES NEEDED

We required specific resources, including equipment, props, and permissions for accessing
certain locations.

CHALLENGES & SOLUTIONS

During our project, we faced a lot of challenges. One big problem was that not all our team
members could always be there when we needed them due to conflicting schedules, making it
hard to start our shooting.

Finding the right people to interview was also tough, especially with faculty members being busy
during our planned times. So, we ended up focusing on interviewing CBM students.

The duration of our AVP was another challenge. It ended up being longer than required, and we
had to figure out how to make it fit within 1-2 minutes while still getting our message across.

The most difficult part, though, was coming up with a concept for our AVP. It really took a lot of
brainstorming and was a big challenge.

We managed to overcome these obstacles by working together as a team, collaborating, and

generating creative ideas. Thanks to our combined efforts, we successfully created our AVP in
the end.

CONCLUSION

This concept document outlines an exciting Audio Visual Presentation (AVP) focused on
inspiration and determination. The AVP aims to inspire, educate, and engage its viewers,
particularly current College of Business and Management (CBM) students, by conveying the
essence and impact of the CBM community and the institution. The main objectives are to
highlight the significance of CBM, share inspiring stories, and motivate viewers to consider CBM
for their own success.

The key messages highlight the excellence of CBM students, the transformative power of CBM,
and the role they play in shaping the future of business. The narrative follows a path from CMU's
entrance to the CBM building, incorporating personal stories and student perspectives,
concluding with a powerful message.

The AVP will combine documentary and cinematic elements, showcasing interviews, campus
scenes, and classroom settings, accompanied by inspirational audio elements.

Resource requirements include equipment, props, and location permissions. Challenges such as
scheduling conflicts, faculty interviews, duration, and concept development were met through
teamwork, collaboration, and creative thinking.

With great enthusiasm and commitment, we look forward to bringing this inspiring AVP to life
and making a positive impact on CBM students and the broader audience.
APPENDICES

During Editing
Storyboard References
During Shoot