OBE-SCL Lesson Plan 2023/24

FAKULTI PENGURUSAN HOTEL DAN PELANCONGAN

KAMPUS ALOR GAJAH
UNIVERSITI TEKNOLOGI MARA

SEMESTER: OCTOBER 2023 – FEBRUARY 2024

PROGRAM NAME : DIPLOMA IN TOURISM MANAGEMENT

PROGRAM CODE : HM 111
COURSE NAME : Travel Agency and Tour Operations Management
COURSE CODE : HTT 315
LECTURE : Face to Face
TUTORIAL : Blended Learning
LECTURER : Mohamad Daim Bin Darson (Room BP 2.5)

COURSE OUTCOMES

CO1  Analyze the various types of travel distribution channels and sales and marketing theories in travel agency (C4)
CO2  Demonstrate an entrepreneurial mind in setting up a travel agency (A4)
CO3  Demonstrate the skills to develop the relationship between a travel agency and various stakeholders (P2)

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PROGRAM OUTCOMES PROGRAM OUTCOMES

PLO3 Demonstrate ability to design and implement conflict resolution in tourism industry.
PLO8 Demonstrate innovative managerial and entrepreneurial skills.
PLO2 Apply technical skills and hands on task on the travel and tour operations based on research approaches.

CO-PO MATRIX

PO2 PO3 PO8

CO1 
CO2 
CO3 

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PLAN STRUCTURE

NO WEEK TOPIC CONTACT LECTURE/TUTORIAL COVERAGE TOPIC OUTCOME CO PO LEARNING ASSESSME

HOURS (TO) MODEL NT

Introduction to 2 (2L) 1  Ice breaking. Ability to: CO1 PO3  Sharing of

1 Week 1 Travel Agency (BL)  Overview of OBE. materials
Management  Overview of the course via lesson  Understand the
02 - 08 and
plan and syllabus contents. significance
OCT
important of information
2023  1.1 Industry Historical Review
adopting OBE for  Lecture
 1.2 Tourism Distribution
the course.  Ufuture
Channels
 Recognize FACT
program
educational
objectives (PEOs).
 Recognize FACT
program
outcomes (POs).
 Recognize the
course outcomes
(COs).
 Recognize the
course topic
outcomes (TOs).
 Understand the
history of travel
agency
 recapitulation of
the study

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regarding the
tourism players

2 Week 2 Establishing a 2 (2L) 1  2.1 Components of Business Plan  Understand CO2 P08 Lecture I–
Travel Agency (BL)  2.2 Business License Application for the elements of  Class Activity Discussi
09 - 15
OCT New Travel Agency business plan  Kahoot! on /
2023  2.3 Business Ownership and how its  Ufuture Forum
 2.4 Agency Initial Expenses important
 Discover the Entrance
requirement to Survey
build up an
agency in
terms of
licensing from
Ministry of
Tourism and
Culture /
SSM / Bank.
 Understand
the business
ownership and
its liability
 Recognize the
expenses
required to
build up a new
travel agency
 Identify and
understand

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travel trade
association in
tourism
industry
including
MATTA,
IATA,
BUMITRA etc.

3 Week 3 Establishing a 2 (2L) 1  Identify and CO2 P08 Lecture

Travel Agency (BL)  2.5 Travel Agency Operations understand the  Blended I–
16 - 22
 2.6 Transportation types and Learning Discussion
OCT
2023  2.7 Accommodation service offered  Group / Forum
by various Discussion
mode of  Ufuture
transportation
and in travel
industry
 Identify and
understand the
types and
service offered
by various
resources of
accommodation
in travel
industry

4 Week 4 Establishing a 2 (2L) 1  2.9 Attractions  Identify and CO2 P08 Lecture I–

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Travel Agency (BL)  2.10 Tour understand the  Blended Discussion

23 – 29
 2.11 Travel Documents types and Learning / Forum
OCT
2023  2.12 Insurance and Health service offered  Group
Requirement by various Discussion
resources of  Ufuture
attraction in
travel industry
 Understand
types of tour
and how to
handle different
type of tour
 Identify and
understand
official
document
required for
travelling
 Understand
how to obtain
Visa and
Passport
 Understand the
importance of
Travel
insurance and
damage
coverage
 Recognize
various travel

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application in
the market

5 Week 5 Promoting 2 (2L) 1  3.1 Agency Marketing  Understand latest CO1 PO3 Lecture I–
Products and (BL) marketing  Blended Discussion
30 OCT
– 05 Services strategy Learning / Forum
NOV  Recognize the  Group
2023 element of Discussion
marketing plan  Ufuture

Week 6 Promoting 2 (2L) 1 3.2 Sales and Promotion  Able to describe CO1 PO3 Lecture I–
Products and (BL) the element of  Blended Discussion
06 - 12
NOV Services sales and Learning / Forum
2023 promotion  Group
Discussion
 Ufuture

Mid-Semester Break / Special Break

13 – 19 November 2023

7 Week 7

20 - 26
NOV TEST: CHAPTER 1,2 & 3
2023

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8 Week 8 Agency- 2 (2L) 1  4.1 Negotiation and Contract  Able to explain CO3 PO2 Lecture I–
Suppliers (BL)  4.2 Agency Income the negotiation  Blended Discussion
27 NOV
– 03
Relations  4.3 Direct Booking skills and Learning / Forum
DEC System/GDS/CRS/Internet/Web- method  Group
2023 Site  Understand Discussion
 4.4 Agency-Suppliers Legal Aspects contract and  Ufuture
agreement in
travel industry
 Understand
disclosure,
revocation of the
company and
disclaimer to
protect the
company.
 Able to explain
the basic
elements of
protecting the
supplier,
company and
client from legal
suits

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9 Week 9 Agency 2 (2L) 1  5.1 Agency Work Division and  Understand the CO1 PO3 Lecture I–
Organization (BL) Organization departments in  Blended Discussion
04 – 10
DEC and Personnel travel agency Learning / Forum
2023 Management management  Group
and its function Discussion
 Ufuture

10 Week Agency 2 (2L) 1  5.2 Policies and Procedure Manual  Able to describe CO1 PO3 Lecture I–
10 Organization (BL)  5.3 Personnel Management the procedure  Blended Discussion
and Personnel for recruitment Learning / Forum
11 - 17
DEC Management  Able to describe  Group
2023 the training and Discussion Submission:
development  Ufuture Travel
provided in the Agency Site
industry Visit (Video
 Understand Presentation
human )
resources
management

11 Week Issues in Travel 2 (2L) 1  6.1 Service Quality  Understand the CO1 PO3 Lecture I–
11 Distribution (BL) element in  Blended Discussion
travel service Learning / Forum
18 - 24
DEC quality.  Group
2023 Discussion
 Ufuture

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SPECIAL BREAK

25 December 2023 – 1 January 2024

(Christmas: 25 Dec 2023)

12 Week Issues in Travel 2 (2L) 1  6.2 Ethics and Sustainability  Alert with the CO1 PO3 Lecture I–
12 Distribution (BL) issues in ethics  Blended Discussion
and Learning / Forum
02 - 07
JAN sustainability  Group
2024 including global Discussion Submission:
changes and  Ufuture Business
world tourism Plan
forum. Assignment
 Up to date with
latest
technology in
tourism (IR4.0)

13 Week FINAL 2 (2L) 1 CO4 PO8 Lecture

13 ASSESSMENT (BL)  Blended Final Project
PRESENTATION: BUSINESS
Learning Submission
08 - 14 PLAN
JAN SUFO  Group
2024 Discussion
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EE SURVEY  Ufuture

14 Week FINAL 2 (2L) 1 CO2 PO2 Lecture Revision of

14 ASSESSMENT (BL) REVISION / RECAP OF THE STUDY /  Blended the study
PRESENTATION Learning
15 - 21
JAN  Group
2024 Discussion
 Ufuture

STUDY LEAVE / REVISION WEEK

22 – 28 JAN 2024

FINAL EXAMINATION
29 JAN – 18 FEB 2024

ASSESSMENT

CONTINUOUS ASSESSMENT

Site Visit 15%

Business Plan 20%

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Test 15%

Final Exam 50%

TOTAL 100%

Recommended Text:

 Travel Agency and Tour Operations Management Manual.

References

1. Lohmann, G., Panosso Netto, A., Tourism theory: concepts, models and systems, CABI, 2017, ISBN: 9781780647159
2. International Air Transportation Association (IATA), BSPlink Manual Agents (Billing & Settlement Plan), n/a, 2018,
ISBN: n/a
3. Ashim Gupta, Travel Agency and Tour Operations: Concepts and Principles, Centrum Press, 2012, ISBN:
9789381293874
4. Ministry of Tourism and Culture, Malaysia, Guidelines on Applications for New Tour Operating/ Travel Agency
Business License, n/a, ISBN: n/a
5. Travel Agency and Tour Operation Business (student handbook) (2016). Central Board of Secondary Education, Preet Vihar, Delhi-110092

PREPARED BY:

-------------------------------------------------------

MOHAMAD DAIM BIN DARSON

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EXAMINED BY:

………………………………………………..

NAME

KETUA PUSAT PENGAJIAN

PUAN NOOR IBTISAM ABDUL KARIM

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