The 3-Minute Rule – Page 1

THE 3-MINUTE RULE

Say Less to Get More From
Any Pitch or Presentation
BRANT PINVIDIC

BRANT PINVIDIC has more than twenty years of experience producing, creating, and directing more than 300 television
projects and a dozen films, including The Biggest Loser, Extreme Makeover, MasterChef and Why I'm Not on Facebook. These
media projects have grossed nearly a billion dollars in revenue. He is the founder of INvelop Entertainment, his own business
consulting company. Brant Pinvidic previously worked as president of 3 Ball Entertainment, as head of programming for
Discovery Communications, and as a producer for New Wave Entertainment. He is also a top-rated podcast host, and a
columnist for Forbes.
The website for this book is at: www.3minuterule.com.

ISBN 978-1-77544-998-0

SUMMARIES.COM is a lifetime learning company specializing in business smarts. We provide concise information and tools for
salespeople, business owners and managers and entrepreneurs to get ahead. Read less, do more. www.summaries.com
 The 3-Minute Rule – Page 1

MAIN IDEA
Every time you make a presentation or try and USE THE FIRST 3 MINUTES
influence someone, their minds will pretty much TO CONVEY EVERYTHING
always be made up in the first three minutes or OF VALUE ABOUT YOUR IDEA.
sooner. This is not your fault – it's just the way CREATE ENGAGEMENT IN THE
people are hardwired, and today attention spans FIRST 3 MINUTES OR DIE.
have become shorter than ever before.
Therefore, whenever you attempt to influence
someone, apply the "3-Minute Rule":
1. WHY JUST 3 MINUTES? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 2
You're far better off giving a 3-minute presentation and then getting people to start asking
USE THE FIRST 3 MINUTES
questions than you ever will be making people sit through a dry 20-minute reading of your
TO CONVEY EVERYTHING
handouts. Present-and-engage, not present-and-bore-them-to-tears.
OF VALUE ABOUT YOUR IDEA.
CREATE ENGAGEMENT IN THE
FIRST 3 MINUTES OR DIE. 2. HOW TO PUT TOGETHER A GREAT 3-MINUTE PRESENTATION. . . . . . . . . . . . . . . . Pages 3 - 6
Developing a 3-minute version of your presentation is a two step process:
Applying the 3-Minute Rule is a two-step process:
Step #1
1 WRITE BULLETS
Step #1 Step #2
SIMPLIFY AND
IDENTIFY 2 WHAC YOUR INFORMATION
SIMPLIFY AND DELIVER
IDENTIFY YOUR PITCH YOUR MOST
3 DEVELOP STATEMENTS OF VALUE
YOUR MOST USING THE IMPORTANT
IMPORTANT 3-STAGE ELEMENTS 4 DO THE "I DON'T GET IT" DRILL
ELEMENTS FORMAT
Step #2
Hollywood uses a number of techniques which DELIVER
apply the 3-Minute Rule to perfection. Follow their YOUR PITCH
lead to transform your pitch into something which is INFORM ENGAGE CONFIRM
highly engaging. You s hould also use
USING THE
Hollywood-inspired techniques to deliver 3-STAGE
information in digestible pieces, to lead your FORMAT 1:30 1:00 0:30
audience to draw the right conclusions, and to
make that three minutes engaging and persuasive.
Earn the right to go further by saying less and 3. ADD IN THE CLINCHERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 6 - 8
delivering more. Once you have your 3-minute pitch, take some time to add in the finishing touches:
"Audiences today simply want information. They
want it quick, clear, and concise. They must 1 ADD AN ENGAGING HOOK
conceptualize your idea, contextualize how it will
benefit them, and then actualize it with potential 2 FIGURE OUT WHAT YOUR EDGE IS
engagement or further interest. You have about
three minutes. And so do I." 3 USE YOUR NEGATIVES IN ADVANCE
– Brant Pinvidic
4 KNOW HOW TO OPEN AND CLOSE
 Summaries .Com
The Ultimate Business Library

We condense 300+ page business books into

8-page summaries.

By reading summaries, you’ll get the key ideas in

30 mins, so you can spend more time turning your
ideas into dollars.

Knowledge is Power — Invest in Your Future

For just $2 per week, you will...
> Learn from the mistakes and success of the smartest people in business;

> Get fresh ideas, strategies & motivation that could be worth millions to you;

> Follow emerging trends, so you can catch the wave before your competitors do;
> Catch up on the classics you always wanted to read.

1,000 Top Business Book Summaries

Our catalog includes summaries on a range of topics for
aspiring entrepreneurs, managers, and consultants.
BUSINESS PLANS MANAGEMENT PRESENTATIONS
SALES LEADERSHIP MOTIVATION STRATEGY
AND MORE