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Kroenke • Boyle
Improving Results
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Using MIS
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10e 2017
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ISBN-13: 978-0-13-460699-6
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Using MIS
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Resource Description Benefit Example
Active Review This review provides a set of activities After reading the Chapter 9, Active Review
for you to perform in order to chapter, use the Active
demonstrate your ability to answer the Review to check your
primary questions addressed by the comprehension. Use
chapter. for class and exam
preparation.
Using Your Knowledge These exercises ask you to take your Test your critical-thinking Chapter 4, Using Your
new knowledge one step further by skills. Knowledge
applying it to a practice problem.
Collaboration Exercises These exercises and cases ask you Practice working with Collaboration Exercise 3
to collaborate with a group of fellow colleagues toward a discusses how to tailor
students, using collaboration tools stated goal. a high-end resort’s
introduced in Chapter 2. information system to fit
its competitive strategy
Case Studies Each chapter includes a case study at Apply newly acquired Case Study 6, FinQloud
the end. knowledge to real-world Forever… Well, at Least
situations. for the Required Interval
Application Exercises These exercises ask you to solve Develop your computer AE10-2 builds on
situations using spreadsheet (Excel) or skills. your knowledge from
database (Access) applications. Chapter 10 by asking you
to score the websites you
visit using WOT
International Dimension This module at the end of the text Understand the International Dimension
discusses international aspects of international implications QID-3, How Do Inter-
MIS. It includes the importance and applications of the enterprise IS Facilitate
of international IS, the localization chapters’ content. Global Supply Chain
of system components, the roles Management?
of functional and cross-functional
systems, international applications,
supply chain management, and
challenges of international systems
development.
Using MIS
David M. Kroenke
Randall J. Boyle
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10 9 8 7 6 5 4 3 2 1
Brief Contents
Describes how this course teaches four key
skills for business professionals. Defines MIS,
information systems, and information.
Describes characteristics, criteria for success,
Part 1: Why MIS? 1 and the primary purposes of collaboration.
Discusses components of collaboration IS and
1 The Importance of MIS 3 describes collaboration for communication
and content sharing. Illustrates use of Google
Drive, SharePoint, and other collaboration tools.
2 Collaboration Information Systems 37 Describes reasons why organizations create
and use information systems: to gain competi-
3 Strategy and Information Systems 81 tive advantage, to solve problems, and to sup-
port decisions.
Describes the manager’s essentials of hard-
ware and software technology. Discusses open
Part 2: Information Technology 111 source, Web applications, mobile systems, and
BYOD policies.
Explores database fundamentals, applications,
4 Hardware, Software, and Mobile Systems 113 modeling, and design. Discusses the entity-
relationship model. Explains the role of Access
and enterprise DBMS products. Defines Big
5 Database Processing 159 Data and describes nonrelational and NoSQL
databases.
6 The Cloud 201 Explains why organizations are moving to the
cloud and how they can use the cloud effec-
tively. Describes basic network technology that
underlies the cloud and how the Internet works.
Part 3: Using IS for Competitive Advantage 249 Explains Web servers, SOA, and Web services
standards. Discusses how organizations, includ-
ing Falcon Security, can use the cloud securely.
7 Processes, Organizations, and Information Systems 251 Discusses workgroup, enterprise, and inter-
enterprise IS. Describes problems of informa-
tion silos and cross-organizational solutions.
8 Social Media Information Systems 293 Presents CRM, ERP, and EAI. Discusses ERP
vendors and implementation challenges.
9 Business Intelligence Systems 335 Describes components of social media IS
(SMIS) and explains how SMIS can contribute
to organizational strategy. Discusses the theory
of social capital and how revenue can be gen-
Part 4: Information Systems Management 381 erated using social media. Explains the ways
organizations can use ESN and manage the
risks of SMIS.
10 Information Systems Security 383 Describes business intelligence and knowledge
management, including reporting systems,
data mining, and social media-based knowl-
11 Information Systems Management 423
edge management systems.
Describes organizational response to informa-
12 Information Systems Development 451 tion security: security threats, policy, and safe-
guards.
The International Dimension 498 Describes the role, structure, and function of
the IS department; the role of the CIO and CTO;
Application Exercises 519 outsourcing; and related topics.
Discusses the need for BPM and the BPM pro-
Glossary 538 cess. Introduces BPMN. Differentiates between
processes and information systems. Presents
Index 555 SDLC stages. Describes agile technologies and
scrum and discusses their advantages over the
SDLC.
Q1-7 2027? 22
• Ethics Guide: Ethics and Professional Responsibility 23
• Security Guide: Passwords and Password Etiquette 26
• Career Guide: Five-Component Careers 28
Case Study 1: zulily 33
Q2-9 2027? 69
• Security Guide: Evolving Security 70
• Career Guide: Software Product Manager 72
Case Study 2: Eating Our Own Dog Food 75
Q3-8 2027? 99
• Security Guide: Hacking Smart Things 100
• Career Guide: Director of Architecture 103
Case Study 3: The Amazon of Innovation 106
Q5-5 How Are Data Models Used for Database Development? 176
What Is the Entity-Relationship Data Model? 177
Q7-4 How Do CRM, ERP, and EAI Support Enterprise Processes? 262
The Need for Business Process Engineering 263
Emergence of Enterprise Application Solutions 263
Customer Relationship Management (CRM) 264
Enterprise Resource Planning (ERP) 265
• So What? Workflow Problems 266
• Ethics Guide: Paid Deletion 268
Enterprise Application Integration (EAI) 270
Q9-2 What Are the Three Primary Activities in the BI Process? 341
Using Business Intelligence to Find Candidate Parts 341
Q12-4 What Are the Phases in the Systems Development Life Cycle
(SDLC)? 463
Define the System 465
• Ethics Guide: Estimation Ethics 466
Determine Requirements 468
Design System Components 470
System Implementation 471
Maintain System 472
Q12-5 What Are the Keys for Successful SDLC Projects? 473
Create a Work Breakdown Structure 473
Estimate Time and Costs 474
Create a Project Plan 475
Adjust Plan via Trade-offs 476
Manage Development Challenges 478
Q12-6 How Can Scrum Overcome the Problems of the SDLC? 479
• So What? Banking on IoT 480
What Are the Principles of Agile Development Methodologies? 481
What Is the Scrum Process? 482
How Do Requirements Drive the Scrum Process? 484
In Chapter 1, we claim that MIS is the most important class in the business curriculum. That’s a bold
statement, and every year we ask whether it remains true. Is there any discipline having a greater
impact on contemporary business and government than IS? We continue to doubt there is. Every
year brings important new technology to organizations, and many of these organizations respond by
creating innovative applications that increase productivity and help them accomplish their strategies.
Over the past year, we’ve seen long-discussed innovations take big leaps forward. Digital
reality (sometimes called virtual reality) really took off. Microsoft (HoloLens), Meta (Meta 2), and
Facebook (Oculus Rift) released their digital reality devices in early 2016. The reviews for these
devices from early adopters were glowing. These devices will create entirely new types of compa-
nies and could change the way people live, work, shop, and entertain themselves.
Internet of Things (IoT) smart devices once again dominated the Consumer Electronics Show
(CES), which is the industry’s annual display of the latest innovative products. Smart refrigera-
tors, smart beds, and smart sensors of every kind were a hit. But it isn’t just consumers who are
excited for IoT devices; businesses see their potential value, too. More importantly, these busi-
nesses recognize the need to collect, store, and analyze the data these devices will generate. As a
result, jobs in analytics, business intelligence, and Big Data are all in high demand right now.
In addition to changing the ways we live and gather data, recent innovations are changing
the way companies work, too. For example, over the past year Amazon experienced tremendous
success using Kiva robots in its fulfillment centers. It expanded their use to 13 warehouses around
the world. These 30,000 Kiva robots have reduced operating costs by 20 percent ($22 million per
warehouse); they have also reduced click-to-ship times from 60 minutes to just 15 minutes.1 If
Amazon rolls out these robots to all of its 110 warehouses, it could save billions. Technology—in
this case, an automated workforce—is fundamentally changing the way organizations operate.
It’s enabling them to be more productive, innovative, and adaptable.
Another technological advancement that made huge strides over the past year was self-
driving cars. Tesla Motors turned a regular car into a self-driving car by simply pushing out a
software update. In 6 months the nearly autonomous vehicles logged more than 100 million miles
on autopilot (with a few traffic incidents). Google, Mercedes-Benz, and nearly all other automobile
manufacturers are running full tilt to turn their traditional cars into fully autonomous smart
cars. The implications for autonomous vehicles go beyond consumers, too. Consider what would
happen if Amazon started using self-driving trucks. It could reduce shipping costs by 80 percent!
Of course, not all of this year’s technology news has been good. Large-scale data breaches
continue to be a major problem. LinkedIn (117 million), Ashley Madison (30 million), Tumblr (65
million), and MySpace (360 million) all suffered enormous data losses. And these are just a frac-
tion of the total number of organizations affected this year. Organizations saw a jump in the num-
ber of attacks from highly organized international hacking groups; they also saw the proliferation
of cryptographic ransomware.
This edition of the text has been updated for these developments as well as normal revisions
that address emergent technologies like cloud-based services, artificial intelligence, machine
learning, and so on.
All of these changes highlight the fact that more sophisticated and demanding users push
organizations into a rapidly changing future—one that requires continual adjustments in busi-
ness planning. In order to participate in this business environment, our graduates need to know
xxii
ALIMSAR
SERFS OR IMRADS.
Kel Gossi—Chief Ur illies. Tar’ahil—Chief Ekerech.
Irreganaten—Chief Ur orda. Ikairiraen—Chief Ezemek.
Iueraruarar’en—Chief Mahamud. Erkaten—Chief Elanusi.
Imideddar’en—Chief Huberzan. Ikawellaten—Chief Ibunafan.
Ibongitan—Chief Allabi. Ihaiauen—Chief Abba.
Tafagagat—Chief Karrabau. Kel R’ezafan—Chief Amachecha.
Wild manners truly do these lines describe, but they also express
proud and heroic sentiments. What will the Tuaregs gain by their
transformation into civilized people?
In a few centuries, where the tents of the Amezzar are pitched
there will be permanent towns. The descendants of the Ihaggaren of
the present day will be citizens. There will be nothing about them to
remind their contemporaries of the wild knights of the desert.
No more will they go to war; no more will they lead razzis to
ravage the camps of their neighbours, for they will have given up
pillage altogether; but perhaps in a bank, which will take the place of
the tent of their Amenokal, they will try to float rotten companies, and
mines which exist nowhere but in the imagination of their chiefs.
What will they be then? Not pillagers but thieves!
Truth to tell, I think I prefer my marauders, who fall on their prey
like the lion Ahar!
AN AFRICAN CAMEL.
AN ISOLATED TREE AT FAFA.
CHAPTER VI
Our dread of the passage of the river at Fafa may have seemed
almost childish, and we have since had experience of many another
like it, but for a first attempt it must be admitted it was rather a
teaser.
Narrow and much encumbered, made more difficult by a violent
current, such is the pass of Fafa.
We took as guide the son of the chief of the village, who was later
to pay us a visit at Say. Thanks to him and with the help of his men
we crossed the first rapids without too much difficulty; but, alas! the
rope which was used to transmit to the rudder the movements of the
helm broke just as we emerged from them. Had this happened thirty
seconds sooner the Davoust could not have answered to her helm,
and would have been flung upon the rocks. The damage repaired,
we steered once more into the current, wending our way cautiously
amongst the numerous islands, skirting the course of the reef, our
good star bringing us safely into a quiet reach extending as far as
Wataguna, where we again came to flints lining the bed of the
stream.
In the evening we reached Karu, the Aube having struck once by
the way, but without sustaining much damage; still all these shocks
did not add to her waterproof qualities, and as she shipped more and
more water our anxiety and fatigue became greater and greater. We
had constantly to empty the hold, which did not conduce to the
repose of the passengers, who were often woke up by the noise we
made with our buckets.
FAFA.
Often from behind some little jutting out point which intercepted
our view I heard a peculiar noise, a sort of dull but vague roar. The
rate of the current too increased rapidly, and we rushed along at a
rate of five miles an hour at the least. We listened eagerly, but all of a
sudden we saw that the stream was barred from side to side, a
distance of something like a thousand yards, by a positive wall of
rocks against which the water was dashing up in foam.
Our idiot of a guide looked up at last and saw the danger. He
motioned to us to steer for the bank, but rushing along as we were
with the tremendous current, to attempt to do so would have been
merely to drift helplessly on to the line of rocks, so we continued to
dash on with a speed which almost made me giddy, and presently, to
my intense relief, I saw a place on the right where there was less
foam. Yes, it was the pass, it was the gate of safety, we must make
for it, but was there any hope of our reaching it?
Our coolies bent to their oars and rowed so hard that they were in
danger of breaking them, whilst the sweat poured down their shining
black skins. I had just time to hoist the signal “Do as we do!” which
most fortunately Baudry and the captain of the Dantec understood.
They were just behind us. Now up with the oars and trust to our luck!
The speed increases yet more, the stream sweeps the boat towards
the pass, where it flings itself into the lower reach: we feel ourselves
falling, we shudder, we realize the fatal attraction drawing us in the
direction of the whirlpool; then like an arrow we shoot safely through
the opening. All is well with us at least. Our next anxiety is for our
comrades; we look behind, and a cry of terror bursts from our lips.
The Dantec, which is the next to attempt the pass, has stopped
suddenly; her mast is swept asunder, and has been flung across the
bow by the violence of the shock. All the men were thrown at the
same moment to the bottom of the boat, for the unlucky barge, which
had tried to pass about three feet on one side of the place where we
had got safely through, had struck against a rock which was hidden
by the whirling foam. She received a tremendous blow, but
fortunately did not sink.
But where was the Aube? That was our care now. She was
approaching rapidly, borne on by the current, but the whole pass was
blocked before her. She would crash into the Dantec, and both
vessels must inevitably be wrecked.
But no! Clouds of spray dash up over bow and stern alike; Baudry
has flung out the anchor and the grappling-iron: oh that they may
grip properly!
Thank God! They have. The Aube stops short some three
hundred yards at least from the Dantec at the brink of the rapid.
But what in the world is up now? The Aube is tilted at an angle of
some 45 degrees! The force of the current is such that it has taken
her in the rear and forced her into this extraordinary position, whilst
the grappling-chains and those of the anchor are strained to the
uttermost, producing the terrifying result described.
I now moored the Davoust to the bank, for we must try to save our
other boats.
With regard to the Dantec it was a simple affair enough, for she is
a wonderful little craft, answering readily to the helm, and so buoyant
that we got off with no worse damage than the bursting asunder of a
couple of planks of her bottom. I sent Digui to help the men on board
of her, and she got safely through.
The rescue of the Aube was a more difficult matter, especially as
her rudder had got broken in the struggle. The anchor was raised all
right, but when it came to the grappling-iron we could not make it
budge; it had probably got jammed between two rocks, and all our
efforts to move it were in vain, indeed they only seemed to fix it more
firmly.
Driven on by the wind and whirled round by the strong eddies of
the current, the unfortunate barge began to describe semicircles
round her own grappling-iron. Of course when we once cut the chain
there would be no time to steer her, and we must therefore manage
to divide it exactly at the moment when she was opposite to the
opening she had to pass through. One second too soon or too late
and she would be lost.
I had climbed to the top of a little ridge, and with fast beating heart
I watched Baudry making his dispositions for the manœuvre he had
to attempt. A Tuareg chose this moment of awful suspense to tap me
on the shoulder and greet me with the formal salutation, Salam
radicum mahindia, and you can imagine how much notice I took of
him.
Without being at all put out by my silence, however, he went on—
“I see that you are in trouble. I have watched all that has been
going on from my camp behind the hills, and ever since early
morning I have felt sure that you were all lost. But God has saved
you and your people. I have forbidden my tribe to come and bother
you, for you know that we always beg of every one. Well, I am going
now, but if you have need of us, Tuaregs and negroes alike are
ready to help you, you have only to send me a messenger. Our
Amenokal has ordered us to meet your wishes.”
As he finished his speech, I saw Digui deal a great blow to the
chain of the grappling-iron. The Aube fell into the rapid, but she
could not avoid the rock on which the Dantec had struck already.
She strikes, and the whole of her starboard side is completely
immersed. Is she staved in? No, her speed is such that she rushes
on as if nothing had happened. She is saved. A moment later she is
moored beside the Davoust.
“Not so much as a hole in her, Baudry!” I cried.
“No, I don’t think there is,” he replied, “but we had a narrow
escape.” We overhauled her, and there was not a leak anywhere. In
fact, Baudry declared that her planks were really more watertight
than ever.
Then my Tuareg, who had not gone away after all, but whom I
had completely forgotten, spoke to me again: “Enhi!” he said, which
means simply “look!” but his great wild black eyes shone with
pleasure from out of his veil as if some piece of good luck had
happened to himself.
Now are these Tuaregs brutes? are they men who can only be
swayed by interested motives? What nonsense to say they are!
Where did the interested motives come in here? Would it not have
been better for him if our boats had all been sucked down in the
rapids? We ourselves and all our goods would then have been his
lawful prey.
May Providence only grant that I never find any of my fellow-
countrymen worse than the Tuaregs.
You may be sure the brave fellow got his parcel of goods and
many other things as well. With his long swinging step he went off to
his people again, shouting to us by way of adieu, “Ikfak iallah el
Kheir” (“may God give thee all good things!”)
This was, however, but the first of the Labezenga rapids, and that
the easiest. We had scarcely gone a hundred yards further when we
came to a regular cataract some two feet high, barring our passage.
On one side rose lofty heights, on the left the stream was broken into
several arms by islands. In fact, there did not seem to be any
opening on either side, and we were all but in despair of getting
through this time.
Baudry spent the whole afternoon with our guide from Karu,
seeking a practicable pass, but everywhere the scene before him
was most forbidding, one cataract succeeding another and
alternating with boiling whirlpools, whilst the current rushed on at a
rate of seven or eight miles at the least. The river simply seems to
writhe in its course, and here and there it dashes backwards and
forwards from one side to the other of its bed as if in a state of
frenzy. There must be a difference of something like seven feet in the
height of the water.
The least impracticable place seemed to be on the left of our
anchorage between two islands, but I never should have believed
that any boat could pass through even that. We had, however, to
make the venture, and any delay would only render it more difficult,
for the water was falling rapidly.
On the morning of Sunday the 15th
Father Hacquart celebrated mass and
we then prepared for the passage.
The crew of our two big barges was
not strong enough to navigate both at
once, so we decided to send each
vessel separately past the dangerous
THE ‘AUBE’ IN THE RAPIDS. spots, supplementing one crew from
the other, and later we always
adopted this plan, which worked well on emergencies.
Digui was the only one of our captains who could manage such
tours de force, for really there is no other word for the work he had to
perform. Idris, the quarter-master of the Aube, rather loses his head
amongst the rapids, and is absolutely no good as a leader. Of course
all that can be done is to give a general indication of the course to be
pursued, and when the manœuvre has once begun everything must
be left to the intelligence of the pilot, and Digui alone of all my men
was really worthy to be trusted at the helm.
We fortified ourselves with a good cup of coffee, feeling that it
might be our last, and the Davoust started, Baudry following us in a
canoe.
The scene before us was very much what it had been the day
before—a narrow pass, a diabolical current producing an impression
of unfathomable depth, which made our hearts sink and our breath
come in gasps. On either side the water whirled and surged and
roared unceasingly as it dashed over the huge rocks. Suddenly there
was a tremendous shock, and the boat seemed to slide away from
under our feet. It was the Davoust’s turn to-day. A hidden rock had
battered a hole in her bow in my cabin. Through the gap, some 20
inches big, the water came in in floods, and in less than ten seconds
it was a couple of feet deep.
But it was written in the book of fate that we were to go down to
the sea in the Davoust, and in spite of all our misfortunes, in spite of
everything being against us, in spite of reason, in spite of logic,
something always turned up to save us even at what seemed the
very last moment. The expected miracle always happened, and it is
no exaggeration to say that we experienced dozens of such
miracles.
We were going at such a rate when we struck the rock that for
one instant the barge remained as it were suspended on it, but the
next it was over it and in deep water again.
It so happened, as good luck would have it, that my servant
Mamé was in my cabin when the boat struck, and the water rushed
in at his very feet.
For the brave fellow to tear off his burnous, roll it into a ball and
shove it into the gap in the planks was the work of a few seconds;
that is to say, of just the time during which the rock held us fixed,
preventing us from settling down. We were saved once more. The
miracle had been performed. Only do not fail to notice what a
combination of circumstances was required to bring about the result:
the immense speed with which we were going making us actually
mount the rock, with the presence of Mamé in my cabin all ready to
stop up the hole!
The Dantec passed through with us without difficulty, and it was
now the turn of the Aube. Digui attempted a manœuvre with her of
positively extraordinary audacity. Knowing all too well that the rock
which had been nearly fatal to us could not possibly be evaded, he
simply flung the boat upon the grass-covered bank, and she climbed
up, driven on by the great speed of the current. Then he let her slide
down again backwards, or, to use the strictly nautical term, to fall
astern.
For all this, however, we every one of us had to pay toll in one
way or another at this infernal Labezenga. The Aube grated on the
point of a hidden rock just as she was about to join us again in quiet
water.
It was now two o’clock in the afternoon, and we had been eight
hours getting over a little more than half a mile in a straight line. We
were famished with hunger, and our craving for food became almost
unbearable. I constituted myself cook, and drawing upon our
reserves of tinned meats and preserved vegetables, which we all felt
we were justified in doing under the circumstances, I seized what
came first, and tumbled everything helter-skelter into a saucepan.
We all devoured the result, which I called tripes à la Labezenga,
without in the least knowing what we were eating. I will give the
recipe to all who wish to emulate Vatel: tripes à la mode de Caen,
truffles, esculent boletus, haricots verts, with plenty of pepper and
spice, served hot. In N. Lat. 14° 57′ 30″, after just escaping from
drowning or from death in the jaws of a crocodile, nothing could be
more delicious, but somehow I have never ventured to try my olla
podrida again in France.
After a little rest, which was indeed well earned, Baudry went with
Digui to the village of Labezenga to try and get guides. He came
back in a state of terror at what he had seen.
For more than a month we had to lead a life such as I have just
described. What I have said will give an idea of all we went through. I
don’t want to dwell too much on our sufferings now that they are
over. Once embarked on such an enterprise as this there is nothing
for it but to go straight ahead, and by degrees one gets accustomed