Professional Documents
Culture Documents
1. ______ is the area of psychology that studies the ways in which people influence the
thoughts, feelings, and behavior of other people.
a) Social pressure
b) Organizational psychology
c) Cultural diversity
d) Social influence
Answer: d
2. Each of the following is described by your text as a factor in getting your message across
EXCEPT ______ variables.
a) message
b) recipient
c) intrinsic
d) source
Answer: c
3. The view that persuasion occurs through central routes and peripheral routes is the ______
model.
a) multiple intelligences
b) elaboration likelihood
c) role diffusion
d) adaptive nonresponding
Answer: b
4. The elaboration likelihood model focuses on ______ routes for persuading others to
change their attitudes and behaviors.
a) two
b) four
c) six
d) eight
Answer: a
Answer: a
6. The route for changing someone's opinion that involves weighing the merits of the
arguments and the evidence is the ______ route.
a) central
b) primary
c) peripheral
d) tertiary
Answer: a
a) central
b) primary
c) peripheral
d) tertiary
Answer: c
8. A famed politician decides that the only way to convince voters to support her
controversial political views is to exploit their fears of each other and their distrust of the
government. Her approach utilizes the ______ route.
a) primary
b) peripheral
c) central
d) tertiary
Answer: b
9. A famed politician decides that the only way to convince voters to support her
controversial political views is to carefully explain to them the facts lending support to those
views. Her approach utilizes the ______ route.
a) primary
b) peripheral
c) central
d) tertiary
Answer: c
10. Advertisements which focus on the quality of a product are using the ______ route to get
customers to buy the product.
a) central
b) primary
c) peripheral
d) tertiary
Answer: a
11. Advertisements that associate a product with appealing images are using the ______
route to get customers to buy the product.
a) central
b) primary
c) peripheral
d) tertiary
Answer: c
12. According to the elaboration likelihood model, if viewers of a political debate are well-
informed and interested in the issues, they are most likely to be ______.
a) persuaded by neither the central nor the peripheral route
b) persuaded primarily by the central route
c) persuaded by the peripheral route
d) equally persuaded by both the central and peripheral routes
Answer: b
13. According to the elaboration likelihood model, if viewers of a political debate are
disinterested or have the lack of skills needed to weigh the merits of each candidate’s views,
they are most likely to be ______.
Answer: c
14. According to the elaboration likelihood model, the central route of cognitive processing
is used when motivational state is ______ and skills or knowledge needed to evaluate the
message is ______.
a) low, low
b) low, high
c) high, low
d) high, high
Answer: d
a) low, low
b) low, high
c) high, low
d) high, high
Answer: a
Answer: a
17. According to the text, the message, the communicator, the context of a message, and the
audience are all examples of ______.
Answer: b
a) contempt
b) boredom
c) increased antipathy
d) enhanced appeal
Answer: d
19. One of the major reasons many political candidates use lots of television commercials
during political campaigns is to cash in on the effectiveness of ______.
a) two-sided arguments
b) emotional appeal
c) repeated exposure
d) lowballing
Answer: c
Answer: d
Answer: c
22. A type of persuasive communication that influences behavior on the basis of feelings that
are aroused instead of rational analysis of the issues is known as ______.
a) snob appeal
b) the foot-in-the-door technique
c) lowballing
d) emotional appeal
Answer: d
23. When exposed to ads warning about the negative effects of sun tanning, students ______.
a) ignored both ads that warned of cancer risks and ads that warned of risks to students’
appearance
b) were more affected by ads that warned of cancer risks than ads that warned of risks to
students’ appearance
c) were more affected by ads that warned of risks to students’ appearance than by ads that
warned of cancer risks
d) were strongly and equally affected by ads that warned of cancer risks and of risks to
students’ appearance
Answer: c
24. Research indicates that convincing communicators show each of the following EXCEPT
______.
a) expertise
b) trustworthiness
c) attractiveness
d) novel differences in attitude from the audience
Answer: d
25. Research indicates that each of the following can help a communicator’s persuasiveness
EXCEPT ______.
a) an overconfident image
b) high status or prestige
c) credibility
d) attractiveness
Answer: a
26. The makers of Ivory soap often use real people who look so freshly scrubbed that you
may think you can smell the soap through the television set. This is an example of using
______ to sell a product.
a) trustworthiness
b) the bandwagon technique
c) attractiveness
d) snob appeal
Answer: c
Section Reference: 7.1 Persuasion
Learning Objective: Describe persuasive techniques.
Difficulty: Medium
Bloom’s level: Application
Answer: d
Answer: d
29. Surprising people with a persuasive message (as opposed to warning them ahead of time)
tends to ______.
30. Which of the following people are MOST likely to resist social pressure?
Answer: a
31. The social anxiety that makes it difficult for some people to say no to the requests of
others seems to be linked to ______.
Answer: a
33. The technique by which if you ask someone a small request and they agree, they are more
likely to later agree to a larger, more intrusive request, is called the ______ technique.
a) low-balling
b) door-in-the-face
c) foot-in-the-door
d) bandwagon
Answer: c
34. A person calls you on the phone and asks you to take a "few minutes" to complete a
survey. Once you agree to this, the salesperson then asks if you would also agree to listen to a
sales pitch for his/her product. When you agree to this, the salesperson then aggressively tries
to sell you the product AND all the expensive attachments that go with it. This approach is a
classic example of the ______ technique.
a) low-balling
b) door-in-the-face
c) foot-in-the-door
d) bandwagon
Answer: c
35. A method of persuasion in which extremely attractive terms are offered to induce a
person to make a commitment, and then once the commitment is made the terms are revised,
is the ______ technique.
a) low-balling
b) door-in-the-face
c) foot-in-the-door
d) bait-and-switch
Answer: a
36. A salesperson promises you the item you want at a low price and you make a
commitment to buy it. Then, the salesperson comes back and tells you that the item you
committed to buy is no longer in stock, but that you can have a more expensive item at a
"special" price that is still much more expensive than you had originally committed to spend.
You have just been victimized by the ______ technique.
a) low-balling
b) bait-and-switch
c) foot-in-the-door
d) door-in-the-face
Answer: a
37. A sales tactic involving initially offering shoddy merchandise at an extremely low price
to get customers in the store, and then hard-selling higher-quality merchandise at a much
higher price, is the ______ technique.
a) low-balling
b) bait-and-switch
c) foot-in-the-door
d) door-in-the-face
Answer: b
a) low-balling
b) bait-and-switch
c) foot-in-the-door
d) door-in-the-face
Answer: b
Answer: d
a) they reflect the inherently selfish and evil nature of capitalistic societies
b) victims are often portrayed as being criminals
c) victims are often depicted by propaganda as being subhuman
d) they are often made possible by the compliance of people more concerned about the
approval of their supervisors than their own morality
Answer: a
41. The person who is known for his studies on whether people would resist authority figures
who made immoral requests was ______.
a) Asch
b) Zimbardo
c) Rokeach
d) Milgram
Answer: d
42. Participants in the Milgram study were told that they were participating in a study on
______.
a) obedience training
b) the effects of electric shock on conformity
c) the effects of punishment on learning
d) the use of deception in psychology
Answer: c
43. If you volunteered for Milgram's study, you would have been appointed "by chance" as
______.
a) a learner
b) an observer
c) a referee
d) a teacher
Answer: d
Section Reference: 7.2 Group Influences
Learning Objective: Discuss group behavior and dynamics.
Difficulty: Easy
Bloom’s level: Comprehension
44. In Milgram's studies, how did the "teacher" punish the "learner's" errors?
a) verbal criticism
b) electric shock
c) a painfully loud buzzer
d) the learner had to drink a foul-tasting liquid
Answer: b
45. In Milgram's studies, "teachers" were given a sample ______ volt shock to let them know
what it felt like.
a) 45
b) 120
c) 225
d) 450
Answer: a
46. "Teachers" in the Milgram study were told that they could give electric shocks to
"learners" of up to ______ volts.
a) 150
b) 250
c) 350
d) 450
Answer: d
Section Reference: 7.2 Group Influences
Learning Objective: Discuss group behavior and dynamics.
Difficulty: Easy
Bloom’s level: Knowledge
a) nonsense syllables
b) word pairs
c) number sequences
d) geographic locations
Answer: b
48. In Milgram's study, with each mistake the "learner" made, the "teacher" was to ______.
Answer: c
49. Of the 40 men in Milgram's study, how many complied with the scientist throughout the
study, believing they were delivering the maximum voltage shocks?
a) 2 (5 percent)
b) 10 (25 percent)
c) 18 (45 percent)
d) 26 (65 percent)
Answer: d
50. Which of the following best describes the reactions of many of the "teachers" while
delivering shocks in Milgram's studies?
Answer: b
a) males from the general community gave the highest levels of electric shocks
b) Yale undergraduates gave the highest levels of electric shocks
c) women gave the highest levels of electric shocks
d) all three groups gave relatively equal levels of electric shocks
Answer: d
52. The only real participants in Milgram's studies were the ______.
a) learners
b) observers
c) referees
d) teachers
Answer: d
53. In Milgram’s studies, ______ to give severe electric shocks to the “learners.”
a) women refused
b) women were less likely than men
c) women were about as likely as men
d) women were more likely than men
Answer: c
a) cognitive dissonance
b) selective perception
c) blind obedience
d) persuasion factors
Answer: c
55. Compared to the compliance rates found in Milgram’s original research, a recent study
involving partial replication of the Milgram study found ______.
Answer: b
56. Which of the following would NOT increase the likelihood that a person would obey an
illegal, immoral, or unethical order?
Answer: c
57. Which of the following is NOT a reason why "teachers" obeyed orders from the
experimenter to punish "learners" in Milgram's studies?
a) buffers
b) the foot-in-the-door technique
c) lack of proper socialization
d) inaccessibility of values
Answer: c
58. Which of the following is NOT a reason why "teachers" obeyed orders from the
experimenter to punish "learners" in Milgram's studies?
Answer: c
59. When Milgram replicated his study in a dingy storefront in a nearby town, as opposed to
the Yale laboratory where he conducted the original study, the number of subjects who
complied with the experimenter’s demands ______.
a) dropped significantly
b) remained about the same
c) increased slightly
d) increased significantly
Answer: a
60. Milgram's research alerted us to the real and present danger of the tendency of people to
______.
Answer: b
61. In Milgram’s research, when subjects had full view of their victims, which they did not
have in his original study, the number of subjects who complied with the experimenter’s
demands ______.
a) dropped significantly
b) remained about the same
c) increased slightly
d) increased significantly
Answer: a
62. When we change our behavior in order to adhere to social norms (without a direct order
to change) we are said to ______.
a) obey
b) conform
c) deindividuate
d) undergo role diffusion
Answer: b
63. Ron decides to wear low-hanging, loose, baggy pants, because all of his friends are
wearing them. No one told him he has to; he chooses to do it simply because he wants to “fit
in,” and look like his friends. His behavior is an example of ______.
a) obedience
b) conformity
c) deindividuation
d) role diffusion
Answer: b
64. Explicit and implicit rules that reflect social expectations and influence the way people
behave in social situations are called ______.
a) social norms
b) social mores
c) social values
d) social choices
Answer: a
a) response cue
b) fear hierarchy
c) social norm
d) passive-aggressive behavior
Answer: c
a) response sets
b) instinctive trends
c) interactive patterns
d) social norms
Answer: d
67. You enter an empty elevator. The next three people who enter the elevator all turn and
face backward. You decide that since they are facing backward, they must know something
you don’t, so you turn around and face backward too. This is an example of ______.
a) obedience
b) altruism
c) the phi phenomenon
d) conformity
Answer: d
68. In a classic Candid Camera episode, a person is riding in an elevator. The next three
people who board the elevator (who are all in league with the producers of the show) face the
rear. By the time the third confederate boarded the elevator, the subject ______.
Answer: a
a) never
b) rarely
c) often
d) always
Answer: c
70. The researcher known for his studies on conformity to group pressure was ______.
a) Asch
b) Zimbardo
c) Milgram
d) Sharif
Answer: a
71. In the Asch study, ______ percent of subjects agreed with the majority’s wrong answer at
least once.
a) 25
b) 50
c) 75
d) 100
Answer: c
72. Subjects in the Asch study were told they were participating in a study on ______.
Answer: b
Answer: d
74. A person is MOST likely to conform to social norms if she or he has ______ social
shyness and ______ self-esteem.
a) low, low
b) low, high
c) high, low
d) high, high
Answer: c
75. A person is LEAST likely to conform to social norms if she or he has ______ social
shyness and ______ self-esteem.
a) low, low
b) low, high
c) high, low
d) high, high
Answer: b
76. A person is MOST likely to conform if he or she is from ______ culture and is ______
with the task.
a) an individualistic, unfamiliar
b) a collectivist, unfamiliar
c) an individualistic, familiar
d) a collectivist, familiar
Answer: b
77. A person is LEAST likely to conform if he or she is from ______ culture and is ______
with the task.
a) an individualistic, unfamiliar
b) a collectivist, unfamiliar
c) an individualistic, familiar
d) a collectivist, familiar
Answer: c
78. Research on situational factors and conformity indicates that the probability of
conformity, even to incorrect group judgments, grows most rapidly as a group increases to
______ members.
a) three
b) five
c) seven
d) nine
Answer: b
79. Research on conformity and group pressures has found that it takes ______ who agree(s)
with the subject to significantly increase the chances that subjects would "stick to their guns"
and oppose group judgments.
a) just one other person
b) at least two other people
c) at least three other people
d) at least four other people
Answer: a
80. Research on conformity and group pressures has found that if one person in a group
agrees with you in opposing group judgments, ______.
Answer: a
a) police brutality
b) a baiting crowd
c) a lynch mob
d) lowballing
Answer: c
82. According to your text, ______ is a state of reduced self-awareness and lowered concern
for social evaluation.
a) fogging
b) deindividuation
c) conformity
d) assimilation
Answer: b
83. The process by which group members discontinue self-evaluation and adopt group norms
and attitudes is called ______.
a) fogging
b) deindividuation
c) conformity
d) assimilation
Answer: b
84. According to your text, factors such as anonymity, diffusion of responsibility, emotional
arousal, and the focusing of attention on group processes lead to ______.
a) fogging
b) rebellion
c) deindividuation
d) cognitive dissonance
Answer: c
85. When there is diffusion of responsibility for individual behavior, group members tend to
act ______.
Answer: d
86. The sharing of responsibility for behavior by the members of a group is called ______.
a) risky shift
b) groupthink
c) diffusion of responsibility
d) social contagion
Answer: c
87. The dilution or loss of individual accountability for behavior when members of a group
act in unison, is known as ______.
a) risky shift
b) groupthink
c) diffusion of responsibility
d) social contagion
Answer: c
88. Joe joins an angry mob that begins looting local stores. When he is caught and arrested,
he claims that he thought it was okay since everyone else was doing it. His excuse sounds
most like ______.
a) social contagion
b) risky shift
c) the phi phenomenon
d) diffusion of responsibility
Answer: d
Module 7.3: Altruism and Helping Behavior: Preventing the Social Fabric from Tearing
a) misanthropy
b) altruism
c) antipathy
d) the bystander effect
Answer: b
90. A woman risks her life, without thinking, to save a small child from drowning. Her act
represents ______ behavior.
a) risky shift
b) altruistic
c) deindividuated
d) misanthropic
Answer: b
a) antisocial
b) attributional
c) reciprocal
d) prosocial
Answer: d
a) helping
b) selfish
c) anxious
d) careless
Answer: a
93. The Kitty Genovese case is one of the most well-known examples of the ______.
a) elaboration-likelihood model
b) bandwagon effect
c) bystander effect
d) Stockholm syndrome
Answer: c
a) phi phenomenon
b) Stockholm syndrome
c) autokinetic illusion
d) bystander effect
Answer: d
95. Alice sees an elderly person fall and have difficulty getting up. Since there are five other
people around, she says to herself, “One of them can help her,” and she goes on her way
without helping. Her reaction sounds most like ______.
a) diffusion of responsibility
b) altruistic behavior
c) the Stockholm syndrome
d) the bandwagon effect
Answer: a
96. In a study in which men hear a convincing recording of a person apparently having an
epileptic seizure, the majority of them ______ when they thought they were the only person
around, and the majority of them ______ when they thought that four other persons were
immediately available.
Answer: b
Answer: a
Answer: a
99. Which of the following persons would be MOST likely to help someone in distress?
Answer: a
Answer: d
101. Which of the following people is MOST likely to engage in altruistic behavior?
a) a male in a good mood who believes an emergency exists and is very different from the
person needing help
b) a male in a bad mood who believes an emergency exists and is very similar to the person
needing help
c) a female in a good mood who believes an emergency exists and is very similar to the
person needing help
d) a female in a good mood who does not believe an emergency exists and is very similar to
the person needing help
Answer: c
102. Which of the following people is LEAST likely to engage in altruistic behavior?
a) a male in a good mood who believes an emergency exists and is very different from the
person needing help
b) a female in a bad mood who believes an emergency exists and is very similar to the person
needing help
c) a female in a good mood who believes an emergency exists and is very similar to the
person needing help
d) a male in a bad mood who does not believe an emergency exists and is very different from
the person needing help
Answer: d
103. Which of the following people is MOST likely to engage in altruistic behavior?
a) a male by himself, in a good mood, who believes an emergency exists and does not know
the person needing help
b) a male in a group, in a bad mood, who believes an emergency exists and knows the person
needing help
c) a female by herself, in a good mood, who believes an emergency exists and knows the
person needing help
d) a female in a group, in a good mood, who does not believe an emergency exists and knows
the person needing help
Answer: c
104. Which of the following people is LEAST likely to engage in altruistic behavior?
a) a male by himself, in a good mood, who believes an emergency exists and does not know
the person needing help
b) a male in a group, in a bad mood, who believes an emergency exists and does not know
the person needing help
c) a female by herself, in a good mood, who believes an emergency exists and knows the
person needing help
d) a female in a group, in a good mood, who does not believe an emergency exists and knows
the person needing help
Answer: b
Answer: b
Answer: c
Answer: b
108. Women are ______ likely than men to receive help from men, and ______ likely to
receive help from women.
a) less, less
b) less, more
c) more, less
d) more, more
Answer: d
109. Which of the following people is MOST likely to receive help from others?
Answer: a
110. Recent evidence indicates that blacks are less likely to receive help than whites when
helping requires ______ time and when it involves ______ risk and effort.
a) less, less
b) more, less
c) less, more
d) more, more
Answer: d
111. ______ behavior involves the expression of your genuine feelings, standing up for your
legitimate rights, and refusing unreasonable requests.
a) Assertive
b) Aggressive
c) Dominant
d) Dynamic
Answer: a
112. ______ behavior means withstanding undue social influences, not obeying arbitrary
authority figures, and not conforming to arbitrary group standards.
a) Assertive
b) Aggressive
c) Dominant
d) Dynamic
Answer: a
113. According to your text, assertive people use the power of ______ to achieve desired
ends.
a) physical intimidation
b) psychological coercion
c) social influence
d) silent self-control
Answer: c
114. According to your text, when you are ______, your self-esteem plummets.
a) assertive
b) unassertive or submissive
c) dynamic
d) selfish
Answer: b
115. When we are ______, according to your text, unexpressed feelings can smolder as
resentments that eventually catch fire as socially inappropriate, short-lived outbursts.
a) assertive
b) unassertive or submissive
c) aggressive
d) argumentative
Answer: b
116. ______ behavior usually involves physical and verbal attacks, threats, and insults.
a) Assertive
b) Unassertive or submissive
c) Aggressive
d) Dynamic
Answer: c
117. An accountant deserves a raise, but when it comes time to ask his boss he waits quietly,
hoping she will offer him the raise without being asked. His behavior is best described as
______.
a) unassertive or submissive
b) assertive
c) argumentative
d) aggressive
Answer: a
118. A young woman is standing in line at a movie theater when a teenage boy cuts in front
of her. She politely, but firmly, says, "Excuse me! I believe I was in line first. Would you
please go to the end of the line and wait your turn?" Her behavior is best described as
______.
a) unassertive or submissive
b) assertive
c) argumentative
d) aggressive
Answer: b
119. A student fails a math test, and upon receiving his “F” he immediately jumps up in front
of the class and accuses the teacher of being a lousy teacher and giving an unfair test. His
behavior is best described as ______.
a) passive
b) assertive
c) unassertive or submissive
d) aggressive
Answer: d
120. According to your text, if you decide to change your unassertive or submissive ways
and become assertive, your behavior change might lead to ______, usually from those closest
to you.
a) no response at all
b) anthropomorphism
c) immediate social disapproval
d) immediate social approval
Answer: c
121. Which of the following is NOT one of the four methods recommended by your text for
becoming more assertive?
a) self-monitoring
b) become more accommodating
c) modeling
d) behavioral rehearsal
Answer: b
122. Keeping a diary of your behaviors is likely to be a part of which technique for
developing assertive behavior?
a) self-monitoring
b) challenging irrational beliefs
c) modeling
d) behavioral rehearsal
Answer: a
123. Many women have more difficulty becoming assertive than men because of ______.
Answer: c
124. "Women should be guided by men to achieve satisfaction," "only men should initiate
sexual activity," and "a woman should place the needs of her husband before her own” are
examples of ______.
Answer: c
125. The text describes early socialization messages received by many women about
passivity and submissiveness to be harmful because they deny women ______.
a) choice
b) protection
c) a traditional sex role
d) security
Answer: a
Section Reference: 7.4: Becoming an Assertive Person
Learning Objective: Describe techniques of assertive behavior.
Difficulty: Easy
Bloom’s level: Comprehension
126. A technique in which a therapist provides examples of specific things for a client to say,
or provides examples of how to act in particular situations by showing the client how such
behaviors are performed, is called ______.
a) behavioral rehearsal
b) role-playing
c) modeling
d) fogging
Answer: c
127. Joan goes to a therapist to learn to become more assertive. The therapist helps her by
providing examples of things she can say, or how she can act in particular situations. The
therapist takes extra time to show her how specific behaviors are performed. This therapeutic
technique is called ______.
a) behavioral rehearsal
b) role-playing
c) modeling
d) fogging
Answer: c
128. Joan goes to a therapist to learn how to become more assertive. The therapist makes
Joan try out her new assertive behaviors by practicing them in front of a mirror by herself.
The therapeutic technique being used by Joan's therapist is called ______.
a) behavioral rehearsal
b) role-playing
c) modeling
d) fogging
Answer: a
129. Joan goes to a therapist to learn how to become more assertive. The therapist uses a
training technique in which he portrays a social antagonist and Joan portrays herself.
Together, they act out the problem situation. This therapeutic technique is called ______.
a) diffusion
b) role-playing
c) modeling
d) fogging
Answer: b
130. Joan goes to a therapist to learn how to become more assertive. The therapist teaches
Joan a therapeutic technique in which a person engages in persistent repetition of one’s
position on a subject to "wear down the opposition." This technique is called ______.
a) behavioral rehearsal
b) role playing
c) fogging
d) the broken record technique
Answer: d