I.

EXECUTIVE SUMMARY
LOGO OF THE BUSINESS

Most Filipinos enjoy Creamy Pasta, either it is bought from the restaurant or
homemade. There is no exact debate about what the perfect recipe for that savory
carbonara pasta is. The popularization of Pasta is reaching its peak in the market. To
stop the saturation of the market, alternative products are being introduced. Making
use of the lofty supplies of banana and camote becomes the reason for this project.
ORGANIZATIONAL STRUCTURE

Saging Camote de Pasta is a Limited Partnership type of business, where the

CEO is the owner of the business, and it has a Limited Partner. Under the CEO are,
The Marketing Manager, Financial Manager and Human Resource. The chosen
organizational structure was based on the owner's outlook for the business. Limited
partnership, in this arrangement limits partners personal liability so that the assets of
other partner would not be affected if the other partners is sued for malpractice.
With the ease of regular spaghetti, Saging Camote de Pasta transforms
organic green bananas and Sweet Potato (Camote) into tasty pasta without
sacrificing quality. Green banana and Sweet Potato pasta adds fruit, nutrients, and
fiber to your diet while being lightly processed and ready in a matter of minutes.

II. BACKGROUND OF THE BUSINESS

Saging y Camote de Pasta, the business name was derived based on the
product itself. Banana and Camote, are the two main ingredients, and pasta is the
main product we decided to innovate.This is a limited partnership business located at
Maypangdan, Borongan City Eastern Samar Philippines, managed by Hannah
Librando, Evangeline Casimo, Mayrel Valles, Roland Andag and Jiraldine Cebaga.
The business intends to make use of the resources that the municipality is abundant.
This is because Borongan City is one of the biggest green bananas and camote local
producers in Eastern Samar.
This business will also be beneficial towards local farmers who are planting and
supplying the main ingredients.

Vision Statement
To be the first major local pasta producer, utilizing locally sourced product banana
(saging) and sweet potato (camote).

Mission Statement
To provide a healthy, eco-friendly and quality pasta at the lowest possible price.

Marketing Objective
To introduce our locally developed product as well as to gain higher sales revenue to
% through engaging social media advertising strategy to attract internet-based
customer with use of different kinds of promotional and pricing strategies for
possible non-internet and internet consumers achievable by the end of 2023.

III. PR0DUCT/SERVICE DISCREPTION

1. The N-S-P-P-USP
Need Our product will support banana local farmers for the high
supply but low in demand.n.This will serve as an
alternative to the common pasta present in the market.
Situation Pasta is commonly consumed in events specifically
parties, social gatherings, or any occasions.Unlike the
instant pasta ,this more nutritious and beneficial.
Person Target consumers for Saging y Camote de pasta consist
both males and females specifically health conscious
who are willing to buy
Product Description Saging Camote de pasta is made of Bungulan banana
and sweet potato that contains potassium, fiber, and
antioxidants. Unlike any other regular brand of pasta that
are mostly made of durum wheat, water or eggs.
Unique Selling “Pasta, Asya na!”
Proposition

2. BAFF Matrix

BENEFITS ADVANTAGES FEATURES FUNCTIONS

Fiber Low in calories Good in shape Helps regulate the
body’s use of
sugars, helping to
keep hunger and
blood sugar in
check
Potassium Gluten free It helps the body It helps your
maintain normal nerves to function
levels of fluid and muscles to
inside our cells. contact, it helps
your heartbeat
stay regular.
Antioxidants Lower risk of The ability to It protects your
chronic oxidative scavenge free cells against free
stress-related radicals in the radicals.
diseases human body
Vitamin B6 Brain health and Maintain normal It helps the body to
reduce nerve function. make antibodies
Alzheimer’s risk that fight many
viruses, infections,
and other
diseases.

3. Product Testing
Data Evaluation
 This implies that 90.23% of the respondents had eaten pasta and 9.77%
had not.
III: MARKETING STRATEGY

SWOT ANALYSIS

STRENGTHS WEAKNESSES

*Availability of local resources *Competitors can offer same Product

*Less competitor quickly
*sustainability of resources and *Environmental Factors
production *Small Team Size
*location is a bit far away from town
*No reputation yet

OPPORTUNITIES THREATS

*no existing direct competitors *Existing Indirect Competitors

*high supply of the *Cost of Ingredients may rise.
* Environmental phenomenon
*Agricultural fluctuations due to
droughts/diseases.

B. Marketing Demographics
Market Condition
The local market of Borongan City has a lot of sources of local Bungulan
banana from the local farmers in the area that resulted in a high volume, low value,
and highly perishable. Bungulan bananas in Maypangdan Borongan has a cheap
price for it to easily to purchase to avoid food waste. The large losses from farm to
plate are attributed to poor handling, distribution, storage, and consumption
behavior. Huge resources that could otherwise be spent on more productive
activities go into producing and transporting goods that only go to waste (Manalili et
al., 2014). To avoid waste of Bungulan bananas in Maypangdan Borongan we
decided to innovate a pasta since Maypangdan has a stable supply of pasta in the
market and based of the historical data as the population increases the demand of
pasta also increases, with these data we decided to produce and innovate pasta with
the main ingredient of Bungulan bananas and sweet potato.

Target Market
 Pasta can be eaten by any gender at any age, so that the business target
market are those people from 18 below and 50 above who loves to eat different
variety of pasta., From the total 254 target customer population we only get to survey
224 possible customer of our product..

Geographicical Location
The business location will be at Maypangdan Borongan City. Maypangdan is
a barangay in the city of Borongan in the Province of Eastern Samar. The population
as determine by the 2020 census was 2687, this represented 3.73% of the total
population of Borongan. Maypangdan is situated at approximately 11.65.30,
125.4494 in the Island of Samar elevation at these coordinates is estimated at 4.9
meter or 16.1 feet above mean sea level. Maypangdan Shares a common border
with Brgy. Cagbonga, Brgy. Bayobay, Brgy. Tabunan, Brgy. Libuton and Brgy.
Maybacog Borongan City, Eastern Samar.
C. Market Analysis
1.Income status
Maypangdan Borongan City Eastern Samar has an annual Capita of P 16,500 with
5 average of household size lowat than the annual per Capita poverty threshold
estimated at P 22 886.00 set By the Easter Samar government.

2. Educational Status
Based on the survey most of the respondents that has an gae of 40-50 above
were only elementary level graduates and the age of 25-30 above were high
school and college graduates and the rest are students from Maypandan
Elementary School,Senior high School and Eastern Samar State University.

4. Spending pattern
According to the survey.The respondents are able to purchase pasta with the
budget of P100-500.00 .
D. Business Environment
1. Competition and Industry Analysis;
1.1 Competition Analysis
Sari-Sari Store Grocery Store
Staff Store Owners and Family Store Owner, Cashier,
Members. Bagger and Shipping
clerks.
Product and Service Basic Goods, Canned Fresh produce meats,
Goods and Goods on daily dairy products, canned
basis. and frozen goods.
 Pricing Mark up retailing price Competitive Pricing and
Rule based pricing
Customers Neighbors and Residents Residents in Maypangdan
of maypangdan

1.2 Industry Analysis

An industry Analysis can help to find out the following:
Size of the industry and whether or not it is growing allow
The global pasta market reached a value of US $21.8 Billion in 2020
looking forward, IMARC group expects the market to reach a value of
US $ 24.7 Billion by 2026. the top pasta companies are introducing
new and healthier variants of pasta in the emerging and potential
markets across developing countries, thereby catering to the changing
food preferences along with the rising health concerns of the
customers. Moreover, the key manufacturers are also modifying their
existing strategies in order to increase the market share of their pasta
products and escalate the product penetration in several retail
channels, such as hypermarkets, supermarkets, and grocery stores.
Additionally , the pasta companies are also experimenting with various
new ingredients ranging from rice flour / chick pea flour to carrot,
spinach, beetroot, and several other spices or herbs in order to
enhance color and flavor in pasta. In addition to this the launch of
innovative pasta variants, including gluten free, organic, and vegan
pasta to attract health conscious consumers, will continue to boister
their products demands in the upcoming year.(globaldata.com)

Importance of the Industry to the Market

The global pasta market is valued at US $42. Billion in the year 2021
and is projected to reach a value of US $ 64.25 Billion by the year
2028. the Global Market is projected to grow to exhibit a compound
annual growth rate of 7.3% over the forecast period. Pasta has played
an important rule to every people at any occasions. It’s a part of a good
diet pasta is made from grain, one of the basic food groups in a healthy
diet that also can include vegetables, fruits, fish and poultry. It’s a good
source of energy and can give you fiber too if its made from whole
grain. It also helps with stomach problems and may help lower
cholesterol. People all around the world like pasta, it is because its so
simple. Pasta become part of every people daily living. Some pasta are
made of wheat and water, just like bread. Before pasta became
popular in Italy during the 19th century. (globaldata.com)
 Major Players within the industry and the level pf competition

Industry competition includes businesses that sell similar product of

service. Companies and so for our business is in the pasta distribution
our competitors will be those manufacturing company who distribute
pasta like el real pasta. Customers, suppliers , substitutes and potential
entrants collectively referred to as an extended rivalry are competitors
to companies within the industry. The five types of competition in a free
market system, perfect competition, monopolistic competition,
oligopoly, and monopoly. Under monopolistic competition, many sellers
offer differentiated products, products that differ slightly but serve
similar purposes. (Research and Markets.com)

Financial outlook of the industry ( Scope )

● Revenue in the Pasta amounts to US $ 1.35 Billion in 2023. the

expected to grow annually by 6.54% (CAGR 2023-2027).

● In Global comparison, most revenue is generated in China (US

&25,320.00 Million).

● In relation to the total population figures, per person revenues of US

$11.81 are generated in 2023.3.7

● In the pasta segment , volume is expected to amount to 637.4mkg by 2017.The

pasta segment is expected to show a volume growth of 5.7% in 2004. The
average volume per person in the pasta segment is expected to amount to 4.9kg
in 2023., the filipino pasta & noodles sector is expected to grow by value during
2018-2023

● Dried & instant noodles is the largest category in both value and volume terms in
the filipino pasta & noodles sector

● Dried pasta category is expected to register the fastest growth in both value and
volume terms during 2018-2023

● Hypermarkets 7 supermarkets is the largest distribution channel

● Monde nissin corporation and nissin food holdings Co., LTD are the top three
companies in the sector.

● Packaging is the most commonly used material in the filipino pasta & noodles
sector,

Historical Perspective
Pasta?, The word itself is Italian for ''paste,'' referring to the paste-like
consistency of the dough. Obviously, Italians aren't the only people in the world to
make noodles (the Chinese hold the record for the world's oldest noodle culture), but
what makes Italian pasta unique is the set of ingredients. The nature of ancient pasta
is debated, but what we would recognize as pasta was unquestionably in existence
by the late medieval era. Around the 13th century, records of pasta started popping
up all over Italy. Why? Italy was just entering an extended period of growth,
sustained by the wealth coming in from the newly opened Silk Roads. Italian
merchants were amongst the first people to really profit from this new era of
international trade, and many historians believe that it was their frequent mobility and
new wealth that led to a sharing and interest in local pasta recipes across the
peninsula.The exact origins of Italian pasta are hotly contested. We know that the
Chinese were making noodles as early as 5,000 BCE, and some people believe that
Chinese techniques were passed through ancient trade routes into the
Mediterranean. Others believe that Italian pasta techniques are more native. The
earliest possible evidence of Italian pasta dates to the Etruscan civilization. A 400
BCE Etruscan tomb in Tuscany contains reliefs of objects that some historians
believe to be ancient pasta-making tools.

2. Demand ( Historical )

Year Population Demand

2018 3,087 13,737
2019 2,916 12,975
2020 3,178 14,140
2021 3,014 13,410
2022 3,014 13,410

Suplly ( Historical )
Year Sales
 2018 16,250
2019 16,875
2020 18,180
2021 18,750
2022 17,575

Demand ( Projected )
Year Demand
2023 13,491.75
2024 13,573.5
2025 13,655.25
2026 13,737
2027 13,818.75
Supply ( Projected )
Year Supply
2023 17,906.5
2024 18,237.5
2025 18,568.75
2026 18,900
2027 19,231.25