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MARKETING STRATEGIES OF

SAMSUNG IN POLLACHI

OBJECTIVES:
Samsung marketing strategy aims to enhance brand
visibility, engage consumers, and drive product adoption.
At the same time an attempt was made to understand the
brand image of Samsung in Pollachi.
• To study the market share of Samsung electronics in
Pollachi.
 To study the brand value of Samsung in Pollachi.
 To find out the marketing strategy adopted by
Samsung mobile phone in Pollachi.

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