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  • How Malls Became The New Plazas

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    angeline.3.aguilar
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    Malls have replaced the traditional town plaza as gathering places in the Philippines. The rise of malls was driven by the introduction of air conditioning, which made indoor shopping centers more comfortable. Henry Sy pioneered the mall concept in the Philippines when he opened his first shopping mart in 1958. Under Sy and later Steven Tan's leadership, SM Supermalls became highly successful and popular destinations for shopping, dining, and entertainment. Their adaptability in responding to new trends has allowed malls like SM Megamall and Mall of Asia to remain relevant gathering places for Filipinos.

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    Review at Notes mula sa PODCAST: HOW MALLS BECAME THE NEW PLAZAS

    Original Title

    HOW MALLS BECAME THE NEW PLAZAS

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    Malls have replaced the traditional town plaza as gathering places in the Philippines. The rise of malls was driven by the introduction of air conditioning, which made indoor shopping centers more comfortable. Henry Sy pioneered the mall concept in the Philippines when he opened his first shopping mart in 1958. Under Sy and later Steven Tan's leadership, SM Supermalls became highly successful and popular destinations for shopping, dining, and entertainment. Their adaptability in responding to new trends has allowed malls like SM Megamall and Mall of Asia to remain relevant gathering places for Filipinos.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    11 views2 pages

    How Malls Became The New Plazas

    Uploaded by

    angeline.3.aguilar
    Malls have replaced the traditional town plaza as gathering places in the Philippines. The rise of malls was driven by the introduction of air conditioning, which made indoor shopping centers more comfortable. Henry Sy pioneered the mall concept in the Philippines when he opened his first shopping mart in 1958. Under Sy and later Steven Tan's leadership, SM Supermalls became highly successful and popular destinations for shopping, dining, and entertainment. Their adaptability in responding to new trends has allowed malls like SM Megamall and Mall of Asia to remain relevant gathering places for Filipinos.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    HOW MALLS BECAME THE NEW - doon nakakabili ng mga bagay-

    PLAZAS the spanish build their cities bagay


    around square walls, with
    Sab Schnabell (??) important buildings inside NEW INVENTION CHANGED THE
    Mia Trava (??) - these squares were called MARKET
    Ceej Tangtengco (??) PLAZAS - AIIIRRRRCCOOOOONNNN
    (true)
    People having mall stories. PLAZA
    - during spanish colonization, AIRCON
    FAITH lumaki na ang public spaces - comfortable
    - frequents SM Megamall in - hindi na sa sitios, sa pueblo na
    Mandaluyong - ONE PLAZA for ONE DEPARTMENT STORES
    - walk around MUNICIPALITY - may aircon, indoors,
    - enjoy the airconditioning madaming mga gamit, may mga
    - wait for release of Bob Ong's PLAZA COMPLEX floors, may mga sections
    books - simbahan, municipal hall,
    - go to foodcourt mayayaman MALLS
    - eat Paotsin - the new congregation place - copied from malls from
    - enjoy each other's company kaya yung mga nasa barangay America
    napunta dun para tumambay
    GUY - - mutiple functions - shop,
    - memories from 1970s - may mga binibitay din sa dine, watch a movie, hear a
    - bring him and his brother to Plazas, naka public mass (wala sa malls sa ibang
    shoemart to buy black shoes for - became the power center of bansa)
    incoming school year the spanish - replaced the public plaza

    Everyone of us have the HOME Hierarchy nagdedecline ang use ng plaza


    MALL - pag malapit sa plaza, elite, (town square) because of the
    ilustrado rise of malls
    Sab's Home Mall SM City North - pag malayo, pag nasa bundok,
    Edsa - to watch auntie anne's malayo ang allegiance sa SHOPPING CENTERS
    pretzel be made spanish government - small collection of shops that
    sold in one area
    MALL CULTURE flourishes OLD PLAZAS TODAY in old cities
    - Plaza Dilaw, Plaza Miranda CRYSTAL ARCADE
    - Filipinos, as social people, find - first shopping center
    spots where we can hangout - - plazas are center of cities - built in 1932
    get-together culture geographically - one of the first buildings with
    aircon
    Anthropologist Nestor Castro - now dusty, loud, noisy, and - shopping center and cafe
    - teaching at UP Diliman unpleasant to hangout - NOT a mall because hindi pa
    lahat andun, walang movie
    - first memory: looking around, ESCOLTA (American Period) theaters and entertainment
    looking at the shops, sell a lot of - dating center of shoppings,
    things, eat, watch a movie hangouts, mabibili lahat ng uso Malls were not purposeful
    - hindi pupunta dun para may
    HISTORY of Mall Culture - dumami na ang bilihan dahil sa bilhin na certain ng gamit
    - pre-hispanic culture may malls consumerism kaya nagtayo na - family activity na ngayon dahil
    na pero smaller-scale din ng mga grocery stores and naisasama na kids
    - ATOR or ATO - congregation/ shopping centers sa mga
    meeting place districts Malls do not just appear
    - nagbobonfire, nagchachant, overnight
    nagmemeeting CITY STREETS
    HENRY SY To remain popular, remain
    - one of the most prominent Mall of Asia held the first relevant.
    businessman in the Philippines olympic size ice skating rink - dagdag na activities
    - family came from China during - hindi nakakasawa
    the American Period and moved MALL OF ASIA
    back nung nasira family store - biggest mall in the Philippines 2014
    - Si henry nagpaiwan - F&B mix
    - nagtayo ng shoe stores - Plaza, Steven Tan was the first mall - Food and beverage
    Paris, Park Avenue manager of the MOA
    E-commerce is coming
    1958 - he opened his first shoe ANGONO, RIZAL but restaurants can't be
    mart - malapit sa metro manila replaced with ecommerce
    - namemaintain ang traditions
    STEVEN TAN and culture kahit na malapit sa Nasa Culture na ng mga
    - president of SM Supermalls metro manila FIlipinos ang pagiging social.
    - mentored by Henry Sy - home of ART DECO
    - madaming galleries and = Makakapagapply sa mga
    - first memory of SM: SM city museums government services sa malls,
    north edsa - ARTS CAPITAL OF THE makakaattend ng misa.
    - he felt like he's abroad PHILIPPINES
    - there are no malls in Angono ONE-STOP SHOP
    1970s before kaya luluwas pa manila
    - shoe mart became department - naghahatid ng employment sa
    stores mga taga-angono

    1985 2014 = SM center Angono


    - worst time to open malls opened
    - height of people power - may galleries din
    - philippine peso devaluating
    - inflation was so high Prestige
    - nagkaroon ng movie staring
    however, SM North Edsa Ruffa Guttierez
    became successful - iniwanan siya ng bahay ng
    125,000 sqm before kanyang asawa sa Angono, rizal
    to 428,000 sqm now and her line was

    SM NORTH EDSA "Angono???? May starbucks ba


    - became a center of commerce dun?????"

    - uses solar panels and water - starbucks is in SM Angono


    conservation
    SM TAGLINE
    1990s - Here at SM, we got it all for
    - built SM Megamall you.

    2006
    - built Mall of Asia Bigegst Aspect of SM:
    ADAPTABLE
    Henry Sy took the risk kahit na - Ang mga pinoy mahilig sa bago
    madaming crisis or trend or uso
    - pag may bagong bukas, lahat
    SM Megamall had the first Ice naandon
    Skating Rink in 1992

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