INTERVIEW PAPER OF CRISPYFRIES FRANCHISE

BY PUFF ‘N PRESS

franchise costs like franchise fees and other on-going fees; furniture and fixtures,
equipment, etc.
Crispy Fries has touted 3 franchise packages during the seminar with a wide
range of inclusions and equipment depending on the price of the package, such
as collapsible carts to kiosks, standard equipment and initial supplies, marketing
and technical support, as well as the training. Franchise packages starts with the
cheapest being ₱28,888 (for NCR and Luzon area only), the second package at
₱159,888 and the most expensive at ₱350,000.

discuss the reasons why this franchise has been successful, using facts and
your personal assumptions.
It was not explicitly highlighted why the franchise has been successful, but the
leading idea that our group believes is that it may have something to do with the
marketing and the product itself. French Fries has been a staple snack in the
Philippines across all demographics. It comes from the humble, cheap to
source potatoes that can be frozen and have a long shelf life, and fried and
flavored a million ways. An easy product to work with especially for
franchising. Just look at the status of Potato Corner in the Philippines.
We believe that it may not even have something to do with the brand. It’s
just the fact that there’s fries whenever we’re outside. We don’t really
consciously think which brand to look for when we want some fries, it’s
more about convenience, although it helps encourage us to buy a well-
known brand of fries if it so happens that there are multiple brands in an
area.
And that can be attributed to the marketing aspect, which the Crispy
Fries franchise does well They offer Free marketing support to franchisees as
they create and post marketing materials for you on your very own social media
pages. They have standardized marketing materials across all of their branches,
making their perceived brand image through marketing consistent.
Having your business now (business implementation), discuss how would you
assess the possibility of turning it into a franchise.
Turning Puff ‘n Press into a franchise in the Philippines holds considerable
potential, given the country’s vibrant food culture and the popularity of street food
and innovative desserts. As for the market demand, based on our practicum, a lot
of our target market, even those outside of it, really enjoy this kind of desserts.
Our company offers customizable toppings and innovative flavor which sets it
apart and makes it appealing to the eye of the consumers.

Were you inspired by this franchise business? Discuss why or why not.
As entrepreneurs, we are eager to establish a positive reputation for our
business because we believe that positive recognition is synonymous with
success. Turning our company into a franchise business while maintaining the
quality of our products will undoubtedly foster our company’s growth.
Furthermore, turning our company into a franchise offers several compelling
reasons such as Market expansion, Brand recognition, financial growth, and
Scalability because the business can grow quickly without the need for significant
capital investment or infrastructure expansion on the part of the company. By
turning Puff ‘n Press into a franchise, the company can leverage these benefits to
accelerate its growth, expand its reach, and establish itself as a leading provider
of egg bubble waffles throughout the Philippines.