BUSINESS PROPOSAL

BY GROUP 2

MEMBERS:

AALIM MHEILLEC L. TUPAS

RHIANNE L. SORIANO

EPHRAIM ZILDIAN NIRO

BRIANNA JILLA GLUNETTE L. NAVARRO

SUBMITED TO : SIR ANTHONY JAMES CABATUANDO

 FRESHEN ALLY
YOUR ALLY IN CLEANING
Table of contents

Intro…………………………………………………………………………………….. 1 Strengths and weaknesses…………………………………………………………….

Introduction Advantages and disadvantages of our products

What is Freshen Ally?

Logo…………………………………………………………………………………….. 1 Opportunities………………………………………………………………………….

Our logo / meaning of our logo What prompted us to launch this kind of company?

Mission………………………………………………………………………………. 2 Threats…………………………………………………………………………………………………

What is our mission? Who and what are our threats?

Market analysis………………………………………………………………. 2-3 Solution…………………………………………………………………………………..

Target audiences Solution to our threats

Best locations Additional………………………………………………………………………………………….

Originality and suppliers……………………………………………… 4 More information about Freshen Ally

Where does Freshen Ally originate from?

Who supplies our products?

Types of essential oils we sell

Products…………………………………………………………………………….. 4-7

Air purifier / humidifier, scents

Prices of our products

Materials………………………………………………………………….

Use of each materials

S.W.O.T Analysis……………………………………………………………….

 Strengths
 Weaknesses
 Opportunities
 Threats
 Introduction

All of us know how it feels like to be stressed or drained. Whether it is from work, school
or anything personal we all want a break, don’t we? We imagine sitting on the sand, the
relaxing breeze of the beach passing through us then we think to ourselves, aren’t there
a way to feel relaxed and refreshed? Worry not, for Freshen Ally is here to supply your
daily needs.

But first up, what exactly is Freshen Ally? We are a cleaning company with all sorts of
cleaning equipment that are eco-friendly, high-quality, and easy to use. But our
signature products are the air purifier and air humidifier, for those with asthma, and
other respiratory issues.

Logo

What does our logo signify? As we have stated on our previous presentation, we wanted our logo to
be concise and simple as we want potential buyers to focus solely on the main logo.

Nevertheless, what does the triangle and wave signify?

Certainly, it could symbolize numerous things. Let’s start with the green triangle: why is the triangle green,
and why are there dots around it?

The triangle – we opted the

color green, which represents
nature, implies that our
products are environment-
friendly.

Three dots – the three dots

surrounding the triangle
represents people joining
hands: another word for unity.

The wave – the blue wave

represents calmness and
freshness, therefore our
goods are guaranteed to
infuse your surroundings with
a refreshing vibe.
 Mission

Our target audience are not just the elderly, babies, and anyone with sensitive senses, but also for
everyone as our products are not just about air purifiers but also cleaning equipment. Our products our
multi-purposed and can be used anywhere and anytime. May it be for office, at school, hospitals, or
hotels, Freshen Ally is the perfect choice for a cleaning buddy.

Market analysis

TARGET AUDIENCE
P.W.R.I or (Person with
Respiratory issues) are
P.W.R.I 60% persons who have respiratory
conditions. Some have them
Elderly 20% from birth, whereas some
have acquired them through
Children
1st 15%
Qtr
infection. There are several
2nd Qtr
Babies3rd
5%Qtr factors that can cause
respiratory issues: one of
them are the air people
breathe. Fortunately, Freshen
Ally is here to remediate their
respiratory issues.

Elderly – of course, it’s not just
children, or those with respiratory
issues we should be concerned about.
Senior citizens also have sensitive
respiratory systems. Hence, our air
purifier is easy to use and ideal for the
elderly.
Children – our air purifiers can capture Babies - Improved air quality may
and remove common allergens such as contribute to better sleep for
pollen, pet dander, mold spores, and both babies and parents. A
dust mites from the air. For children comfortable sleeping
with allergies, asthma, or respiratory environment can be established
conditions, this can help alleviate by having good air quality which
symptoms and create a healthier can reduce disturbances from
indoor environment. allergies or respiratory problems.
 BEST LOCATIONS

‘’A business must always establish itself in a location where its product can be easily sold’’

Our ideal location for our business would be in a densely populated urban area characterized by high
levels of air pollution, allergens, or environmental concerns. Targeting cities with a significant industrial
presence, traffic congestion, or areas prone to natural pollutants can offer a substantial customer base.
Additionally, regions with a high awareness of health and environmental issues, as well as a growing trend
towards wellness and clean living, would be advantageous. By strategically positioning the business in
such a location, it can effectively address the pressing need for cleaner air in the community and capitalize
on the growing demand for air purification solutions.

Homes - can make an ideal target for

Sales an air purifier business due to the
paramount importance of indoor air
quality for residents' health and well-
being. Inhabitants spend a significant
Homes 54% portion of their time at home, where
1st20%
Qtr they are exposed to various pollutants
Office
2nd Qtr such as dust, allergens, pet dander,
3rd Qtr
Hospitals 14% and volatile organic compounds
4th Qtr
(VOCs). Targeting the residential
Hotels 12%
market allows an air purifier business
to directly address the concerns of
individuals seeking to enhance the
quality of the air they breathe within
the comfort of their own homes.

Office - can often host a significant Hospitals - the critical nature of Hotels - prioritize providing a
number of individuals working in close healthcare facilities demands stringent comfortable and healthy environment
proximity, leading to the accumulation measures to ensure the well-being of for their guests, making air quality a
of airborne pollutants such as dust, patients and prevent the spread of crucial aspect of their service. Air
allergens. Implementing air purifiers in infections. Airborne contaminants, purifiers can significantly enhance
such settings can enhance overall air including bacteria, viruses, and indoor air quality by removing
quality, creating a healthier and more allergens, pose a significant risk in pollutants, allergens, and odors,
productive workspace for employees, healthcare settings. An effective air thereby creating a more pleasant and
additionally the growing awareness of purifier system can play a crucial role enjoyable stay for guests. Our business
the importance of indoor air quality in mitigating this risk by consistently can establish itself as a valuable
and its impact on well-being has purifying the air, creating a healthier partner for hotels aiming to provide a
prompted businesses to invest in environment for both patients and superior and wellness-focused guest
solutions that contribute to a healthcare professionals. experience.
comfortable and safe work
environment.
 Originality and Suppliers

Essential oils for our purifiers and humidifiers are supplied from the finest ingredients of Human
Nature which will help our customers with their relaxing day.

We have all sorts of essential oils to use for our products. Relaxing scents, rare scents, we have
them! Examples of our relaxing scents are: eucalyptus, citrus, lavender, lemon, rose, chamomile
and peppermint. These scents can help with asthma, insomnia, anxiety and more. We also
provide essential oils with unusual scents: vanilla, bergamot, cinnamon and patchouli. Our
company hopes that our scents help our customers. Examples of our suppliers are:

 Gandang Kalikasan Incorporation – also known as Human Nature, Gandang Kalikasan

Inc. is behind the social enterprise brand whose products are 100% made from natural
resources. They are one of our suppliers for our essential oils.

 Daikin Air conditioning Philippines Inc. – mostly known as an air-conditioner brand,

Daikin Air conditioning Philippines is a subsidiary that is owned fully by Daikin Industries
Ltd. Known as one of the world’s leading manufacturers of air conditioners, their
products have gained reputation for energy efficiency, operating in silence, and being
exceptionally dependable.

 Flexible Packaging Products Corp. – international supplier, Flexible Packaging Products

Corporation is one of the finest producers of flexible packaging, hence the name. They
opt for eco-friendly packaging. In addition to that, they are dedicated to maintaining high
standards. Some of their clients are: Lipton, Knorr, and Unilever.
 Products

We provide different kinds of products and services, but our signature products are our air
purifier and air humidifier. Suppliers for our air purifier and humidifiers are from Japan and
Taiwan. These two countries are well-known for being advanced technologically.

Our signature products boast minimal energy consumption. A typical household’s power supply
ranges from 12,000 to 48,000 watts reaching its peak capacity. On a daily basis, an average air
purifier consumes approximately 20-50 watts a day, followed by an average air humidifier
consuming about11 watts per day.

Ours, however approximately increase up to 2-3 watts meaning our purifiers will consume 22-
51.

(The price ranges around within Php 2,100 to Php 6,500 for our air purifiers and Php 1,900 to
Php 5,300 for our humidifiers).

AIR PURIFIER

Sizes: small, medium, large

Small - (Air purifier)

- Php 2,100 w/ plug (no scents)

- Php 2,500 w/ plug (w/ scents)

Medium - (Air purifier)

- Php 3,495 w/ plug (no scents)

- Php 3,895 w/ plug (w/ scents)

- Php 4,595 w/ plug (w/ special scents)

Large - (Air purifier)

- Php 5,400 w/ plug (no scents)

- Php 5,800 w/ plug (w/ scents)

- Php 6,500 w/ plug (w/ special scents)

- All provided with a warranty of 1-3 years.

AIR HUMIDIFIER

Small - (humidifier)

- Php 1,900 w/ plug (no scents)

- Php 2,300 w/ plug (w/ scents)

Medium - (humidifier)

- Php 2,800 w/ plug (no scents)

- Php 3,200 w/ plug (w/ scents)

- Php 3,900 w/ plug (w/ special scents)

Large - (humidifier)

- Php 4,200 w/ plug (no scents)

- Php 4,600 w/ plug (w/ scents)

- Php 5,300 w/ plug (w/ special scents)

 -All provided with a warranty of 1-3 years.

(Relaxing scents)

(Seven pack) - Php400

• Eucalyptus

• Citrus

• Lavender

• Lemon

• Rose

• Chamomile

• Peppermint

Scents (rare scents)

(Three pack) – Php700

• Vanilla

• Bergamot

• Patchouli
 - can be provided with a refill

Materials

“An air purifier typically consists of various materials sourced from different places.’’

We typically incorporate various materials to effectively filter and purify the air. The
primary filtering component is often a High-Efficiency Particulate Air (HEPA) filter,
composed of fine fibers that can capture microscopic particles such as dust, pollen, and
pet dander. Activated carbon, another common material, is utilized for adsorption of
odors, gases, and volatile organic compounds (VOCs). Some air purifiers also feature
pre-filters, often made of mesh or foam, to trap larger particles and prolong the lifespan
of the main filter. UV-C light technology is occasionally employed to sterilize and
neutralize bacteria, viruses, and mold spores. The housing of the air purifier is commonly
constructed from durable and non-reactive materials, such as plastic or metal, ensuring
the device's longevity and safety.
Adding lights to an air purifier serves both functional and aesthetic purposes, enhancing the
overall user experience. Additionally, we added a fan is often integrated into the design to
facilitate the circulation of air through the filtration system, enhancing overall efficiency.
 Strengths and Weaknesses

Our products possess both pros and cons. Beyond question, every business has its own strengths and

weakness. That being the case, it is pivotal to identify ours.

Advantages

1. Unique features - the air purifier we boast illuminate colors that vary from red to violet. Also features a

narrow tube where essential oil can be infused. The air purifier can be operated not just manually, but
also by a tap from your phone. We have an app where an air purifier can be controlled and turned off,
when and wherever.

2. Quality of the product – since materials for our signature products are from Japan and Taiwan, we can

ensure our customers that our products are high quality and long-lasting.

3. Lifespan – our signature products can last up to 6-7 years of use. If there are any complaints or
damage with any of our products, we provide warranty of 1-3 years.

Disadvantages

1. Overheat – furthermore, it is acceptable to use our product on a daily basis as it has its own cooling

system. Nevertheless, take note that take a break if necessary at specific times. We strongly advise that
anyone who buys the large version of our product to turn off the device after eight hours of use otherwise

It would cause overheating.

2. Noises – another con for our large size product are the noises it makes when prolonged than the usual

hours recommended. The device will also eventually stop producing scents to the air.
 Threats

Threats never depart from a company as it moves forward to its success. But we have molded a mindset
that we will always find a way to overcome and cope with these kinds of threats. But first up, what are our
threats?

 Fake companies – knockoff names, forged products and misinformation are considered as threats.
These threats play a major role to a company’s downfall. Forged or imitations of our products can
give our company a third-rate reputation. An example of our threats is “Aerial Buddy” They are
also an air purifier company that has imitated our products and our logo. They promote their
forged goods, spreading misinformation to scam people.

 Hackers – with their extensive expertise, they can easily ruin accounts, governmental/business
sites and more. Concerning that, there’s always a high risk of hackers may try to hack in for
pleasure or financial gain. Nevertheless, our IT division and cyber security analysts work hard to
ensure that our sites are safe to open.

Solution

Aerial Buddy can potentially damage our products’ reputation by scamming potential buyers. We are not
held liable for the knockoff brand’s effects but this can be avoided. If this gets too far, you can help spread
awareness and report it as “direct plagiarism”.

Though hackers pose a serious threat to our company due to their advanced knowledge, we have an IT
division and cyber security analysts that put up a lot of effort to ensure that our sites are well-encrypted.

Additional

We also provide different kinds of cleaning products.

  Vacuum – our vacuum will no doubt absorb every bit of dust in your home in just a matter of
minutes. It is easy to carry, rechargeable, and have long-lasting battery. Equipped with High
Efficiency Particulate Air filter (HEPA), it is intended to arrest even the tiniest particles, to assure
users that the room is free of pollutants and allergens.

 Mop – our mop also comes with cotton cloths. With cotton fabric, it can absorb water well and
cleans the floor deftly, leaving it spotless and completely clean.

 Odor sensor – because it can detect bad odors, this is one of our distinctive goods. Though it
doesn’t just detect bad odors, it also produces a fresh smell in order to get rid of the unpleasant
odor a place reeks of in just three to six minutes.

 Cleaning cloths – cotton cleaning cloths we sell can be used for bath, wiping windows and
bathrooms. We sell cotton cloths instead of microfiber cloths as the latter can be harmful to the
environment, especially marine animals since microfiber doesn’t break down easily when rinsed
in water.

We have official social media platform sites and local numbers.

Reach us on our socials:

Facebook: Freshen Ally PH

Instagram: freshenally_

Youtube: Freshen Ally

TikTok: officialfreshenally

Gmail: freshenallycorp@gmail.com