Subject: Media and Information Literacy

Grade Level: Grade 12

Objective: Explain how the evolution of media from traditional to new media
shaped the values and norms of people and society.

Learning across curriculum:

1) Sociology - Discuss how media influences societal norms and values, connecting
to the objective by analyzing the impact of media evolution on cultural perceptions.

2) History - Explore how media representation has changed over time and its effects
on society, linking to the objective by examining historical shifts in media influence.

3) Psychology - Study the psychological implications of media exposure on individual

behavior and beliefs, relating to the objective by investigating how media evolution
shapes personal values.

ELICIT:

Teaching Strategy: Brainstorming

Instructional Materials: Whiteboard, markers

Anecdote 1 - Share a story about the influence of traditional media on Filipino family
dynamics.

Anecdote 2 - Discuss the role of new media in shaping Filipino youth culture and
identity.

ENGAGE:

Teaching Strategy: Role-Playing

Instructional Materials: Costumes, props

1) Idea - Have students role-play scenarios depicting how traditional media
influenced societal values.

2) Idea - Conduct a debate on the impact of new media on shaping modern norms
and behaviors.

EXPLORE:

Activity 1: Media Timeline Analysis

Teaching Strategy: Inquiry-Based Learning

Materials: Media timeline handouts

Significance: Students will trace the evolution of media and its impact on values.

Instructions:

1) Analyze the provided media timeline.

2) Identify key shifts in media technologies.

3) Discuss how each era influenced societal norms.

Rubric - Accuracy of analysis - 20 pts.

Assessment Questions:

1) How did traditional media differ from new media in shaping societal values?

2) Discuss a specific event in history where media played a significant role in

changing societal norms.

3) How can media literacy help individuals navigate the influence of new media on
personal values?

EXPLAIN:
Teaching Strategy: Lecture

Provide a detailed explanation of how media evolution from traditional to new media
has shaped societal values and norms, encouraging student interaction and
questions.

ELABORATE:

Teaching Strategy: Project-Based Learning

Task 1 - Create a social media campaign highlighting the positive impact of media
literacy on shaping critical thinking skills.

Task 2 - Conduct a survey among peers to assess the influence of new media on
their values and beliefs.

EVALUATE:

Teaching Strategy: Discussion

Instructional Materials: Assessment rubric

Question 1 - How has media portrayal of gender roles evolved from traditional to new
media?

Question 2 - Discuss the role of social media influencers in shaping societal norms.

Question 3 - In what ways can media literacy education promote responsible

consumption of new media content?

EXTEND:

Teaching Strategy: Case Studies

Instructional Materials: Case study scenarios

Encourage students to apply media literacy concepts to real-world situations and

analyze how media influences values and behaviors in diverse contexts.

Assignment:
1) Analytical Essay

Guiding Overview: Students will write an essay analyzing the impact of new media
on cultural values, supported by examples and research.

Assessment Question: How has the evolution of media influenced societal norms
and values in the digital age?

2) Media Consumption Log

Guiding Overview: Students will maintain a log tracking their media consumption
habits and reflect on how it shapes their perspectives and values.

Assessment Question: Reflect on the media content you consumed this week and
discuss its influence on your beliefs and behaviors.