PURPOSIVE COMMUNICATION
that carries a message from one
Classification of Communication
Communication
- a process in which people sends
messages or exchange ideas or
thoughts weather through verbal
or non-verbal manner
- a latin word “communicare”
means to share, unite, or to have
things in common
- “communis” means
commonness
- a process dynamic, ongoing,
continuous
- 3 phases expressions,
interpretations, response
CONCEPTS AND DEFINITIONS
Leagans (1961)
- A process in which two or more
people exchange ideas, facts,
feelings, or impressions in such
ways that each gains a common
understanding of the meaning
and use of messages.
Rogers (1983)
- The process by which the
message is being transmitted
from source to receiver.
Brooker (1949)
- Anything that conveys meaning
person to another.
Thayer (1968)
- A mutual interchange of ideas by
any effective means
Forms of Communications
o Intrapersonal
o Interpersonal
o Organizational
o Inter-organizational
A.)According to Mode
 Verbal – Latin: vorbis,
most common, used words
o a. oral
- In oral communication,
Spoken words are used.  It
includes face-to-face
conversations, speech,
telephonic conversation,
video, radio, television, voice
over internet. 
Communication is influence
by volume, speed and clarity
of speaking.
o b. written
 Non-Verbal – with-out
using words; body
language, facial. Thriugh
signs or symbols
 expressions, hand gestures
 Visual – used images,
signs, and symbols, to
 communicate; photo
drawing, maps, charts
B.)According to Context
 Intrapersonal
 Interpersonal
 Organizational - Bussiness
environment
 Extended/ Mediated -
technological tools
 Interculture – among
people of diverse culture
o a.) intracultural –
same racial / ethnic
group
o b.) Interethnic –
different ethnic
group
o c.) Interracial from
different races
o d.) international –
representatives from
different nations
 Mass Communication –
(public) large audiences
through different modes
C.) According to Purpose and Style
 Formal – inform, argue,
persuade, and entertain
 Informal – social interaction (to
socialize); casual and ordinary
Non- Verbal Communications
Type of Description
Proxemics
Personal 1-4 feet
conversation
Intimate 6-8 feet
conversation
Social distance 4- 12 business
Public 12- 25 feet
o Space and Physical;
arrangement – distance
between people and objects
o Distance and Space –
physical gap between
participance; between
people and objects
o Proxemics and Distance –
communication through
space
o Physical Arrangement and
Environment – physical
order or materials;
surroundings
 Chronemics - Use of time
 Olfactory – smell
 Tactile – touching, hand shaking,
kissing
 Artifacts – physical obejects as a
tool
 Appearance – personal choice of
clothing, t]etc.
 Eye gaze – move eys to specific
locations
o Pupil dilation – pupil gets
bigger
 o Blinking close/ open eyes  rate – how fast or slow a person
involuntarily speaks
o Eye movement – shift of  pitch – highness or lowness of a
position in its orbit tone
 volume – loudness of a voice
Structure of Organizational
communication  Stress – syllable (primary and
secondary) and word (compact
 Downward – superior to words) (content words and
subordinates function words)
 Upward subordinate to superior
Non- Verbal Communications
 Horizontal – among members of
the same level  Paralinguistics – tone of voice,
loudness, inflection and pitch
Forms of Grapevine Communication
 Haptics – using sense of touch
 Single chain- one person to o Dimensions of touch:
another (single sequence)  Instrument of touch
 Probability Chain Spreads – body parts; with
randomly objects
 Converts gossip/ fact to people  Intensity – how soft/
 Cluster chain – 2-3 people start a hard a touch is.
trens followed by others  Location – The place
Speech Suprasegmentals where a person is
touched
 Juncture – relationship between
 Frequency – the
one sound and the sounds that
number of touches
immedie=ately precedes and
that occur
follow it
o Categories of touch:
 Intonation – rise or fall of a
 Social – polite;
speakers’ voice
communicate to a
o a. Non- Final – speakers
limited form of
emotion or personality interpersonal
 rising – yes/ no involvement
 falling – WH’s  Professional –
functional;
 communication to
subordinates
 Friendship – warmth;
to let them know we
care for, value and
have interests in
them. This is the
most difficult o
interpret
 Love – intimacy;
gestre that signal a
particularly close and
involve association
between individuals
 Sexual – arousal;
equated with
intimate touch; most
sensitive form and
most communicative
 Kinesics – study at hand, arm,
body. Face movements (general)
body language
 Proxemics – perceive and use
space (space distancing)

COMMUNICATION MODELS