COLLEGE OF ST.

JOHN – ROXAS
Member: Association of LASSAI- Accredited Superschools (ALAS)
Gov. Atila Balgos Avenue, Banica, Roxas City

Name: Ann Fenelope D. Anisco Year/Course: BSA - 2

AFEL: Human Behavior Organization

1. In terms of the four-component model, what effect did Blackfish

seem to have on the public, as it altered its views of SeaWorld’s
theatrical orca shows?

The Blackfish controversy became a big problem for

SeaWorld because of a campaign led by PETA. This campaign
involved protests, social media, and a website called
SeaWorldofHurt.com. SeaWorld faced financial and reputational losses,
with its stock, profits, and attendance dropping. Corporate partners like
Southwest Airlines and Taco Bell ended their connections, and many
artists refused to perform at SeaWorld. In response, SeaWorld tried to
change the negative narrative but couldn't overcome the crisis
caused by Blackfish's portrayal of the company.

2. If you consider the various moral principles described in Table 7-5, is

there support for end-ing theatrical orca shows but not ending
theatrical dolphin or sea lion shows?

Considering various moral principles, there is potential support for

ending theatrical orca shows while potentially continuing theatrical
dolphin or sea lion shows. From a consequentialist perspective,
particularly utilitarianism, the decision could be justified if it leads to a
reduction in harm and suffering for orcas without significantly
compromising the well-being of other animals. A cost-benefit analysis
may suggest that ending orca shows has more positive consequences
in terms of public opinion, financial stability, and overall animal welfare.
From a nonconsequentialist standpoint, rights-based ethics would
involve considering whether orcas have specific rights and if their
captivity violates those rights. Duty ethics, a nonconsequentialist
approach, might emphasize the moral duty to cease orca shows if it is
deemed morally wrong to exploit or harm these animals for
entertainment. The decision regarding theatrical dolphin or sea lion
shows would require a separate evaluation based on similar
considerations related to consequences and ethical principles specific
to those animals.
 COLLEGE OF ST. JOHN – ROXAS
Member: Association of LASSAI- Accredited Superschools (ALAS)
Gov. Atila Balgos Avenue, Banica, Roxas City

3. Activist groups like PETA exist, in part, to force companies to become

more ethical in their practices. Looking back across decades, has that
seemed to happen? What role does (or should) government play in
such evolution?

Over the years, groups like PETA have pushed companies to be

more ethical, especially in how they treat animals. Some companies
have changed their practices to be more responsible and considerate
due to pressure from these groups. The government also plays a vital
role in this by making and enforcing rules for ethical behavior.
Regulations and laws set by the government guide companies in
treating animals well, being environmentally friendly, and treating
workers fairly. The government can even reward companies that follow
ethical practices. It's important for the government to listen to the
concerns of the public and work with activist groups to create rules
that reflect what people care about. This collaboration ensures that
companies operate in ways that are good for society and the
environment. Overall, a combined effort from activists, companies, and
the government can lead to more ethical and responsible business
practices.