Building-Brand-Awareness-of-a-Lemonade-Company-through-Social-Media-Marketing-Campaign (FOR HARDBOUND)

DR. FILEMON C.
AGUILAR MEMORIAL COLLEGE OF LAS PINAS

Topland Avenue, Golden Gate Subdivision, Las Pinas City
Building Brand Awareness of a Lemonade Company

through Social Media Marketing Campaign
IN PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR DEGREE OF BACHELOR OF SCIENCE
IN BUSINESS ADMINISTRATION MAJOR
IN MARKETING MANAGEMENT
SUBMITTED BY:
GONZAGA, DIANA MAE
LATOZA, JHENNIE
MARTINEZ, DANICA JOY
MEDINA, GERALDINE
RICABLANCA, ROBBIE KATE
IV- 4
SUBMITTED TO:
MS. JOANNE CHRISTINE N. SOLON
DR. FILEMON C. AGUILAR

MEMORIAL COLLEGE OF
LAS PIÑAS
MAY 2022
DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PINAS
APPROVAL SHEET
This capstone project titled “BUILDING BRAND AWARENESS OF A
LEMONADE COMPANY THROUGH SOCIAL MEDIA MARKETING
CAMPAIGN” prepared and submitted by GONZAGA, DIANA MAE, LATOZA,
JHENNIE, MARTINEZ, DANICA JOY, MEDINA, GERALDINE, RICABLANCA,
ROBBIE KATE in partial fulfillment of the requirements for the degree of
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION major in
MARKETING MANAGEMENT to be examined and recommended for acceptance and
approval for the oral examination.
Ms. Joanne Christine N. Solon, M.A. Ed.

Adviser
ORAL EXAMINATION COMMITTEE
Approved by the Committee On Oral Examination with a grade of _____.
PROF. Dave Kieth J. Lappay, LPT, MBA PROF. Joselito G.

Member Member
Redentor T. Dumali, M.A.Ed, Extension Coordinator

Member Prof. Dave Keith Lappay
Accepted and approved in partial fulfillment of the requirements for the degree
Bachelor of Science in Business Administration Major in Marketing Management
TABLE OF CONTENTS
Page Number
Title Page i
Approval Sheet ii
Table of Contents iii
List of Tables iv
List of Figures v
CHAPTER 1: INTRODUCTION AND DESCRIPTION
OF PROJECT
Introduction 1
Statement of the Problem 1-2
Significance of Project for Professional Practice 2
Project Researcher Identification 3
Hypothesis 3
Theoretical Framework 3-4
Conceptual Framework 4-5
Scope, Delimitations, Limitations of the Study 5
Literature Review 6-10
Definition of Terms 11-12
CHAPTER 2: METHODOLOGY
Design 13
Setting 13
Sample Size 13
Instrumentation 13
Procedure 14
Evaluation of Effectiveness 15
CHAPTER 3: RESULTS, FINDINGS, INTERPRETATION
AND DISCUSSION
Tables and Figures 16-38

Summary of Findings 38-39
CHAPTER 4: RECOMMENDATIONS, CONCLUSIONS,
AND APPLICATIONS
Conclusions 40
Lessons Learned/Recommendations 40-41
Bibliography 42-45
Appendices
Appendix A. Survey Questionnaire 46-49
Appendix B. Curriculum Vitae 50-55

LIST OF TABLES
Table No.
Page
14 The four-point Likert scale was used in rating the brand awareness
through the social media marketing campaign of Stellina’s
Lemonade.
16 Demographic profile in terms of Age
17 Demographic profile in terms of Gender
17 Do you have a social media account?
18 What Social media platform do you usually use?
19 Have you heard of the brand Stellina’s before?
20 Do you recognize the product of Stellina’s Lemonade?
22 The logo of Stellina’s Lemonade is color yellow.
23 Stellina’s Lemonade has two (2) kinds of containers, one glass
bottle, and one canned form.
25 Stellina’s Lemonade logo has a lemon picture on it.
26 The tagline of Stellina’s Lemonade is “Always the perfect
squeeze”
27 A lemonade image reminds me of Stellina’s Lemonade brand.
29 Yellow Combinations of refreshing beverages remind me of
Stellina's Lemonade brand.
30 Fruity Beverages reminds me of Stellina’s Lemonade brand.
31 Stellina’s Lemonade is halal certified.
32 Stellina’s Lemonade is oriented toward health-conscious people.
33 Stellina’s Lemonade is an ideal choice for refreshing beverages.
35 Stellina’s Lemonade conveys a delightful image.
36 Assessment of the respondents in connection to the building brand
awareness of a lemonade company through a social media
marketing campaign in terms of Brand Recall.

marketing campaign in terms of Brand Recognition.
marketing campaign in terms of Brand Image.
LIST OF FIGURES
Figures No. Page
3 Theoretical Framework
4 Conceptual Framework
16 Demographic profile in terms of Age
17 Demographic profile in terms of Gender
17 Do you have a social media account?
18 What Social media platform do you usually use?
19 Have been heard of the brand Stellina?
20 Can recognize the product of Stellina’s Lemonade?
21 If yes, have you seen or heard of stellinas lemonade recently?
21 The logo of Stellina’s Lemonade is color yellow.

23 Stellina’s Lemonade has two (2) kinds of containers, one glass
bottle, and one canned form.
24 Stellina’s Lemonade logo has a lemon picture on it.
26 The tagline of Stellina’s Lemonade is “Always the perfect
squeeze”.
27 A lemonade image reminds me of Stellina’s Lemonade brand.
28 Yellow Combinations of refreshing beverages remind me of
Stellina’s Lemonade brand.
30 Fruity Beverages reminds me of Stellina’s Lemonade brand.

31 Stellina’s Lemonade is halal certified.
32 Stellina’s Lemonade is oriented toward health-conscious
people.
33 Stellina’s Lemonade is an ideal choice for refreshing beverages
34 Stellina’s Lemonade conveys a delightful image.
CHAPTER 1
Introduction
Stellina’s Lemonade was established in 2013. The products include two

flavors, Pure Lemonade, made with three basic ingredients: lemons, sugar, and
water. And Pink Lemonade is made by combining real cranberry and lemonade
juice. Its lemonade is made from a mix of real fruit juices, premium refined cane
sugar, and pure, clean water. Lemons are packed with numerous health-benefiting
nutrients. The fruit is less in calories, carrying just 29 calories per 100g, the value
being one of the lowest for the citrus fruits group. Lemon’s acidic taste is because
of citric acid. Citric acid constitutes up to 8% of its juice. Citric acid is a natural
preservative. aids in smooth digestion and helps dissolve kidney stones. Stellina’s
Lemonade is passionate about producing a delightful and refreshing product that
everybody can enjoy. It is sold in supermarkets and convenience stores here in
the Philippines.
This Capstone Project aims to help increase the brand awareness of

Stellina's Lemonade using social media campaign to reach a wider audience and
boost its engagement. We have chosen this brand to create a better way of
advertising by utilizing social media platforms to deliver a social media marketing
campaign.
A. Statement of the problem
Stellina's Lemonade is widely sold in the market, yet it lacks brand

awareness and advertisements, especially on social media platforms. It needs to
create an effective social media marketing campaign to help the brand become
popular in the market.
1
1. What is the demographic profile of respondents?

2. What is the level of brand awareness of the respondents?
2
3. What are the social media marketing campaign tools to be used?

4. What will be the content of marketing tools to be used in Stellina's social media
campaign?
5. Based on the findings what will be the marketing campaign of Stellina’s
Lemonade?
Significance of Project for Professional Practice
Choosing the right platform for your brand is just as important as having a
good social media strategy, as it defines how you interact with customers. Every
social platform has its own set of values and approaches, and some are better
suited for certain types of businesses than others. Stellina's has never placed a
bigger emphasis on social media marketing. Given the world's digital
transformation, it's no surprise that social media has become the preferred
platform for companies and businesses. When engaging with a customer, social
media and its related platforms provide a choice of organic and advertising
options. There are several advantages and potential.
Social media marketing is far more than simply announcing Stellina's to the
world. As a result, Stellina's should make extensive use of social media. The first
step is to create a social networking account that is free of irrelevant content. As a
result, appropriately utilizing social media enhances consumer loyalty and
humanizes your business. They provide an impressive and effective approach to
traversing social media when combined with similar practices. As a significant
promotional tool, social media is primarily reliant on content. That's why relevant
articles are the foundation of every excellent social media strategy. As a result,
Stellina's material should complement other assets, such as social media or a
comparable offering. Evaluate your users' needs and supply them with context and
useful information. Everything you write should be planned, truthful, and useful to
the reader.
3
Project Researcher Identification
We are the fourth-year students from Section Four taking up a Bachelor’s

Degree in Business Administration Major in Marketing Management, Group 6.
Hypothesis
If Stellina's Lemonade will know the effects of having a social media

marketing campaign, there will be a huge impact or growth on their sales and an
increase in website traffic.
Theoretical Framework
Social Media Brand

Marketing Awareness
 Search
Marketing
 Online PR
 Online
Partnerships
 Interactive
Advertising
 Viral
Marketing
This study focuses on increasing Stellina’s Lemonade’s brand awareness

through a social media marketing campaign. In this study, the relevant theoretical
model of David Chaffey’s social media marketing will be applied as the
theoretical framework of this research.
4
Social media marketing Organic sharing and paid advertising using social
networks and their messaging services to gain awareness and response from target
audiences. Also involves facilitating and monitoring customer-to-customer and
customer-to-company interactions and participation on social networks and other
online communities where user-generated content is created (2020). Chaffey et al.
(2018) thus describe internet marketing as the application of the Internet and
related digital technologies to achieve marketing objectives (Chaffey et al. 2018).
These marketing objectives can be realized by the use of social media networks
which is a subset of internet applications. Social media networking platforms
serve as a tool for marketers (Qualman 2017). This implies that Facebook,
Twitter, etc. are means of accomplishing marketing strategies through the internet.
It is therefore imperative for Stellina's Lemonade to find suitable platforms to suit
its marketing objectives. A good marketing objective enables Stellina's Lemonade
to increase brand awareness and hence acquire new customers while retaining the
already existing ones through customer satisfaction.
Conceptual Framework
INPUT PROCESS OUTPUT
 The respondents
were chosen
Building Brand
through simple Awareness of
Thirty (30)
Respondents random Stellina's
from Talon sampling. Lemonade
III, Las Pinas  Survey through Social
City questionnaire Media Marketing
through a google Campaign
form.
 Analysis of data
 Data
presentation
5
Figure 1. illustrates the thirty (respondents) from Talon III, Las Pinas City as input, the
process are the respondents chosen through simple random sampling, surveying a google
form, analysis of data, and data presentation. The output was Building Brand Awareness
of Stellina's Lemonade through a Social Media Marketing Campaign
Scope, delimitation, and limitation of the study
The focus of this study is on Building Brand Awareness of Stellina's Lemonade. It

intends to establish the benefits Stellina's Lemonade can gain from improving its social
media. The researchers will consider the social media marketing campaign as the
independent variable. On the other hand, the researchers will utilize the brand awareness
of Stellina's Lemonade as the dependent variable, which will be influenced by the
independent variable.
In obtaining this study, the researchers will use simple random sampling as a method
of objectively selecting 30 respondents with an age range of 18 to 60 years old. The
researchers may encounter problems in gathering data during surveys since the country is
still facing a pandemic. To overcome this situation, the researchers will use google forms
to conduct the survey.
The researchers assume that the distribution of survey questions through google forms
will take two (2) to three (3) days while the expected day for collecting the data is about
three (3) to five (5) days. Then, four (4) to seven (6) days will be the forecasted days for
analyzing the data. After gathering and analyzing the necessary information, the
researchers will provide the appropriate conclusions and recommendations for the
research.
6
Literature Review
According to Chen and Qasim (2021), there has been tremendous growth
in the use of social media platforms such as WhatsApp, Instagram, and Facebook
over the past decade. People are using these platforms to communicate with one
another, and popular brands use them to market their products. Social activities
have been brought from the real world to the virtual world courtesy of social
networking sites. Messages are sent in real-time which now enables people to
interact and share information. As a result, companies consider social media
platforms as vital tools for succeeding in the online marketplace
Ibrahim and Aljarah (2018), indicate that the use of social media to
commercially promote processes or events to attract potential consumers online is
referred to as social media marketing (SMM). With the immense rise in
community websites, a lot of organizations have started to find the best ways to
utilize these sites in creating strong relationships and communications with users
to enable friendly and close relationships to create online brand communities.
According to Hafez (2021), social media marketing efficiently fosters
communications between customers and marketers, besides enabling activities
that enhance brand awareness. Ibrahim (2021) states for that reason, SMM
remains to be considered as a new marketing strategy, but how it impacts
intentions is limited. But, to date, a lot of research on SMM is focused on
consumer behavior, creative strategies, content analysis, the benefits of user-
generated content, and their relevance to creating virtual brand communities.
According to Tarsakoo and Charoensukmongkol (2020), New channels of
communication have been created, and there have been tremendous changes in
how people interact because of the internet development of various applications
7
and tools over time. Companies now appreciate that sharing brand information
and consumer's experience is a new avenue for brand marketing due to the
widespread use of smartphones and the internet, with most people now relying on
social media brands. Therefore, developing online communities has become very
efficient. Social groups create a sense of continuity for their members without
meeting physically.
According to Yadav and Rahman (2017), a community that acquires products
from a certain brand is referred to as a virtual brand community. Customers are
not just interested in buying goods and services but also in creating worthwhile
experiences and strong relationships with other customers and professionals. So,
when customers are part of online communities, there is a cohesion that grows
among the customers, which impacts the market. Therefore, it is up to the
companies to identify methods or factors that will encourage customers to take
part in these communities.
As stated by Seo and Park (2018), The online community’s nature is like that
of actual communities when it comes to creating shared experiences, enabling
social support, and attending to the members’ need to identify themselves,
regardless of the similarities and variances existing between real-world
communities and online. This is supported by Chen and Lin (2019), Regarding
manifestations and technology, online communities are distinct from real-life
communities since the former primarily use computers to facilitate their operation.
A certain brand product or service is used to set up a brand community. Brand
communities refer to certain communities founded based on interactions that are
not limited by geographical restrictions between brand consumers.
Moreover, Arora and Sanni (2019). Said that since consumers’ social
relationships create brand communities, these communities have customs,
traditions, rituals, and community awareness. The group members learn from each
other and share knowledge about a product, hence appreciating each other’s
actions and ideas. So, once a consumer joins a particular brand community,
8
automatically, the brand becomes a conduit and common language linking the
community members together because of sharing brand experiences.
According to Shareef et al. (2019), based on the perspective of brand owners,
most research has focused on how social communities can benefit brands.
However, there are also some discussions regarding the benefits that come from
brand community members according to the members themselves to analyze how
social community impacts its members. Alalwan et al. (2017) indicate that a
consumer's behavior is influenced by value so, when a consumer is constantly
receiving value, it leads to consumer's loyalty toward that brand. A valuable
service provider will create loyalty to a company and enhance brand awareness.
Consumer value is essentially used in evaluating social networking sites. With
better and easier options to create websites coming around, most consumers are
attracted to a social community to know about a company and its goods.
Furthermore, operators can learn consumer behavior through maintaining social
interactions with customers. However, the social community should have great
value. It should be beneficial to the potential customers by providing them with
information relevant to the brand in question. Furthermore, customers should be
able to interact with one another, thus creating a sense of belonging. From that, it
is evident that a brand's social community's satisfaction affects community
retention and selection.
Social Media Marketing Activities
According to Wang and Kim (2017), most businesses use online marketing
strategies such as blogger endorsements, advertising on social media sites, and
managing content generated by users to build brand awareness among consumers.
Social media is made up of internet-associated applications anchored on
technological and ideological Web 2.0 principles, which enables the production
and sharing of the content generated by users. This is supported by Arrigo (2018),
that due to its interactive characteristics that enable knowledge sharing,
collaborative, and participatory activities available to a larger community than in
9
media formats such as radio, TV, and print, social media is considered the most
vital communication channel for spreading brand information. Social media
comprises blogs, internet forums, consumer review sites, and social networking
websites Twitter, Blogger, LinkedIn, and Facebook.
Moreover, Cheung et. al (2021), said that social media facilitates content
sharing, collaborations, and interactions. These social media platforms and
applications exist in various forms such as social bookmarking, rating, video,
pictures, podcasts, wikis, microblogging, social blogs, and weblogs. Social
networkers, governmental organizations, and business firms are using social
media to communicate, with its use increasing tremendously. Governmental
organizations and business firms use social media for marketing and advertising.
Integrated marketing activities can be performed with less cost and effort due to
the seamless interactions and communication among consumer partners, events,
media, digital services, and retailers via social media
According to Liu et al. (2021), marketing campaigns for luxury brands
consist of main factors such as customization, reputation, trendiness, interaction,
and entertainment which significantly impact customers' purchase intentions and
brand equity. Activities that involve community marketing accrue from
interactions between events and the mental states of individuals, whereas products
are external factors for users. But even regardless of whether people experience
similar service activities, there is a likelihood of having different ideas and
feelings about an event; hence, outcomes for users and consumers are distinct.
According to Beig and Khan (2018, in future marketing, competition will focus
more on brand marketing activities; hence, the marketing activities ought to offer
sensory stimulation and themes that give customers a great experience. Now
brands must provide quality features but also focus on enabling an impressive
customer.
According to Keller (2016), In terms of strong, favorable, and unique brand

associations, brand equity is defined as high brand recognition and a positive
10
brand image in the minds of consumers. In his CBBE-model, he employs the

brand-knowledge notion to better understand how to develop brand equity. He
believes that a brand's strength is determined by what customers have experienced
and remembered about it, and thus their brand knowledge. The brand image exists
in the minds of consumers and is based on the sort of association that occurs and
how customers perceive this association in terms of strengths, distinctiveness, and
flavors.
As stated by Aaker (2017), brand awareness is the capacity of consumers to

recognize or remember a brand, and there is a linkage between the brand and the
product class, but the link does not have to be strong. Brand awareness is a
process from where the brand is just known to a level when the consumers have
put the brand on a higher rank the brand has become the “top of mind”.
According to Keller (2016), The two aspects of awareness are recognition

and recollection. The degree to which customers in a store recognize a brand that
they have recently been exposed to, such as in an advertisement, is known as
recognition. When given a relevant indication, such as going to buy cereals and
recalling Kellogg's Corn Flakes from memory, recall is the ability of customers to
recall the brand from memory. Increased brand familiarity through repeated
exposure for brand recognition and strong linkages with the relevant product
category and consumption indicators for brand recall can be used to promote
brand awareness. Feelings, experiences, and brand personality all have an impact
on brand equity, according to the study.
11
Definition of Terms
This section provides a glossary of the conceptual definition of terms used in the
study.
Advertisement - is the promotion of a product, brand, or service to a viewership to attract

interest, engagement, and sales.
Brand awareness- is the measure of how memorable and recognizable a brand is to its
target audience.
Customer – a person that buys goods or services from a store or a business.
Facebook advertising - social networking site, Advertisements generated and published

on the Facebook network that are targeted to its users. Facebook advertisements are a
type of display ad that is only visible to Facebook users who have been targeted using the
platform's targeting capabilities.
Interactive Advertising- is a media-based marketing technique that encourages

consumer participation. The focus of interactive advertising is to have consumers engage
and interact with the ad in some way and directly or indirectly provide feedback on a
campaign.
Marketing campaign - a set of corporate tactics for achieving certain objectives, such as
raising brand awareness, delivering customer information, or launching a new product.
12
Search Marketing- is a digital marketing strategy used to increase the visibility of a

website on search engine results pages.
Online PR (Online Public relations)- is the public relations work of communicators via
available online communication channels and communication tools.
Online Partnership- refers to the creation and management of long-term agreements to

promote the product/services on third-party websites or through email.
Search Marketing- is a digital marketing strategy used to increase the visibility of a

website on search engine results pages.
Social Media - are computer-mediated communication software that enables users to

create, share and view content in publicly networked one-to-one, one-to-many, and/or
many-to-many communications.
Social Media Pub Mats – online posters used on social media platforms to advertise in
public to reach a wider audience.
Viral Marketing- is a sales technique that involves organic or word-of-mouth

information about the product or services to spread at an ever-increasing rate. The internet
and the advent of social media have greatly increased the number of vial messages in the
form of memes, shares, likes, and forwards.
Visual content – refers to using images and videos which convey information to the
audience.
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CHAPTER II
METHODOLOGY
Design
Quantitative data are used when a researcher is trying to quantify a
problem or address what or how aspects of a research question. It aims to collect
data and analyze it statistically.
Setting
The researcher chose Barangay Talon 5 in Las Pinas City because it has easy
access. The researchers will collect the relevant data utilizing survey forms and
questionnaires.
Sample size
In obtaining the data, the researcher will use simple random sampling in selecting
thirty (30) respondents from Barangay Talon III Las Piñas City.
Instrumentation
14
In this study, the researcher utilized a survey questionnaire to gather the

necessary data for this study. Likert scale and verbal interpretation were used to
evaluate the brand awareness through the social media marketing campaign of
Stellina's Lemonade.
Table 1. The four-point Likert scale was used in rating the brand
awareness through the social media marketing campaign of Stellina's
Lemonade.
Rate Equivalent Verbal Interpretation
4 3.26- 4.00 Extremely Aware
2 2.51- 3.25 Aware
3 1.76-2.50 Less Aware
1 1.00- 1.75 Not Aware
Procedure
The researchers devised a plan for distributing survey questionnaires to the
thirty respondents in Barangay Talon V in Las Pinas City. The participants were
chosen by the researcher and are eager to take part. The researcher prepared a
questionnaire as the major tool to gather the data, the questionnaire was comprised
of twenty (20) questions that have been asked participants regarding the
advertisement of Stellina's Lemonade.
In gathering the data, the researchers set that the distribution of survey
questions through google forms will take two (2) to three (3) days while the
expected day for collecting the data is about three (3) to five (5) days. Then, four
(4) to seven (6) days will be the forecasted days for analyzing the data. After
15
gathering and analyzing the necessary information, the researchers will provide
the appropriate conclusions and recommendations for the capstone study.
Evaluation of Effectiveness
The researcher uses a survey questionnaire and a four-point Likert scale to
rate. A Likert scale is a psychometric scale often used in research to express
people's thoughts and attitudes toward a topic or subject matter. The goal of
employing four-point scales is to get explicit responses from participants when
they agree or disagree with a certain issue or statement. The data will be presented
in a table format, with a weighted mean used to determine the proposed building
of Stellina's Lemonade brand awareness through a social media marketing
campaign, and frequency and percentage used to determine the demographic
profile of the respondents in terms of age and gender.
16
CHAPTER III
RESULTS, FINDINGS, INTERPRETATION, AND DISCUSSION
Tables and Figures.
Age Frequency Percentage
18-30 years old 27 90%
31-40 years old 2 6.7%
41-60 years old 1 3.3%
Total 30 100%
The result shows that out of 100%, 90% of the respondents are ranging from
to 18-30 years old. While 31-40 years old got a 6.7%, On the other hand, 41-60
years old got a 3.3% with a total of 100%.
17
Gender Frequency Percentage
Female 20 66.7%
Male 10 33.3%
Total 30 100%
The result shows that the majority of the respondents are female with 66.7%
of total respondents, while the male has 33.3% of total respondents with a total
percentage of 100%.
II. Level of Brand Awareness of the Respondents
18
Do you have a social Frequency Percentage

media account?
Yes 28 96.7%
No 2 3.3%
Total 30 100%
Out of 100%, the majority of the respondents have a social media account it
takes 96.7%. On the other hand, the respondent who doesn't have social media
accounts got 3.3% with a total of 100%.
What social media Frequency Percentage

platform do you usually
use?
Facebook 23 76.7%
Instagram 4 13.3%
YouTube 3 10%
Total 30 100%
19
As per the results of our survey, that out of 100%. 76.7% usually use
Facebook as their social media platform. While 13.3% of the respondents use
Instagram and the remaining 10% use YouTube with a total of 100%/
Have you heard of the Frequency Percentage

brand Stellina’s before?
Yes 10 33.3%
No 20 66.7%
Total 30 100%
This survey result shows that majority of the respondents 66.7% haven't
heard of the brand Stellina's before. While the remaining 33.3% already heard
about the brand Stellina's
20
Do you recognize the Frequency Percentage

product Stellina's
Lemonade?
Yes 14 46.7%
No 16 53.3%
Total 30 100%
This result shows that 53.3% of the total respondents don't recognize the
Stellina's Lemonade product while 46.7% of the total respondents recognize the
product of Stellina's Lemonade.
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As per the survey results shows, 53.6% of the respondents have seen or
heard Stellina's Lemonade from friends, family, or colleagues. Whereas 25% of
the respondents saw or heard about Stellina's lemonade through social media.
While the remaining respondents saw or heard about the product through an
online search, online videos, and mobile app ads.
Section II. Brand Recognition, Brand Recall, Brand Image
Logo of Stellina’s Lemonade is color yellow.

Extremely Aware Not Aware
Aware 17% 20%
17%
Less Aware
47%
Not Aware Less Aware Aware Extremely Aware
22
A. Brand Recognition
The logo of Stellina's Frequency Percentage

Lemonade is color
yellow.
Not Aware 6 20%
Less Aware 14 46%
Aware 5 16%
Extremely Aware 5 16%
TOTAL 30 100%
The table and chart show above that out of 100%, most of the respondents are less
aware that the logo of Stellina’s Lemonade is color yellow. Less aware got the highest
percentage of 46% while 20% of the respondents are not aware. On the other hand, 16%
of the respondents are aware and another 16% of the respondents are extremely aware
that the logo of Stellina’s Lemonade is color yellow.
According to Krause (2020), a logo is vital to your firm, since it shows

ownership, quality, and values. It's etched on your products, business cards,
websites, social media, and, most importantly, in your clients' brains. A logo is
likely to be one of the first experiences people have with your business, and it's
your chance to make a good first impression, demonstrate that you provide good
service, and visually represent your mission. A logo is a company's first
introduction to customers. It can capture the public's curiosity and invite them to
learn more about the company if it's well-designed; if it's not, you've just alienated
a prospective client base and effectively ruined your business.
23
Stellina’s Lemonade has two (2) kinds of

container, one glass bottle and one canned
Extremely Aware
form.
17% Not Aware
30%
Aware
13%
Less Aware
40%
Stellina's Lemonade has Frequency Percentage

two (2) kinds of
containers, one glass
bottle, and one canned
form.
Not Aware 9 30%
Less Aware 12 40%
Aware 4 13%
TOTAL 30 100%
24
The table and chart show above that out of 100%, most of the respondents
are less aware that Stellina’s Lemonade has two (2) kinds of container which is
one glass bottle and one canned form. Less aware got the highest average of 40%
while 30% of the respondents are not aware. On the other hand, 16% of the
respondents are extremely aware and 13% of them are aware.
According to Kotler and Keller (2018), product packaging plays an

important influence on consumer buying behavior, because it is the buyers' initial
encounter with the product and produces lasting impressions during the purchase
and consumption process. Packaging is described as the process of creating and
designing a container for a product.
Similarly, Ferrell (2018), indicates packaging is the creation of a container

and a graphic design for a product. Primary, secondary, and tertiary packaging are
the three layers that make up most product packaging. The primary package
comes into direct touch with the product, while the secondary package protects the
primary package's contents and can be discarded once the product has been
consumed. The tertiary package encircles the earlier types of packaging,
facilitating distribution, unification, and product protection along the supply chain.
Stellina’s Lemonade logo has lemon picture on it.

Extremely Aware
17% Not Aware
23%
Aware
27%
Less Aware
33%
25
Stellina's Lemonade Frequency Percentage

logo has a lemon picture
on it.
Not Aware 7 23%
Less Aware 10 33%
Aware 8 26%
TOTAL 30 100%
aware that the Stellina's Lemonade logo has a lemon on it. Less aware got the highest
average of 33% and 23% of the respondents are not aware. On the other hand, 26% of the
respondents are aware and 16% of the respondents are extremely aware that Stellina's
lemonade has a lemon logo on it.
According to Drecker (2018), placing your logo on all of your marketing,

packaging, products, social media, website, and other materials is a great method
to continually promote your brand and message, whether it's in the store, in your
consumers' homes, or online. Everything you do and create becomes connected
with the logo and the brand once you've built your brand message and
successfully tied it to your logo.
26
The tagline of Stellina’s Lemonade is “Always the perfect

squeeze”
Extremely Aware
13% Not Aware
37%
Aware
17%
Less Aware
33%
The tagline of Stellina’s Frequency Percentage

Lemonade is “Always
the perfect squeeze”
Not Aware 11 36%
Less Aware 10 33%
Aware 5 16%
TOTAL 30 100%
The table and chart show above that out of 100%, most of the respondents are not
aware that the tagline of Stellina’s Lemonade is “Always the Perfect Squeeze”. Not aware
got the highest percentage of 36% and 33% of the respondents are less aware. On the
other hand, 16% of the respondents are aware while 13% of the respondents are
extremely aware of the tagline of Stellina's Lemonade which is the "Always the Perfect
Squeeze"
27
Murphy (2019), stated that Simple and memorable tag lines are the finest. It
should communicate the value of your company and highlight its major strengths; it is
sometimes referred to as a memory hook. A tagline's company should simply and
succinctly communicate the benefits your clients receive when they interact with your
firm. Explain why you're in business and how your consumers benefit from doing
business with you.
A lemonade image reminds me of Stellina’s Lemonade

brand.
10% 20%
Aware
17%
Less Aware
53%
A lemonade image Frequency Percentage

reminds me of Stellina’s
Lemonade brand.
Not Aware 6 20%
Less Aware 16 53%
Aware 5 16%
TOTAL 30 100
B. BRAND RECALL
28
aware that the lemonade image reminds them of Stellina's Lemonade brand. Less aware
got the highest percentage of 53% while 20% of the respondents are not aware. On the
other hand, 16% of the respondents are aware and 10% of them are extremely aware that
the lemonade image reminds them of Stellina's Lemonade brand.
According to Somani (2021), The ability of a consumer to remember the name of

a brand is measured by a brand recall. It is a component of brand awareness that assesses
the customer's spontaneous recall of the brand from memory when the product category
prompts them. Every company's ultimate goal is to be at the top of the consumer's mind
whenever they think of a product category, since this not only leads to greater sales, but
also helps the business carry out its word-of-mouth marketing techniques, and referral
marketing methods, and so on.
Yellow Combinations of refreshing beverage remind me of

Extremely Aware
10% Not Aware
Aware 23%
27%
Less Aware
40%
29
Yellow Combinations of Frequency Percentage

refreshing beverages
remind me of Stellina's
Lemonade brand.
Not Aware 7 23%
Less Aware 12 40%
Aware 8 27%
TOTAL 30 100%
aware that Stellina's Lemonade has a yellow combination of refreshing beverages. Less
aware got the highest percentage of 40% and 23% of the respondents are not aware. On
the other hand, 27% of the respondents are aware while 10% of them are extremely aware
that Stellina’s Lemonade has a yellow combination of refreshing beverages.
However, Somani (2021) also added that one of the factors at the top of
the marketing funnel, brand memory, indicates the initial stage of the buyer's
journey. Brand recall refers to a person's comfort and familiarity with a certain
brand. It gives you an advantage over the competition's brand while making a
purchase.
30
Fruity Beverages reminds me of Stellina’s Lemonade brand
Extremely Aware
13% Not Aware
Aware
20% 27%
Less Aware
40%
Fruity Beverages Frequency Percentage

reminds me of Stellina’s
Lemonade brand.
Not Aware 8 27%
Less Aware 12 40%
Aware 6 20%
TOTAL 30 100%
The table and chart above show that out of 100%, most of the respondents
are less aware that Stellina's Lemonade is a fruity beverage. Less aware got the
highest percentage of 40% and 27% of the respondents are not aware. On the
other hand, 20% are aware while 13% are extremely aware that Stellina's
Lemonade is a fruity beverage.
31
According to Walgrove (2019), brand recall can achieve a variety of

commercial aims and goals. It may broaden your audience, boost website traffic,
foster brand loyalty, and generate leads. It should come as no surprise that brand
recognition stands at the very top of the marketing funnel.
Stellina’s Lemonade is halal certified

Extremely Aware
17% Not Aware
27%
Aware
7%
Less Aware
50%
C. BRAND IMAGE
Stellina’s Lemonade is Frequency Percentage

halal certified.
Not Aware 8 27%
Less Aware 15 50%
Aware 2 6%
TOTAL 30 100%
The table and chart show above that out of 100% most of the respondents
are less aware that Stellina's Lemonade is halal certified. Less aware got the
highest percentage of 50% and 27% of the respondents are not aware. On the
32
other hand, 16% of the respondents are extremely aware while 6% of them aware
that Stellina's Lemonade is a halal certified.
According to Boni and Forleo (2019), Consumers' propensity to buy is
influenced by halal branding. If a product gets halal-certified, it will gain a larger
market share, especially for things that are unfamiliar to Muslim consumers. The
halal certificate assures consumers that food products are manufactured by
Shariah law, are clean, hygienic, ecologically friendly, and adhere to animal
welfare standards.
Stellina’s Lemonade is oriented for health-conscious

people
Extremely Aware
17% Not Aware
20%
Less Aware
Aware 20%
43%
Stellina's Lemonade is Frequency Percentage

oriented toward health-
conscious people.
Not Aware 6 20%
Less Aware 6 20%
Aware 13 43%
TOTAL 30 100%
33
are aware that Stellina's Lemonade is oriented toward health-conscious people.
43% of the respondents are aware, and 17% of them are extremely aware. On the
other hand, 20% of the respondents are not aware and 20% of them as well are
less aware that Stellina's Lemonade is oriented toward health-conscious people.
Kang J. et al. (2015) found that consumers choose healthy food to keep
healthy and fit, and they make choices for a healthy diet using individual
subjective knowledge. Food safety often linked to human health and food quality,
and it plays a vital role in consumer choices is represented. Consumers’ purchase
intentions become more potent when they find that eating healthy food can help
them achieve their health goals.
Stellina’s Lemonade are ideal choice for refreshing bev-

erages
20% 23%
Aware
33%
Less Aware
23%
Stellina's Lemonade is Frequency Percentage

an ideal choice for
refreshing beverages
Not Aware 7 23%
Less Aware 7 23%
34
Aware 10 34%
TOTAL 30 100%
are aware that Stellina's Lemonade is an ideal choice for refreshing beverages.
34% of the respondents are aware, while 20% of them are extremely aware. On
the other hand, 23% of the respondents are not aware while 23% also of the
respondents are less aware that Stellina's Lemonade is an ideal choice for
refreshing beverages.
Chaya et al., 2015; Chonpracha et al., 2020; Geier et al., 2016; Mora et al.,
2020; Ramirez et al., 2020, the majority of these studies were published in the
recent decade, indicating that the refreshing concept is an important aspect of the
food consumption experience and is gaining increasing attention.
Stellina’s Lemonade conveys a delightful image
Extremely Aware
17% Not Aware
20%
Aware
40% Less Aware
23%
Stellina’s Lemonade Frequency Percentage

conveys a delightful
image
Not Aware 6 20%
35
Less Aware 7 23%
Aware 12 40%
TOTAL 30 100%
are aware that Stellina’s Lemonade conveys a delightful image. Aware got the
highest percentage of 40% while 17% of the respondents are extremely aware. On
the other hand, 20% of the respondents are not aware and 23% of them are less
aware that Stellina’s Lemonade conveys a delightful image.
Taylor (2015) opined that when consumers have a favorable brand image,
the brand’s messages have a stronger influence in comparison to competitor brand
messages; therefore, brand image is an important determinant of a buyer’s
behavior (Burmann et al., 2008).
Assessment of the respondents in connection to the building brand

awareness of a lemonade company through a social media marketing
campaign.
Brand Recognition
Statement Weighted Mean Verbal Interpretation
The logo of Stellina Lemonade is 2.3 Not Aware

color yellow.
36
Stellina's Lemonade has two kinds 2.16 Not Aware

of containers, one glass bottle, and
one canned form.
Stellina's Lemonade logo has a 2.36 Not Aware

lemon picture on it.
The tagline of Stellina’s Lemonade 2.06 Not Aware

is “Always the perfect squeeze”
As shown in the table above in terms of brand recognition, Stellina's

Lemonade logo has a lemon picture on it got a weighted mean of 2.36,
respondents are not aware of the logo of Stellina's Lemonade. While Stellina's
Lemonade has two kinds of containers, one glass bottle and one canned form got a
weighted mean of 2.16 respondents who are not aware of the packaging of the
Stellina's Lemonade. Also, Stellina's Lemonade logo has a lemon picture on it,
respondents are not aware as well of the logo picture of the brand. Next, the
tagline of Stellina’s Lemonade is “Always the perfect squeeze” which got a
weighted mean of 2.06 same as the statements mentioned, respondents are not
aware of the tagline of the brand. Lastly, the Logo of Stellina Lemonade is color
yellow got a weighted mean of 2.03 respondents is not ware with the yellow on
the logo of the brand.
Brand Recall
A lemonade image reminds me of 1.83 Not Aware

Stellina's Lemonade brand.
Yellow combinations of refreshing 2.23 Not Aware

beverages remind me of Stellina's
37
Lemonade brand.
Fruity beverages remind me of 2.2 Not Aware

As shown in the table above in terms of brand recall, yellow combinations

of refreshing beverages remind me of Stellina's Lemonade brand got a weighted
mean of 2.23 respondents are not aware that Stellina's lemonade represents a
yellow combination. While Fruity beverages remind me of Stellina's Lemonade
brand got a weighted mean of 2.2 respondents is not aware of the taste of
Stellina's Lemonade brand. Lastly, A lemonade image reminded of Stellina's
Lemonade brand got a weighted mean of 1.83 respondents who are not aware of
the lemonade image in the Stellina's brand.
Brand Image
Stellina’s Lemonade is 2.13 Not Aware

halal certified.
Stellina's Lemonade is 2.56 Not Aware

oriented toward health-
conscious people.
Stellina's Lemonade is an 2.5 Not Aware

ideal choice for
refreshing beverages.
Stellina’s Lemonade 2.53 Not Aware

conveys a delightful
image.
As shown in the table above in terms of brand image, Stellina's Lemonade

is oriented toward health-conscious people got the highest weighted mean of
38
2.56 with a verbal interpretation that respondents are not aware of the healthy
nutrients that they may get in consuming Stellina's Lemonade. While Stellina's
Lemonade conveys a delightful image got a weighted mean of 2.53 with a
verbal interpretation that respondents are not aware that Stellina's Lemonade
has a delightful image. Next Stellina's Lemonade is halal certified and got a
weighted mean of 2.13 respondents who are not aware that Stellina's Lemonade
is halal certified.
Summary of Findings
The respondents of the study are thirty (30) from Talon III, Las Pinas City.
The demographic of the respondents is also conducted, Name is included but it is
optional, age and gender are also included. The data showed above that most of
the respondents are ranging to 18-30 years old with a percentage of 90%. The
majority of the respondents are female with a percentage of 66.7%. The results of
the study show, that respondents are active in social media, and they usually used
the Facebook app which means that online pages can help to attract consumers
and to become popular.
However, in the survey questionnaire, researchers were able to provide a

statement that will help to identify that brand Stellina is familiar in the market.
Under the brand recognition, the Logo of Stellina Lemonade is color yellow 46%
of the respondents are less aware. Stellina's Lemonade has two kinds of
containers, one glass bottle and one can 40% of the respondents are less aware.
Stellina's Lemonade logo has a lemon picture on it 33% of the respondents are
less aware of the tagline of Stellina's Lemonade "Always the perfect squeeze 36%
of the respondents are not aware. Under the brand recall, A lemonade image
reminds us of Stellina's Lemonade brand. 53% of the respondents are less aware.
Yellow combinations of refreshing beverages remind me of Stellina's Lemonade
brand 40% of the respondents are less aware. Fruity beverages remind me of
Stellina's Lemonade brand 40% of the respondents are less aware. Lastly, under
the brand image, we provided 4 statements. Stellina's Lemonade is halal certified
50% of the respondents are less aware. Stellina's Lemonade is oriented toward
39
health-conscious people 43% of the respondents are aware. Stellina's Lemonade is

an ideal choice for refreshing beverages 34% of the respondents are aware. Last
would be that Stellina's Lemonade conveys a delightful image 40% of the
respondents are aware of.
Due to the lack of social media platforms, print ads, and tv commercials
Stellina's lemonade has not been recognized by the consumers. They will only
know that it exists when their family, friends, or colleagues introduced it or talked
about it. Stellina's lemonade should also consider the appearance and packaging of
their product to boost the number of their consumers, especially now that we are
in the modern world, consumers are very attracted to the products that have
unique packaging or can be posted on social media while they are drinking it
(instagrammable).
CHAPTER IV
RECOMMENDATIONS, CONCLUSIONS, AND APPLICATIONS
Conclusions and Lessons Learned/Recommendations
Conclusions
40
The researchers conclude that Stellina’s Lemonade needs to use a promotional

tool because based on the findings of the study they are not aware of Stellina’s lemonade
brand due to the lack of advertisements. In terms of brand recognition, Respondents are
not aware of the tagline of Stellina’s Lemonade and all about the packaging of the
product. In terms of brand recall, Respondents are also not aware of fruity beverages and
lemon images of Stellina’s Lemonade. While in terms of brand image, Respondents are
not aware that the product is halal certified, an ideal choice for refreshing beverages,
and mostly It is oriented toward health-conscious people. Therefore, Stellina’s
Lemonade should focus on making advertisements to make the product well known.
Lesson Learned/ Recommendations
Based on the findings, researchers came to a recommendation that Stellina’s

lemonade ads need to improve in terms of brand recognition, brand recall, and
brand image. These are important to catch and leave an impression on potential
customers as they will generate more leads and sales.
Stellina’s should have an active social media presence. Anticipating what your
customers are looking for and giving them updates is important. To guide clients
along their path, the ideal search page includes all the information and
recommendations about the product that other customers have viewed and
purchased. Customers crave flavor and diversity when dining out, thus Stellina's
lemonade should include additional flavors. Tropical-inspired flavors such as
coconut, watermelon, and passion fruit are among the newest flavor trends.
Stellina's lemonade should provide discounts, freebies, and coupons to help

customers know the brand. Stellina should also improve the proponent’s advocate
for the development and creation of a new advertising instrument, namely video
editing skills. Additionally, proponents propose that their advertising be
improved; it should be more enticing to customers, have a longer duration and
color combination, and have an impact and message for anybody who sees it.
41
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Appendices
Appendix A
TITLE
Building Brand Awareness of a Lemonade Company through Social Media Marketing
Campaign
RESEARCH QUESTIONS
Dear Respondents,
Greetings! We are the students from Dr. Filemon C. Aguilar Memorial
College – Main Campus of Las Pinas City, we are currently conducting our
Capstone Study of Brand Awareness of Stellina’s Lemonade through Social
Media Marketing Campaign.
In relation to this, we prepared a survey questionnaire to be able to gather
the information that is needed for the feasibility study; thus, we would like to
request you to participate by answering the following questions below.
We assure you that the information you will be given to us will be treated confidentiality.
46
Name: (optional)__________________________________ Date: _____________
Note: Please answer the entire question honestly as long as you can. Thank you for
your time and cooperation.
Instruction: Kindly put a check (√ ) on the response that you feel closely describes the ff.
I. Demographic Profile of Respondent
1. Age
18-30 41-60
31-40
2. Gender
Male
Female
II. Level of Brand Awareness of the Respondents
Do you have a social media account? (Facebook, Instagram, etc.)
Yes
No
What social media platform do you usually use?
Facebook
Instagram
YouTube
47
Have you heard of the brand Stellina’s before?
Yes
No
Do you recognize the product Stellina’s Lemonade?
Yes
No
If yes, where have you seen or heard about Stellina’s Lemonade recently? (Select all that
apply)
Friends, family, or colleagues
Social media
Mobile app ads
Online videos
Online search
Print media
Radio
Television commercials
Billboards
In-store advertisements
I haven’t heard or noticed the brand/product recently
48
4- Not Aware, 3- Less aware, 2-aware, 1-Extremely aware
Building Brand Awareness through Social Media Marketing 4 3 2 1

Campaign
Brand Recognition
The logo of Stellina Lemonade is color yellow.
Stellina’s Lemonade has two kinds of containers, one glass bottle,

and one canned form.
Stellina’s Lemonade logo has a lemon picture on it.
The tagline of Stellina’s Lemonade is “Always the perfect

squeeze”
Brand Recall
A lemonade image reminds me of Stellina’s Lemonade brand.
Yellow combinations of refreshing beverages remind me of

Fruity beverages remind me of Stellina’s Lemonade brand.
Brand Image
Stellina’s Lemonade is halal certified.
Stellina’s Lemonade is oriented toward health-conscious people.
Stellina’s Lemonade is an ideal choice for refreshing beverages.
49
Stellina’s Lemonade conveys a delightful image.
Appendix B
Curriculum Vitae
PERSONAL INFORMATION
Name: Diana Mae D. Gonzaga
Address: 29 Aguirre Avenue Pilar Village
Las Piñas City
Date of Birth: October 11, 1999
Cellphone: 09232208285
Email: dianamaegonzaga@gmail.com
OBJECTIVES
To utilize the knowledge and skills I learned from our School and to acquire more valuable
knowledge and skills in an actual environment. I offer my service and passion at work to be an
asset to your company.
EDUCATIONAL BACKGROUND
Tertiary:
Accountancy and Business Management
University of Perpetual Help Molino Campus
(2016-2018)
BSBA Marketing Management
DFCAM College of Las Piñas
(2018-present)
Secondary
Bacoor National Highschool Gawaran Annex
(2012-2016)
Primary
Gawaran Elementary School
Barangay, Gawaran, Bacoor Cavite
(200-2012)
WORK EXPERIENCE
Creotec Philippines Inc
Gen. Aguinaldo Highway, Dasmariñas City
(2017)
50
SKILLS AND ABILITIES
 Willing to learn and take on new tasks

 Able to work quickly and accurately
 Responsible, persevere, and hardworking
 Interpersonal and relationship building skills
51
52
53

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DR. FILEMON C.

AGUILAR MEMORIAL COLLEGE OF LAS PINAS

Building Brand Awareness of a Lemonade Company

IN PARTIAL FULFILLMENT OF THE REQUIREMENT

DR. FILEMON C. AGUILAR

This capstone project titled “BUILDING BRAND AWARENESS OF A

LEMONADE COMPANY THROUGH SOCIAL MEDIA MARKETING

CAMPAIGN” prepared and submitted by GONZAGA, DIANA MAE, LATOZA,

JHENNIE, MARTINEZ, DANICA JOY, MEDINA, GERALDINE, RICABLANCA,

ROBBIE KATE in partial fulfillment of the requirements for the degree of

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION major in

MARKETING MANAGEMENT to be examined and recommended for acceptance and

approval for the oral examination.

Ms. Joanne Christine N. Solon, M.A. Ed.

ORAL EXAMINATION COMMITTEE

Approved by the Committee On Oral Examination with a grade of _____.

PROF. Dave Kieth J. Lappay, LPT, MBA PROF. Joselito G.

Redentor T. Dumali, M.A.Ed, Extension Coordinator

Tables and Figures 16-38

CHAPTER 4: RECOMMENDATIONS, CONCLUSIONS,

Appendix A. Survey Questionnaire 46-49

Appendix B. Curriculum Vitae 50-55

37 Assessment of the respondents in connection to the building brand

Figures No. Page

21 If yes, have you seen or heard of stellinas lemonade recently?

21 The logo of Stellina’s Lemonade is color yellow.

30 Fruity Beverages reminds me of Stellina’s Lemonade brand.

Stellina’s Lemonade was established in 2013. The products include two

This Capstone Project aims to help increase the brand awareness of

A. Statement of the problem

Stellina's Lemonade is widely sold in the market, yet it lacks brand

1. What is the demographic profile of respondents?

3. What are the social media marketing campaign tools to be used?

Project Researcher Identification

We are the fourth-year students from Section Four taking up a Bachelor’s

If Stellina's Lemonade will know the effects of having a social media

Social Media Brand

This study focuses on increasing Stellina’s Lemonade’s brand awareness

INPUT PROCESS OUTPUT

Scope, delimitation, and limitation of the study

The focus of this study is on Building Brand Awareness of Stellina's Lemonade. It

Social Media Marketing Activities

According to Keller (2016), In terms of strong, favorable, and unique brand

brand image in the minds of consumers. In his CBBE-model, he employs the

As stated by Aaker (2017), brand awareness is the capacity of consumers to

According to Keller (2016), The two aspects of awareness are recognition

Advertisement - is the promotion of a product, brand, or service to a viewership to attract

Customer – a person that buys goods or services from a store or a business.

Facebook advertising - social networking site, Advertisements generated and published

Interactive Advertising- is a media-based marketing technique that encourages

Search Marketing- is a digital marketing strategy used to increase the visibility of a

Online Partnership- refers to the creation and management of long-term agreements to

Search Marketing- is a digital marketing strategy used to increase the visibility of a

Social Media - are computer-mediated communication software that enables users to

Viral Marketing- is a sales technique that involves organic or word-of-mouth

In this study, the researcher utilized a survey questionnaire to gather the

Rate Equivalent Verbal Interpretation

4 3.26- 4.00 Extremely Aware

2 2.51- 3.25 Aware

3 1.76-2.50 Less Aware

1 1.00- 1.75 Not Aware

Age Frequency Percentage

18-30 years old 27 90%

31-40 years old 2 6.7%